12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems
Useful Data to remember while solving Estimation
Problems
Guess Estimation problems are very common in Product Management and
Consulting Interview. Here is a list of some important data points that will help
you out.
My PM Interview
Apr 25 3
Below are few data that one should remember while solving guess estimation problems. These will help
you reach at a number that is close to the actual value which you are guesstimating.
Note - These data points are made specifically for Indian readers, but can be made for other countries as
well.
What are the objectives of a guesstimate question?
It is to understand your ability to,
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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems
1. Understand a situation.
2. Connect things to reach an answer.
3. Prioritize and dismiss different parameters.
4. Work with limited information.
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Let’s jump in,
Total world population = 7.3 billion
The population of India = 1.3 Billion (~18% of the world population)
Population of Delhi - 30 million
Population of Mumbai - 20 million
Population of Kolkata - 15 million
Population of Bangalore - 12 million
Population of Chennai - 10 million
Rural : Urban split = 70 : 30 = 900 : 400 million
Average household size in India is 4. (Urban - 3, Rural - 5)
Households in India = 1300 Million / 4 = 325 million
Households based on Rural : Urban split = 900/5 : 400/3 = 180 : 133 million
Male : Female ratio in India = 50 : 50 % = ~ 650 million each.
Male : Female ratio in world = 50 : 50 % = ~ 3.65 billion each.
Population of Married / Others = 50% = 650 million
Population of Never Married = 50% = 650 million
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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems
Age groups in India -
0 - 14 = 30% = 390 million
15 - 35 = 40% = 520 million
35 - 60 = 25% = 325 million
60+ = 5% = 65 million
Income Groups in India -
Poor = 20% = 260 million
Low = 75% = 975 million
Middle = 3.5% = 45 million
Upper Middle = 1% = 13 million
High = 0.5% = 6.5 million
Number of Pincodes in India = ~20,000
Smartphone users in India = 60% = 800 million
Internet penetration in India = 50% = 625 million
Below Poverty Line in India = 15%
Births per year in India = 25 million. (of which 1/3rd dies = 8M)
Population Density of -
India = 400 / km sq.
Kolkata = 25,000 / km sq.
Mumbai = 32,000 / km sq.
Delhi = 20,000 / km sq.
Population by Continents -
Asia - 60% = 4.3 billion
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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems
Africa - 15% = 1.1 billion
Europe - 10% = 730 million
Latin America - 10% = 730 million
North America - 5% = 365 million
Age Groups (World) -
0-5 years = 10% = 730 million
6 - 14 years = 20% = 1.46 billion
15 - 35 years = 40% = 2.9 billion
36 - 60 years = 20% = 1.46 billion
60+ = 10% = 730 million
Income Group (World) -
Poor (<$2) - 15% = 1.1 billion
Low ($2 - $10) - 55% = 4 billion
Middle ($10 - $20) - 15% = 1.1 billion
Upper Middle ($20 - $50) - 10% = 730 million
High ($50+) - 5% = 365 million
Number of smartphone users in the world = 4 billion.
US population: 330M
California population: 40M
NYC population: 8M
World population: 7.8B
Size of continental US: 3M square miles
US households: 130M
Average people per household in the US: 3
Life expectancy: 72
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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems
Median household income: $65,000
Weight of an average car: 4000lbs
Technical
Amazon S3 Standard cost: $0.023 / GB / month
Average file size for a 90-min 720p movie: roughly 3.5GB
Average file size for a smartphone camera picture: roughly 3-5 MB
Average CTR for a search ad: 1.91%
Average landing page conversion rate: 2.35%
Average WiFi bandwidth: ~10Mbps
Cost of iPhone 12 Pro: $999
Cost of Google Pixel 5: $699
Cost of Amazon Echo (4th Gen): $99
General sense of revenue (2020)
Dropbox revenue: $2B
Airbnb revenue: $3B
Google revenue: $181B
Facebook revenue: $86B
Apple revenue: $274B
Amazon revenue: $386B
Netflix revenue: $25B
Google (Alphabet) net income: $40.27 billion
Apple R&D expenditure: $18.75 billion
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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems
General sense of user populations
Netflix (Q2 2021): 209 million subscribers
Google G Suite (March 2020): 2 billion+ monthly active users
Uber (Jun 2021): ~1 million drivers in the US
Twitter (Q1 2018): 192 million daily active users
Number of Americans that own a smart speaker (Jan 2020): 60 million
Number of products Amazon sells: over 12 million (not including Amazon marketplace
sellers, which brings the total to 350 million)
Now that you know all these numbers, it’s time to practice!
Practice 1: Estimate the Number of ATMs in India
Practice 2: Estimate the Number of WhatsApp Chats occurring in India
Practice 3: Estimate the Number of Self-Driving Cars
Practice 4: Estimate the Number of Mobile Phones Sold in India annually
Practice 5: Estimate the Number of Hours spent on Smart Phones by all Indians
Practice 6: Estimate the Number of Golf balls that can fit in a School Bus
Practice 7: Estimate the Area of India
Practice 8: Estimate the Number of Red Color Swift Cars in Delhi
Practice 9: Estimate the Number of Tennis balls you can fit in an Aircraft
Practice 10: Estimate the Total Length of Roads in your City
Practice 11: Estimate the Market Size of Disposable Diapers in India
Practice 12: Estimate the Number of Refrigerators sold in India every year
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12/16/21, 9:57 AM Useful Data to remember while solving Estimation Problems
Practice 13: How much does a Salon owner make in India?
Practice 14: Estimate the total number of Airplanes in Air
Practice 15: Estimate the Detergent usage in India per Day
Many more questions and their solutions to be added next week!
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Limited Period Offer - Get Flat 50% discount on our Yearly subscription!
Important Links:
Product Improvement - Complete list of all Questions and Answers
Guess Estimation - Complete list of all Questions with Answers
Behavioral - Complete list of all Questions and Answers
Product Metrics - Complete list of all Questions and Answers
Product Manager Interview Experiences at Top Companies - Question and Answers
Frameworks for Structured Product Thinking
100+ Product Manager Interview Questions
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