Scribd
Upload
55 views7 pages

Informative and Positive Messages Informative and Positive Messages

Uploaded by

Dwi Erianto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
55 views7 pages

Informative and Positive Messages Informative and Positive Messages

Uploaded by

Dwi Erianto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

9/12/2021

PPT

Module 10

Informative and
Positive Messages

McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights Reserved.

10-1

Informative and Positive


Messages
To learn how to
 Write effective subject lines.
 Organize informative and positive
messages.
 Continue to develop strong reader
benefits.

1
9/12/2021

10-2

Informative and Positive


Messages
To learn how to
 Write goodwill endings.
 Write common kinds of informative
and positive messages.
 Continue to analyze business
communication situations.

10-3

Informative and Positive


Messages
Start by answering these questions:
 What’s the best subject line for an
informative or positive message?
 How should I organize informative
and positive messages?
 When should I use reader benefits in
informative and positive messages?

2
9/12/2021

10-4

Informative and Positive


Messages
Start by answering these questions:
 What kinds of informative and
positive messages am I likely to
write?
 How can PAIBOC help me write
informative and positive messages?

10-5

Purposes of Informative and


Positive Messages
Primary Purposes
 To give information
or good news.
 To have the reader
read, understand,
and view information
positively.
 To deemphasize
negative elements.

3
9/12/2021

10-6

Purposes of Informative and


Positive Messages
Secondary Purposes
 To build a good image of the writer.
 To build a good image of the writer’s
organization.
 To cement a good relationship
between the writer and reader.
 To reduce or eliminate future
correspondence on the same
subject.

10-7

Types of Informative and


Positive Messages

Transmittals
Confirmations
Summaries
Adjustments
Thank-You Notes

4
9/12/2021

10-8

Subject Lines for Informative


and Positive Messages
Make subject lines specific.
 Subject: Interview Questions for Job
Candidate Toni James.
Make subject lines concise.
 Subject: Let’s Hire Toni James.
Make subject lines appropriate for the
pattern of organization.
 In general, provide the same information
that you would in the first paragraph.

10-9

Informative and Positive


Messages
Follow this pattern:
 Give any good news and summarize the main
points.
 Give details, clarification, background.
 Present any negative elements—as positively
as possible.
 Explain any reader benefits.
 Use a goodwill ending: positive, personal,
and forward-looking.

5
9/12/2021

10-10

Use Reader Benefits

When you’re presenting policies.


When you want to shape readers’
attitudes.
When stressing benefits presents
readers’ motives positively.
When some of the benefits may
not be obvious to readers.

10-11

PAIBOC

P What are your purposes in


writing?

A Who is (are) your audiences?

I What information must your


message include?

6
9/12/2021

10-12

PAIBOC continued

B What reasons or reader


benefits can you use to support
your position?

O What objections can you


expect your reader(s) to have?

C How will the context affect


reader response?

You might also like