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Individual Assignment SM

This document outlines an MBA strategic management assignment that requires students to answer 8 questions about strategic planning concepts after reading assigned chapters. The questions cover topics like developing a strategic plan using data, comparing vision and mission statements, conducting external and internal audits, recommending intensive strategies, and using strategic planning matrices. Students are instructed to provide clear, coherent answers that directly address each question and are encouraged to use hypothetical examples. Direct copying and plagiarism are prohibited.

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geachew mihiretu
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114 views2 pages

Individual Assignment SM

This document outlines an MBA strategic management assignment that requires students to answer 8 questions about strategic planning concepts after reading assigned chapters. The questions cover topics like developing a strategic plan using data, comparing vision and mission statements, conducting external and internal audits, recommending intensive strategies, and using strategic planning matrices. Students are instructed to provide clear, coherent answers that directly address each question and are encouraged to use hypothetical examples. Direct copying and plagiarism are prohibited.

Uploaded by

geachew mihiretu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Saint Mary’s University

College of Business and Economics

MBA Program

Strategic Management

Individual Assignment

Assignment type: Critical Chapter Review Questions

Instruction
- Answer each question after a thorough reading of chapter hinted in the
bracket

- Clarity, Coherence and language quality are highly valued

- Direct shooting is strictly forbidden

- Any sort of plagiarism is subjected to serious disciplinary measures

- Use of hypothetical illustration is highly rewarded

- All questions are mandatory

1. Edward Deming, a famous businessman, once said, “In God we trust. All others bring
data.” What did Deming mean in terms of developing a strategic plan? (Read chapter
one).

2. Compare and contrast vision statements with mission statements in terms of composition
and importance. (Read chapter two).

3. Explain how to conduct an external strategic-management audit (External environment


analysis). Support your answer with hypothetical example. (Read chapter three).

4. After conducting an internal audit, a firm discovers a total of 100 strengths and 100
weaknesses. What procedures then could be used to determine the most important of
these? Why is it important to reduce the total number of key factors? (Read chapter four).
5. Dashen brewery is one of the most successful companies in the beer industry of Ethiopia.
It is well known for its strong capital, production capacity and manpower. Available
information about the beer industry in Ethiopia indicates that the industry is characterized
by untapped markets, rapidly becoming global in scope and channels of distribution are
high both in number and quality. The top management of Dashen brewery is currently
looking for an intensive strategy with the aim of improving their company competitive
position in the beer industry. What intensive strategy do you recommend for the top
management of Dashen brewery? Why? (Read chapter five).

6. How are the SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and Grand Strategy
Matrix similar? How are they different? (Read chapter six).

7. Would you recommend a divisional structure by geographic area, product, customer, or


process for a medium-sized bank in your local area? Why? (Read chapter seven).

8. Given the information in the following table, develop a BCG Matrix and an IE Matrix:
(Read chapter six)

Divisions 1 2 3

Profits $10 $25 $25

Sales $100 $50 $100

Relative Market Share 0.2 0.5 0.8

Industry Growth Rate +.20 +.10 -.10

IFE Total Weighted Scores 1.6 3.1 2.1

EFE Total Weighted Scores 2.5 1.8 3.3

God and its decisions, but for rest of the things data is most crucial before making any
decision. It is relevant for all the fields and processes existing today. It is the most
important thing in forming the Strategic plan. Without the data, it is not possible to draw
conclusion and make decision. Example: If a person is in sales, it is important to have
historical sales data so as to determine pattern, seasonality, fluctuations etc. Else, it may
result in poor forecast resulting in excess inventory or short supply to market. Similarly it
is important for all other areas like Marketing to collect customer feedback through litmus
test, consumer feedback, surveys etc. In Supply chain, using statistics for data churning
and calculating appropriate inventory norms, re-order point etc.

Thus, for developing any strategic plan, data is very essential.

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