Getting started!
1. Go to https://www.linkedin.com/campaignmanager/new-advertiser
2. Set your Account name and currency.
3. Associate LinkedIn page - Ads options are limited from a normal user account.
You will need to put an associated company page. Be it one under the name of the MEP
or one under Renew Europe. Even if now it is written as optional, at later stages you will
not be allowed to run 90% of the ads until you have one.
For more information, please contact Cristina LUCA ([email protected])
Next step - Creating a new campaign
After setting the initial info, you are taken to the main Campaigns pages. Campaign
Manager is LinkedIn's all-in-one advertising platform. You will be able to set up ad
accounts, run campaigns, and control your budget.
From the main dashboard, you can also control anything related to your running
campaigns, check performance, compare website demographics or set out new testing
audiences for future campaigns.
Click Create - New campaign
Campaign Group
Campaign group settings act as limits for all the campaigns placed in the campaign group. Your
campaign group and campaign statuses, schedule, and/or budget work together to control when
your ads can display impressions.
You have the option to set a campaign group total budget, which limits the cumulative total of all
campaign budgets within the group. Once the campaign group total budget is reached, no
campaigns within the group can display impressions or accrue more spend.
For more information, please contact Cristina LUCA ([email protected])
Set up campaign details
Sections
Objective
Audience
Ad Format
Placement
Budget
Depending on the objective you choose, the ad requirements and options presented in
the next steps might vary (ad format, placement, adding links, uploading a document etc)
Audience
Target your Page posts to a specific language, location, region, university, function,
seniority, industry, or company size.
Define target audience by keyword targeting or use a predefined audience through
known contacts and lookalike users on LinkedIn.
For more information, please contact Cristina LUCA ([email protected])
Ad format
Images typically result in a 2x higher comment rate. Custom image collages (3-4 images
in one post) perform especially well for organizations.
Video gets 5x more engagement on LinkedIn, Live Video gets 24x more.
Upload reports, presentations (PDFs or PowerPoints) to showcase what makes your work
unique. Users respond best to behind-the-scenes stories that highlight your unique
culture and values.
Forecasts
Based on the choices made in the steps above, LinkedIn can make a campaign forecast
based on different budgets and audiences and estimate the audience size that can be
reached through the ads.
For more information, please contact Cristina LUCA ([email protected])
