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Free Downloads: Type Matters!

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4K views3 pages

Free Downloads: Type Matters!

Uploaded by

Shinko Art Studio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Type Matters!
Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging
punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and
we’d all like our letters, reports and other documents to look as good – and as readable
– as possible. But what does all the confusing terminology about ink traps, letter spacing, and
visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips
for everyday use, for all users of typography, from students and professionals to anyone who does
any layout design on a computer. The book is arranged into three chapters: an introduction to the
basics of typography; headline and display type; and setting text. Within each chapter there are
sections devoted to particular principles or problems, such as selecting the right typeface, leading,
and the treatment of numbers. Examples throughout show precisely what makes good typography
– and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and
teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles
discussed throughout.

Leather Bound: 160 pages


Publisher: Merrell Publishers (May 1, 2012)
Language: English
ISBN-10: 1858945674
ISBN-13: 978-1858945675
Product Dimensions: 1 x 7 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars  See all reviews (29 customer reviews)
Best Sellers Rank: #146,237 in Books (See Top 100 in Books) #35 in Books > Arts &
Photography > Graphic Design > Commercial > Book Design #85 in Books > Arts & Photography
> Graphic Design > Typography #598 in Books > Arts & Photography > Graphic Design >
Techniques

Let's say you have read a popular volume like the delightful _Just My Type: A Book About Fonts_
by Simon Garfield, and you have a new awareness of how important typefaces are. You didn't used
to pay attention to fonts, but you'd like to know some practical information about how to use type,
and how to avoid basic mistakes. If you have realized that type matters, you will do well to get the
primer _Type Matters!: Simple Tips for Everyday Typography_ (Merrell Publishers) by Jim Williams.
It is a handsome volume, with flexible covers, two ribbon page markers, and an elastic loop in the
back so that you can hold the end pages close to the back cover. Williams was asked by a design
company in Manchester, England, to give a series of talks to help its designers with day-to-day
typography, a presentation that was later printed up, was popular, and is now bound as this
fine-looking book. It is obvious that every page has been carefully laid out, usually with examples
(good and bad) of type at work in black, and comments or instruction in red. The pages are thick
and their color creamy. The fonts are labeled, but this is not a book of font specimens, although
there are plenty. It is, rather, a broader view of what makes a page communicate well and what
makes it look good._Type Matters!_ is well organized. The first part, "Background," gives a
three-page history of type design, and gives some basic terminology. You may have been told to
pay attention to every jot and tittle, and while jot can mean the tiniest part of writing or the least
detail, a tittle in typography is specific: it is the dot above the i or j.

Language Culture Type: International Type Design in the Age of Unicode Final Fantasy Type-0 Side
Story, Vol. 5: The Ice Reaper (Final Fantasy 0-Type) Final Fantasy Type-0 Side Story, Vol. 4: The
Ice Reaper (Final Fantasy 0-Type) Medical Management of Type 2 Diabetes (Burant, Medical
Management of Type 2 Diabetes) Essential Oils Beauty Secrets Reloaded: How To Make Beauty
Products At Home for Skin, Hair & Body Care: A Step by Step Guide & 70 Simple Recipes for Any
Skin Type and Hair Type Type Matters! Why Architecture Matters (Why X Matters Series) Humility
Matters: Toward Purity of Heart (The Matters Series) Lectio Matters: Before the Burning Bush (The
Matters Series) Thinking with Type, 2nd revised and expanded edition: A Critical Guide for
Designers, Writers, Editors, & Students Typography!: The Ultimate Beginner's Course To
Eye-Catching Type For Print, Graphics, Web Designers, Developers And Students 3,800 Early
Advertising Cuts: Deberny Type Foundry Typography 21: The Annual of the Type Directors Club
Typography, Vol. 22: The Annual of the Type Directors Club Typography 15: The Annual of the
Type Director's Club Designing Type Shaping Text: Type, Typography and the Reader Old-Time
Advertising Cuts and Typography: 184 Plates from the Boston Type and Stereotype Foundry
Catalog (1832) (Dover Pictorial Archives) Just My Type: A Book About Fonts The Anatomy of Type:
A Graphic Guide to 100 Typefaces

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