Coffee House: A Business Plan Presented To Homobono H. Gonzales National High School Bahay Libmanan, Camarines Sur

COFFEE HOUSE
A Business Plan Presented to
Homobono H. Gonzales National High School
Bahay Libmanan,Camarines Sur.
In partial Fulfilment of the Requirements for the Subject

Entrepreneurship of
GRADE 12 GAS B
Allan C. Abarquez
I. INTRODUCTION
Description of the business
1
Coffee house offered any kinds of coffee especially ice coffee and
espresso .Our coffee House will give you a place to escape your daily
stresses and a comfortable place to meet your friends, family and love
ones. It’s perfectly done also to students, and people who works because
we offered a free Wi-Fi.
Our coffee house is being prepared fresh everyday or every time we
deliver it. it also has a local growth ingredients that makes our coffee
more fresh and that can also support local businesses. Our shop can be
very helpful to people who needs to be awake and to people who wants
to bonding with there family.
Location of the business
Coffee House is a small business in Libmanan,Camarines Sur(main

location).In picking for the place, we consider the number of consumer
by providing them to choice different coffee they want that will serve
them anytime.
Funding Requirements and Source of funds

My small business will start through my own funds and help of my
family, friend’s that can buy the need ingredients .
II. EXECUTIVE SUMMARY
2
VSION
To provide the best service for our customers, we want to
become the best choice destination for anyone who wanted to relax
,enjoy, and to socialize to their love one’s.
MISSION
To provide a friendly, and comfortable atmosphere where the
customers can receive a good quality coffee with a modern twist to
satisfy the taste buds of the previous,current,and the future generations.
OBJECTIVES
 To have a good feedback from our customer and gain profit.
 To treat my customers with the upmost respect
 To Develop and improve the taste of our coffee
 To create a welcoming environment where people can talk

and relax
 To make a tasting coffee, at a reasonable price
 To expand production to increase sales
III. MARKETING PLAN
PRODUCT: COFFEE
3
A.PRODUCT DESCRIPTION
Coffee House sells a high-quality coffees. Our coffee is made

from all natural ingredients sourced from largely local suppliers, an high
quality coffee beans. Our shop also offer an delicacies such as cupcakes,
cakes, sandwiches and others. We also decorate our shop like a house
because we want our customer to relax and comfortable as if they were
just at home, that’s also why the name of our shop is a coffee house.
Our shop is supporting local business, we buy an locally roasted

coffee that guarantees a fresh beans with high quality flavors, aroma and
freshness that ready to serve to our customer.
B.IMPORTANCE OF THE PRODUCT
Our Coffee shop offers a uniquely calm atmosphere where

people can gather with family and friends to catch up over a coffee and
enjoy a relaxing day. Also our shop have a warm, homely feel, yet at the
same time create spaces where people can sit and work in relative
privacy like students.
4
We want people to give a place to escape they daily stresses and
a comfortable place to meet their friends, family and love ones. Our
shop is a locally roasted coffee that serve an freshness and high quality
flavors but also we wanted to support our local community and farmers
who produce the coffee .
C. PACKAGING, LABELING AND BRANDING
The packaging of our coffee we provide disposable cups in a wide range

of standard and custom sizes and volumes, also a selection of packaging
material options are available, all coffee is safe, and environmentally
friendly. We print our coffee cup design according to the look and feel
of our brand, for our coffee that customers won’t soon forget. Also when
our customers is going to take it out we put an coffee cup sleeves and a
coffee carrier to insulate the drinkers hand from hot coffee. Our shop
logo is designed in the coffee cup which builds to recognition of our
shop. For inquires, the contact is also posted. Just contact Allan
Abarquez in the number 09999999999 and via email on
[email protected]
Price :
5
COFFEE SIZE PRICE
Espresso Solo ₱120.00
Espresso macchiato Solo ₱140.00
Ice coffee Small ₱90.00

Medium ₱130.00
Large ₱160.00
Ice caffee latte Small ₱100.00
Medium ₱130.00
Large ₱160.00
Ice caffè mocha Small ₱100.00
Medium ₱130.00
Large ₱160.00
Ice Caramel Small ₱100.00
Macchiato
Medium ₱130.00
Large ₱160.00
6
Ice with chocolate Small ₱100.00
mocha
Medium ₱130.00
Large ₱160.00
Ice cinnamon latte Small ₱100.00
Medium ₱130.00
Large ₱160.00
Caffee Americano Small ₱80.00

Medium ₱100.00
Large ₱140.00
Caffè latte Small ₱90.00
Medium ₱120.00
Large ₱150.00
Hot Chocolate Small ₱90.00
Medium ₱120.00
Large ₱150.00
Caramel Macchiato Small ₱100.00
Medium ₱120.00
Large ₱150.00
Cappuccino Small ₱100.00
Medium ₱120.00
7
Large ₱150.00
Caffè Mocha Small ₱100.00
Medium ₱120.00
Large ₱140.00
Promotion: To promote our small business, we would advertise our

product through posting on different social media site like Facebook
and Instagram as well as posting our contact number.
ADVERTISING AND PROMOTION
8
Since we are only new ,our shop will be literally unknown to the
people that why we decided to distribute flyers to put our business name,
Logo, contact number and address on them. Also were going to create an
short commercial that will be made to present the choices of our coffee
that will be posted in our social media accounts .Through any kind of
advertisement it will give us an opportunity to promote our shop and to
gain more profits.
SALES STARTEGY
Food quality and service quality is a most. Also the food

safety and hygiene, Having a proper hygiene and ventilation in your
shop is very presentable and it even let’s other to buy on your shop. If
customer see how you are working and with a clean environment they
will realize that your product is safe and clean. Lastly internet
connection is Also important especially nowadays that all of people
needed an Internet connection, almost every coffee shop have an
Internet connection that’s why your shop will also need an Internet it
will be an advantage and will be gaining customer if your shop have
internet, where customer can relax and do their job, study and so on.
Place : Homobono H. Gonzales National High School
Bahay Libmanan,Camarines, Sur
9
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COFFEE HOUSE

A Business Plan Presented to

Homobono H. Gonzales National High School

Bahay Libmanan,Camarines Sur.

In partial Fulfilment of the Requirements for the Subject

Location of the business

Coffee House is a small business in Libmanan,Camarines Sur(main

Funding Requirements and Source of funds

II. EXECUTIVE SUMMARY

 To have a good feedback from our customer and gain profit.

 To treat my customers with the upmost respect

 To Develop and improve the taste of our coffee

 To create a welcoming environment where people can talk

 To make a tasting coffee, at a reasonable price

 To expand production to increase sales

III. MARKETING PLAN

Coffee House sells a high-quality coffees. Our coffee is made

Our shop is supporting local business, we buy an locally roasted

B.IMPORTANCE OF THE PRODUCT

Our Coffee shop offers a uniquely calm atmosphere where

C. PACKAGING, LABELING AND BRANDING

The packaging of our coffee we provide disposable cups in a wide range

Espresso Solo ₱120.00

Espresso macchiato Solo ₱140.00

Ice coffee Small ₱90.00

Caffee Americano Small ₱80.00

Promotion: To promote our small business, we would advertise our

ADVERTISING AND PROMOTION

Food quality and service quality is a most. Also the food

Place : Homobono H. Gonzales National High School

Bahay Libmanan,Camarines, Sur

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