COURSE CURRICULUM

Bachelor of Business Administration (B.B.A.)

VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester I

Paper Paper Name Scheme of Marks

Code External Internal Total

Theory Practical

BBA-101 Business Economics 75 --- 25 100

BBA-102 Basic Accounting 75 --- 25 100

BBA-103 Business Statistics 75 --- 25 100

BBA-104 Principles of Management 75 --- 25 100

BBA-105 Business Ethics 75 --- 25 100

BBA-106 Computer Applications 50 50 --- 100

Total Marks 600

B.B.A. – Semester II

Paper Paper Name Scheme of Marks

Code External Internal Total

Theory Practical

BBA-201 Organization Behaviour 75 --- 25 100

BBA-202 Business Finance 75 --- 25 100

BBA-203 Human Resource Development 75 --- 25 100

BBA-204 Marketing Theory and Practices 75 --- 25 100

BBA-205 Business Mathematics 75 --- 25 100

BBA-206 Comprehensive Viva-Voce --- 100 --- 100

Total Marks 600

 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester III

Paper Paper Name Scheme of Marks

Code External Internal Total

Theory Practical

BBA-301 Management and Cost Accounting 75 --- 25 100

BBA-302 Business Law 75 --- 25 100

BBA-303 Business Environment 75 --- 25 100

BBA-304 Business Policy & Strategy 75 --- 25 100

BBA-305 Business Communication 75 --- 25 100

BBA-306 Information Management 75 --- 25 100

Total Marks 600

B.B.A. – Semester IV
Paper Paper Name Scheme of Marks

Code External Internal Total

Theory Practical

BBA-401 Company Law 75 --- 25 100

BBA-402 Research Methodology 75 --- 25 100

BBA-403 Specialized Accounting 75 --- 25 100

BBA-404 Consumer Behaviour 75 --- 25 100

BBA-405 Indian Economy 75 --- 25 100

BBA-406 Summer Training Presentation and Viva-Voce --- 100 --- 100

Total Marks 600

 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester V

Paper Paper Name Scheme of Marks

Code External Internal Total

Theory Practical

BBA-501 Income tax 75 --- 25 100

BBA-502 Production Management 75 --- 25 100

BBA-503 Entrepreneurship and Small Business Management 75 --- 25 100

BBA-504 Sales Management 75 --- 25 100

BBA-505 Industrial Law 75 --- 25 100

BBA-506 Company Accounts 75 --- 25 100

Total Marks 600

B.B.A. – Semester VI
Paper Paper Name Scheme of Marks

Code External Internal Total

Theory Practical

BBA-601 Operations Research 75 --- 25 100

BBA-602 Goods and Services Tax 75 --- 25 100

BBA-603 Auditing 75 --- 25 100

BBA-604 International Trade 75 --- 25 100

BBA-605 Project Work Evaluation --- 100 --- 100

BBA-606 Comprehensive Viva-Voce --- 100 --- 100

Total Marks 600

Aggregate Marks = 3600

 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester I
BBA-101: Business Economics

1. Introduction to Business Economics: Nature and Scope of Business Economics, its relationship
with other subjects. Fundamental Economic Tools-Opportunity cost concept, Incremental concept,
Principle of time perspective, discounting principle and Equi-marginal principle.

2. Demand Analysis: Concept of Demand & its determinants. Price, Income & Substitution effects,
Elasticity of demand: meaning, types, measurement and significance in managerial decisions,
Revenue concepts, Concept of demand forecasting and methods of demand forecasting.

3. Production and Cost Analysis: Meaning, Production function, Law of variable proportion and laws
of return to scale, Various cost concepts and classification, Cost output relationship in short run &
long run, Cost curves, Economics and diseconomies of scale.

4. Pricing: Nature of market, Types of markets and their characteristics, Pricing under different
market structures–Perfect, Monopoly, Oligopoly and Monopolistic competition, Price discrimination
under monopoly competition.

5. Profit Management & Inflation: Profit, Functions of profit, Profit maximization, Break even analysis.
Elementary idea of Inflation.

Suggested Books:
1. Varsney & Maheshwari,anagerial Economics
2. Mote Paul & Gupta, Managerial Economics: Concepts & cases
3. D.N.Dwivedi, Managerial Economics
4. D.C.Huge, Managerial Economics
5. Peterson & Lewis, Managerial Economics
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester I
BBA-102: Basic Accounting

1. Introduction: Meaning and process of accounting, Basic terminology of accounting, Difference

between accounting & book keeping. Importance & limitations of accounting, Various users of
accounting information, Accounting Principles: Conventions & Concepts.

2. Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit & credit,
Preparation of Journal and Cash book including banking transactions, Ledger and Trial balance,
Subsidiary books of accounts.

3. Rectification of errors, Preparation of bank reconciliation statement, Bills of exchange and

promissory notes.

4. Valuation of stocks, Accounting treatment of depreciation, Reserves and provisions, Preparation

of final accounts along with adjustment entries.

5. Issue of shares and debentures, Issue of bonus shares and right issue, Redemption of preference
shares and debentures.

Suggested Books:
1. Agarwal B.D., Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chakrawarti K.S., Advanced Accounts.
4. Gupta R.L. & Radhaswamy, Fundamentals of Accounting
5. Jain & Narang, Advanced Accounts
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester I
BBA-103: Business Statistics

1. Introduction: Concept, features, significance & limitations of statistics, Types of data, Classification
& Tabulation, Frequency distribution & graphical representation.

2. Measures of Central Tendency (Mean, Median, Mode), Measures of Variation (Range, Quartile
Deviation, Mean Deviation and Standard Deviation), Significance & properties of a good measure
of variation, Measures of Skewness & Kurtosis.

3. Correlation and Regression: Meaning and types of correlation, Simple correlation, Scatter diagram
method, Karl Pearson’s Coefficient of correlation, Significance of correlation, Regression concept,
Regression lines, Regression equations and Regression coefficient.

4. Probability: Concept, Events, Addition Law, Conditional Probability, Multiplication Law & Baye’s
theorem [Simple numerical]. Probability Distribution: Binomial, Poisson and Normal.

5. Sampling: Method of sampling, Sampling and non-sampling errors, Test of hypothesis, Type-I and
Type-II Errors, Large sample tests.

Suggested Books:
1. Gupta, S.P. & Gupta, M.P., Business Statistics
2. Levin, R.I., Statistics for Management
3. Feud, J.E., Modern Elementary Statistics
4. Elhance, D.N., Fundamentals of Statistics
5. Gupta, C.B., Introduction of Statistical Methods
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester I
BBA-104: Principles of Management

1. Introduction: Concepts, objectives, nature, scope and significance of management, Contribution of

Taylor, Weber and Fayol in management, Management Vs. administration.

2. Planning: Concept, objectives, nature, importance and limitations of planning, planning process
Concept of Decision Making and its Importance, forms, techniques and process.

3. Organizing: Concept, objectives, nature of organizing, Types of Organization, Delegation of

authority, Authority and responsibility, Centralization and Decentralization, Span of Control.

4. Directing: Concept, principles & aspects of directing, Concept and types of Coordination, Concept
of leadership, Supervision, Motivation and Communication.

5. Controlling: Concept, Principles, Process and Techniques of Controlling, Relationship between

planning and controlling.

Suggested Books:
1. Pagare Dinkar, Principles of Management
2. Prasad L.M., Principles and Practice of Management
3. Satya Narayan and Raw VSP, Principles and Practice of Management
4. Srivastava and Chunawalla, Management Principles and Practice
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester I
BBA-105: Business Ethics

1. Introduction: Concept and nature of ethics; ethics, values and behaviour; development of ethics,
relevance of ethics and values in business, Arguments against business ethics.

2. Work life in Indian Philosophy: Indian ethos for work life, Indian values for the work place, Work-
life balance, Ethos of Vadanta in management, Hierarchism as an organizational value.

3. Relationship between Ethics & Corporate Excellence, Corporate Mission Statement, Code of
Ethics, Organizational Culture, TQM.

4. Gandhian Philosophy of Wealth Management, Philosophy of Trusteeship, Gandhiji’s Seven

Greatest Social Sins, Concept of knowledge management and wisdom management.

5. Corporate Social Responsibility-Social Responsibility of business with respect to different

stakeholders, Arguments for and against Social responsibility of business, Social Audit.

Suggested Books:
1. Koltar Philip, Marketing Management
2. Kaur Tripat, Values & Ethics in Management, Galgotia Publishers.
3. Chakraborty S.K., Human values for Managers
4. McCarthy, F.J., Basic Marketing
5. Chakraborty S.K., Ethics in Management: A Vedantic Perspective, Oxford University Press.
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester I
BBA-106: Computer Applications

1. Computer: An Introduction, Computers in Business. Elements of Computer system, Indian

computing Environment, Management of data processing systems in Business organizations,
Programmes development cycle, flow charting, Input Output analysis Programming Concept,
Software Development process.

2. Components of a computer system, Generation of computer and computer languages, personal

computers in Business, PC-software Packages, An Introduction to Disk. Operating system and
windows, GUI, Other system softwares.

3. Text Processing, software, Introduction to spreadsheet software, creation of spreadsheet

application, Range, formulas, function data base functions in spreadsheet, Graphics on
spreadsheet, modes of data processing, Report generation, Presentation graphics, Creating a
presentation.

4. Computer software system, software development process, file design & Report design, Data files
types, Master & Transaction file. Data Hierarchy & data file structure, Use of files in Programming.

5. Relevance of Data base management system, data base manager, data communication,
networking, LAN & WAN, Real Time Sharing, On line & off line processing.

Suggested Books:
1. P. K. Sinha & P.Sinha, Computer Fundamentals, BPB Publication
2. V. Rajaraman, Computer Fundamentals, PHI
3. Tannenbaum, Computer Applications and Networks
4. ‘O’ Brien, Management Information Systems
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester II
BBA-201: Organization Behaviour

1. Introduction: Nature and scope of OB, Challenges and opportunities for OB, Organization Goals,
Models of OB, Impact of Global and Cultural diversity on OB.

2. Individual Behavior: concept, Personality, Perception and its role in individual decision making,
Learning, Motivation, Hierarchy of needs theory, Theory X and Y, Motivation-Hygine theory,
Vroom’s expectancy theory.

3. Behavior Dynamics: Interpersonal behavior, Communication, Transaction Analysis, The Johari

Window, Leadership, Its Theories and prevailing leadership styles in Indian Organisations.

4. Group Behavior: Definition and classification of Groups, Types of Group Structures, Group
decision making, Teams Vs Groups, Contemporary issues in managing teams, Inter-group
problems in organizational group dynamics, Management of conflict.

5. Management of Change: Change and Organisational development, Resistance to change,

Approaches to managing organizational change, Organisational effectiveness, Organisational
culture, Power and Politics in Organisation, Quality of work life, Recent advances in OB.

Suggested Books:
1. Bennis, W.G., Organisation Development
2. Breech Islwar, Oragnaistion-The Framework of Management
3. Dayal, Keith, Organisational Development
4. Sharma, R.A., Organisational Theory and Behavior
5. Prasad, L.M., Organisational Behavior
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester II
BBA-202: Business Finance

1. Introduction to Business Finance: Concept of Business Finance and Financial management,

Finance functions, objectives of financial management- Profitability vs. Shareholder wealth
maximization. Time Value of Money - Compounding & Discounting.

2. Investment Decisions: Capital Budgeting-Payback, NPV, IRR and ARR methods and their
practical applications.

3. Financing Decision: Capitalization Concept, Basis of Capitalization, consequences and remedies

of over and under capitalization, Cost of Capital, WACC, Determinants of Capital structure, Capital
structure theories.

4. Dividend Decision: Concept & relevance of dividend decision, Dividend Models-Walter’s, Gordon’s
and MM Hypothesis, Dividend policy-determinants of dividend policy.

5. Management of Working Capital: Concepts of working capital, Approaches to the financing of

current Assets, Management of different components of working capital.

Suggested Books:
1. Maheshwari S.N., Financial Management
2. Khan and Jain, Financial Management
3. Singh H.K., Business Finance
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester II
BBA-203: Human Resource Development

1. HRD: Concept, importance, benefits and its distinction from HRM, focus of HRD System, Structure
of HRD System, Role of HRD manpower. Management Development: Concept, need,
management development methods.

2. Potential Appraisal: Concept, need, objectives, methods and Obstacles. Training: Meaning, role,
assessing needs for training, organizing training programmes, training methods, evaluation of
training.

3. Job Enrichment: Concept, principles, steps for job enrichment, hurdles in job enrichment, making
job enrichment effective, job and work redesign.

4. Quality Circles: Concept, structure, training in quality circle, problem solving techniques, role of
management, trade union and workers, quality circles in India.

5. HRA: Introduction, scope, limitations, methods. Management of careers. Stress Management:

Definition, potential, sources of stress, consequences of stress, managing stress.

Suggested Books:
1. Dipak Kumar Bhattacharya,Human Resource Management
2. Arun Monappa, Managing Human Resource
3. P.Subba Rao, Essential of HRM and Industrial Relations
4. C.B. Memoria, Personnel Management
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester II
BBA-204: Marketing Theory and Practices

1. Introduction to Marketing: Definition, nature, scope & importance of Marketing Management, Core
concepts of marketing: selling concept, production concept, modern marketing concept, societal
marketing.

2. Market segmentation: Concept, basis of segmentation, its Importance in marketing; Targeting:

Concept, Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.

3. Marketing Mix: Product – Product Mix, New Product development, types of product, Product life
cycle, Branding and packaging. Distribution – Concept, importance, different types of distribution
channels.

4. Marketing Mix: Price – Meaning, objective, factors influencing pricing, methods of pricing.
Promotion – Promotional mix, tools, objectives, media selection & management.

5. Marketing Research: Importance, Process & Scope. Marketing Information System: Meaning,
Importance and Scope. Consumer Behaviour: Concept, Importance and factors influencing
consumer Behaviour.

Suggested Books:
1. Philip Kotlar, Marketing Mgt. (PHI)
2. Etzet, Walker, Stanton, Marketing
3. Rajan Saxena, Marketing Management
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester II
BBA-205: Business Mathematics

1. Matrix: Introduction, Square Matrix, Row Matrix, Column Matrix, Diagonal Matrix, Identity Matrix,
Addition, Subtraction & Multiplication of Matrix, Use of Matrix in Business, Mathematical Induction.

2. Inverse of Matrix, Rank of Matrix, Solution to a system of equation by the ad-joint matrix methods
& Guassian Elimination Method.

3. Percentage, Ratio and Proportion, Average, Mathematical Series-Arithmetic, Geometric &

Harmonic, Simple Interest & Compound Interest.

4. Set theory: Notation of Sets, Singleton Set, Finite Set, Infinite Set, Equal Set Null Set, Subset,
Proper Subset, Universal Set, Union of Sets, Inter-section of Sets, Use of set theory in business,
Permutation & Combination.

5. Concept of Differentiation and Integration, Maxima and Minima in Differentiation, Application of

Differentiation & Integration in Business (No proof of theorems, etc.)

Suggested Books:
1. Mehta & Madnani, Mathematics for Economics
2. Mongia, Mathematics for Economics
3. Zamiruddin, Business Mathematics
4. Raghavachari, Mathematics for Management
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester III

BBA-301: Management and Cost Accounting

1. Introduction: Meaning, Nature and Scope of Management Accounting, Functions Relationship of

Management Accounting, Financial Accounting and Cost Accounting.

2. Cost Accounting: Nature and Scope of Cost Accounting, Cost concepts and classifications,
Methods and Techniques, Installation of a Costing System.

3. Accounting for Material, Labour and Overheads.

4. Product Costing: Single unit costing-preparation of cost sheet, Process costing, Contract costing
(Elementary numerical problems).

5. Marginal Costing and Absorption Costing, Break-even analysis,

Suggested Books:
1. Maheshwari S.N., Advanced Problem and Solutions in Cost Accounting
2. Khan & Jain, Management Accounting
3. Gupta, S.P., Management Accounting
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester III

BBA-302: Business Law

1. The Indian Contract Act 1872: Scope of the Act, Essential of A Valid Contract, Agreement,
Performance of Contracts, Breach of Contract & Remedies, Quasi-Contracts.

2. The Companies Act, 1956: Nature and Type of Companies, Formation of Companies,
Memorandum and Articles of Association, Prospectus, Share capital, Membership, Meetings.
Winding-Up.

3. The Sale of Good Act, 1930: Formation of Contract, Conditions & Warranties, Rights of an Unpaid
Seller, Performance of the Contract of Sale.

4. The Negotiable Instruments Act, 1881: Nature and Types of negotiable instruments, Negotiation
and Assignment, Holder-in-Due Course, Dishonour and Discharge of Negotiable Instrument.
Arbitration.

5. Indian Partnership Act, 1930: Nature and Formation of Partnership, Registration of Firm, Rights
and Duties of the Firm, Dissolution of the Firm.

Suggested Books:
1. Avatar Singh, Company Law
2. Khergamwalla, JS, The Negotiable Instrument Act
3. Ramaya A, A Guide to Companies Act
4. Tuteja SK, Business Law for Managers
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester III

BBA-303: Business Environment

1. Introduction: Concept, Significance and Components of Business environment, Factor affecting

Business Environment, Micro and Macro environment.

2. Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-Public Sector & Private
Sector.

3. Industrial Policy-Its historical perspective (In brief); New industrial policy of India, Socio-economic
implications of Liberalization, Privatization and Globalization.

4. Role of Government in Regulation and Development of Business; Monetary and Fiscal Policy;
EXIM Policy, FEMA.

5. Overview of International Business Environment, Trends in World Trade: WTO-Objectives and

role in international trade.

Suggested Books:
1. Francis Cherunilum, Business Environment
2. K.Aswathapa, Business Environment
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester III

BBA-304: Business Policy and Strategy

1. Introduction: Nature & importance of Business Policy, Development & Classification of Business
Policy; Mechanism of policy making.

2. Responsibilities & Tasks of Top Management: Objectives of Business, Characteristics,

Classification, Types of objectives and their overall Hierarchy, Setting of objectives, Key areas
involved.

3. Corporate Planning; Concept of long term planning, Strategic Planning, Nature, Process &
Importance.

4. Corporate Strategy: Concept, Components, Importance, and Strategy Formulation: Concept,

Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis,
Resource Analysis.

5. Concept of Synergy: Types, Evaluation of Synergy, Capability Profiles, Synergy as a Component

of Strategy & its relevance.

Suggested Book:
1. Gluek & Jaunch, Corporate Strategy
2. Hatton & Hatton, Strategic Management
3. Christian, Anderson, Bower Business Policy
4. McCarthy, IninChiello, Curran Business Policy & Strategy
5. Azhar Kazmi, Business Policy
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester III

BBA-305: Business Communication

1. Introduction: Meaning and objective of Business communication, Forms of Communication,

Communication model and process, Principles of Effective Communication

2. Corporate Communication: Formal and Informal Communication, Networks, Grapevine, Barriers in

Communication, Groups discussion, Mock Interviews, Seminars, Individual and Group
Presentations.

3. Essential of effective Business letters, Writing Important Business letters including

correspondence with Bank and Insurance companies.

4. Oral & Non-verbal communication: Principles of Oral Presentation, Factors affecting Presentation,
effective Presentation skills, conducting Surveys. Body Language, Para Language, Effective
Listening, Interviewing skill, Writing Resume, Letter and Application.

5. Modern forms of communication, International communication, Cultural sensitiveness and cultural

context, Writing and presenting in international situations.

Suggested Books:
1. Bapat & Davar, A Text book of Business Correspondence
2. Bhende D.S., Business Communication
3. David Berio, The Process of Communication
4. Gowd & Dixit, Advance Commercial Correspondence
5. Gurky J.M., A Reader in Human Communication
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester III

BBA-306: Information Management

1. Introduction to Information Systems: Definition & Characteristics, need to having IS, evolution of
IS, key components of IS, Types of Information, Role of Information in Decision-Making, impact of
IS on different levels of management.

2. An overview of Management Information System: Definition & Characteristics, Components of

MIS, Frame Work for Understanding MIS: Robert Anthony's Hierarchy of Management Activity,
Information requirements & Levels of Management, Simon's Model of Decision-Making, Structured
Vs Un-structured decisions, Formal Vs. Informal systems.

3. Developing Information Systems: Analysis & Design of Information Systems: Implementation &
Evaluation, Pitfalls in MIS Development.

4. Functional MIS: A Study of Marketing, Personnel, Financial and Production MIS.

5. Integrated information system in an organization, use of database for integration, integration

across functional areas. Introduction to decision support system, artificial intelligence and robotics.

Suggested Books:
1. Jawadekar W S, Management Information System
2. Kanter, Jerome, Managing with Information
3. Louden & Louden, Management Information System
4. Murdick & Ross, Information System for Modern Management,
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester IV
BBA-401: Company Law

1. Introduction: Definition and Kinds of Company, Promotion and Incorporation of Companies.

2. Memorandum of Association, Articles of Association, Prospectus.

3. Shares, Share Capital, Members, Transfer and Transmission of shares, Directors-Managing

Director, Whole Time Director.

4. Capital Management; Borrowing powers, mortgages and charges, debentures, Company

Meetings-kinds, quorum, voting, resolutions, minutes.

5. Majority Powers and minority rights, Prevention of oppression and mismanagement, winding up of
companies, its Kinds and Conduct.

Suggested Books:
1. Grower L.C.B., Principles of Modern Company Law
2. Ramaiya A., Guide to the Companies Act
3. Singh, Avtar, Company Law
4. Kuchhal, S.C., Modern Indian Company Law
5. Kapoor, N.D., Company Law
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester IV
BBA-402: Research Methodology

1. Introduction: Meaning of Research, Objectives of Research, Types of Research, Research

Process, Research Problem formulation.

2. Research Design: Features of a good research design; Different Research Designs;

Measurement in Research; Data types; Sources of Error.

3. Sampling Design: Census & Sample Surveys; Steps in Sampling Design; Types of Sample
designs-Probability & Non Probability sampling.

4. Processing & Analysis of Data: Processing operations; problems in processing; types of analysis,
Hypothesis Testing: Chi-square test, Z-test, t-test, F-test.

5. Presentation: Diagrams; graphs; chars. Report writing; Layout of Research report; Types of
Reports; Mechanism of writing a Research report; Precautions for writing report.

Suggested Books:
1. C.R. Kothari, Research Methodology
2. Banerjee S. and Roy Ramendu, Fundamentals of Research Methodology
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester IV
BBA-403: Specialized Accounting

1. Accounting of Non-trading Institutions, Joint Venture and Consignment.

2. Accounts of Banking companies and General Insurance companies.

3. Department account and Branch account.

4. Accounts related to Hire Purchase and Installment payment transactions, Royalty Accounts

5. Partnership Accounts: Final Account, Reconstitution of Partnership firms: admission, retirement

and death of a partner, Dissolution of Partnership (Excluding insolvency of Partner).

Suggested Books:
1. Agarwal, B.D., Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chakrawarti, K.S., Advanced Accounts
4. Shukla, M.B., Financial Analysis and Business Forecasting
5. Jain & Naranag, Advanced Accounts
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester IV
BBA-404: Consumer Behaviour

1. Introduction: Concept, importance and scope of CB, need for studying CB, Consumer research
process.

2. CB models: Economic model, Psycho-analytic model, Sociological model, Howard & Seth model,
Nicosia model, Engel-Kollat-Blackwell model.

3. Individual determinants: Perceptual process, consumer learning process, consumer attitude

formation, attitude measurement, meaning and nature of personality, self concept.

4. Influences & Consumer Decision making: Family, reference group, personal, social and cultural
influence on CB, Consumer Decision making process, Consumer Communication process,
consumer satisfaction.

5. Industrial Buying Behaviour: Participants, characteristics of industrial markets, factors influencing

industrial markets, stages of industrial buying process, Customer and marketing of services.

Suggested Books:
1. Suja. R. Nair, Consumer Behaviour in Indian Perspective
2. Schifman & Kanuk, Consumer Behaviour
3. Louden & Bitta, Consumer Behaviour
4. Bennet & Kasarji, Consumer Behaviour
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester IV
BBA-405: Indian Economy

1. Meaning of Economy, Economic growth & development, Major Characteristics of India Economy,
Concepts of Human development, Factors affecting economic development.

2. An overview of Economic Resources of India, Human Resources of India: Concept of Population

Explosion, Interrelation of Population and economic development, Population policy of India,
Problem of Unemployment in India.

3. Economic planning in India; Planning commission, Critical evaluation of current Five Year Plan.

4. Problems and prospects of Indian Agriculture, agriculture development during plan period.
Position, Problems and Prospects of Large Scale Industries. (Iron, Steel, Sugar, Cotton and
Textile).

5. Service and Entrepreneurial Sector, role of Commercial Bank and Financial Institutions, Role of
Small Scale Industries in Indian Economy.

Suggested Books:
1. Dutt and Sundharam, Indian Economy
2. Mishra and Puri, Indian Economy
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester V
BBA-501: Income Tax

1. Indian Income Tax Act, 1961: Basic Concepts - Income, Agriculture Income, Casual Income,
Assessment Year, Previous Year, Gross Total Income, Total Income, Person, Tax Evasion, Tax
Avoidance.

2. Basis of Charge: Scope of Total Income, Residence and Tax Liability, Income which does not
form part of Total Income.

3. Heads of Income: Income from Salaries, Income from House Property.

4. Heads of Income: Profit and Gains of Business or Profession, Capital Gains, Income from other
sources.

5. Aggregation of Income, Set off and Carry forward of losses, deductions from gross total Income,
Computation of total Income and Tax liability.

Suggested Books:
1. Mehrotra, H.C., Income Tax Law and Account
2. Prasad, Bhagwati, Income Tax Law and Practice
3. Chandra Mahesh and Shukla D.C., Income Tax Law and Practice
4. Agarwal, B.K., Income Tax
5. Jain, R.K., Income Tax
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester V
BBA-502: Production Management

1. Introduction: Nature & Scope of Production Management, Functions of Production Management,

Production Systems, Responsibilities of Production manager, Production Planning & Control
(PPC), Objectives of PPC.

2. Types of manufacturing systems: Intermitted & Continuous Systems etc., Product design &
development.

3. Plant Location & Plant layout: Concepts and detailed analysis.

4. Materials Management & Inventory Control: Purchasing Economic lot quality/Economic order
quantity (EOQ), Lead time, Re-order level, ABC analysis, Stock Keeping.

5. Quality Control: Quality, Quality assurance, Quality Circles, TQM, JIT, Statistical Quality Control.

Suggested Books:
1. B.S. Goel, Production & Operation management
2. S.N.Chany, Production & Operation Management
3. Aswathapa, Production & Operation Management
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester V
BBA-503: Entrepreneurship and Small Business Management

1. Entrepreneurship: Concept, Role & Importance in Indian Economy, Theories of Entrepreneurship

traits of entrepreneur, entrepreneurs Vs professional managers, problems faced by entrepreneurs.

2. Entrepreneurial Development: Concept and Significance, Environmental analysis, Entrepreneurial

Development Programmes (EDP), problems of EDP.

3. Business Idea: Search for business idea, transformation of idea into reality projects, Identification
of projects, project design and network analysis, project appraisal, plant layout.

4. Small Business: Definitions, benefits & opportunities of small business ownership, Strategic
Planning and its steps for small business, Incentives and subsidies available to small business,
export possibilities for small business.

5. Steps for starting a small business: Selection of product and form of ownership, Preparation of
project report, Registration as SSI, Power connection, obtaining license, compliance under
Factories Act, Arrangement of finances, Presentation of Project Report.

Suggested Books:
1. Vasant Desai, Entrepreneruship Development
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester V
BBA-504: Sales Management

1. Introduction to Sales Management: Concept, Evolution of sales function, Objectives of sales

management positions, Functions of Sales executives and their relation with other executives.

2. Sales Organization and Relationship: Purpose of sales organization, Types of sales organization
structures, Sales department external relations, Distributive network relations.

3. Salesmanship: Theories of personal selling, Types of Sales executives, Qualities of sales

executives, Prospecting, pre-approach and post-approach, Organizing display, showroom &
exhibition.

4. Distribution Network Management: Types of Marketing Channels, Factors affecting the choice of
channel, Types of middleman and their characteristics, Concept of physical distribution system.

5. Sales Force Management: Recruitment and Selection, Sales Training, Sales Compensation.

Suggested Books:
1. Cundiff, Still, Govoni, Sales Management
2. Pradhan, Jakate, Mali, Salesmanship & Publicity
3. S.A. Chunawalla, Sales Management
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester V
BBA-505: Industrial Law

1. Factories Act 1948: Objectives, Definition of factory provision regarding health, safety working
hours, holidays, annual leave with pay, working hours of adults, general schemes important terms
and provisions regarding hazardous process, provisions regarding welfare employment of women,
employment of young person penalties, procedure, offers and special provisions, miscellaneous.

2. Industrial disputes act 1947: Defining industry & Industrial dispute, need and objective of the act,
procedure and machinery for settlement, strikes and lockout, layoff & retrenchment, provisions &
penalties.

3. Payment of Bonus Act 1965: Objective, definition, application, exception, meaning of bonus,
abolition of bonus, restoration of minimum bonus, eligibility and disqualification of bonus,
determining bonus, calculation of gross profit, determination of available allocation special
provisions, payment of bonus, inspector, penalties and procedure & miscellaneous.

4. Standing Orders Act 1946: Objective, scope, application, importance, definition, procedure for
submission of draft, procedure for appeals, registration, certification, posting, duration and
modification of standing orders, payment of subsistence allowance, penalties and procedure &
miscellaneous.
General Provisions of Workmen compensation act 1923.

5. General Provisions of Minimum Wages Act, 1948; and Payment of Gratuity Act 1972.

Suggested Books:
1. Kapoor N.D., Mercantile Law
1. Kapoor N.D., Industrial Law
3. Chawla R.C., Industrial Law
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester V
BBA-506: Company Accounts

1. Joint Stock Companies: Its types and share capital, Issue, Forfeiture and Re-issue of shares,
Redemption of preference shares, Issue and Redemption of Debenture.

2. Final Accounts: Including Computation of managerial Remuneration and disposal of profit.

3. Accounting for Amalgamation of companies as per Accounting Standard 14, Accounting for
Internal reconstruction.

4. Consolidated Balance Sheet of Holding Companies with one Subsidiary only.

5. Liquidation of Company, Statement of Affairs and Deficiency/Surplus, Receivers Receipt and

Payment A/c.

Suggested Books:
1. Gupta R.L. Radhaswamy M, Company Accounts
2. Maheshwari, S.N., Corporate Accounting
3. Monga J.R., Ahuja, Girish, and Sehgal Ashok, Financial Accounting
4. Shukla, M.C., Grewal T.s. and Gupta, S.C. Advanced Accounts
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester VI
BBA-601: Operations Research

1. Introduction: Nature, Definition & Characteristics of operations research, Methodology of OR,

Models in OR; OR & managerial Decision making, OR techniques.

2. Linear Programming: Introduction, Applications areas of Linear Programming, LPP - Problem

formulation, Graphic Method, Simplex Method (including Big M method)

3. Transportation Problems: North West Corner Rule, Least Cost Method and VAM; Degeneracy in
Transportation problem, MODI Method for optimal solution of Transportation problem; Assignment
Problems and Hangarian Method.

4. Decision making under Uncertainty-Criteria of Maximax, Maximin, Maximax Regret, Laplace &
Hurwinz; Decision making under Risk-Criteria of EMV & EOL, Decision Tree approach & its
applications.

5. CPM and PERT: Introduction, Network Analysis, Time Estimates in Network Analysis, Critical Path
Method; Programme Evaluation & Review Technique.

Suggested Books:
1. Kapoor V.K., Operations Research
2. Tulsian P.C., Problems in Operations Research
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester VI
BBA-602: Goods and Services Tax

1.Introduction : Constitutional framework of Indirect Taxes before GST (Taxation Powers of Union &
State Government); Concept of VAT: Meaning, Variants and Methods; Major Defects in the structure
of Indirect Taxes prior to GST; Overview of GST ; Structure of GST ( SGST, CGST, UTGST & IGST);
GST Council.
2.Supply of Goods and Services - Definition of supply; Place of Supply: Intra-State and Inter-State
supply; Composite and Mixed supply; Import and Export; Supplies of goods and services liable to be
reverse charged; Time of supply; Nil rated supplies, Zero rated supplies, Exempted supplies & Non-
GST supplies.
3.Registration and Documentation: (A) Registration-Persons liable to registration; Compulsory
registration; Procedure of Registration; Exemption from Registration; Composition Scheme.
(B) Documentation- Tax Invoice; Bill of Supply; Receipt Voucher; Payment Voucher; Refund Voucher;
Debit Note; Credit Note.
4.Input Tax Credit: Introduction, Concept of Input Service Distributor, Legal Formalities for an ISD,
Distribution of Credit, Claiming Input Tax Credit for inputs goods, Claiming Input Tax Credit for Capital
Goods
Returns: GSTR 1 and GSTR 2, Monthly / Quarterly Return, Annual Return; Time and procedure of
filing of Returns.
5.E-Way Bill: Introduction, Preparation of E-Way Bill, Important Points for Transporter
GST Portal: Introduction, GST Eco-system, GST Suvidha Provider (GSP), Uploading Invoices
Payment of Tax- (a) Through Input Tax Credit (b) By cash/bank after generation of online Challan.

Suggested Books:
1. Anandaday Mishra, GST Law & Procedure, Taxman.
2. Goods and Service Tax Acts.
3. Relevant Goods and Services Tax Rules. Nitya Tax Associates Basics of GST Taxman
4. Publication on GST by the Institute of Chartered Accountants of India (www.icai.org)
5. Publication on GST by the Central Board of Excise and Customs (www.cbec.org).
6. Nitya Tax Associates Basics of GST Taxman
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester VI
BBA-603: Auditing

1. Introduction: Meaning and objectives of Auditing, Types of Audit, Internal Audit, Audit Programme,
Audit Notebook, Routine Checking and Test Checking.

2. Internal Check System: Internal Control, Audit Procedure: Vouching, Verification of Assets and
Liabilities.

3. Audit of Limited Companies: Company Auditor - Appointment, Powers, Duties and Liabilities.
Auditor’s Report and Audit Certificate.

4. Special Audit: Audit of Banking Companies, Audit of Insurance Companies, Audits of Educational
Institutions, Audit of Cooperative Societies, Efficiency Audit, Social Audit etc.

5. Recent trends in Auditing: Nature and Significance of Cost Audit, Tax Audit, Management Audit.

Suggested Books:
1. Basu B.K., An insight with Auditing
2. Gupta Kamal, Contemporary Auditing
 COURSE CURRICULUM
Bachelor of Business Administration (B.B.A.)
VBS Purvanchal University, Jaunpur – 222003 (U.P)

B.B.A. – Semester VI
BBA-604: International Trade

1. Introduction: Basics of international trade, international trade theories, drivers of international

trade, restraining forces, recent trends in world trade.

2. Foreign trade: Foreign trade & economic growth, balance of trade, balance of payments, free
trade, forms and restrictions.

3. International economic institutions: IMF, World Bank, WTO (in brief), Regional economic
groupings - NAFTA, EU, ASEAN, SAARC.

4. India’s foreign trade: Recent trends in India’s foreign trade, institutional infrastructure for export
promotion in India, projects & consultancy exports.

5. Trade Policy: India’s Trade policy, export assistance, marketing plan for exports.

Suggested Books:
1. Varshney & Bhattacharya, International Marketing