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Marketing Group Assignment One

This document provides guidelines for a group assignment to review a marketing management article. It outlines sections students should include in their 3 page review such as describing the study purpose and significance, evaluating the literature, assessing the conceptual framework, methodology, key findings, recommendations, and strengths/weaknesses.

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33 views2 pages

Marketing Group Assignment One

This document provides guidelines for a group assignment to review a marketing management article. It outlines sections students should include in their 3 page review such as describing the study purpose and significance, evaluating the literature, assessing the conceptual framework, methodology, key findings, recommendations, and strengths/weaknesses.

Uploaded by

Getnet Muhabaw
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GAGE University College

Program: MBA
Group Assignment I

Course Title: Marketing Management (20pts)


Submission date: June, 5 2021
INSTRUCTIONS:
1. The maximum page limit for your review report should be 3 page
2. The report should be submitted in hard copy
Article Review Guideline
Name (s) & ID No. Name: ID. No.
Author (s) of the Article
Year of Article
Article Title
Journal Title
Volume, No., page No.

Use your own words and FULL sentences.

Description of the Study


- What was the purpose of the research?
- Why is the research being conducted &
why is it considered significant?
- Were the research questions, objectives
or hypothesis (es) clearly stated?

Literature Evaluation
- Does the literature review seem
thorough & recent (within the last 5
years)?
- Does the content of the literature
review relate directly to the research
problem?
Conceptual Framework
- Does the research use a theoretical
and/or conceptual model?
- Does the model guides the research and
seem appropriate?
Sample
- Who were the subjects?
- Were the inclusion/exclusion criteria
specified?
- How representative is the sample?
- was there any selection bias evident in
the sample selection?
Methodology:
How did the author go about investigating
the issue?
What theoretical model was used?
Key Findings:
What were the main findings?
Recommendations:
What key interventions/programs were
recommended by the author?
What areas were recommended for future
research
Contribution:
What are the key contributions of the
study – both to theory and practice?
Critique:
What new ideas or information were
communicated in the article?
How adequate is the evidence/result in
support of the central argument of the
author?
What are the strengths and weaknesses of
the article?
What suggestions do you make to
improve the article?
Conclusion:
Summarize the main points of the article,
as well as your opinions about its
significance.

N.B. You are also expected to submit the original article

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