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    C V Krishna New Res

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    Kanchana Krishna Kaushik
    C.V. Krishna has over 10 years of experience teaching MBA courses. He has a PhD from Utkal University and an MBA from Nagarjuna University. His objective is to offer his teaching skills and promote scholastic excellence at an institution that provides opportunities for teaching, research, training, and consultancy. He has publications in international and national journals and conferences. He also provides training and consultancy.

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    C V Krishna New Res

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    Kanchana Krishna Kaushik
    84 views7 pages
    C.V. Krishna has over 10 years of experience teaching MBA courses. He has a PhD from Utkal University and an MBA from Nagarjuna University. His objective is to offer his teaching skills and promote scholastic excellence at an institution that provides opportunities for teaching, research, training, and consultancy. He has publications in international and national journals and conferences. He also provides training and consultancy.

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    C.V. Krishna has over 10 years of experience teaching MBA courses. He has a PhD from Utkal University and an MBA from Nagarjuna University. His objective is to offer his teaching skills and promote scholastic excellence at an institution that provides opportunities for teaching, research, training, and consultancy. He has publications in international and national journals and conferences. He also provides training and consultancy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    84 views7 pages

    C V Krishna New Res

    Uploaded by

    Kanchana Krishna Kaushik
    C.V. Krishna has over 10 years of experience teaching MBA courses. He has a PhD from Utkal University and an MBA from Nagarjuna University. His objective is to offer his teaching skills and promote scholastic excellence at an institution that provides opportunities for teaching, research, training, and consultancy. He has publications in international and national journals and conferences. He also provides training and consultancy.

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    of 7

    C.V.

    KRISHNA
    H.No:6-133/9,
    Venkateswara Nagar Colony,
    Nagaram,
    R.R.Dist-500083

    Phone: 9966417189/8341703364
    E-mail: [email protected]

    Objective
    “To offer my skill in teaching and result in scholastic exuberance, looking for an
    Institution which offers greater scope for teaching, research, training and consultancy”

    Education: Submitted PhD and Awaiting for Viva Exam & Results
    Year University/Board Course Percentage
    2009 – 2012 Utkal University Submitted PhD NA
    Orissa
    2000 – 2002 Nagarjuna University MBA Marketing 62%
    Campus Guntur
    1997 – 2000 Andhra Loyola BSC MPC 78%
    College Vijayawada
    1995 – 1997 Board of Intermediate Intermediate MPC 73%
    Education
    1994 --1995 Board of Secondary SSC 69%
    Education

    Work Experience: 10 + Years in Teaching MBA


    Year University/Board Course Percentage
    Nov 2011-Till SIMACS, 8 Mnths ASSOCIATE
    Date Secunderabad PROFESSOR
    2009- 2011 Raghu Engineering College, 2 & 1/2 ASSOCIATE
    Visakhapatnam yrs PROFESSOR
    2007- 2009 ICFAI National College, Visakhapatnam 2 Years FACULTY
    MEMBER
    2003 – 2007 SIMACS, Secunderabad 4 Years ASSISTANT
    PROFESSOR
    2002 – 2003 Navbharati P.G. College, Secunderabad 1Year LECTURER
    Work Experience

    Suprabhath Institute for Management & Computer Studies-SIMACS


    Responsibilities:
    Teaching for MBA students.
    Mentored a group of 60 students on various aspects leading to their overall development
    Guided 30 students in their Projects during IV Semester

    Subjects Handled:
    Marketing Management
    Research for Marketing Decisions
    Retail Management

    Raghu Engineering College


    Responsibilities:
    Teaching for MBA students.
    Mentored a group of 20 students on various aspects leading to their overall development
    Headed the Research Forum developing various research oriented projects for students
    Guided 60 students in their Mini-Projects during I Semester
    Project Guide for 5 Students in their Final Projects under various industries

    ICFAI National College-Visakhapatnam Centre


    Responsibilities:
    Teaching, Mentoring, Guiding, Reporting, Publishing, Internship Guidance
    Guided 30 students for Management Thesis I
    Guided 30 students for Management Thesis II
    Guided 30 students for Summer Internship Program 2008
    Taught placement oriented modules like TRIM Training for Recruitment Module
    Conducted Personality Development activities like Group Discussions, Debates, and
    JAM Sessions.

    Suprabhath Institute for Management & Computer Studies-SIMACS


    Joined SIMACS in November 2003 as an Assistant Professor

    Responsibilities:
    The main responsibilities were teaching, guiding, mentoring & counseling to the
    students
    Subjects handled were Marketing Management, Consumer behavior, Advertisement
    Management,
    Guided 60 students for their MBA Project as Faculty Guide in the marketing area

    Navbharthi P.G. College


    Joined NavBharthi P. G. College immediately after my Post Graduation as a Lecturer.

    Responsibilities:
    Basic responsibilities were teaching and guiding the students in understanding the
    subjects. Handled Marketing Management and other Marketing Specialization subjects.
    Publications
    Work Experience
    Publications

    Research Articles In International Journals


    • Krishna C.V, Manjusmita Dash, (2012), “Consumer Preferences Towards
    Private Label Brands In Indian Apparel Retail - A Pilot Study” , International
    Journal of Research in Management, ISSN 2249-5908, March-2012, Issue 2,
    Vol. 2, pp. 87-96.

    • Krishna C.V, (2011), “Next-Generation Retailing-An Empirical Analysis using


    Factor Analysis”, International Review of Management and Marketing, Turkey,
    ISSN: 2146-4405, Vol. 1, No. 2, 2011, pp. 25-35.

    • Krishna C.V, Manjusmita Dash, (2011), “Marketing of Handicrafts-A challenge


    for Artisans-A Case of Orissa State India”, “Research Journal of Social Science
    and Management, Singapore”, ISSN: 2010-457x, Vol. 1, No. 3, July, pp. 127-
    144.

    Research Articles In National Journals & Magazines


    • Krishna C.V, (2011), “Determinants of Consumer Buying Behaviour towards
    Private Label Brands in Apparel Retail”, ‘Vilakshan’-An XIMB Journal of
    Management, ISSN No: 0973-1954,September, Vol.8, Issue.2, pp.43-56.

    • Krishna C.V, (2009), “Next-Generation Retailing-An Empirical Study Using


    Factor Analysis”, Marketing Mastermind, June, pp. 23-27.

    Case Studies In National Journals & Magazines


    • Krishna C.V, (2010), “Unethical Combat of Rin over Tide Naturals”, IMT Case
    Journal, Vol.1, No.1, July, ISSN No: 2229-6743, pp. 14-27.

    • Krishna C.V, Manjusmita Dash, (2010), “Film Branding-A Case Study of 3


    Idiots”, Advertising Express, June, pp. 27-31.

    • Krishna C.V, Manjusmita Dash, (2010), “Social Marketing of Condom in India”,


    Advertising Express, January, pp. 49-52.

    • Krishna C.V, (2009), “New Media Advertising-New Hope for Advertisers”,


    Advertising Express, February, pp. 24-28.

    Book Chapters in Edited Books


    • Krishna C.V, (2010), “Unethical Combat of Rin over Tide Naturals” was
    published in an Edited Book entitled “Emerging Markets Case Studies
    Collection”, ISBN No: 978-93-80697-52-9, November 2010, Excel Books, pp.
    376-382.

    • Krishna C.V, Manjusmita Dash, (2010), “Rural India the biggest emerging
    market for FMCG” was published in an Edited Book entitled “Think Global Go
    Rural”, ISBN No: 978-81-7446-836-9, March 2010, Excel Books, pp. 112-115.
    Publications
    Work Experience
    Publications

    Books

    • A book proposal on “Marketing for Beginners” was accepted by Himalaya


    Publishers and the project is on process.

    • A book proposal on “ Retail Management” was also accepted by Himalaya


    Publishers and the project is on process.

    Conference Papers Presented In International Conferences

    • Krishna C.V, (2010), “Unethical Combat of Rin over Tide Naturals”, The
    International Case Conference-2010(ICC-2010), International Centre Goa, 16-
    18, November 2010.

    Conference Papers Presented In National Conferences

    • Krishna C.V, (2011),”Rural Marketing potential of India Inc”, “National


    Conference on Rural Consumerism”, Bhubaneswar, 16-17 August 2011.

    • Krishna C.V, Manjusmita Dash, (2010), “Rural India the biggest emerging
    market for FMCG”, “National Conference on Rural Marketing”, Chennai, 18th-
    19th March 2010.

    • Krishna C.V, (2008), “Human Resource Development in Indian Retail”,


    National Conference on “Dynamics of Employee Engagement-HR Initiatives”,
    Visakhapatnam, 19th-20th December 2008.

    • Krishna C.V, (2007), “Retail Formats and the Paradigm shift”, National
    Conference on “Human Dynamics in the Retail Sector”, Visakhapatnam, 14th-
    15th December 2007.

    Technical Sessions Conducted In National Conferences

    • Addressed “National Conference on Rural Consumerism” as a speaker and


    resource person for a technical session and also presented a paper entitled ”Rural
    Marketing potential of India Inc”, Bhubaneswar, 16-17 August 2011.
    Publications
    Work Experience
    Training & Consultancy

    Faculty Training Program Undergone

    • Stood Top second in One Month Rigorous “Faculty Training Program” Under
    Batch 24 conducted by ICFAI National College Head Quarters on a National
    Basis in the specialization of Marketing Management, during May 31st - June
    30th 2007.

    Faculty Development Workshops Attended

    • Undergone Faculty Development Program on “Teaching Methodology”


    conducted by NITTTR-Chennai- An Institute recognized by Govt. of India under
    Ministry of HRD, Organized by Raghu Engg College during 19-21 November
    2009.

    • Stood Top First on a National basis in the Faculty Development Workshop on


    Services Marketing conducted by ICFAI National College Staff Training Center
    during 13th -15th October 2008

    • Stood Top Second on a National basis in the Faculty Development Workshop on


    Retail Management conducted by ICFAI National College Head Quarters during
    17th -21st September 2008

    • Undergone a Workshop on “Research Methods for Economics & Management


    with particular reference to Multivariate Techniques” conducted by GITAM
    Institute of Institute of International Business, Vizag during 22nd -23rd February
    2008

    • Undergone a Workshop on “Research Methods for Faculty & Scholars”


    conducted by GITAM Institute of Foreign Trade, Vizag on 28th April 2007.

    Student Training Conducted

    Trained students on various personality development aspects, sales training and


    Marketing research.

    Organizing Seminars/Workshops/FDP’s

    Actively participated designed and conducted many workshops, seminars and


    management events on behalf of the college for students and academicians.

    Consultancy Projects/Assignments Handled


    Successfully handled a Consultancy Assignment Project titled “Rural Media
    Program” as a Project Leader, for Capestone Construction Company in the
    districtsof Vizag, Vizianagaram and Srikakulam, with a sample size of around
    10,000.
    Publications
    Work Experience
    Affiliations & Core Competencies

    AFFILIATIONS

    Presently Member of Management Teachers Consortium Global (MTC G)


    Previously representing Management Teachers Consortium Global (MTC G)-as
    the Chapter Head of Visakhapatnam Chapter of MTC Global.

    OTHER RESPONSIBILITIES HANDLED


    • Chief Examiner for Management Science Paper-External Semester Exams JNTU-K

    • Exam Paper Evaluator -- Semester Exams-JNTU-K

    • External Exam Observer-MBA Semester Exams-JNTU K

    • Exam Officer-EAMCET

    CORE COMPETENCIES -COMMUNICATION SKILL


    Possess good knowledge in the field of communication with great
    Ability in oral comprehension, expression and good speech quality

    CORE COMPETENCIES -TEACHING SKILL


    The common teaching methodologies being used are: Case based teaching for
    making student aware of practical issues and Lecture method for giving inputs of
    subject basics several other methodologies that were used are given under
    pedagogy below.

    CORE COMPETENCIES-PEDAGOGY

    • The various methodologies being used for teaching are:


    • Group Discussions
    • Case Studies
    • Role Plays
    • Skits
    • Cue Cards
    • JAM Sessions
    • Business Games
    • Team Work Exercises
    • Corporate Exercises
    • Simulation Exercises
    • Quiz
    • CNA etc.

    CORE COMPETENCIES –TECHNICAL SKILLS


    • Possess working knowledge of MS Office, Internet and other computer related tasks
    for reporting, making presentations etc.,
    • Possess Working knowledge of IBM PASW (Formerly SPSS).
    Publications
    Work Experience
    Personal Profile

    Lanuages Known

    English, Hindi and Telugu.

    Marital Status

    Married

    Date of Birth

    11th January, 1980.

    References

    1. Mrs. Parveen Kaur-Principal-SIMACS-Secunderabad-9985016139.


    2. Mr.K.S.R.Sharma –Asst Professor- Pendekanti Engineering College-
    Hyderabad 9849158262.
    3. Dr. Manjusmita Dash-Lecturer-Depatment of Business Administration-
    Utkal University-Bhubaneswar-09438296306

    C.V.KRISHNA

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