P.J.-Goswami PASS
P.J.-Goswami PASS
P.J.-Goswami PASS
DEPARTMENT OF COMMERCE
Programme Structure
Course Course Title Course Type
No. Semester I
Language: English / Hindi / Modern Ability Enhancement
BC 1.1
Indian Language Compulsory Course (AFCC)-1
BC 1.2 Financial Accounting Core Course C-1
BC 1.3 Business Organisation and Management Core Course C-2
BC 1.4 English Language Language-1
Semester II
Ability Enhancement
BC 2.1 Environmental Studies
Compulsory Course (AFCC)-2
BC 2.2 Business Law Core Course C-3
BC 2.3 Business Mathematics and Statistics Core Course C-4
BC 2.4 Hindi / Modern Indian Language Language-2
Semester III
BC 3.1 Company Law Core Course C-5
BC 3.2 Income Tax Law and Practice Core Course C-6
BC 3.3 Hindi/Modern Indian Language Language-3
Skill-Enhancement Elective Course
BC 3.4 Computer Application in Business
(SFC)-1
Semester IV
BC 4.1 Business Communication (English/Hindi) Langauge-4
BC 4.2 Corporate Accounting Core Course C-7
BC 4.3 Cost Accounting Core Course C-8
Skill-Enhancement Elective Course
BC 4.4 E-Commerce
(SFC)-2
Semester V
Any one of the following Discipline Specific Elective (DSE)-1
a. Human Resource Management
BC 5.1 b. Principles of Marketing
c. Auditing and Corporate
Governance
Any one of the following Discipline Specific Elective (DSE)-2
a. Fundamentals of Financial
BC 5.2
Management
b. Indirect Tax Law
Skill-Enhancement Elective Course
BC 5.3 Entrepreneurship
(SFC)-3
BC 5.4 Principles of Micro Economics Generic Elective Course (GE)-1
Semester VI
Any one of the following
a. Corporate Tax Planning
BC 6.1
b. Banking and Insurance
c. Management Accounting
Any one of the following Discipline Specific Elective (DSE)-4
c. International Business
d. Office Management and
BC 6.2
Secretariat Practice
e. Fundamentals of Investment
f. Consumer Protection
Skill Enhancement Elective Course
BC 6.3 Personal Selling and Salesmanship
(SEC)-4
BC 6.4 Indian Economy Generic Elective Course (GE)-1
Note:
(a) Core Course papers BC 1.2 (Financial Accounting) and BC 3.2 (Income-
tax Law and Practice), there shall be 4 Credit Hrs. for Lectures + one
Credit hr. (Two Practical Periods per week per batch) for Practical Lab +
one credit Hr for Tutorials (per group)
2. For other core and elective papers, there shall be Five lectures and One Tutorial
(per batch)
B.Com : Semester I
CONTENTS
Unit 1: (a) Theoretical Framework 5 Lectures 14
i. Accounting as an information system, the users of financial accounting
information and their needs. Qualitative characteristics of accounting,
information, Functions, advantage and limitations of accounting. Branches of
accounting. Bases of accounting; cash basis and accrual basis.
ii. The nature of financial accounting principles – Basic concept and
conventions: entity, money measurement, going concern, cost, realization,
accruals, periodicity, consistency, prudence (conservatism), materiality and
full disclosures.
iii. Financial accounting standards: Concept, benefits, procedure for issuing
accounting standards in India.
Suggested Readings:
1. Robert N. Anthony, David Hawkins, Kenneth A. Merchant, Accounting: Tax and Cases.
McGraw Hill Education, 13th Ed. 2013
2. Charles, T. Horngren and Donna Philbrick, Introduction to Financial Accounting. Pearson
Education.
3. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper Backs,
New Delhi
4. M.C. Shukla, T.S. Grewal and S.C. Gupta. Advanced Accounts, Vol. I. S. Chand & Co.,
New Delhi
5. S.N. Maheshwari, and S.K. Maheshwari, Financial Accounting. Vikas Publishing House,
New Delhi
6. Deepak Sehgal, Financial Accounting. Vikas Publishing House, New Delhi
7. Bhushan Kumar Goyal and HN Tiwari, Financial Accounting, International Book House
8. Goldwin, Alderman and Sanyal, Financial Accounting, Cengage Learning
9. Tulsian, P.C. Financial Accounting, Pearson Education
10. Compendium of Statement and Standards of Accounting. The Institute of Chartered
Accountants of India, New Delhi.
B.Com: Semester II
Paper BC 1.3: BUSINESS ORGANISATION AND MANAGEMENT
Internal Assessment -30
Term End Exam - 70
Suggested Readings:
1. Kaul, V.K. Business Organisation and Management, Pearson Education, New Delhi
2. Chhabra, T.N., Business Organisation and Management, Sun India Publication, New Delhi
3. Gupta CB, Modern Business Organisation, Mayur Paperbacks, New Delhi
4. Koontz and Weihrich, Essentials of Management, McGraw Hill Education
5. Basu, C.R., Business Organization and Management, McGraw Hill Education
6. Jim, Barry, John Chandler, Heather Clark; Organisation and management, Cengage Learning.
7. B.P. Singh and A.K. Singh, Essentials of Management, Excel Books
8. Buskirk, R.H., et. Al; Concepts of Business: An Introduction of Business System, Dryden
Press, New York.
9. Burton Gene and Manab Thakur; Management Today: Principles and Practice; Tata McGraw
Hill, New Delhi.
10. Griffin, Management Principles and Application, Cengage Leaning.
CONTENTS
Unit 1: The Indian Contract Act, 1872: General Principles of Contract Lectures: 13 20
a) Contract – Meaning, Characteristics and Kinds
b) Essentials of a valid contract – Offer and acceptance, consideration, contractual
capacity, free consent, legality of objects
c) Void agreements
d) Discharge of a contract – modes of discharge, breach and remedies against breach of
contract.
e) Contingent contracts
f) Quasi – contracts
Suggested Readings:
1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House, New Delhi
2. Avar Singh, Business Law, Eastern Book Company, Lucknow
3. Ravinder Kumar, Legal Aspects of Business, Cengage Learning
4. S.N. Maheswari and S.K. Maheswari, Business Law, National Publishing House, New Delhi
5. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi
6. Bhushan Kumar Goyal and Jain Kinneri, Business Laws, International Book House
7. Sushma Aroa, Business Laws, Taxmann Publications.
8. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th ed.
9. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
10. Sharma, J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltv., New Delhi
Objectives: The objective of the course is to familiarize students with the applications of
mathematics and statistical techniques in business decision-making.
Notes:
i) Use of simple calculator is allowed
ii) Proofs of theorems / formulate are not required
iii) Trigonometric functions are not to be covered
UNIT 1: 15 Lectures 20
UNIT 2: 15 Lectures 20
UNIT 3: 15 Lectures 20
Meetings of shareholders and board; Types of meeting, convening and conduct of meetings, postal
ballot, meeting through video conferencing e-voting; committees of Board of Directors – Audit
Committee, Nomination and Remuneration Committee, Stakeholders Relationship Committee,
Corporate Social Responsibility Committee.
UNIT 4: 10 Lectures 20
UNIT V: 10 Lectures 20
Suggested Readings:
1. MC Kuchhal, Modern Indian Company Law, Shri Mahaveer Book Depot (publishers),
Delhi.
2. GD Kapoor and Sanjay Dhamija, Company, Law, Bharat Law House, Delhi.
3. Anil Kumar, Corporate Laws, Indian Book House, Delhi.
4. Reena Chadha and Sumant Chadha, Corporate Laws, Scholar Tech Press, Delhi.
5. Avtar Singh, Introduction to Company Law, Eastern Book Company.
6. Ramaiya, A Guide to Companies Act, LexisNexis, Wadhwa and Buttersworth.
7. Manual of Companies Act, Corporate Laws and SEBI Guideline, Bharat Law House, New
Delhi.
8. A Compendium of companies Act 2013, along with Rules, by Taxmann Publications.
9. Gower and Davies, Principles of Modern Company Law, Sweet & Maxwell.
10. Sharma, J. P., An Easy Approach to Corporate Laws, Ane Books Pvt. Ltd., New Delhi.
Unit 2 : 13 Lectures 20
Business Correspondence : Letter Writing, presentation, Inviting quotations, Sending
quotations, Placing orders, Inviting tenders, Sale letters, claim and adjustment letters and
social correspondence, Memorandum, Inter-office Memo, Notices, Agenda, Minutes, Job
application letter, preparing the Resume.
Unit 3 : 13 Lectures 20
Report Writing: Business reports, Types, Characteristics, Importance, Elements of
structure, Process of writing, Order of writing, the final draft, check lists for reports.
Unit 4 : 13 Lectures 20
Vocabulary: Words often confused, Words often misspelt, common errors in English
Unit 5 : 13 Lectures 20
Oral Presentation: Importance, Characteristics, Presentation Plan, Power Point
presentation, Visual aids.
Suggested Readings:
1. Broove, and Thill, Business Communication Today, Pearson Education
2. Lesikar, R.V. & Flatley, M.E. Kathryn Rentz; Business Communication Making
Connections in Digital World, 11th ed. McGraw Hill Education.
3. Shirley Taylor, Communication for Business, Pearson Education
4. Locker and Kaczmarek, Business Communication: Building Critical Skills, TMH
5. Leena Sen, Communication Skills, PHI Learning.
Note:
1. The relevant Indian Accounting Standards in line with the IFRS for all the above
topics should be covered.
2. Any revision of relevant Indian Accounting Standard would become applicable
immediately.
Suggested Readings:
1. J.R. Monga, Fundamental of Corporate Accounting. Mayur Paper Backs, New
Delhi.
2. M.C. Shukla, T.S. Grewal, and S.C. Gupta. Advanced Accounts. Vol. II, S.
Chand & Co. New Delhi.
3. S.N. Maheswari, and S.K. Maheswari. Corporate Accounting. Vikas Publishing
House, New Delhi
4. Ashok Sehgal, Fundamentals of Corporate Accounting. Taxman Publication,
New Delhi
5. V.K. Goyal and Ruchi Goyal, Corporate Accounting. PHI Learning.
6. Jain, S.P. and K.L. Narang. Corporate Accounting. Kalyani Publishers, New
Delhi.
7. Bhushan Kumar Goyal, Fundamentals of Corporate Accounting. International
Book House
8. P.C. Tulsian and Bharat Tulsian, Corporate Accounting, McGraw Hill Education
9. Amitabha Mukherjee, Mohammed Hanif, Corporate Accounting, McGraw Hill
Education
10. Compendium of Statements and Standards of Accounting. The Institute of
Chartered Accountants of India, New Delhi.
Suggested Readings:
1. Kotler, Philip, Gary Armstrong, Prafulla Agnihotri and Ehsanul Haque. Principles of Marketing. 13th
edition. Pearson Education.
2. Michael, J. Etzel, Bruce J. Walkerm William J Stanton and Ajay Pandit. Marketing: Concepts and Cases.
(Special Indian Edition)., McGraw Hill Education.
3. William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson Education.
4. Majaro, Simon. The Essence of Marketing. Pearson Education, New Delhi.
5. The Consumer Protection Act 1986.
6. Iacobucci and Kapoor, Marketing Management: A South Asian Perspective, Cengage Learning.
7. Dhruv Grewal, Michael Levy, Marketing, McGraw Hill Education.
8. Chhabra, T.N., and S. K. Grover. Marketing Management. Fourth Edition. Dhanpat Rai & Company.
9. Neeru Kapoor, Principles of Marketing, PHI Learning.
10.Rajendra Maheshwari, Principles of Marketing, International Book House.
B.Com. : Semester V
Paper B.C. 5.1 (c) : AUDITING AND CORPORATE GOVERANCE
Internal Assessment -30
Term End Exam - 70
Suggested Readings:
1. Ravinder Kumar and Virendra Sharma, Auditing Principles and Practice, PHI Learning.
2. Aruna Jha, Auditing. Taxmann Publication.
3. A.K. Singh, and Gupta Lovleen, Auditing Theory and Practice. Galgotia Publishing Company;
4. Anil Kumar, Corporate Governance: Theory and Practice, Indian Book House, New Delhi.
5. MC Kuchhal, Modern Indian Company Law, Shri Mahavir Book Depot. (Publishers). Relevant
Chapters).
6. KV Bhanumurthy and Usha Krishna, Politics, Ethics and Social Responsibility of Business,
Pearson Education.
7. N Balasubramanian, A Casebook on Corporate Governance and Stewardship, McGraw Hill
Education.
8. B.N. Ghosh, Business Ethics and Corporate Governance, McGraw Hill Education.
9. S K Mandal, Ethics in Business and Corporate Governance, McGraw Hill Education.
10. Bob Tricker, Corporate Governance-Principles, Policies, and Practice (Indian Edition), Oxford
University Press.
11. Christine Mallin, Corporate Governance (Indian Edition), Oxford University Press.
12. Relevant Publications of ICAI on Auditing (CARO).
13. Sharma, J.P., Corporate Governance, Business Ethics, and CSR, Ane Books Pvt Ltd, New
Delhi.
Syllabus will be drafted after GST will be fully implemented as per latest GST rules and
regulations.
B.Com. : Semester V
Paper B.C. 5.3: ENTREPRENEURSHIP
Internal Assessment -30
Term End Exam - 70
Unit 1: Introduction
(a) Demand and Supply: Determinants of demand, movements vs. shift in demand
curve. Determinants of Supply, Movement along a supply curve vs. shift in supply
curve; Market equilibrium and price determination.
(b) Elasticity of demand and supply
(c) Application of demand and supply.
Unit 2: Consumer Theory Lectures 12 20
Ordinal Utility theory: (Indifference curve approach): Consumer’s preferences;
Interference curves; Budget line; Consumer’s equilibrium; Income and substitution effect;
Price consumption curve and the derivation of demand curve for a commodity; Criticism
of the low of demand.
Unit 3: Production and Cost Lectures 12 20
(a) Production: Firm as an agent of production. Concepts of Production function.
Law of variable proportions, Isoquants; Return to scale. Economics and
Diseconomies of scale.
(b) Costs: Costs in the short run. Costs in the long run, Profit maximization and cost
minimization. Equilibrium of the firm, Technological Change: the very long run.
Unit 4 : Market Structure Lectures 10 20
(a) Prefer Competition: Assumption; Theory of a firm under perfect competition;
Demand and Revenue; Equilibrium of the firm in the short run and long run. The
long run industry supply curve: increasing, decreasing and constant cost
industry. Allocation efficient under perfect competition.
(b) Monopoly: Short-run and long-run equilibrium of monopoly firm; Concept of
supply curve under monopoly; Allocation inefficiency and dead-weight loss
monopoly; Price discrimination.
(c) Imperfect Competition: Difference between perfect competitions, monopoly and
imperfect competition;
(i) Monopolistic Competition: Assumption; Short – run Equilibrium; Long run
Equilibrium; Concepts of excess capacity; Empirical relevance.
(ii) Oligopoly: Causes for the existence of oligopolistic firms in the market
rather than perfect competition; Cooperative vs. non-cooperative behavior
and dilemma of oligopolistic firms.
Unit 5: Income Distribution and Factor Pricing Lectures 13 20
Demand for factors. Supply of factor, concepts of economic rent; Ricardian. Theory of
functional distribution of Income.
Suggested Readings:
1. Pindyck, R.S., D.L. Rubinfeld and P.L. Mehta; Microeconomics, Pearson Education
2. N. Gregory Mankiw, Principles of Micro Economics, Cengage Learning
3. Maddala G.S. and E. Miller; Microeconomics: Theory and Applications, McGraw-Hill
Education.
4. Salvatore, D. Schaum’s Outline: Microeconomic Theory, McGraw-Hill Education.
5. Case and Fair, Principles of Micro Economics, Pearson Education
6. Koutisiyannis, Modern Micro Economic Theory.
7. C. Synder, Mircoeconomic Theory: Basic Principles and Extensions, Cengage
Learning
8. Bilas, Richard A., Microeconomics Theory: A Graphical Analysis, McGraw-Hill
Education.
9. Paul, A. Samuelson, William D. Nordhaus, Microecomics, McGraw-Hill Education.
10. Amit Sachdeva, Micro Economics, Kusum Lata Publishers
B.Com. : Semester VI
Paper B.C. 6.1 (a) : CORPORATE TAX PLANNING
Internal Assessment -30
Term End Exam - 70
Contents
Unit 1: Introduction Lectures 13 20
Origin of banking: definition, banker and customer relationship, General and special types
of customers, Types of deposits, Origin and growth of commercial banks in India.
Financial Services offered by banks, changing role of commercial banks, types of banks.
Duties, Statutory protection in due course, collecting bankers: duties, statutory protection
for holder in due course, Concept of negligence.
Suggested Readings:
1. Agarwal, O.P., Banking and Insurance, Himalaya Publishing House
2. Satyadevi, C., Financial Services Banking and Insurance, S. Chand.
3. Suneja, H.R., Practical and Law of Banking, Himalya Publishing House
4. Chabra, T.N., Elements of Banking Law, Dhanpat Rai and Sons.
5. Arthur, C and C. William Jr., Risk Management and Insurance, McGraw Hill
6. Saxena, G.S.; Legal Aspects of Banking Operations, Sultan Chand and Sons.
7. Varshney, P.N., Banking Law and Practice, Sultan Chand and Sons
8. Jyotsna Sethi and Nishwan Bhatia, Elements of Banking and Insurance, PHI Learning.
Note: Latest edition of text books may be used.
B.Com. : Semester VI
Paper B.C. 6.1 (c) : MANAGEMENT ACCOUNTING
Course contents:
Unit 1: Introduction Lectures 6 10
Meaning, Objectives, Nature and Scope and Techniques of management accounting,
Difference between cost accounting and management accounting, Cost control and Cost
reduction, Cost management
Steps in decision Making Process, Concept of Relevant Costs and Benefits, Various short
term decision making situations – profitable product mix, Acceptance of Rejection of
special/export offers, Make or buy, Addition or Elimination of a product line, sell or
process further, operate or shut down. Pricing Decisions: Major factors influencing pricing
decisions, various methods of pricing.
Objectives: The course seeks to enhance the skills needed for computerized accounting
system and to enable the students to develop simple accounting applications
Note:
1. The General Purpose Software referred in this course will be notified by the
University / Departments every three years. If the specific features, referred in the
detailed course above, is not available in that software, to that extent it will be
deemed to have been modified
2. There shall be a practical examination of 100 Marks (Practical-80 Marks, Viva-10
Marks and Work Book – 10 Marks) and duration of Examination shall be 3 hrs.
3. Teaching arrangements need to be made in the Computer Lab.
4. There shall be Four Lectures per class and 4 Practical periods per batch to be taught
in Computer Lab.
B. Com. : Semester VI
Paper B.C. 6.2 (a) : INTERNATIONAL BUSINESS
Internal Assessment -30
Term End Exam - 70
Marks: 100 Lectures: 65
Objectives: The objective of the course is to familiarize the students with the concepts,
importance and dynamics of international business and India’s involvement with global
business. The course-also seeks to provide theoretical foundations of international business
to the extent these are relevant to the global business operations and developments.
Unit I: Lectures 13 20
a. Introduction to International Business: Globalization and its importance in world
economy; Impact of globalization; International business vs. domestic business:
Complexities of international business: Modes of entry into international business.
b. International Business Environment: National and environments and their
components – economic, cultural and political-legal environments.
Unit 2 : Lectures 8 20
Mail and Mailing Procedures: Mailing procedures – meaning and importance of mail,
centralization of mail handling work, its advantages, room equipment and accessories,
sorting tables and rack, letter opener, time and date stamps, postal franking machine,
addressing machine, mailing scales, mailing through post, courier, email, appending files
with email. Inward and outward mail – receiving, sorting, opening, recording, making,
distributing, folding of letters sent, maintenance of peon book, dispatching, courier
services, central receipt and dispatch.
Forms and Stationery: Office Forms – introduction, meaning, importance of forms,
advantages of using forms, disadvantages of using forms, types of forms, factors affecting
forms design, principles of form design, form control. Stationery – introduction, types of
stationery used in offices, importance of managing stationery, selection of stationery,
essential requirements for a good system of dealing with stationery, purchasing principles,
purchase procedure, standardization of stationery. 20
Unit 3: 20
Modern Office Equipments: Modern Office Equipment – Introduction, meaning and
importance of office automation, objectives of office mechanization, advantages,
disadvantages, factors determining office mechanization. Kind of office machines:
personal computers, photocopies, fax, telephone, telephone answering machine, dictating
machines, audio-visual Aids. 5 Lectures
Budget: Budget – Annual, revised and estimated. Recurring and non-recurring heads of
expenditure. 5 Lectures
Audit: Audit process – Vouching, verification and valuation (in brief). Consumables /
Stock register and Asset register. Procedure for disposal of records and assets.
5 Lectures
Unit 4: 20
Banking facilities: Types of accounts. Passbook and cheque book. Other forms used in
banks. ATM and money transfer. 5 Lectures
Abbreviations / Terms used in Offices: Explanation of abbreviations/terms used in day-
to-day work,
Modes of Payment: Types of payments handled such as postal orders, Cheque
(crossed/uncrossed), post-dated and pre-dated Cheques, stale Cheque, dishonored Cheque.
Unit V: 20
Role of Secretary: Definition: Appointment; Duties and Responsibilities of a Personal
Secretary; Qualifications for appointment as Personal Secretary. Modern technology and
office communication, email, voice mail, internet, multimedia, scanner, video-
conferencing, web-casting. Agenda and Minutes of Meeting. Drafting, fax-messages,
email, Maintenance of appointment diary. 13 Lectures
Suggested Readings:
1. Bhatia, R.C. Principles of Office Management, Lotis Press, New Delhi.
2. Leffingwell and Robbinson: Text Book of Office Management, Tata McGraw-Hill.
3. Terry, George R: Office Management and Control
4. Ghosh, Evam Aggarwal: Karyalaya Prabandh, Sultan Chand & Sons
5. Duggal, B.: Office Management and Commercial Correspondence, Kitab Mahal.
Suggested Readings:
1. C.P. Jones, Investment Analysis and Management, Wiley, 8th ed.
2. Prasanna Chandra, Investment Analysis and Portfolio Management, McGraw Hill
Education
3. R.P. Rustogi, Fundamentals of Investment, Sultan Chand & Sons, New Delhi
4. N.D. Vohra and B.R. Bagri, Futures and Options, McGraw Hill Education
5. Mayo, An Introduction to Investment, Cengage Learning.
B. Com. : Semester VI
Paper B.C. 6.2 (d) : Consumer Protection
Internal Assessment -30
Term End Exam - 70
Websites:
www.ncdre.nic.in
www.fcamin.nic.in
www.consumeraffairs.nic.in
www.iso.org.in
www.bis.org
www.ascionline.org.in
www.trai.gov.in
www.irda.gov.in
www.derc.gov.in
www.rbi.org.in
www.fssai.gov.in
www.consumer-voice.org
www.nationalconsumerhelpline.in
www.cci.gov.in
Note: The Latest edition of text books and Acts should be used.
B. Com. : Semester VI
Paper B.C. 6.3 : Personal Selling and Salesmanship
Internal Assessment -30
Term End Exam - 70
Unit 1 : 20
Introduction to Personal Selling : Nature and importance of personal selling, myths of
selling, difference between Personal selling, Salesmanship and Sales Management.
Unit 4: 13 Lectures 20
Selling Process: Prospecting and qualifying; Pre-approach; Approach; Presentation and
demonstration; handling of objections, closing the sale, post sales activities.
Unit 5: 13 Lectures 20
Sales Reports: Reports and documents; sales manual, Order Book, Cash Memo; Tour
Diary, Daily and Periodical Reports; Ethical aspects of Selling.
Suggested Readings:
1. Spiuro, Stanton and Rich, Management of the Sales Force, McGraw Hill
2. Rusell, F.A. Beach and Richard H. Buskirk, Selling : Principles and Practices,
McGraw Hill
3. Futrell, Charles, Sales Management : Behaviour, Practices and Cases, The Dryden
Press.
4. Still, Richard R., Edward W. Cundiff and Normal A.P. Govoni, Sales Management :
Decision Strategies and Cases, Prentice Hall of India Ltd., New Delhi
5. Johnson, Kurtz and Schueing, Sales Management, McGraw Hill
6. Pedesson, Charles A. Wright, Milburn d. and Weitz, Barton A., Selling: Principles
and Methods, Richard, Irvin
7. Kapoor, Neeru, Advertising and Personal Selling, Pinnacle, New Delhi.
B. Com. : Semester VI
Paper B.C. 6.4 : INDIAN ECONOMY
Internal Assessment -30
Term End Exam - 70
Contents
Unit 1 : Basic Issues and features of the Indian Economy 13 Lectures 20
Concept and Measures of Development and Underdevelopment; Human Development;
Composition of national income and occupational structure.