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Satisfries aims to operate a profitable sweet potato fries business that provides delicious and affordable snacks to students. It differentiates itself through its health benefits compared to competitors. The owners will use their individual skills in cooking, marketing, and IT to produce and promote their sweet potato fries product, which they will sell on the Mindanao State University campus to capture the student market. Their product offers students a cheap, nutritious snack alternative during class hours when they cannot leave campus.

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Christian Lumactod Embolode
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101 views5 pages

Document

Satisfries aims to operate a profitable sweet potato fries business that provides delicious and affordable snacks to students. It differentiates itself through its health benefits compared to competitors. The owners will use their individual skills in cooking, marketing, and IT to produce and promote their sweet potato fries product, which they will sell on the Mindanao State University campus to capture the student market. Their product offers students a cheap, nutritious snack alternative during class hours when they cannot leave campus.

Uploaded by

Christian Lumactod Embolode
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Chapter 1

Strategic Focus
The Satisfries aspires to achieve a profitable business. In today’s time various of

businesses have been competing to each other especially when it comes to food. We

really wish that this business plan will serves as our basis in pursuing to our chosen

business which is sweet potato fries. May this business plan will become our blueprint

as we start making this business.

It is our primary objective to operate a profitable business that serves delicious

and affordable sweet potato fries. It also aims to provide the costumers 100%

satisfaction at the cheapest cost which is very affordable to students. We assure you

that you will have a chilling experience every bite of our sweet potato fries. We will

serve you the best as we can.

Our product differentiates Itself from our competitors at inception due to our

positive image associated with health; we combine this with great taste and functionality

(vitamins and Minerals). Satisfries will invade the school community, to promote health-

Conscious market. Sweet potato can help uplift lives of farmers once Commercialization

and development of the crop is implemented, hence, reducing poverty as well as being

an important contributor to the food security programme of the government. It helps

people to market their goods and make profit for it depends on the way they utilize the

product. It is a great help for those who are Less fortunate to generate costly business.

The business is already on the process of improvements for better products in order to

become worth to buy.


Chapter 2
The Business
SatisFRIES” is made from sweet potato locally known as “Kamote” which is one

of the Filipino’s favorite snack. Sweet potato french fries make for a delicious treat,

offering an alternative to traditional potato french fries. Combination of sweet and salty

fries blends perfectly and the crisp that crushing through your mouth makes you forget

you name. Just take a bite and surely you will crave for it!.

Older Filipinos love eating camotes, also known as sweet potato, for breakfast.

aside from filling your stomach completely, it has fewer carbs than regular white rice.

Since sweet potato is a seasonal root crop grown in tropical and subtropical regions like

the Philippines, you can produce your own product without spending too much money.

You can have sweet potato in your backyard or in your garden. Sweet potatoes, though

often eaten after boiling (Linung-ag) it is also a common ingredients in some Filipino

delicacies such as sinigang or sour soup, ginataan and also kamote-cue. That’s why we

came up to an idea that suits to the budget and standards to every students. From the

traditional way of cooking we decided to make it innovative, and that is where

“SatisFRIES” came from. We used sweet potato instead of a potato to make fries

because it’s cheap and have a lot of nutrients, it is high on fibre, iron and calcium, as

well as a good source of vitamins C, A, and B6.

“SatisFRIES” is sold inside the campus specifically in the school canteen

at Mindanao State University Maigo School of Arts and Trades (MSU-MSAT) to cater

the student industry. This is to ensure the convenience and accessibility for the

customers. It is fit for the students of MSU-MSAT because in the campus there’s a
policy that once you enter the campus you can no longer go outside during class hours.

So, it would not be a hard time for them to buy their snacks since satisfries will go

roaming the entire campus during snacks or break time.

The competitors of our business would be the school canteen. The campus had

2 canteens and one of those is selling fries too . But “SatisFRIES” has its competitive

edge against its competing product. First, its affordability and its benefits and the values

that it returns to the customers because of the richness of the nutrients that the

ingredients contained. It also adopt on the present need of the students when it comes

to food.

The owners of the proposed business are Christian June Embolode, Jane

Ramos, Gladys Navarro and Juanie Hiludo. Before we came up to our ideal business,

we first contemplated on the things that we are good at in order to have a harmonious

flow as we start our business soon. One of our assets in this business is the knowledge

of Ms. Navarro related to food. She has National Certificate (NCII) in Cookery and

Bread and Pastry Production (BPP) . She will be the head in terms of cooking and other

necessary things specifically on the production of our product.On the other hand Ms.

Jane Ramos was a graduate of ICT track in her Sr. High school, her skills will be a

massive help in spreading our product online. As we all know that social media is one of

the biggest factor that influenced people nowadays and with her skills , it would be

great to have an advertisement on different social media platforms. Mr. Embolode and

Ms. Hiludo will be in charge in marketing , since these two are good in persuading

people and they have techniques when talking of sales. Overall, as the business starts
to run the decision making should not rely only to one person but rather than we will use

our joined forces for us to address the problems that might come as soon as we start .

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