12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems

Useful Data to remember while solving Estimation

Problems
Guess Estimation problems are very common in Product Management and
Consulting Interview. Here is a list of some important data points that will help
you out.
My PM Interview
Apr 25 3

Below are few data that one should remember while solving guess estimation problems. These will help
you reach at a number that is close to the actual value which you are guesstimating.

Note - These data points are made specifically for Indian readers, but can be made for other countries as
well.

What are the objectives of a guesstimate question?

It is to understand your ability to,

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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems

1. Understand a situation.
2. Connect things to reach an answer.

3. Prioritize and dismiss different parameters.

4. Work with limited information.

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Let’s jump in,

Total world population = 7.3 billion

The population of India = 1.3 Billion (~18% of the world population)

Population of Delhi - 30 million

Population of Mumbai - 20 million

Population of Kolkata - 15 million

Population of Bangalore - 12 million

Population of Chennai - 10 million

Rural : Urban split = 70 : 30 = 900 : 400 million

Average household size in India is 4. (Urban - 3, Rural - 5)

Households in India = 1300 Million / 4 = 325 million

Households based on Rural : Urban split = 900/5 : 400/3 = 180 : 133 million

Male : Female ratio in India = 50 : 50 % = ~ 650 million each.

Male : Female ratio in world = 50 : 50 % = ~ 3.65 billion each.

Population of Married / Others = 50% = 650 million

Population of Never Married = 50% = 650 million

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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems

Age groups in India -

0 - 14 = 30% = 390 million

15 - 35 = 40% = 520 million

35 - 60 = 25% = 325 million

60+ = 5% = 65 million

Income Groups in India -

Poor = 20% = 260 million

Low = 75% = 975 million

Middle = 3.5% = 45 million

Upper Middle = 1% = 13 million

High = 0.5% = 6.5 million

Number of Pincodes in India = ~20,000

Smartphone users in India = 60% = 800 million

Internet penetration in India = 50% = 625 million

Below Poverty Line in India = 15%

Births per year in India = 25 million. (of which 1/3rd dies = 8M)

Population Density of -

India = 400 / km sq.

Kolkata = 25,000 / km sq.

Mumbai = 32,000 / km sq.

Delhi = 20,000 / km sq.

Population by Continents -

Asia - 60% = 4.3 billion

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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems

Africa - 15% = 1.1 billion

Europe - 10% = 730 million

Latin America - 10% = 730 million

North America - 5% = 365 million

Age Groups (World) -

0-5 years = 10% = 730 million

6 - 14 years = 20% = 1.46 billion

15 - 35 years = 40% = 2.9 billion

36 - 60 years = 20% = 1.46 billion

60+ = 10% = 730 million

Income Group (World) -

Poor (<$2) - 15% = 1.1 billion

Low ($2 - $10) - 55% = 4 billion

Middle ($10 - $20) - 15% = 1.1 billion

Upper Middle ($20 - $50) - 10% = 730 million

High ($50+) - 5% = 365 million

Number of smartphone users in the world = 4 billion.

US population: 330M

California population: 40M

NYC population: 8M

World population: 7.8B

Size of continental US: 3M square miles

US households: 130M

Average people per household in the US: 3

Life expectancy: 72

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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems

Median household income: $65,000

Weight of an average car: 4000lbs

Technical

Amazon S3 Standard cost: $0.023 / GB / month

Average file size for a 90-min 720p movie: roughly 3.5GB

Average file size for a smartphone camera picture: roughly 3-5 MB

Average CTR for a search ad: 1.91%

Average landing page conversion rate: 2.35%

Average WiFi bandwidth: ~10Mbps

Cost of iPhone 12 Pro: $999

Cost of Google Pixel 5: $699

Cost of Amazon Echo (4th Gen): $99

General sense of revenue (2020)

Dropbox revenue: $2B

Airbnb revenue: $3B

Google revenue: $181B

Facebook revenue: $86B

Apple revenue: $274B

Amazon revenue: $386B

Netflix revenue: $25B

Google (Alphabet) net income: $40.27 billion

Apple R&D expenditure: $18.75 billion

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General sense of user populations

Netflix (Q2 2021): 209 million subscribers

Google G Suite (March 2020): 2 billion+ monthly active users

Uber (Jun 2021): ~1 million drivers in the US

Twitter (Q1 2018): 192 million daily active users

Number of Americans that own a smart speaker (Jan 2020): 60 million

Number of products Amazon sells: over 12 million (not including Amazon marketplace
sellers, which brings the total to 350 million)

Now that you know all these numbers, it’s time to practice!

Practice 1: Estimate the Number of ATMs in India

Practice 2: Estimate the Number of WhatsApp Chats occurring in India

Practice 3: Estimate the Number of Self-Driving Cars

Practice 4: Estimate the Number of Mobile Phones Sold in India annually

Practice 5: Estimate the Number of Hours spent on Smart Phones by all Indians

Practice 6: Estimate the Number of Golf balls that can fit in a School Bus

Practice 7: Estimate the Area of India

Practice 8: Estimate the Number of Red Color Swift Cars in Delhi

Practice 9: Estimate the Number of Tennis balls you can fit in an Aircraft

Practice 10: Estimate the Total Length of Roads in your City

Practice 11: Estimate the Market Size of Disposable Diapers in India

Practice 12: Estimate the Number of Refrigerators sold in India every year

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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems

Practice 13: How much does a Salon owner make in India?

Practice 14: Estimate the total number of Airplanes in Air

Practice 15: Estimate the Detergent usage in India per Day

Many more questions and their solutions to be added next week!

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Important Links:

Product Improvement - Complete list of all Questions and Answers

Guess Estimation - Complete list of all Questions with Answers

Behavioral - Complete list of all Questions and Answers

Product Metrics - Complete list of all Questions and Answers

Product Manager Interview Experiences at Top Companies - Question and Answers

Frameworks for Structured Product Thinking

100+ Product Manager Interview Questions

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