JD - MarComm MGR 20211130

Marketing Communications Manager @ Wizenoze
Wizenoze (www.wizenoze.com) aims to change the way people learn using the internet. We
develop software that helps people discover information that matches their interests and
abilities. Using our tools, students have demonstrated improved learning outcomes. Come
and join us in creating the best products to unlock the full potential of each and every student.
At Wizenoze we have the world’s largest online collection of trusted learning resources. We
then match the best resources to school curriculum and vocational courses. As a source
configurator you will be part of a team that helps build and maintain our collection. You will
help ensure our learners are matched with the best possible learning materials.
Wizenoze is an award-winning startup in its scale-up phase. Our best asset is our team. We
are a diverse mix of smart people from 10 nationalities with backgrounds in education,
technology, science and commerce.
Full-time, starting ASAP - You will be part of our India team based in New Delhi.
You will be responsible for:
The role includes designing marketing collaterals, presentations and drafting press releases,
help sales team with marketing ideas, and chalking up marketing and stakeholder
communications plans. This role serves the objective of assisting global Marketing
Communications program and project leaders across both the external digital platforms
including the website, social media, customer portals, etc. and the internal communications
platforms including the internet and other various engagement platforms. The key role
deliverables expected, but not limited to as follows -
Driving Strategic Content :

• Well defined content factory calendar driven with passion and operational intensity
• Content tailored to capture attention and drive engagement of C suite personas across
EdTech industry, and with school and college leadership to bring relevancy.
• Under limited supervision from the digital and business leaders, generating written
promotional posts (e.g. social media posts, go-to-market and recruiting, web posts,
internal comms, etc.), based on pre-existing content (e.g. events, bios, news, thought
leadership, etc.) and gaining appropriate reviews and approvals
Content Distribution:
• Design and execute content distribution through campaigns, physical and virtual events
• Posting of content on all marketing platforms, including social media (LinkedIn, Twitter,
Facebook, YouTube, Instagram), website, intranet and Discover.
• Follow social media regularly and manage retweets
• Coordination with regional business leaders team on above content dissemination to
align with and leverage the different programs
• Supports coordination with functional teams on above content dissemination
Channel and Customer Engagement:
• Create and deliver digital and physical platforms to support segment with channel partner
engagements and customer engagement.
• Drive customer engagement through content and deliver content as a service to Digital
Marketing and Demand generation teams.
Performance Measurement:
• Continuous monitoring of content performance metrics and customer engagement.-
• Creates reporting and overall status overview on the performance of the digital
campaigns for organisation leaders and other stakeholders
• Keep track of website analytics and inform Wizenoze
Outcome Measurement:
• Continuous monitoring of outcomes (#Funnel, Revenue, Relationships) and publishing
dashboards of programs.
• Maintain tracking sheet to monitor progress of projects and placement of postings
• Continuous focus on process improvement, Impact / ROI, effectiveness / efficiency
Digital event management:
• Planning and executing webinars, hackathons and other online events to drive the brand
story
Website Management:
• Post as requested by Wizenoze people
• Content: add and delete content as requested e.g. case studies, jobs, news stories
• Support with carrying out API focus plan
• Keep track of website analytics and inform Wizenoze
General support:
• Campaign’s material gathering and support
• Send out trial period emails and manage drip.
• Support with finalizing big projects like White Paper, API focus and Developers Portal
• Gathering localized materials for different countries - extra focus on India.
• Support with executing message plan (monthly newsletter)
• Manage Drip for newsletter and other things
• Supports any other day-to-day activities and monitoring around digital program,
including the information mailbox, media tracking tools, social feeds, and addressing
needs as appropriate
Skills
Having experience in one or more of these industries is highly desirable – B2B Information
technology, professional, education, or related field;
• Understanding of informational needs in education;

• Affinity for digital properties including websites and social media, and preferably
experience writing explicitly for these platforms
• Digital campaign execution experience with focus on multi-channel analytics
• Technology savvy to quickly get up to speed in various marketing tools and platforms (e.g.
social media scheduling platforms, SharePoint, web content management systems, etc.)
• A strong organizational, attention to detail, and process-oriented skillset is a must, in order
to manage the volume and detail needed to promote world-class content in a fast-paced
environment
• Be a real team player, work closely in an agile, fast paced environment and demonstrate
impact
• Good communication skills
• Interest in educational content and motivated to work on a product for students as you will
spend a good amount of your time on educational websites
• Able to work remotely
• Fluent in English.
Personal traits
• 2 years’ experience in campaign coordination

• Excellent written, oral and presentation communication and stakeholder engagement skills
• Proven ability to manage complex processes and/or projects at a global level.
• High level of networking, team building and stakeholder management skills.
• Good analytical and critical thinking skills
• Technical skills: advanced knowledge of MS Office, DRIP and Content Creation tool
• Strong knowledge of technology and various platforms including social media platforms,
web content management platforms, etc.
• B2B marketing, with experience in professional services or similar industries.
• Marketing measurement and analytics knowledge

• Self-motivated and proactive; you need to be able to organize and structure your working
time and tasks partially yourself.
• Passionate about bringing quality products to market and ensuring their success.
• Entrepreneurial and self-driven
• Great attention to detail, but work at speed
• Curious, we want to get better everyday
• Focused on helping the team win, before personal gain.
Culture
We aim to create an environment in which every employee can thrive and unlock their full
potential. You will have a great deal of autonomy and will be able to impact the lives of
learners worldwide. The company culture is open and non-hierarchical; we value everyone’s
input and opinion. At Wizenoze you will be working in an award-winning start-up. We have
been awarded multiple times for our societal impact and our potential to disrupt.
We believe a great workplace is one that represents the world we live in and how beautifully
diverse it can be. That means we have no judgement when it comes to anyone of the things
that make you who you are - your gender, race, sexuality, or religion. All you need is a
passion for education and technology and a desire to impact the way people learn.
What will we give you:

• Exciting work environment with great growth prospects
• A position that can contribute greatly to the quality of our market ecosystem
• 25 holiday days, based on a full time assignment.
• A flexible working environment
A well-thought-out cover letter explaining why you fit the above responsibilities and want to
work for Wizenoze will put you at the top of the list. Please contact us
at [email protected].
NB: No recruiters or body shops. We only deal with individuals.

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Marketing Communications Manager @ Wizenoze

You will be responsible for:

Driving Strategic Content :

• Understanding of informational needs in education;

• 2 years’ experience in campaign coordination

• Marketing measurement and analytics knowledge

What will we give you:

NB: No recruiters or body shops. We only deal with individuals.

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