India’s Leading Digital Platform for Agri-Inputs

Distribution
A $51 Billion market is unorganized, fragmented and
fraught with challenges for customers & manufacturers

 Spurious Inputs  Expensive process to obtain user

feedback
 Lack of Choice & Availability
 New product introduction requires
 Lack of access to Information & multiple levels of marketing
Advisory
 Higher cost of operations and
 Lack of access to suitable Technology distribution
tailored for specific needs
 Inefficiencies in demand forecasting
 Lack of Transparency
BigHaat - Building a digital platform connecting Factory to
Farm

Farmer orders Delivery

agri inputs online at doorstep

Disrupting the inefficient Agriculture Input supply chain

Delivering convenience, quality and choice for farms
across categories

Horticulture Field/Row Crops Animal Husbandry

Seeds Agro Accessories

Products Chemicals

Farm Nutrients Farm

Implements Machinery

Value Added
Services Crop Advisory Personalization
& Localization Finance
Building data strategy for growth

Fulfill every farm Build knowledge Fulfill every data

input need of a and own the farmer need of every
farmer stakeholder
– 360º profile to
predict, estimate Data
Acquisition and influence
Monetization
Tomato Search

Adoption
An integrated digital commerce platform offering Products,
Services & Knowledge for Agri Production
Through agri-manufacturer relationships, we offer better products and prices while also
monetizing the farm specific information to provide personalized knowledge and services

Omnichannel Offerings
 Advantage BigHaat!

BigHaat solution provides great advantages over traditional retailers making it the platform of choice
for the farming community and manufacturers. Digitization and data strategy brings a big disruption
in the entire eco-system.
Advantage to the Farmers Advantage to the Manufacturers
 Quality and Relevant Inputs  Increased sales
 Price Effective  Market Information
Products

 Readily Available  Predictability for better forecasts

 Increased Choices  Farmer Feedback
 Branded & reliable  Faster New Product Introduction

 On time and doorstep Delivery  Geographic reach with low cost

Services

distribution and Lower CAC

 Language support
 Reduction in bad debts with the
 Awareness
retailers
 Post sales Support
 Reduction in returns
Technology

 Crop Science and Advisory

 Localization & Personalization
 Vendor Analytics Platform - Agrilytics
 Information & Knowledge base
 Omni Channel interaction
 Market Linkages
 $51B market opportunity in India for inputs, crop
protection and implements
$244B Market for Agriculture & Key Drivers
Allied Sectors
 153M in 2016 to 315M in
2020 - Number of Connected
Rural Consumers

 Rural E-commerce industry

has seen an unprecedented
rise - customer base has been
adequately exposed to making
purchases online

 Innovative delivery
mechanisms & Easier Reach –
Attractive CAGR: Connectivity with last mile in rural
 Seeds – 17% and semi-urban areas
 Crop Protection – 15%
 Implements – 4%

* Retail- $25bn, Exports $32Bn, Banking $54Bn, Others $82Bn

Agri-stakeholders are transacting aggressively on our
platform

20 Cr Sales in Apr’18 – Nov’18

3x Growth YOY BigHaat Footprint

70% Repeat Customers

5,00,000+ Farmers on Platform
1,00,000+ MAU from Rural India
70,000+ App downloads
6000 pin codes served
30% of India’s pin codes serviced till date

10+ Delivery Partners

Building Trust with customers through marquee brands
- Most large brands are on BigHaat’s platform

154 Brands
Deep relation with India’s top Agri Input Brands

16 Categories
Covering 3600 Agri Inputs requirement

59 Product Types
Largest collection available online

1800+ SKUs
India’s largest Agri eStore

5 Fulfillment centers
Faster fulfillment across India
 An experienced team that is delivering results

 10+ Years
Experience of working together at
Honeywell
Ram Kaundinya

Advisors
(Advisory Board Member)

Sateesh Nukala Sachin Nandwana  Background Ex CEO of Advanta Seeds Ltd

(CEO & Co-Founder) (Director & Co-Founder) Team and Advisory Board Member -Axis Bank
Leadership Team

Hemendra Mathur
(Advisory Board Member)
Kiran Vunnam Kiran Singam Venture partner at Bharat
(VP, Marketing) (Technology Leader) Innovations Fund

Investors
India’s leading AgTech
Aditya Kajalia Investor
(Business Development)
Key Collaborations and Achievements

Award winner of Global AP AgTech MOU with GoAP to scale BigHaat Model
Summit 2017 among 250+ companies across the state

 Key Partner with University of Berkeley for AP Smart Village Programme - Value
chain integration to build end-to-end ecosystem
 MOU and Collaboration with various organizations for larger reach and scale
 Partnership with Micro finance company to serve Agri Input requirements to
FPOs and NGOs

Winner of ‘National Agripreneurs Award 2017’ presented by EAI Holland

Award winner of ‘The Smart CEO-Startup50 – Startup of the Year’ 2017

BigHaat’s strategic focus roadmap to gain growth & traction in the
Agri inputs & implements space
Drive non-linear growth Exclusive Partnership
Technology & Platform
4
3
Geography Expansion
Category Expansion
2
Drive Margins with
Personalized knowledge & Preferential Pricing,
1 product discovery | Exclusive Labels and
Data strategy for top-line & Private Labels
bottom-line and
Expand to new geographies monetization
with cluster model and key
partnerships
Expand the portfolio
with quality mid and
small brands of seeds,
agro chemicals,
nutrients & implements
20Cr Revenue Achieved in Apr’18-Nov’18
Sales (INR cr) Avg Orders/Month
20 1600
20 1600
18 1400
16
1200 1000
14
1000
12
10 8.1 800
500
8 5.5 600
350
6
2.9 400
4
200
2
0 0
FY15-16 FY16-17 FY17-18 FY18-19* FY15-16 FY16-17 FY17-18 FY18-19*

Revenue is expected to increase by 3X from FY 17-18 Avg Orders/Month will increase by 2.5x from FY 17-18
Visitors/Month Pageviews/Month
500000
150000
160000 500000
140000 450000
400000
120000
350000 300000
100000 80000 300000
80000 250000
60000 200000
120000
150000
40000
15000 100000 50000
20000 6500
50000
0 0
FY15-16 FY16-17 FY17-18 FY18-19* FY15-16 FY16-17 FY17-18 FY18-19*

Visitors/Month will increase by 2.5x from FY 17-18 Page Views/Month will increase by 2x from FY 17-18
 Financial Forecast

Key Business Drivers:

• Technology enablement to drive deeper
Sales Projection (in Cr) engagement and scale
• Exclusive partnerships with leading suppliers,
knowledge partners and Agri Institutional
350 305 partners for disruptive reach & scale
• An increased farmer base to lead to advertising
300
and data monetizing revenue with Agri Input
250 producers
• Diversify products including white labeling
200 products to drive higher gross margins
115
150

100
40
Capital Need: $5M
50 Key Use of Proceeds for:
0
FY19-20 FY20-21 FY21-22 • Key hiring into Technology, Sales& Marketing &
Supply chain
• Strengthening Technology product & offerings
• Marketing & Brand building
• Sales & Operations
• Geo expansion
Larger vision and Fund raising plan

USD 200M

USD 50M
USD 5M 2025
USD 0.5M 2021  7,000 cr sales (2% of

2019  2,500 cr sales

total market)
 2 Cr farmers (15% of

2016  50 lakh farmers farmers)

 1 lakh SKUs  500 cr income from
 300 cr sales data & services
 5 lakh farmers  100 cr income from
 10,000 SKUs data & services
 24 cr sales
 20,000 farmers
 2,000 SKUs

 >50% rural households to own a smartphone by 2022

 5% of Agriculture Input sales expected over eCommerce channel in next 5 years
Ecommerce and Tech in Agriculture Booming Globally

 Farmers Business Network - Agri Inputs platform in USA

raised $100M – Read More

 Indigo Agriculture - The microbial agriculture seed products-

cum-ag products retailer has raised $250M in Series E
funding – Read More

 Maihuolang, founded in 2014 provides direct sales of

pesticide, farm tools and seeds to farmers amongst other
rural focused products and services has raised $145M –
Read More

Globally numerous companies have started in the recent past

Catering to Agri Input Supply Chain

And more…
Thank You!