12/14/21, 6:17 PM Shine Final Report | PDF | Consumer Behaviour | Sales

ABSTRACT

The project was carried out at Shine Projects (one of the fastest growing educational institutes), a
company based out of Hyderabad, India. The project was carried out as a part of their Marketing
and Sales campaign, which was strategized over a period of one month. The sector of the project
is to promote the course from the entire available channel and medium (Online and Offline). The
 project focuses on generating a new marketing strategies to promote the training courses. It also
covers digitally managing, digitally prospecting, rapport building and liasoning with different
stakeholders to ensure business continuity, and the thought process behind making marketing
strategies are to ensure the course reaches to at least 500 target customers on line.

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12/14/21, 6:17 PM Shine Final Report | PDF | Consumer Behaviour | Sales
 

TABLE OF CONTENTS

Chapter No.
  Title Page No.
1 Introduction 8
1.1 Industry Profile
  13
1.2 Organization Profile
  13
1.3 Product Profile
  14
1.4 Company’s Competitor
  Profile
  17
2 SWOT analysis
  17
3 PEST analysis
  18
4 Working Process
  19
4.1 Week 1   20
4.2 Week 2   23
4.3 Week 3   29
4.4 Week 4   31
5 Challenges 32
6 Learning 33
7 Suggestions 35
8 Sales Report
  37
9 Conclusion 39
10 Reference 40

LIST OF TABLES

Table Page
Title
No. No.
1 AS
  WOT a  nalysis o  f S
  hine P
  roject’s c  urrent m
  arket s  tanding 18
2 AP
  EST a  nalysis o  f S  hine P
  roject’s c  urrent m
  arket s  tanding 19

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