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Research Topic

This document contains summaries of various marketing projects and studies related to consumer behavior, branding, retail, and fast-moving consumer goods. Topics include an analysis of consumer search behavior and price satisfaction; understanding the customer journey; comparative studies of cosmetic, rural FMCG, and automobile companies in India; marketing plans for Amul milk, Bisleri water, and set-top boxes; and analyses of online marketing, word-of-mouth effects, celebrity endorsements, distribution channels, sales promotion, and organized versus unorganized retail. Additional summaries cover below-the-line marketing impact on consumer purchases; Coca-Cola's brand positioning strategies; and Surf Excel's marketing mix and brand positioning.

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Shubhangi Kesharwani
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52 views2 pages

Research Topic

This document contains summaries of various marketing projects and studies related to consumer behavior, branding, retail, and fast-moving consumer goods. Topics include an analysis of consumer search behavior and price satisfaction; understanding the customer journey; comparative studies of cosmetic, rural FMCG, and automobile companies in India; marketing plans for Amul milk, Bisleri water, and set-top boxes; and analyses of online marketing, word-of-mouth effects, celebrity endorsements, distribution channels, sales promotion, and organized versus unorganized retail. Additional summaries cover below-the-line marketing impact on consumer purchases; Coca-Cola's brand positioning strategies; and Surf Excel's marketing mix and brand positioning.

Uploaded by

Shubhangi Kesharwani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Consumer Search of Multiple Information Sources and its Impact on Consumer Price

Satisfaction☆

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and


Guiding Framework

Understanding Customer Experience Throughout the Customer Journey

Brief Study of Indian Cosmetic Industry with Special Reference to Lakme and Revlon.

A study on trading behavior of investors at Reliance Money (MBA Marketing)

A study on performance of Hindustan Lever's project Shakti marketing FMCG to the


rural consumer

A comparative study of growth, challenges and opportunities in FMCG of rural market

Market Analysis and Sales Development of Amul Milk

Bisleri Marketing Project

Consumer Taste and Preferences For Set Top Box Installation

Analysis of Consumer Decision Making Variables on Zomato

Analysis of Market Strategies of Automobile Companies in India.

Annual Marketing Plan – Strategize & Implement an Annual Marketing Plan to Enhance
the Online Presence of a Website

Factors affecting dealer performance to evolve a strategy for increasing market


share of TATA Indicom (MBA Marketing)

Study of customer satisfaction and impact of word of mouth marketing for automobile
brand Maruti Suzuki

Building Brands With Special Reference To FMCG Sector Effectiveness Of Celebrity


Endorsement In Building Brands With Special Reference To FMCG Sector

Brand awareness of Spencers & its comparative analysis with Big Bazaar & other
retail organizations (MBA Marketing)
A study on distribution channel adopted by the Times of India to its existing
customers
MBA Marketing Project Big Bazaar Industrial Research Big Bazaar and Subhiksha
MBA Marketing Project in Analysis of Sales Promotion & Advertising Strategy
effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)

Would Indian consumers move from kirana stores to organized retailers when shopping
for groceries?

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC


sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer
purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca
Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the
world’s most loved brands using various innovative strategies after understanding
consumer behaviour and psychology of the target audience.

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion,
position itself in the minds of consumers & gain market share and become one
India’s top brands in the laundry detergent category.

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