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Micro Project Man
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INTRODUCTION
Motivation and productivity are concepts which have been subjects of immense interest among
researchers and practitioners. Both concepts have been defined in a variety of ways by several
scholars. If we have to review the definitions, the paper will be unnecessarily long and boring.
Therefore, we have adopted the approach of describing what we mean by these two terms and
proceeding to discuss the issues with the understanding that the descriptions will serve the purpose
of definitions.
By motivation here we mean the way and manner in which an individual or group of individuals
are inspired to behave in a desired manner with a view to receiving some positive rewards or to
satisfy certain human needs. To be motivated is to do something which is different; to be inspired
to go beyond the call of duty. That is to do more than you have to do not because you are told to
but because you want to. The concept of productivity is one of the most fashionable and frequently
used in the domain of management today. It is described as the optimal utilization of resources in
the production of goods and rendering of services that meets predetermined objectives.
Research in the relationship between motivation and productivity is justified on at least two
grounds. The first justification is the rapidly changing workplace environment and its meaning to
the young generation of employees in high paying jobs in the oil and gas and other high technology
related organizations who do not accept the traditional approach to employee motivation. Who,
according to Singh, et al. (2012), do not accept the 'status quo', and have moved from obedience
to questioning; and who assess work in terms of its significance in human life and human nature.
Secondly, this study is also timely in the Nigerian economy with the current recession
characterized by low employee morale, low sales volumes, challenges to industrial harmony, etc.
It is argued that motivation is the key to economic recovery in the country (Aremu, 2017). A review
of theories and empirical evidence on the central issues at stake on how to boost motivation
therefore becomes timely. The rest of the paper is divided into four sections. The immediate section
after this introduction briefly reviews some theories and empirical studies on motivation. The third
section presents our views on motivation of workers for enhancing their productivity based on the
literature analysis. Section four concludes the paper.
LITERATURE REVIEW
Theories of Motivation
It is adequately documented in the literature that several thinkers from Adam Smith to Abraham Maslow
and others have studied human behaviour from different perspectives – economic, psychological,
behavioural, etc., to understand what motivate people to do the things they do. In the process, they
developed several theories of motivation. This section presents a brief review of some of the theories and
empirical evidences on the relationship between motivation and productivity. Broadly speaking the
theories of motivation can be classified in to content theories and process theories. The former deals with
what motivates and are concerned with identifying people’s needs and their relative strengths, and the
goals they pursue in order to satisfy these needs. The main content theories include Maslow’s hierarchy
needs; Herzberg’s two factor
theory and McClelland’s achievement motivation theory. Process theories on the other hand, place
emphasis on the actual process of motivation. These theories are concerned with the relationships among
the dynamic variables which make up motivation and with how behaviour is initiated, directed and
sustained. Examples are expectancy –based models, equity theory goal theory and attribution theory
(Uzonna, 2013). The most popular theory of motivation in the classical literature is perhaps that of a
United States psychologist, Abraham Maslow’s Hierarchy of Needs Theory. Maslow (1943) discussed five
levels of employee needs: physiological, safety and security, social, esteem or ego and self- actualizion.
According to this theory, people have many needs which motivate them to work, that those needs are
arranged in a hierarchical manner in such a way that lower level needs (physiological and safety) had to
be satisfied before the next higher level social need would motivate employees to work hard and increase
productivit
The second theory of motivation is the two factor theory or motivator and hygiene theory developed by
Frederick Herzberg (Herzberg, 1966). Motivators or intrinsic factors such as drive for achievement and
advancement, being treated in a caring and considerate manner and receiving positive recognition are
inherent in the job itself and which the individual enjoys as a result of successfully completing the task,
produce job satisfaction and motivate employees to work harder. Hygiene or extrinsic factors, such as
salary, benefits and job security are external to the task and often determined at the organizational level
can lead to dissatisfaction and lack of motivation if not present in positive degrees. Uzonna (2013) argues
that one important element of Herzberg’s theory is that knowing employee needs can help us motivate
today’s young, ambitious and knowledge and technology-based workers. Given the fact that these workers
already command high paying jobs, we can infer that money or cash rewards alone does not provide
enough of an incentive as a motivator for performance. This implies that to motivate workers,
organizations need to look beyond monetary rewards.
Victor Vroom developed the expectancy theory based on the belief that employee effort will lead to
performance and performance will lead to rewards. Rewards may be either positive or negative. The more
positive the reward the more likely the employee will be highly motivated. Conversely, the more negative
the reward the less likely the employee will be motivated to work harder (Vroom, 1964, as cited in Malik,
et al, 2011: 39). This theory was further developed by Porter and Lawler (1968).
Another theory is the equity theory of motivation developed in the early 1960’s by J. Stacey Adams, a
psychologist. The theory proposes that a person's motivation is based on what he or she considers being
fair when compared to others (Redmond & Housell, 2015). It recognizes that motivation can be affected
through an individual's perception of fair treatment in
social exchanges. When compared to other people, individuals want to be compensated fairly for their
contributions to the organization. A person's beliefs regarding what is fair and what is not can affect his
motivation, attitudes and behaviours which will in turn affect subsequent performance. When applied to
the workplace, equity theory focuses on an employee's work- compensation relationship or "exchange
relationship" as well as that employee's attempt to minimize any sense of unfairness that might result.
According to the theory, underpayment inequity induces anger and distress while overpayment induces
guilt. (Redmond & Housell, 2015).
Lastly, B.F. Skinner's reinforcement theory states that those employee behaviours that lead to positive
outcomes will be repeated and behaviours that lead to negative outcomes will not be repeated (Skinner,
1953, as cited in Malik, et. al., 2011:39). A reinforcer can therefore be seen as a reward or incentive to
behave in a certain way. Reinforcers may be tangible like food or money and they can be intangible like
approval or praise. The implication is that organizations should reinforce employee behaviours that lead
to positive outcomes and discourage those behaviours that lead to negative outcomes. This can be achieved
through staff training and development, among other strategies.
In another study, Sajuyigbe, et al. (2013) collected data from 100 employees of selected manufacturing
companies in Ibadan, Nigeria and concluded that pay, performance bonus, recognition and praise were
significantly related to organizational performance, supporting Herzberg’s motivation hygiene theory.
Apart from cash or monetary rewards, motivation theories and empirical studies also attest to the role of non-cash
rewards in motivation especially in technology–based, high paying jobs. Brown and Armstrong (1999) reported that
the non-financial schemes in their survey were particularly popular among knowledge and technology based sectors
as well as sales and service companies. Another study by Beran (2005) confirmed that majority of companies have
in place one form of non-financial rewards or the other especially employee recognition and that the policy enhanced
productivity. In another study, Rose (1998) discovered that the respondent companies that prefer non-financial
rewards are those that rely on high level of customer contact.
Studies using data collected in the United Kingdom also attests to the role of non- financial
incentives in motivating employees to high productivity. In a 2009 McKinsey Quarterly survey of 1,047
executives, managers and employees from a range of sectors in the United Kingdom (Vrancic, 2015), the
respondents view three non-financial motivators: praise from immediate managers, leadership attention
(for example, one-on-one conversations) and a chance to lead projects or task forces as no less or even
more effective motivators than the three highest-rated financial incentives: cash bonuses, increased base
pay, and stock or stock options. In addition, it was also found that the survey’s top three nonfinancial
motivators play critical roles in making employees feel that their companies value them, take their well-
being seriously and strive to create opportunities for career growth. According to these researchers, these
themes recur constantly in most studies on ways to motivate and engage employees (Vrancic, 2015).
Another study conducted by Ng, et. al. (2010) as cited in Singh, et. al. (2012) sought to
study the expectations and priorities of young employees. They found that this category of workers
rated opportunities for career advancement as the most desirable work related attribute followed
by good people to relate to and opportunities for good training and development. According to
these researchers, surprisingly, pay, benefits and job security were ranked in the middle behind
career advancement.
In Pakistan, Tausif (2012, as cited in Haider, et al., 2015:348) conducted a survey among
public school teachers and found that non-financial rewards were essential in developing
employees’ job satisfaction and motivation. Similarly, Barton (2006, as cited in Haider, et al.,
2015: 348) found that employee recognition is the most important factor among non-financial
rewards in enhancing job satisfaction. Bull (2005, as cited in Haider, et al., 2015: 348) conducted
a study and concluded that challenging jobs enhanced employee job satisfaction.
Finally, several universities and technology related institutions in the United States like
Massachusetts Institute of Technology (MIT), University of Washington and University of
California have designed, implemented and maintained employee recognition programmes to
encourage hard work and productivity in the workplace.
In an empirical study to test equity theory, Griffeth and Gaertner (2001) developed and tested a
model using data collected from 192 hospital employees using structural equation modeling which
placed satisfaction and intention to quit as mediators of employee turnover. The researchers
utilized many dimensions of perceived unfairness which includes: pay rules (the fairness of one’s
pay relative to one’s coworkers and the fairness of granting pay increases and promotions); pay
administration (or the perceptions of the fairness of the supervisor in administering the rules for
pay increases and promotions); pay level, work pace (or the fairness of the supervisor in
maintaining a fair pace of work activity and rule administration. The results showed that pay rules,
pay administration and work pace or supervisor satisfaction were strongly related to quit intentions.
Other studies aimed at testing equity theory include Summers and Hendrix (1991, as cited
in Griffeth & Gaertner, 2001: 11019) who found a significant relationship between job satisfaction
and intention to quit and Iverson and Roy (1994, as cited in Griffeth & Gaertner, 2001: 1019) who
investigated the perception of various pay and benefits in relation to co- workers and found a strong
correlation between pay equity and job satisfaction.
Staff training and development is another indispensable motivator in the workplace. In a
study conducted by Aibievi (2014) collected data from 100 non-academic staff of University of
Benin, Nigeria to test the impact of training and development on employee motivation. The study
found a significant positive relationship between training and motivation; that trained staff were
found to be more dedicated to duty compared to those who did not receive training and also that
training could lead to increased productivity.
From the above brief discussion of the theory and empirical evidences, it is now time for
us to bring out our views on how to motivate workers to increase their productivity.
Based on the preceding discussion on theories and empirical evidence, we are compelled
to arrive at the following synthesis of the literature. First and foremost, there is the need to motivate
workers in order to increase their productivity and also that there are many financial and non-
financial strategies of motivating workers. Secondly, it appears that there is no single general rule
applicable to each and every circumstance. Differences exist amongst lower, middle and higher
level employees in terms of their needs. For some, the literature suggests that monetary rewards
and supervision are necessary strategies before they can perform.. Others work better in an
atmosphere of fairness, equity, love and encouragement. Some must be compelled or even
punished before they can work.
MANAGERIAL IMPLICATIONS
From the preceding section, it becomes clear that each manager or supervisor needs to study his
workers individually and generally in order to come up with adequate measures of motivation.
This calls for a basket of measures to motivate workers. One single measure of motivation is not
likely to work in the diverse circumstances in which we live.
Against this background, the paper provides a selected menu of how to motivate workers
to work harder in order to raise productivity in the work place.
The first far reaching practical implication for management practice is the application of
Maslow’s theory by using employee expectations and lifestyles. It is established that significant
difference exists between lower level needs and higher level needs of employees. According to
Maslow, physiological needs for food, clothing and shelter are the most dominating in a person
while an employee is just starting his career. At this stage if you want to motivate the person, pay
him on time. This is because it is quite clear that at this stage the basic form of motivation is salary.
An average Nigerian worker is motivated when he receives salary alerts especially if he is
expecting some arrears. If that is guaranteed, Management can also consider additional monetary
reward (e.g., productivity bonus) and this can motivate him to increase his productivity. Another
man who has reasonably satisfied the first need but who is now afraid of losing his job (e.g., pre-
mature retirement due to poor performance), can be motivated to put on more effort and increase
productivity on account of that fear. But a person who has reasonably satisfied the second need
now wants acceptance, to love and be loved; you can motivate him to work harder and increase
productivity by providing him with a Staff Club as an easy avenue to make friends or facilitate
membership of social and professional associations subsidized by the employer.
A man who satisfied this need for love is now looking for esteem which is bred by
accomplishments. The man can be motivated by giving him recognition. A man who has satisfied
this need now needs self-actualization. He aspires to reach his highest potential. This man can be
motivated by giving him assignments that praises his worth, opportunity for career growth such as
promotion, etc.
The second strategy of motivating workers to increase their productivity is to inculcate the
culture of appreciation, praise and recognition for the slightest improvement. This will spur them
into further improvement. The motivator/hygiene theory provides an essential starting point on
which to build a policy of motivating workers. The questions are: which behaviors should be
recognized and how? There are several types of recognition schemes. According to Thompson and
Milsome (2004, as cited in Silverman, 2004:7), there are those schemes that acknowledge inputs
(ideas and efforts) and those that reflect output (such as service delivery or other forms of
successful contributions). In addition, there are schemes that emphasize pro-social behaviour (such
as communication skills, teamwork, etc.) and those that concentrate on direct benefits to
organizational performance (like improvement and customer satisfaction).
The Management of an organization can design, implement and maintain schemes like
“Academic Staff of the Year”, “Administrative Staff of the Year”, and “Department of the Year”,
etc. The assessment needs to be on a continuous basis (throughout the year) and not necessarily a
one off ballot with clearly defined and communicated criteria for recognition like excellence in
teaching, research, mentoring, community service, etc. or any other criteria which promotes the
achievement of the mission and vision of the organization. It is also important to keep the scheme
fresh and constantly updated. Similarly, since the value of recognition scheme is the attention it
receives (Wiscombe, 2002, as cited in Uzonna, 2013:205); there should be a ceremonial coloration
such as a public appreciation in a Departmental meeting or special award lunch or dinner. The
winner can be presented with a trophy, a certificate and even a token cash award.
Closely associated with this is to give your workers a fine reputation to live up to. “You
are from a family of hard workers” coming from a manager is enough to make the worker try to
prove that he is indeed a handworker from a hardworking family. This will increase efficiency and
productivity.
The third important implication from this study is that Management of organizations should
exercise equity and fairness in administration of financial and non-financial motivation strategies
because equity is at the centre of employee job satisfaction, motivation and increased productivity.
In other words, the Management should use objective and justifiable criteria (education level, years
of experience, special skills, etc.). There is also need for consistency even with those employees
who may be perceived to try the patience of Management. Management should not ignore the
concerns of employees about unfairness or inequities in pay, promotion, work schedules and other
aspects of the human resource systems. Let Management needs to acknowledge and resolve what
it can and explain what it cannot. There is therefore the need to re-educate and communicate to
employee on fairness issues as circumstances demand.
Fourthly, Skinner’s reinforcement theory of motivation appears useful for management in
the area of employee training and development, job design, supervision, quality control, etc. In the
area of supervision of workers, the process of informing employees how they perform is a form of
reinforcement. The supervisor should provide feedback, approval and show personal interest in
various ways to reinforce desired behaviours.
Staff training and development function is a serious motivation strategy. Participating in special
educational/professional programs, conferences and other developmental activities help
employees to achieve professional growth and development, acquire innovative technical and
decision – making skills. This will enhance their ability to deconstruct tasks and challenges and
how to feel less intimidated by their job roles and prepares them for challenges of training others
with state of the art techniques, for industry attachment and collaboration as well career
advancement. Therefore, demonstrating to staff how to cope in the workplace can lead directly to
improved motivation. In this regard, Management should seek for more funding in annual budgets
for staff training and development.
The fifth practical implication is to take a personal interest in the social life of your
subordinates by supporting them in other aspects of their lives outside work. An example is to visit
your workers when they are sick, attend their naming and wedding ceremonies, condole them when
they are bereaved and give them gifts at important festivals such as Christmas and Sallah. In short
when the Management tries to socialize, the workers will feel free. It is most likely that the workers
will feel happy with the company and identify with it. In short Management should be genuinely
interested in their workers and their problems. Management can also consider flexible working
hours for employees to focus on their family or to pursue further studies. They will see the failure
of the company as their own failure and they will work harder.
The sixth practical technique of motivating workers is to throw challenges at them.
Assignments provide opportunities for employees to develop skills expand knowledge and
increase visibility within the organization. When considering such assignments, supervisors should
consult with employees about the types of assignments they would value (Velnampy, 2007). If you
have teams or shifts, you must be able to encourage healthy competition (in hard work) between
them. Let each group want to excel the other and you will see how productivity will increase as
each tries to do better than the other.
The seventh practical method is that Management or supervisors should never be bossy
instead put a cheerful appearance. They should never scold their subordinates but try to correct
them politely. Such politeness breeds respect, creates a feeling of humaneness in the worker and
he finds himself co-operating instead of rebelling which culminate in doing things efficiently.
The eighth practical strategy of motivating workers to high productivity is to empower
them; allow them to use their initiative as long as it does not conflict with the objectives of the
company. Show them that they are competent; let them suggest ideas to you and together you will
all run the organization each thinking it is his idea and each trying to make his ideas to succeed.
The ninth formula make employees feel happy about doing what Management suggests to them to
do. This can be done by giving them responsibility that will boost their ego or an office that will
make them feel important, or a change that will boots their morale. All these will make the workers
to co-operate and to work much better.
The tenth and last strategy to motivate workers is to ensure that infighting and jealousies
must not be allowed to thrive, Management must try to find the cause if necessary straight away
dismiss the culprit. Infighting is one of the greatest causes of inefficiency and insubordination and
should not be promoted.
These ten strategies we feel are very likely to motivate workers to work. There can be many
more methods but these ten will bring no mean results in enhancing productivity leading to the
corporate survival and growth of the business environment.
CONCLUSION
This literature review was carried out on the impact of motivation on productivity. In achieving
this objective, the review and analysis contributes to the research in theory and practice in at least
two ways. First and most notably, this study suggested ten strategies of motivating employees
based on analysis of a catalog of theories and empirical evidence beginning with Maslow’s
hierarchy of needs theory and how to apply it at different levels of employees’ career path by
identifying their life styles and expectations and adopting appropriate strategies to motivate and
satisfy them. Secondly, the paper also analyzed the implications of other theories such as equity
theory and what Management can do to minimize the real or perceived inequities in the
administration of financial and non-financial rewards.
The study has some limitations as well. First, some other theories of motivation are not
included in the current review. For example, McClelland’s Achievement Motivation Theory, Goal
Theory and Attribution Theory (Koontz & Weihrich, 1990, as cited in Uzonna, 2013: 202) as well
as McGregor’s Theory X and Theory Y. This raises the question whether including more theories
may explain the motivation-productivity relationship better. The reason for choosing a few key
theories is because of the need to keep the paper within a manageable size without losing sight of
our objectives.
In sum, the important managerial implication of this study is that if organizations desire to
keep productivity high, Management must be able to grasp the key theories and strategies of
motivation in the management of their human resources. It is only by so doing that they can hope
to understand their employees and their diverse economic, or physiological, social and
psychological concerns and how to effectively bring about desired performance levels. Based on
this review, we conclude that robust pay, promotion, recognition, conducive working
environment, equity and fairness and other aspects of human resource management systems are
important for enhancing motivation, job satisfaction and higher productivity.
It is however important to point out scope for further studies as a way forward in advancing
research in this area in order to address some of the limitations highlighted. Empirical research
needs to be conducted to examine the role of non-financial strategies of motivation especially those
that appeal to employees’ higher level needs such as ego (esteem) and self- actualization. This can
be achieved by collecting data and testing hypotheses especially in organizations with relatively
robust pay and benefits such as the oil and gas industry in Nigeria and other technology-based
organizations. This is important for research in this area for at least three reasons: First, it will help
us understand the notion that money is not everything when it comes to motivating a certain
category of employees and also that non cash rewards appeal to employees on a personal level
(Uzonna, 2013; Olugbodi, 2017). Secondly, non-cash rewards are important practices in
organizations across the globe with astounding results (Vrancic, 2015). The third reason is the
current recession in the Nigerian economy which calls for cost reduction and as demonstrated in
the paper, non-cash rewards are not only memorable but cheaper or cost effective as well. This
will further our understanding of the role of non-financial rewards in motivating employees to
higher productivity