ASSIGNMENT BRIEF

QUALIFICATION UNIT NUMBER AND TITLE

Pearson BTEC International Level 3 Qualifications in Unit 1: Exploring Business (International BTEC LEVEL 3)
Business
INTERNAL VERIFIER ASSESSOR
ABROO ASAD
DATE ISSUED SUBMISSION DATE RESUBMISSION DATE
Tuesday,7th December 2021 Friday,7th January 2022

ASSIGNMENT TITLE EXPLORING BUSINESS

LEARNING OUTCOME AND ASSESSMENT CRITERIA

PASS MERIT DISTINCTION

A Explore the features of different business organizations and what makes them
successful
A.P1 Explain the features of two
A.M1 Assess the relationship and
contrasting business organizations communication with stakeholders of two AB.D1
A.P2 Explain how two contrasting contrasting business organizations using
business organizations are influenced by independent research. Evaluate the reasons for the success of
stakeholders. two contrasting business organizations,
reflecting on evidence gathered.
B Investigate how businesses are organized
B.P3 Explore the organization structures, B.M2 Analyze how the structures of two
SUBMISSION FORMAT
aims and objectives of two contrasting contrasting business organizations allow
business
THE organizations.
SUBMISSION each to achieve
IS IN THE FORM OF TWO WRITTEN REPORTSits AND
aimsAand objectives
PRESENTATION.

THE REPORTSthe
C Examine SHOULD BE WRITTEN
environment IN Abusiness
in which CONCISE, FORMAL BUSINESS
organizations operateSTYLE USING SINGLE SPACING AND FONT STYLE CALIBRI
AND SIZE 12. YOU ARE REQUIRED TO MAKE USE OF HEADINGS, PARAGRAPHS AND SUBSECTIONS AS APPROPRIATE, AND ALL
C.P4 MUST
WORK DiscussBEthe internal, external
SUPPORTED and
WITH RESEARCH AND Assess
REFERENCED USING THEbusiness
HARVARD REFERENCING SYSTEM. PLEASE ALSO
C.M3 the effects of the
competitive environment on a given
PROVIDE A BIBLIOGRAPHY USING THE HARVARD REFERENCING SYSTEM.PLAGIRISM WILL BE PENALIZED AND IS NEVER
C.D2
environment on a given business
ACCEPTABLE.
business. Evaluate the extent to which the
C.P5 Select a variety of techniques to business environment affects a given
undertake a situational analysis of a given business, using a variety of situational
business.
analysis techniques.

Outcomes for submission

INSTRUCTIONS TO LEARNERS
Learners
Read must
the Set completeInformation
Assignment this set assignment on a computer
and Set Assignment using word processing
carefully.
and presentation software.
You will be asked to carry out specific activities using the information provided. You will be given a specific time period to
Learnersthe
complete must save their work regularly and ensure that all materials can be
assignment.
identified as their work.
AtLearners
all times you
mustmust work their
independently and must notwork
shareasyour work with
in other learners. You must complete an
submit own, independent detailed the set
authentication sheet and submit this along with your work.
assignment. Each learner must complete an authentication sheet.
The report should be word processed and in size 12 point font. Reference all sources of information.

The presentation must also include detailed speaker notes/script. The presentation should show your understanding of learning
aim targeted. This learning aim should be prepared on presentation software.
 ASSIGNMENT SCENARIO AND GUIDANCE
Your task is to write a formal business report to analyze the business environment of the two given contrasting organizations.
Tesco plc is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. It is
the third-largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues. It has
shops in five countries across Europe, and is the market leader of groceries in the UK (where it has a market share of around
28.4%).Tesco was founded in 1919 by Jack Cohen as a group of market stalls in Hackney, London. His business expanded rapidly,
and by 1939 he had over 100 Tesco shops across the country. Tesco has diversified into areas such as the retailing of books,
clothing, electronics, furniture, toys, petrol, software, financial services, telecoms and internet services.
The American Red Cross (ARC), also known as The American National Red Cross,  is a non-profit humanitarian organization that
provides emergency assistance, disaster relief, and disaster preparedness education in the United States. It is the designated US
affiliate of the International Federation of Red Cross and Red Crescent Societies and the United States movement to
the International Red Cross and Red Crescent Movement. The organization offers services and development programs. As of
November 2017, the American Red Cross scores three out of four stars at Charity Navigator and A- at Charity Watch. The study
showed that ARC was ranked as the third "most popular charity/non-profit in America" of over 100 charities researched, with 48%
of Americans over age 12 choosing "Love" or "Like A lot" to describe it.

TASK 1 (LO A & B) (A.P1, A.P2, B.P3, A.M1, B.M2, AB.D1)

For task 1 your analysis should be based on the two contrasting organizations mentioned above in the scenario.

Explain the features of the two contrasting business organizations i.e. RED CROSS and TESCO and explain what
makes them successful.
Start by giving a brief introduction of both organisations. RED CROSS (non-profit) and TESCO (for profit) and answer
the following:
i) purpose of both businesses
ii) sector of operation
iii) type of business
iv) scope of activities
v) key stakeholders
vi) extent of owner’s liability for debts
Give a detailed analysis of different stakeholders who can influence the purpose of RED CROSS and TESCO.
Stakeholders must include:
i) employees
ii) customers
iii) suppliers
iv) owners
v) investors
vi) government
vii) local and national communities
Investigate methods of communication with stakeholders such as written, verbal etc. used by both organizations.
Research each method of communication and detail the circumstances under which a business could use these
methods to communicate to stakeholders.
Assess the relationship and communication with stakeholders of two contrasting business organizations using
independent research.

Explore the organization structures, aims and objectives of two contrasting business organizations.
Investigate how both businesses are organized by answering the following:
Explain how these two businesses are organized. Describe the organizational structure of both the organizations,
functions of their departments and how their structures enable achievement of their aims and objectives and the
relationship with stakeholders.
Analyze how the structures of two contrasting business organizations allow each to achieve its aims and objectives.
 Evaluate the reasons for the success of RED CROSS and TESCO, reflecting on the research done.

TASK 2 ( LO: C ) (C.P4, C.P5, C.M3, C.D2)

Choose any one large organization from the options given below and examine the effects of the internal and external environment
as well as the competitive environment. Also, examine the risks associated with innovation and a situational analysis on the
selected business organization and explain how the business has, and will, respond to changes by answering the following:
YOU ARE REQUIRED TO SELECT AN ORGANISATION FROM THE FOLLOWING LIST.
1) APPLE
2) NESTLE
3) HONDA
4) COCACOLA

Discuss the internal, external and competitive environment on the selected business.
Examine the internal factors affecting on the selected organization, also discuss the external environment of the selected
organization by considering impact different external environment factors. Consider how these factors could impact on a
business’s objectives over a given time period. How might the external environment factors and the business’s objectives have
changed over a period of time?
Introduce the environments in which businesses operate, including the political, economic, social, technological, environmental
and legal environments. You should also cover the competitive environment, looking at competition from rival businesses. Explain
why managers of the selected organizations needs to understand the capabilities of their business and the needs of their
customers, as well as the business environment in which they operate.
Explain business laws that have been created to protect businesses, employers, employees and consumers.

Select a variety of techniques to undertake a situational analysis of a given business.

Outline the process and types of situational analysis and apply the models on the selected organizations, such as
PESTLE,
SWOT,
5Cs
And Porter’s five Forces,
And look at how important they are in providing vital insight into the business environment.
Assess the effects of the business environment on the chosen business.

Evaluate the extent to which the business environment affects the selected business, using a variety of situational analysis
techniques.

EVIDENCE CHECKLIST SUMMARY OF EVIDENCE REQUIRED BY STUDENT

TASK 1 Report
TASK 2 Report / Presentation