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Lesson Plan of MM

This document outlines a lesson plan for a 35-hour Marketing Management course. It is divided into 4 modules covering various topics: 1) Product management, 2) Pricing, 3) Marketing channels, and 4) Communication strategies. Each session lists the topic, issues to be discussed, and assigned reading material. The plan includes lectures, case studies, student presentations and a final session left blank for other activities. The goal is to provide students with conceptual understanding and real-world applications of key marketing concepts through different teaching methods.

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Lomashradhha Parida
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53 views2 pages

Lesson Plan of MM

This document outlines a lesson plan for a 35-hour Marketing Management course. It is divided into 4 modules covering various topics: 1) Product management, 2) Pricing, 3) Marketing channels, and 4) Communication strategies. Each session lists the topic, issues to be discussed, and assigned reading material. The plan includes lectures, case studies, student presentations and a final session left blank for other activities. The goal is to provide students with conceptual understanding and real-world applications of key marketing concepts through different teaching methods.

Uploaded by

Lomashradhha Parida
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Biju Patnaik Institute of IT & Management Studies

LESSON PLAN
         
SUBJECT- MM-II Course – IMBA 5th SEM FACULTY NAME- DR. DHANANJAY BEURA
 Duration
– 35 hrs        
Reading
Session Topic Issues to be discussed Material
Session- 1 Introduction Basics of marketing NA
Session-2 What is Product, Levels of product Case study about hotel ind. Soft copy

Session-3 Product classification – Consumer goods Concepts and cases Soft copy
Session-4 Product classification – industrial goods Concepts and cases Soft copy
Session-5 What is Product Mix Case study about Patanjali Hard copy

Session-6 Product Mix strategies Case study to cont. Soft copy


Session-7 New Product development - significance Concepts and cases Soft copy
Session-8 New product development - stages Concept Soft copy
Session-9 PLC- meaning, Patterns, Stages Concept Soft copy
Session-10 PLC strategies in different stages Concept Soft copy
Session-11 PLC application in different stages Concept Soft copy
Branding – meaning, brand elements,
Session-12 POP,POD Concept Soft copy
Brand strategies, Brand equity, Sub
Session-13 brands, Brand extensions Concept and cases Hard copy
Packaging – Meaning, types of
Session-14 packaging, Labelling Concept Soft copy
Session-15 Student presentation on branding Presentation Soft copy

MODULE II

Session-16 Pricing meaning and importance Concepts Soft copy


Factors influencing pricing, setting
Session-17 pricing objective Concepts and cases Soft copy
Determining demand, estimating cost,
Session-18 analyzing competitor pricing Concepts Soft copy
Selecting pricing methods and
Session-19 approaches Concepts Soft copy
Case study about SONY
Session-20 Case discussion about pricing pricing strategy Hard copy
Session-21 Student presentation Presentation
MODULE III
Session-22 Role of marketing channels Concept Soft copy
Session-23 Channel design decisions Concepts Soft copy
Establishing channel objectives and
Session-24 constraints Concepts Soft copy
Session-25 Evaluating major channel alternatives Concepts Soft copy
Session-26 Channel conflict resolution Cases study Hard copy
Student presentation on
Session-27 Wholeselling, retailing, franchising Presentation Soft copy
Student presentation on Direct
Session-28 marketing, E com marketing Presentation Soft copy
MODULE IV
Session-29 Role of communication strategies Concepts Soft copy
Session-30 Promotion Mix strategies Concepts Soft copy
Session-31 Advertisement Concepts and cases Hard copy
Session-32 Sales promotion, Personal selling Concepts Soft copy
Session-33 Public relation, Direct marketing Concepts Soft copy
Session-34 Concepts of IMC Concepts and cases Hard copy
Student presentation on IMC of
Session-35 different brands Presentation Soft copy

Session-36

Session-37

Session-38
Session-39
Session-40

Signature of the Faculty

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