Avid Viewers

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According to Rothwell (2019), Americans are more likely to spend their leisure

time watching television than engage in other activity, aside from sleeping and working.

Rothwell also stated that on the newest social science research, it shows that the

quality of shows and television networks can influence us in important ways in which it

shapes our thinking and political preferences and even affects our cognitive ability and

day-to-day basis. He also added the latest evidences suggest that there can be

negative consequences on the individuals abundant watching especially when shows

are more on entertainment. Regarding to Rothwell, “you are what you watch” as

statistics have shown that the avid viewers of specific television networks in the United

States of America are having these lifestyle which are being depended on what they

watch over television networks. These specific television networks have been partially

and fully affected and influenced how people (middle and high income earners) act on

every day basis from the clothes they wear, the food they eat, and even the places they

are going. These was because of the television shows and networks these individuals

are watching and for being an avid viewers, they have already adapted the culture being

shown on these TV networks.

Rothwell, J. (2019). You are what you watch? The social effects of TV. New York

Times. https://www.nytimes.com/2019/07/25/upshot/social-effects-television.html
Gutierrez (2020) on his article stated that according to Repalde, an avid Filipino

viewer of ABS-CBN television network, it is the most influential network in the

Philippines. However, on May 5, 2020, even though there is a Covid-19 pandemic in the

country, Ms. Repalde’s television went dark as President Rodrigo Duterte have

effectively and entirely shut down the network broadcasting giant. In addition to this, it is

not just Repalde who have depended their everyday life in the network but also more

than 90 percent of Filipinos have spent their lives especially their free time watching

ABS-CBN network. According to these avid network viewers, now that the network have

been totally shut down, they don’t know what’s happening in the country especially in

this time of pandemic where communication and information is a must and badly

needed. Moreover, these avid network viewers have stated that not just the news have

been deprived to them because they have been depended on the network on their

everyday life. With that, as the network have been totally shut down, their life have been

missing something, they are feeling of something incomplete inside them. The new

culture and lifestyle of other network (GMA) is not easy to cope with that so easily,

Repalde added.

Gutierrez, J. (2020). Duterte’s shutdown of TV network leaves void amid coronavirus

crisis. New York Times. https://www.nytimes.com/2020/05/14/world/asia/duterte-

philippines-tv-network-ABS-CBN.html

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