A Ppoject Feasibility Study On The Manufacturing of Vegan Longganisa in Guinayangan Quezon Facts and Figures

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A PPOJECT FEASIBILITY STUDY ON THE MANUFACTURING OF VEGAN LONGGANISA IN

GUINAYANGAN QUEZON

Facts and Figures

Longganisa is a common commodity in the Philippines and is usually served at breakfast,


with almost each region having their own specialty. Longganisa is a long, pork sausage seasoned
with herbs and spices and put into sausage skins also known as “casings”. As the population
becomes more aware and conscious of what they eat, Tilapia longganisa will be a perfect food to
meet the healthy diet of individuals without sacrificing the flavor.

Tilapia (Tilapia mossambica) is rich in protein and contains all the essential amino acids required
by the body to help build proteins. Protein helps in building, maintenance and repair of body tissues.
Moreover, tilapia is a rich source of omega-3 fatty acids, which are important for growth and
development in children and brain function. It also helps in body weight control and is naturally low in
fat, thus, may help reduce the risk of heart disease and sudden cardiac death.

Tilapia plays an important role in food security and nutrition in the Philippines. At less than USD
2.50 per kilogram, it is a more affordable source of animal protein than pork, chicken and other fishery
products. Tilapia is the most consumed farmed fish in the country and accounts for at least 12 percent
of the animal protein intake of Filipinos across all socio-economic brackets.

The fish processing market was dominated by the Asia-Pacific region in 2015. It is projected to
be the fastest-growing market from 2016 to 2021. Economic growth and the shift of the preferences of
the consumers toward value-added processed fish products have led to the market growth in this
region. In Europe, countries such as Germany, U.K., France, Italy, Portugal, and Poland have shown
increment in the capture rate of marine fish catering to the increased demand for processed fish
products.
As demand for fish-based proteins has risen during the past years, tilapia suppliers have come
across higher growth scope due to its highly nutritional components such as omega-3 fats, calcium,
selenium, and others. As stated in a report published by the United Nations in 2018, 3.2 billion people
rely on fish for almost 20% of their animal protein intake around the world. This rate has been growing,
which has widened the scope for tilapia suppliers during the last 5 years (2016 and 2020). According to
the Food and Agriculture Organization (FAO), fish farming or aquaculture has been the fastest-growing
agricultural sector for the past 40 years, and is largely responsible for making more fish available. This
definitely indicates the high potential of the market, which is projected to grow further during the
forecast period of 2021 to 2031.

SWOT ANALYSIS

Strength
 Less market competition
 Uniqueness of the product
 Growing demand for fish-based protein products
 Use of localized ingredients
Weakness
 High investment cost
 Bargaining power of the local consumer
 Unfamiliar product
Opportunity
 Introduction of new product
 Market penetration
Threats
 New Entrants

Location: Guinayangan Quezon

Ingredients:
Procedure:

 Cut the tilapia into cubes and pass through the grinder.
 Wash minced fish with chilled 0.3% brine solution.
 Mixed all ingredients and blend well.
 Stuff manually in a pig casing.
 Tie it with a cotton thread in equal distance of about 2 inches.
 Pack and keep frozen for longer storage.

Nutrition Facts for Tilapia Longganisa

Nutrition Facts
Tilapia lonnganisa

1 pack: 250 g
Pieces per pack: 5 pieces
Serving size: 50 g
Nutrient Amount per % RENI Amount per piece % RENI
pack (250g) DV (50g) DV

Energy (kcal) 450 kcal 22.5% 150 kcal 7.5%


Carbohydrates (g) 42 g 15% 14 g 5%
Protein (g) 27 g 54% 9g 18%
Fat (g) 18 g 23.1% 6g 7.7%
Dietary Fiber (g) 2g 8.01% 0.75 g 2.67%
Calcium (mg) 425.7 mg 32.7% 141.9 mg 10.9%
Phosphorous (mg) 465.66 mg 37.2% 155.22 mg 12.4%
Iron (mg) 11.4 mg 63.33 3.8 mg 21.11%
Vitamin A (ug) 40.2 mg 4.5% 13.4 ug 1.5%
Thiamin (mg) 0.3 mg 24.9% 0.1 mg 8.3%
Riboflavin (mg) 0.69 53.1% 0.23 mg 17.7%
Niacin (mg) 2.67 16.68% 0.89 mg 5.56%
Ascorbic Acid (mg) 5.94 6.6% 1.98 mg 2.2%

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