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You scored 19%.

Question Results
You scored 1 of 1

Q1. As an entrepreneur, which Design Thinking value will you use to understand the customer’s problem better?
Options:

Imagination

Intuition

Empathy

Curiosity

Solution :
“Empathy” will help you understand the customer’s problem better.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 0 of 1

Q2. Jonah opened an organic vegetable store. But hardly any customers came. That was because very few people were aware
of the store. Which block of the Lean Canvas can help Jonah make potential customers aware of her product?
Options:

Unfair Advantage

Unique Value Proposition

Channels

Customer Segment

Solution :
The Channels block of the Lean Canvas will help Jonah reach out to potential customers.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 0 of 2

Q3. You are struggling to keep your dog engaged and active while you are away at work. When you find no pet care agency in
the vicinity which offers pet caregivers, you spot an opportunity. Which method/s will help you validate that your problem
is indeed worth solving?
Select the two correct options.
Options:

Effectuation

JTBD

Problem Interviews

Brainstorming

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Solution :
You can use the JTBD framework and run problem interviews to validate that your problem is indeed worth solving.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 0 of 1

Q4. A company targets the whole market with its newly launched orange-flavored drink. So, as strategy addresses the entire
market with one offering. What is this strategy called?
Options:

Micro marketing

Segmented marketing

Niche marketing

Mass marketing

Solution :
When a company targets the whole market with the same product, it is called mass marketing.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 0 of 2

Q5. Eileen plans to set up retail stores selling lifestyle and daily living-aid products for senior citizens, such as blood pressure
monitors, kneecaps, or shower chairs. How can she be sure that she has found a problem worth solving?
Select the two correct options.
Options:

Talk to a sizeable group of seniors citizens in her neighbourhood

Talk to her next-door elderly neighbor

She has already spoken to her grandparents and they represent the elderly customer segment that she is targeting

Do her market research to find out the existing alternatives

Solution :
Eileen can be sure that she has found a problem worth solving by:
· Talking to a sizeable group of seniors citizens in her neighborhood
· Doing her market research to find out the existing alternatives
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 0 of 2

Q6. Ada has started an online clothing and accessories rental service. Customers can rent designer clothes, shoes, bags, and
other accessories for a maximum of 5 days at a time.
Which of the following should she calculate to check the profitability of her business? Select the two correct options.
Options:

Breakeven or the number of clothes and accessories she rents out in three months to recover fixed costs.

Trade payback period or the time she requires to pay off her suppliers who have agreed to give trade credit.

The number of days she can bootstrap her venture without reaching a breakeven.

Profit or the money she will be left with after deducting her fixed expenses from her income.

Solution :
Ada needs to calculate the following to check the profitability of her business:

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17/12/2021, 10:21 LearnWISE
· Breakeven or the number of clothes and accessories she rents out in three months to recover fixed costs.
· Profit or the money she will be left with after deducting her fixed expenses from her income.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 1 of 2

Q7. Which of the following statements are true about a positioning statement? Select the two correct options.
Options:

It captures all benefits offered to multiple market segments and the price for those benefits.

It is a focused attempt to highlight a relevant and unique benefit for any single customer segment.

It is usually targeted towards the top 20 percent of the customer segment that generates the most revenue.

It should be 200 to 250 words long capturing all the features and benefits of the solution.

Solution :
The following statements are true about a positioning statement:
· It is a focused attempt to highlight a relevant and unique benefit for any single customer segment.
· It is usually targeted towards the top 20 percent of the customer segment that generates the most revenue.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 1 of 2

Q8. Pablo’s Gourmet Grocery Store offers customers the opportunity to view recipes from multiple cuisines and buy
ingredients for them.
Which of the factors listed below can be examples of real unfair advantages for Pablo’s business? Select the two correct
options.
Options:

Pablo has had prior experience of procuring rare and exotic ingredients for a reputed multi-cuisine hotel.

Pablo’s co-founder is a chef hosting a famous cookery show on television.

Pablo and his co-founder have set aside a good amount of savings to invest in their business.

Pablo and his co-founder have formed a start-up team who are passionate about what they do.

Solution :
The following factors can be examples of real unfair advantages for Pablo’s business:
· Pablo has had prior experience of procuring rare and exotic ingredients for a reputed multi-cuisine hotel.
· Pablo’s co-founder is a chef hosting a famous cookery show on television.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 0 of 2

Q9. Cathy wants to extend her cab services for school   kids to other localities and cities. However, she has a very limited
budget.
Which of the following  sales and marketing strategies would work for Cathy? Select the two correct options.
Options:

She can appoint a highly dynamic sales force in other localities and cities who could bring her more business.

She can create a Facebook page to create initial awareness about her business model by posting information, pictures and testimonials o
existing customers.

She can print pamphlets, flyers, or leaflets and distribute them along with newspapers.

She can create a very catchy newspaper ad in all the cities near her.

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Solution :
Keeping her limited budget in mind, Cathy can look at the following to expand her business options,:
1. Create a Facebook page to create initial awareness about her business model and UVP by posting information, pictures and testimonials of
existing customers.
2. Print pamphlets, flyers, or leaflets and distribute them along with newspapers.
SOURCE: Refer to the Foundational Course in Entrepreneurship

You scored 0 of 1

Q10. People in Zena’s neighborhood are willing to pay more than $ 20 per kg for eggless, lactose free cakes. Being an excellent
baker, she decides to launch her home bakery for these potential customers.  
Which place in the customer acquisition funnel do these people belong to?
Options:

Target Segment

Leads

Opportunities

Customers

Solution :
These people belong to the target segment in the customer acquisition funnel. She now has to reach out to these people to convert them to
leads.
SOURCE: Refer to the Foundational Course in Entrepreneurship

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