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Brand Guidelines

The Oak's Lab brand guidelines document provides information on proper logo usage, typography, colors, graphic elements, and examples of applying the brand identity. It outlines restrictions on modifying the logo, specifies the primary and secondary typefaces and their proper weights, introduces a monochromatic color palette centered around black and blue tones, presents abstract texture elements, and shows examples of applying the brand to a website, business cards, and printed cover. The document aims to unify Oak's Lab's visual identity for digital creators.

Uploaded by

Sergio Fidalgo
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89 views22 pages

Brand Guidelines

The Oak's Lab brand guidelines document provides information on proper logo usage, typography, colors, graphic elements, and examples of applying the brand identity. It outlines restrictions on modifying the logo, specifies the primary and secondary typefaces and their proper weights, introduces a monochromatic color palette centered around black and blue tones, presents abstract texture elements, and shows examples of applying the brand to a website, business cards, and printed cover. The document aims to unify Oak's Lab's visual identity for digital creators.

Uploaded by

Sergio Fidalgo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 22

BRAND GUIDELINES

Introduction

This document is teeming with visual usages


of the OAK’S LAB visual identity.
From the rich typefaces, to tailor-made
textures, this document is for digital creators
who aim to unify our vision.

Architected by our nonpareil Creative


Director, Filip Kominik.
Table of Content

01 Logo Logo 1.1


Forbidden Usages 1.2

02 Typography Primary Typeface 2.1

Primary Weights 2.2

Secondary Typeface 2.3

Secondary Weight 2.4

03 Colors Color Palette 3.1


Color Balance 3.2

04 Graphic Elements Abstract Texture 4.1


The Circle 4.2

05 Examples Website 5.1


Business Cards 5.2
Printed Cover 5.3

OAK’S LAB Brand Guidelines 3


Logo 01

1.1 — Logo
1.2 — Forbidden Usages
Logo 1.1 — Logo The logo is a combination of two strengths. Firstly, our name. Secondly,
the path-breaking three O’s that pay homage to our earliest logo. When
combined the visual metaphor communicates the various paths that our
clients can choose. And, yes. The path they choose is OAK’S LAB.

OAK’S LAB Brand Guidelines 5


Logo 1.2 — Forbidden Usages Don’t do any of these, like seriously, we’ll take your laptop away from you
and hand you an etch-a-sketch.
If you have other ways to fuck up the logo please contact Filip directly.

01 02 03 04

Never stretch or somehow Do not use multiple colors Do not add any additional The logo should always have
differently modify the logo. inside the logo. effects like shadow or enough contrast to be seen.
reflection.

OAK’S LAB Brand Guidelines 6


Typography 02

2.1 — Primary Typeface


2.2 — Primary Weights
2.3 — Secondary Typeface
2.4 — Secondary Weights
Typography 1.1 — Primary Typeface Silka has all the ingredients for a perfect stand-alone typeface: the purity
of its curves, the geometry, the functionalism and its complementary
weights that supports the logo.

Silka is a geom
0123456789
abcdefghijklmnopqrstuvwxyz
regular / semibold

OAK’S LAB Brand Guidelines 8


Typography 1.1 — Primary Weights There are a total of 8 weights available in the Silka family. After a series of
pairings, we’ve narrowed down the list to two weights. Both testaments of
our modern yet minimalist visual identity. regular and semibold.

Pour the vodk@, coffee liqueur


and espresso into a cocktail
shaker. Fill the martini glass
with ice to chill and then fill the
cocktail {$haker} with ice as
well ...

OAK’S LAB Brand Guidelines 9


Typography 1.2 — Secondary Typeface HK Kontrast’s assertive appearance is ideal for statements containing few
words, not ideal for long sentences or paragraphs.Think of it as a visual
asset! In order to maintain a coherent and clean identity, HK Kontrast
should be used sparingly.

HK
Just bold —
as we are.

Kontrast
OAK’S LAB Brand Guidelines 10
Typography 1.2 — Secondary Weight Keep it bold, always. Looking for more creativity? Test out the outline
version.

crafted club space for


open minded heads. Born in
Prague. Former soap factory.
. Happy and
sad.

OAK’S LAB Brand Guidelines 11


Colors 03

3.1 — Color Palette


3.2 — Color Balance
Colors 3.1 — Color Palette To revamp the brand’s profile and maintain elegance; we introduced a
monochromatic palette, consisting of various black tones and a striking
blue, that steals your attention at first glance. This palette was meticu-
lously hand-picked to perfection, even down to the Hex code sequence.

01 02 03 04 05

Principle Black Almost Black Vulcano Black Radient Blue Infinite White
#000000 #0D0D0D #181718 #0000FF #FFFFFF
CMYK (0, 0, 0, 100) CMYK (0, 0, 0, 95) CMYK (0, 4, 0, 91) CMYK (100, 100, 0, 0) CMYK (0, 0, 0, 0)

OAK’S LAB Brand Guidelines 13


Colors 3.2 — Color Balance Overall, the look should be mainly black and white with small touches of
blue.

OAK’S LAB Brand Guidelines 14


Graphic Elements 04

4.1 — Abstract Textures


4.2 — Circle Shape
Graphic Elements 4.1 — Abstract Textures Abstract textures should represent the melting of the disciplines that we
are good at or curious about in OAK’S LAB.

OAK’S LAB Brand Guidelines 16


Graphic Elements 4.2 — The Circle Circle - beautiful and the most perfect shape that you can create. That’s
why we are using it not only in our logo itself (where it is based on the
pokeballs) but also as a visual element.

OAK’S LAB Brand Guidelines 17


Examples of Usage 05

5.1 — Website
5.2 — Business Cards
5.3 — Desk Cover
Examples of Usage 5.1 — Website Website is an everchanging medium - that why we try to keep it simple
and timeless.

OAK’S LAB Brand Guidelines 19


Examples of Usage 5.2 — Business Cards We have a nice set of different textures that we are using on front page of
our business cards.

JAKUB DLUHY-SMITH +420 777 839 109


CEO [email protected]
www.oaks-lab.com

DLUHY-SMITH +420 774 552 029 KERRY GILLIGAN +1 (509) 481-5630


ve Director [email protected] Chief Strategy Officer [email protected]
www.oaks-lab.com www.oaks-lab.com

OAK’S LAB Brand Guidelines 20


Examples of Usage 5.3 — Printed Cover Another example how you can use our lovely abstrast textures.

OAK’S LAB Brand Guidelines 21

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