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    Asis AM TM 14

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    Andi Setyo Wicaksono
    Ridgecrest's 2013 strategy was cost leadership. It competed by selling high-quality motors at a low price and quickly delivering orders. Ridgecrest aimed to continuously improve processes and employee satisfaction rather than differentiate its products, as there were many similar manufacturers.

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    Asis AM TM 14

    Uploaded by

    Andi Setyo Wicaksono
    11 views4 pages
    Ridgecrest's 2013 strategy was cost leadership. It competed by selling high-quality motors at a low price and quickly delivering orders. Ridgecrest aimed to continuously improve processes and employee satisfaction rather than differentiate its products, as there were many similar manufacturers.

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    Asis AM TM 14(1)

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    Ridgecrest's 2013 strategy was cost leadership. It competed by selling high-quality motors at a low price and quickly delivering orders. Ridgecrest aimed to continuously improve processes and employee satisfaction rather than differentiate its products, as there were many similar manufacturers.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    11 views4 pages

    Asis AM TM 14

    Uploaded by

    Andi Setyo Wicaksono
    Ridgecrest's 2013 strategy was cost leadership. It competed by selling high-quality motors at a low price and quickly delivering orders. Ridgecrest aimed to continuously improve processes and employee satisfaction rather than differentiate its products, as there were many similar manufacturers.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 4

    1. Is Ridgecrest’s 2013 strategy one of product differentiation or cost leadership? Explain briefly.

    Because in that problem, Ridgecrest said that . It competes and plans to grow by selling high-quality motors at a

    Ridgecrest’s product is not differentiated. Its shown from their statement, There are many other manufacturers who p
    Ridgecrest always do Efficiently Improvement, Its shown from statement : Ridgecrest believes that continuously impr
    implementing its strategy in 2013

    2 Customer Reference Maps


    X- Axis : Attribute (Rating)
    Y-Axis : Product Attributue Desired by Customer
    O stand for Ridgecrest
    I stand for Kearney
    Prespective Customer :
    Good Price --> Lover Price
    Good Delivery Time --> Shorter delivery time
    Good Quality --> Good Product produced
    Good design festures --> Various size that meets customer needs
    Survei Measures :
    Price O
    Delivery Time O
    Quality
    Design Features
    1 2

    3 Strategy Maps
    4 Measure for Balance Scorecard

    Perspective Stategic Objective Measures


    Financial Perspective Reduce Cost Cost Reduction (IDR) in
    Manufacturing Cost
    Cost Reduction in Advertising
    Cost Reducting in Rebates
    Growing Operating Income % of Sales Growth Current Year Vs
    Prior Year
    % of Sales Growth Company Vs
    Other Company in Similar Industry

    Increase Operating Income % of Operating Income to Revenue


    Customer Perspective Increase Customer Satisfaction % Customer Satisfied with Service
    Increase New Customer Comparing Increase of Customer in
    Current Year Vs Prior Year
    Increase Market Share % of Market Share Increase
    Internal Bussiness Process Improve Productivity % of Capacity Used in Machine
    (Identify Idle Capacity)
    Delivery On Time Time Delivery Reach to Customer Vs
    Standard Threshold in Market
    Improve Manufacturing Process Getting Certification, example : ISO

    Improve Quality % of customer realated complaint


    Learning and Growth Aling Employee and Incentivized Number of Training
    by Organization Goals
    %of Employee trained in process
    and quality management
    Developing Process Skills % of Employees trained fields
    related to their job
    igh-quality motors at a low price and by delivering them to customers quickly after receiving customers’ orders.

    ther manufacturers who produce similar motors


    s that continuously improving its manufacturing processes and having satisfied employees are critical to

    Product Attributue Desired by Customer Ridgecrest Kearney


    Price Lower Higher
    Delivery Time Shorter Longer
    Quality High High
    Design Features Less More
    I
    I
    OI
    I O
    3 4 5

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