Reinforcement, Reward, and Intrinsic Motivation: A Meta-Analysis
Reinforcement, Reward, and Intrinsic Motivation: A Meta-Analysis
Reinforcement, Reward, and Intrinsic Motivation: A Meta-Analysis
This article is based on Judy Cameron's PhD dissertation. The research was sup
ported by the Social Sciences and Humanities Research Council (SSHRC) in Canada.
We thank Dr. W. Frank Epling and Dr. Steve Hunka for their helpful comments
and suggestions.
363
364
Between-Group Designs
Studies designed to assess the effects of reward on intrinsic motivation have
been conducted using between-group designs. Typically, one of two methods is
employed. The first method, referred to as a before-after design (Deci & Ryan,
1985), involves a three-session paradigm. In these studies, a baseline measure
of intrinsic motivation on a particular task is taken. This entails measuring time
on task in the absence of extrinsic reward, usually from a session of short duration
(e.g., 10 minutes). Subjects are then assigned to a reward or no-reward (control)
condition, and an intervention with extrinsic rewards is carried out. Following
this, reward is withdrawn, and time on task is again measured. The procedure
is identical for both groups except that control subjects do not experience the
intervention in the second session. Mean differences in time on task between
pre- and postintervention are calculated for each group, and the scores for the
experimental and control subjects are then statistically compared. Any difference
between the two groups is considered evidence of the effects of withdrawal
of reward.
One advantage to the before-after procedure is that it allows the researcher to
examine differences within groups from pre- to postexperimental sessions as
well as differences between groups. In most studies of this type, however, only
differences between groups are investigated. This is because the before-after
procedure has generally been used to identify individuals who show an initial
interest in a specific task; those people are then selected as subjects for the study.
In such cases, differences between rewarded and nonrewarded subjects are usually
measured in the after-reward session only.
Most researchers have used an after-only between-groups experimental design
to assess the effects of rewards on intrinsic motivation. In this approach, no
pretreatment measure of intrinsic interest is collected. In the typical experiment,
subjects are presented with a task that is assumed to be intrinsically motivating—
solving and assembling puzzles, drawing with felt-tipped pens, word games, and
so on. Experimental subjects are rewarded with money or grades, candy, praise,
good-player awards, and so forth for performing the activity. In some studies,
the reward is delivered contingent on a certain level of performance on the task;
in others, subjects are simply rewarded for participating in the task. Control
subjects are not rewarded. The reward intervention is usually conducted over a
10-minute to 1-hour period. All groups are then observed during a nonreward
period. This usually occurs immediately after the experimental session, although
some researchers have observed subjects several weeks later. If experimental
subjects spend less time on the task (during the postreward observation) than the
controls, reinforcement/reward is said to undermine intrinsic motivation. The
amount of time subjects spend on the task during the nonreward period is one
of the major ways in which intrinsic motivation has been measured, and it is
usually referred to as free time on task.
367
Type of Reward
When verbally praised subjects are compared to a control group, some research
ers have found an increase in intrinsic motivation (e.g. Deci, 1971) while others
report no significant differences (e.g., Orlick & Mosher, 1978). The same holds
true when subjects receiving tangible rewards are compared to controls. While
some results provide evidence for a decrease in intrinsic motivation following
the receipt of a tangible reward (e.g., Danner & Lonkey, 1981), others indicate
an increase (e.g., Rosenfìeld, Folger, & Adelman, 1980).1
Reward Expectancy
Comparisons between subjects who receive an unexpected tangible reward
and subjects who receive no reward are also not clear cut. Some results indicate
that unexpected-reward subjects show a decrease in intrinsic motivation (e.g.,
Orlick & Mosher, 1978); others have found no significant differences (e.g.,
Greene & Lepper, 1974). Experiments designed to investigate the effects of
expected tangible rewards are also contradictory. Some studies, comparing sub
jects offered an expected reward to nonrewarded controls, show a negative effect
of reward on intrinsic motivation (e.g., Deci, 1971; Lepper, Greene, & Nisbett,
1973). Others, however, demonstrate that expected-reward subjects show an
increase in intrinsic motivation relative to controls (e.g., Brennan & Glover, 1980).
368
Within-Subject Designs
One of the criticisms of the group design research is that researchers employing
such a design often refer to their reward manipulation as a reinforcement proce
dure. By definition, a reinforcer is an event that increases the frequency of the
behavior it follows. In most studies on intrinsic motivation, researchers have not
demonstrated that the events used as rewards increased the frequency of the
behavior studied. In addition, critics (e.g., Feingold & Mahoney, 1975; Mawhin-
ney, 1990) suggest that the measurement phases in the group design research are
too brief to detect any temporal trends and transition states. In order to address
these issues, a few studies have been conducted using a repeated measures,
within-subject design.
In this paradigm, the amount of time subjects spend on a particular task is
measured over a number of sessions. Reinforcement procedures are then imple
mented over a number of sessions. In the final phase, reinforcement is withdrawn,
and time on task is again repeatedly measured. Intrinsic motivation is indexed
as a difference in time on task between pre- and postreinforcement phases where
differences are attributed to the external reinforcement.
In general, no substantial differences have been found when rate of performance
and time on task in postreinforcement sessions are compared to pre-reinforcement
phases (although, see Vasta & Stirpe, 1979).
The advantage of within-subjects designs is that the researcher can determine
whether the rewards used are actual reinforcers—that is, whether behavior
increases during the reinforcement phase. Statements can then be made about
the effects of reinforcement, rather than reward. However, only a handful of
studies have been conducted using this type of design.
Critics of within-subject research (e.g., Deci & Ryan, 1985) suggest that results
from these designs are not generalizable because so few subjects are studied in
any one experiment. A further criticism has to do with the lack of a control
group. The argument is that in the within-subject designs there is no group that
performs the activity without reinforcement; thus, one cannot know if there is
an undermining effect relative to a control group. Finally, for these studies,
the definition of a reinforcer is necessarily circular. That is, reward becomes
reinforcement only after its effects are shown to increase behavior.
369
SUMMARY
The overjustifìcation effect, cognitive evaluation theory, and recent behavioral
explanations each attempt to account for the disparate effects of reward and
reinforcement on intrinsic motivation. Given the diverse findings reported in this
literature, however, it is not clear at this point what effect reward or reinforcement
has on intrinsic motivation. Reviewers on all sides of the issue tend to be highly
critical of research designed outside of their own paradigm, and, more often than
not, findings from studies in opposing camps are not considered relevant. For
these reasons, the literature and its interpretations are still contentious. Because
a substantial number of experimental studies have been carried out to assess the
effects of reward and reinforcement on intrinsic motivation, one way to evaluate
their effects is to conduct a meta-analysis.
372
term. The meta-analysis started with Deci (1971), and relevant articles published
up to September 1991 were identified. Studies not listed on the computer database
were identified through the bibliographies of review articles, chapters, books,
and papers located in the original search.
Two sets of studies were collected (between-group designs and within-subject
designs). The main analysis entailed assessing the overall effects of reward on
intrinsic motivation from studies involving group designs. Criteria for including
studies in the sample were:
(a) that the study involve an experimental manipulation of a reward condition
and include a nonrewarded control group;
(b) that any characteristics of rewarded subjects be either held constant or
varied but be represented identically for both rewarded and control groups; and
(c) that studies be published (no unpublished documents were collected) and
written in English.2
In addition, only studies that measured intrinsic motivation as a dependent variable
were included.
Intrinsic motivation has been measured as free time on task after withdrawal of
reward; self-reports of task interest, satisfaction, and/or enjoyment; performance
during the free time period (number of puzzles/problems solved, number of
drawings completed, etc.); and subjects' willingness to participate in future proj
ects without reward. One study which met the criteria was excluded (Boggiano &
Ruble, 1979) because the statistical contrasts used in the article were not logical
given the sample size of the study.3 Other studies were omitted from the sample
if some subjects in a reward condition were not actually given a reward (e.g.,
Pritchard, Campbell, & Campbell, 1977). The resulting sample consisted of 83
documents, reporting 96 independent studies.
A major criticism of the meta-analytic technique has been that researchers
often lump different measures together. This has been referred to as the apples-
and-oranges problem in that it is argued that logical conclusions cannot be drawn
from comparisons of studies using different measures of the dependent variable
(see Glass, McGaw, & Smith, 1981). In order to avoid this problem, separate
analyses were conducted on the overall effect of reward for each measure of
intrinsic motivation. Using this strategy, 61 studies compared a rewarded group
to a control group on the free-time measure; 64 studies investigated the attitude
(task interest, enjoyment, and satisfaction) measure; 11 studies assessed the
willingness to volunteer for future studies without reward measure, and 12 studies
measured performance during the free-time period.
In order to assess the impact of specific features of reward, further analyses
were conducted with data from the 96 group design studies. In these analyses,
subjects assigned to different types of rewards (tangible, verbal), reward expectan
cies (unexpected, expected), and reward contingencies were compared to nonre
warded control groups.
The second meta-analysis was conducted on studies that employed a within-
subject, multiple-trials design. In this type of design, subjects served as their
own controls. These experiments are conducted in three phases with a number
of sessions in each phase. Baseline measures of intrinsic motivation are taken
in the first phase; reinforcement procedures are then implemented over a number
of sessions, and in the third phase reinforcement is withdrawn. Changes in
374
intrinsic motivation are measured as differences between the pre- and postrein-
forcement phase.
Single-subject studies were included in this analysis when a reinforcement
effect was demonstrated (i.e., the rewards used showed an increase in behavior)
and when baseline, reinforcement, and postreinforcement phases involved
repeated measures. One study reporting a reinforcement effect was excluded
(Vasta, Andrews, McLaughlin, Stirpe, & Comfort, 1978, Experiment 1) because
the authors reported only one measure of behavior during the postreinforcement
phase. Two studies used a repeated measures group design to assess the effects
of reinforcement between and within groups (Greene, Sternberg & Lepper, 1976;
Mynatt, Oakley, Arkkelin, Piccione, Margolis, & Arkkelin, 1978). Although
subjects' performance in these studies was measured repeatedly as in the single-
subject designs, only group effects were reported. In addition, the rewards used
in these studies were not shown to be reinforcers for some of the rewarded
groups. Thus, these two studies were not included in the meta-analysis of single-
subject designs (Mynatt et al., 1978, are included in the meta-analysis of group
designs because their study included a nonrewarded control group). In all, five
studies were selected for the within-subject meta-analysis.
A list of studies included in the meta-analyses is presented in Appendix A.
Coding of Studies
Once all relevant articles had been collected, each study was read and coded.
The following general information was extracted from each report: (a) author(s),
(b) date of publication, (c) publication source, (d) population sampled (children
or adults), (e) sample size, (f) type of experimental design (before-after groups
design, after-only groups design, or single-subject multiple-trial design), and (g)
type of task used in the study.
The following aspects of the independent variable were also coded: (a) reward
type (tangible or verbal), (b) reward expectancy (expected or unexpected) and
(c) reward contingency. Reward contingency was coded according to Deci and
Ryan's (1985) taxonomy. Task noncontingent rewards referred to rewards deliv
ered to subjects for participating in an experimental session regardless of what
they did in the session. The term task contingent reward was used to mean that
a reward was given for actually doing the task and/or for completing or solving
the task. Performance contingent rewards were defined as rewards delivered for
achieving a specified level of performance. In addition to using Deci and Ryan's
classification, contingency was also coded in accord with a behavioral perspective.
Using operant definitions, rewards were defined as noncontingent or contingent.
Noncontingent rewards referred to rewards delivered for participating in the study
or engaging in the task regardless of any level of performance. Contingent rewards
were defined as rewards dependent on performance (i.e., rewards given for
completing a puzzle, solving a task, and/or attaining a specified level of perfor
mance).
Other characteristics of studies that were coded were: (a) type of dependent
measure (e.g., free time on task, task interest, etc.), (b) whether experimenter
was blind to conditions, and (c) whether experimenter was present or absent
during the post-reward phase. As well, statistical information was recorded, and
effect sizes were calculated from appropriate contrasts.
375
Descriptive characteristics and effect sizes of the reviewed studies are summa
rized in Appendix C.
Intercoder Reliability
From the pool of relevant studies, 10 were randomly selected and independently
coded by the second author. A standardized coding form4 was created that allowed
the second coder to extract information regarding independent variables (reward
type, reward expectancy, reward contingency), dependent variables (measures of
intrinsic motivation), sample sizes, type of task used in the study, and calculation
of effect sizes for available contrasts. Reliability calculated as percentage
agreement was 93.4%. For 6 of the 10 studies, agreement was 100%. Disagree
ments in the other four studies involved (a) miscommunication of formulas to
use for calculating effect size (for two studies), (b) mislabeling of reward expec
tancy (in one study), and (c) a misreading of the number of subjects in a group
(in one study). Disagreements were resolved through discussion and a more
careful reading of the studies and coding criteria.
Computation and Analysis of Effect Sizes
The procedures used in the meta-analysis of the group design studies followed
those of Hedges and Olkin (1985). Meta-analysis is a statistical technique for
aggregating the results of many experimental studies which compare two groups
on a common dependent measure. Once the studies and groups to be compared
are identified, the statistical result of each study is transformed into a measure
called an effect size. An effect size is found by converting the findings from
each study into a standard deviation unit. The effect size indicates the extent to
which experimental and control groups differ in the means of a dependent variable
at the end of a treatment phase. In its simplest form, the effect size calculated,
g, is the difference between the means of the rewarded group and a nonrewarded
control group divided by the pooled standard deviation of this difference. When
means or standard deviations were not available from reports, effect size was
calculated from t tests, F statistics, and p-level values (e.g., p < .05) by using
Hedges and Becker's (1986) formulas. Formulas for calculating effect size are
listed in Appendix B.
One problem that arises in conducting a meta-analysis is determining effect
sizes from studies with limited information. In a few studies, for example, con
trasts are simply reported as t or F < 1.00. In such cases, effect size estimates
were calculated by making t or F equal to a number between 0.01 and 1.00
chosen from a random numbers table. When results from a study were not reported
or were reported as nonsignificant and when t or F values were not available
but means and/or direction of means were known, a random number between
0.01 and the critical value of t or F alp = .05 was chosen to calculate an estimate
of effect size. When results for an outcome measure were not reported or were
reported as nonsignificant and when means and direction were unknown, the
effect size for that measure was set at 0.00 (indicating exactly no difference
between rewarded and nonrewarded groups). For each analysis, results were
calculated with 0.00 values included and with 0.00 values omitted.
For several studies, more than one effect size was calculated. For example, if
a single study contained two measures of intrinsic motivation (e.g., free time on
376
task, attitude) and two types of reward groups plus a control group (e.g., tangible
reward, verbal reward), a total of four effect sizes was calculated (e.g., free
time-tangible reward, free time-verbal reward, attitude-tangible reward, attitude-
verbal reward).
In order to satisfy the independence assumption of meta-analytic statistics
(Hedges & Olkin, 1985), only one effect size per study was entered into each
analysis. When two or more effect sizes from one study were appropriate for a
particular analysis, these effect sizes were averaged. To illustrate, for the estimate
of the overall effect of reward on the free-time measure of intrinsic motivation,
some studies assessed the effects of several types of rewards. If a single study, for
example, contained two or more reward groups (e.g., expected reward, unexpected
reward) and a control condition, the two effect sizes were averaged so that the
study contributed only one effect size to the overall analysis of reward. For an
analysis of the effects of expected reward on intrinsic motivation, only the one
appropriate effect size from the study would be used. This strategy retained as
much data as possible without violating the assumption of independence. Average
effect sizes were obtained by weighting each g index by the number of participants
on which it was based (see Cooper, 1989).
As was previously mentioned, in the single-subject, repeated measure designs,
there is no separate control group; subjects serve as their own controls. An
increase or decrease in intrinsic motivation is indexed by a difference in the
amount of time spent on the task between baseline and postreinforcement sessions.
Effect sizes for these studies were calculated by subtracting the average time
spent by all subjects in the baseline phase from the average time spent by all
subjects in the postreinforcement phase. This number was then divided by the
pooled standard deviation.
After all effect sizes were calculated, the analyses were run on the computer
program Meta (Schwarzer, 1991). Results reported in this article are based on
the weighted integration method (Hedges & Olkin, 1985). Using this technique,
effect sizes g are converted to ds by correcting them for bias (g is an overestimation
of the population effect size, particularly for small samples; see Hedges, 1981).
To obtain an overall effect size, each effect size is weighted by the reciprocal of
its variance, and the weighted ds are averaged. This procedure gives more weight
to effect sizes that are more reliably estimated. Once mean effect sizes are
calculated, 95% confidence intervals are constructed around the weighted mean.
In order to verify the accuracy of the computer program, one analysis (the
overall effect of reward on free time) was hand calculated. All obtained values
from the meta-analysis program and the hand calculations were identical within
rounding error.
To determine whether each set of effect sizes in a sample shared a common
effect size (i.e., was consistent across studies), a homogeneity statistic, Q, was
calculated. Q has an approximate chi-square distribution with k— 1 degrees of
freedom, where k is the number of effect sizes (Hedges & Olkin, 1985). The
null hypothesis is that the effect sizes are homogeneous (i.e., effect sizes in a
given analysis are viewed as values sampled from a single population; variation
in effect sizes among studies is merely due to sampling variation). For purposes
of the present analyses, samples were considered homogeneous at/? > .01.
377
TABLE 1
Number of studies and direction of effects for reward versus control groups on
four measures of intrinsic motivation
Free Performance Willingness
Number of studies time Attitude in free time to volunteer
Showing a positive effect
of reward 22 31 6 6
Showing a negative effect
of reward 34 15 4 4
Showing no effect 1 1 — —
With lack of sufficient infor
mation to calculate effects 4 17 2 1
Total 61 64 12 11
379
N u m b e r of studies
FREE TIME
Number of studies
Effect sizes
Effect sizes
PERFORMANCE
Number of studies
Number of studies
WILLINGNESS TO VOLUNTEER
Effect sizes
Effect sizes
FIGURE 1. Frequency distributions of effect sizes for overall reward versus con-
trol groups on four measures of intrinsic motivation
negative effect could be due to the type of reward (tangible), the reward expec
tancy, and/or the reward contingency. All of these features are examined in further
analyses. In addition, this study was somewhat different from other studies in
that subjects who performed the activity for a reward were observed by other
subjects. That is, subjects were offered a reward for engaging in an activity while
their performance on the task was being watched. Thus, the large negative effect
could be a result of an interaction of reward type, expectancy, contingency,
and surveillance.
The attitude measure of intrinsic motivation refers to subjects' self-reports of
task interest, enjoyment, and/or satisfaction. Effect sizes ranged from —0.69 to
+1.98 with the majority of effects falling between — 0.19 and +0.59. Two positive
outliers in this data set come from studies conducted by Vallerand (1983) and
Butler (1987). In both of these studies, extrinsic verbal reward is compared to a no-
reward group. The effect of verbal reward on intrinsic motivation is investigated in
a subsequent analysis.
Effect sizes on the performance measure ranged from —3.72 to +0.96; the
median was +0.03. One large negative outlier (-3.72) comes from a study
conducted by Deci (1971, Experiment 2). This study differed from others in that
it was a field experiment where students working for a college newspaper were
380
paid to write headlines. Only eight subjects participated, and two subjects in the
control group dropped out and were not included in the analysis.
On the willingness-to-volunteer measure, effect sizes ranged from -0.63 to
+0.68. There were no outliers in this sample.
To establish whether the CL statistic (McGraw & Wong, 1992) could be used
confidently in the analyses, the extent to which the free-time distribution of effect
sizes deviated from normality was determined. Obtained values for skewness
and kurtosis were —0.21 and 0.55, respectively (where normal skewness and
kurtosis equal 0.00). McGraw and Wong tested the effect that violations from
normality would have on CL. Based on their findings and the skewness and
kurtosis values obtained here, in the meta-analysis of effect sizes for the free-
time measure, one could expect, at worst, an underestimate of 0.02 and an
overestimate of 0.04 for CL. Given this small discrepancy, the implication is that
the CL statistic can be used and interpreted without any serious concern about
violations of normality and homogeneity of variance.
Attitude
All known effects
(zeros excluded) 47 3184 +0.21 0.14 to 0.29 167.50* .56
Outliers removed
using Tukey's
procedure
(zeros excluded) 45 3034 +0.17 0.09 to 0.24 110.70* .55
Additional outliers
removed
(no zeros) 39 2680 +0.14 0.06 to 0.22 58.03 .54
All reports (zeros
and outliers
included) 64 4431 +0.15 0.09 to 0.21 177.07* .54
performance measures and to volunteer for the future projects more than nonre-
warded subjects, but these effects were not significant.
Studies that could not be represented with effect sizes were given a value of
0.00. When these studies were included in the overall analyses (see "All reports"
in Table 2), the mean effect size for each measure was little changed.
Overall, the results show that reward does not significantly affect intrinsic
motivation as measured by free time on task following removal of reward, by
performance during the free-time period, or by subjects' willingness to volunteer
for future projects without reward. When intrinsic motivation is measured by
attitude toward a task, rewarded subjects report higher intrinsic motivation than
nonrewarded subjects. It is important to point out that these main effect results
should be viewed with caution. This is because many studies show interaction
effects that are obscured when results are aggregated.
Previous reviewers (e.g., Deci & Ryan, 1985; Morgan, 1984) have suggested
that reward type, reward expectancy, and reward contingency may influence the
effect of reward on intrinsic motivation. In subsequent analyses, effect sizes have
been partitioned into groups based on these characteristics in an attempt to test
potential moderator variables and to establish homogeneity of variance.
120-
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on two measures of intrinsic motivation
385
TABLE 3
Effect size as a function of the type of reward delivered
Mean
Reward Sample weighted 95% CI
type Analysis size d ford CL
Free time on task
Verbal All known effects 15 958 4-0.42 0.29 to 0.56 29.37* .62
Verbal Outliers removed
using Tukey's
procedure 14 918 4-0.38 0.25 to 0.52 18.96 .61
Tangible All known effects 51 2983 -0.20 -0.28 t o - 0 . 1 2 181.01* .44
Tangible Outliers removed
using Tukey's
procedure 47 2761 -0.22 - 0 . 3 0 to - 0 . 1 4 97.55* .44
Tangible Additional
outliers
removed 43 2591 -0.21 - 0 . 2 9 to - 0 . 1 3 63.53 .44
Attitude
Verbal All known effects 15 1024 4-0.45 0.31 to 0.58 69.71* .63
Verbal Outliers removed
using Tukey's
procedure 13 874 4-0.30 0.15 to 0.43 26.75* .58
Verbal Additional
outliers
removed 12 785 4-0.39 0.24 to 0.53 8.73 .61
Tangible All known effects 37 2362 4-0.09 0.004 to 0.17 143.29* .52
Tangible Outliers removed
using Tukey's
procedure 33 2149 4-0.05 - 0 . 0 4 to 0.13 50.56 .52
Note. Negative effect sizes indicate a decrease in intrinsic motivation for reward/
reinforcement groups; positive effect sizes indicate an increase, k = number of
effect sizes; sample size = sum of n in all studies; mean weighted d = mean of
weighted effect sizes (weighted by sample size); CI = confidence interval;
Q = homogeneity statistic for mean effect sizes; CL = common language effect
size statistic.
•Significance indicates rejection of the hypothesis of homogeneity.
*p < .01.
386
Reward Expectancy
Within the intrinsic motivation literature, researchers draw a distinction
between expected and unexpected reward. Expected rewards refer to a procedure
whereby subjects are offered a reward prior to the experimental session and
delivered the reward following the session. Subjects who receive an unexpected
reward have not been promised the reward beforehand. These terms are generally
used to describe procedures involving the administration of tangible rewards.
In most studies on verbal reward, praise was delivered unexpectedly and was
not contingent on any specified level of performance. The few studies on verbal
reward that did employ expected and/or contingency procedures did not produce
effect sizes that deviated much from the mean effect size presented in Table 3.
For this reason, no further subdivision of effect sizes from verbal reward studies
was undertaken. The following analyses concern the effects of tangible reward.
Results are displayed in Table 4.
Only six studies assessed the effects of unexpected tangible reward on the
time measure of intrinsic motivation; five studies investigated attitude. The aver
age effect sizes for unexpected tangible reward versus control groups on free
time and attitude were slightly positive but did not differ from 0.00. These results
indicate that subjects receiving an unexpected reward do not differ significantly
from nonrewarded control subjects on measures of intrinsic motivation.
For the expected tangible reward versus control comparisons, expected reward
subjects demonstrated significantly less intrinsic motivation on the free-time
measure. On attitude, when homogeneity was attained, the two groups did not
differ.
In the following section of this article, studies comparing expected, tangible
reward groups to nonrewarded controls were further subdivided into groups based
on reward contingency.
Reward Contingency
In some studies, subjects were promised a tangible reward that was delivered
for participating in the study or for engaging in a specific task. In other studies,
a tangible reward was offered for solving a puzzle, completing a task, and/or
attaining a certain level of performance. Rewards administered in these various
ways have been labeled by Deci and Ryan (1985) as task noncontingent (rewards
offered for participating in the study regardless of what subjects do), task contin
gent (rewards offered for engaging in a task, and/or completing or solving a
task), and performance contingent (rewards offered for attaining a specified level
of performance). Table 5 presents results from the meta-analysis of these compari
sons.
Table 5 indicates that when subjects who are promised a tangible reward
regardless of what they do in the study (task noncontingent) are compared to
nonrewarded controls, no significant difference emerges on the free-time measure
of intrinsic motivation. No analyses were conducted with this type of reward
contingency on the attitude measure because only two studies of this type assessed
attitude. Subjects who receive an expected tangible reward for doing, completing,
or solving a task (task contingent) show significantly less intrinsic motivation
than controls, as measured by time on task, once reward is withdrawn. On attitude,
387
TABLE 7
Effect size as a function of rewards contingent on task completion or solution
for expected tangible reward versus control comparisons
Mean
Sample weighted 95% CI
Measure k size d for d CL e
Free time 8 423 -0.12 -0.32 to 0.08 11.21 .47
Attitude 6 405 -0.05 -0.25 to 0.14 6.89 .48
Note. Negative effect sizes indicate a decrease in intrinsic motivation for reward/
reinforcement groups; positive effect sizes indicate an increase, k = number of
effect sizes; sample size = sum of n in all studies; Mean weighted d = mean of
weighted effect sizes (weighted by sample size); CI = confidence interval;
Q = homogeneity statistic for mean effect sizes; CL = common language effect
size statistic.
*Significance indicates rejection of the hypothesis of homogeneity.
*/? < .01.
391
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task completion Contingent on task
or sol ution completion or solution
level of performance do not spend less time on a task than controls once the
reward is withdrawn. They do, however, report more interest, satisfaction, and
enjoyment of the task when the reward is given for a certain level of performance.
The detrimental effects of reward appear when rewards are offered to people
simply for engaging in a task, independent of successful performance. Under
these conditions, once the reward is removed, individuals spend less time on the
task than controls; they do not, however, report a less favorable attitude toward
the task.
RESULTS FROM SINGLE-SUBJECT DESIGNS
To determine the effects of reinforcement on intrinsic motivation, an analysis
was conducted on effect sizes from single-subject, repeated measures designs
where the rewards used were shown to be reinforcers for each subject in the
study. That is, rewards were shown to increase behavior during a reinforcement
phase. An increase or decrease in intrinsic motivation was measured as a differ
ence between behavior during the pre- and postreinforcement phases. Five studies
392
The vast majority of studies have assessed the effects of reward on intrinsic
motivation by using group designs. Rewarded subjects are compared to nonre-
warded controls. Intrinsic motivation is measured by differences between groups
on attitude, time spent on a task following the removal of reward (free time),
performance during the free-time period, and willingness to volunteer for future
studies without reward. The main meta-analysis reported in this article was
conducted on results from these studies. This analysis concerned assessing the
overall effects of reward on intrinsic motivation as well as the effects of a number
of reward characteristics. The results suggest that in the laboratory, overall, reward
does not negatively impact intrinsic motivation on any of the four measures
analyzed here.
A separate analysis was conducted using single-subject, repeated measures
designs. A few researchers employed this type of design to evaluate the effects
of reinforcement on intrinsic motivation. The rewards used in these studies were
shown to be reinforcers, and intrinsic motivation was indexed as differences in
subjects' behavior between pre- and postreinforcement sessions. Results from
the meta-analysis indicate no effect of reinforcement on intrinsic motivation.
That is, the evidence suggests that reinforcement does not decrease a person's
intrinsic motivation to engage in an activity.
In terms of rewards and extrinsic reinforcement, our overall findings suggest
that there is no detrimental effect on intrinsic motivation. These findings are based
on laboratory experiments, but a similar conclusion was reached by Workman and
Williams (1980) in their review of the effects of extrinsic rewards on intrinsic
motivation in the classroom. Generally, on task behavior, Workman and Williams
found that external reinforcement increased and maintained intrinsic motivation
for prolonged periods (up to 12 months). Thus, it no longer seems appropriate
to argue against the use of incentive systems in applied settings.
The findings from both experimental and applied research run contrary to the
views expressed by many psychologists and educators (e.g., Deci & Ryan, 1985;
Kohn, 1993; Levine & Fasnacht, 1974; Schwartz, 1990). For example, Deci and
Ryan (1987) state that:
In general [italics added], rewards have been found to undermine intrinsic
motivation. When people received rewards for working on an interesting
activity, they tended to display less interest in and willingness to work on
that activity after the termination of the rewards than did people who had
worked on the activity without receiving a reward, (p. 1026)
Results from the present meta-analysis suggest that this statement is erroneous.
The findings indicate that, in general, rewarded people are not less willing to
work on activities and they do not display a less favorable attitude toward tasks
than people who do not receive rewards.
When rewards are broken down into reward type, expectancy, and contingency,
results indicate that, on the free-time measure, verbal reward produces an increase
in intrinsic motivation; tangible rewards produce no effect when they are delivered
unexpectedly, and they are not detrimental when they are expected and contingent
on level of performance or completing or solving a task. Expected tangible
rewards produce a decrease in intrinsic motivation as measured by free time on
task when they are given to individuals simply for engaging in an activity. On
394
the results. Further research that measures subjects' attributions to internal and
external factors is warranted.
Finally, how would the findings of the meta-analysis be interpreted from a
behavioral perspective? The results from single-subject designs indicate that
reinforcement does not produce decrements in intrinsic motivation. This finding
is compatible with a behavioral view. That is, behaviorists maintain that behavior
returns to baseline after reinforcement is withdrawn. If the rewards used in the
groups' design studies are reinforcers, one would expect behavior to eventually
return to baseline. Research designed to investigate the effects of reward on
intrinsic motivation has typically measured time on task for a brief 8- to 10-
minute period, immediately following the removal of reward. Thus, if verbal
praise were a reinforcer, one might interpret the positive effect as a carryover of
the reinforcement procedure. Another interpretation is that the positive effect is
the result of an extinction burst. That is, when reinforcement is first withdrawn,
the immediate, short-term effect is that rate of response increases. After a period
of time, behavior would return to baseline. In terms of the negative effect of
expected, noncontingent, tangible reward, some writers (e.g., Dickinson, 1989;
Flora, 1990) have suggested that such a reward procedure does not represent a
reinforcement contingency. The promise of a reward is seen by behaviorists as
a discriminative stimulus (5°), and the negative effect is understood as the result
of a bribe. A difficulty with this interpretation is that it does not account for
findings from other conditions where promise of reward does not produce a
negative effect. Further research is necessary to determine when and under what
conditions promises of rewards function as bribes. Our data suggest that promises
linked to noncontingent reward may function as bribes rather than as positive
incentives.
Practical Implications
The present findings suggest that verbal praise and positive feedback enhance
people's intrinsic interest. This is an important finding. Most social interaction in
business, education, and clinical settings involves verbal feedback from managers,
teachers, and therapists. When praise and other forms of positive feedback are
given and later removed, people continue to show intrinsic interest in their work.
In contrast to recent claims made by Kohn (1993, p. 55), verbal praise is an
extrinsic motivator that positively alters attitudes and behavior.
Rewards can have a negative impact on intrinsic motivation when they are
offered to people for engaging in a task without consideration of any standard
of performance. In a classroom, this might occur if a teacher promised students
tangible rewards simply for doing an activity. For example, a teacher who prom
ises stars or other awards to students for spending time doing math problems
may undermine intrinsic motivation. In such a case, one could expect rewarded
individuals to enjoy the task as much as those who are not offered an incentive.
But, they may spend less time on the activity in a study period when the reward
is no longer forthcoming. According to our results, this would not occur if the
teacher used the same rewards but made them contingent on successful completion
of the problems.
Overall, the present review suggests that teachers have no reason to resist
implementing incentive systems in the classroom. This conclusion is based on
397
Notes
'Although there was an overall positive effect of tangible reward on intrinsic
motivation, Rosenfìeld et al.(l98O) also found that rewards that did not indicate
ability led to less intrinsic interest.
2
In addition to studies reported in English, five relevant Japanese experiments
were identified by the CD-ROM search. The information in the abstracts was not
adequate to code the findings. Therefore, these studies are not included in the
meta-analysis.
3
Boggiano and Ruble (1979) reported that 147 children participated in the study.
There were two reward conditions (task contingent, performance contingent) and a
nonrewarded control group. The contrast for the control versus task-contingent reward
groups on the free-time measure is reported as í(l3O) = 2.0, p < .05; the contrast
for the control versus performance-contingent reward groups is reported as /(130) =
1.16, n.s.
4
A copy of the coding form is available on request from the first author.
5
A list of the experiments included in each interaction is available on request from
the first author.
6
Further analyses which include studies that index effect size as 0.00 are available
in Cameron (1992).
7
The present review does not assess cultural differences in the impact of reward
on intrinsic motivation. However, it is interesting to note that, although the study
from India (Tripathi & Agarwal, 1985) shows an extreme positive value for the effect
of verbal praise on the free-time measure, the direction of the result is consistent
with the North American studies.
8
A few researchers have assessed the effects of expected tangible rewards on
intrinsic motivation relative to unexpected tangible rewards (e.g., Enzle & Ross,
1978; Fazio, 1981; Lepper & Greene, 1975). Other researchers have conducted studies
comparing expected noncontingent reward groups to expected contingent reward
groups (e.g., Fair, 1976; Phillips & Lord, 1980; Pinder, 1976). Such studies concern
direct comparisons between the two types of reward expectancies (expected versus
unexpected) and the two types of reward contingencies (noncontingent versus contin
gent) without reference to a nonrewarded control group. Results from meta-analyses
conducted on these comparisons and a list of studies included in such analyses can
be obtained in Cameron (1992). One significant effect emerged from these analyses;
subjects who received an expected tangible reward showed less intrinsic motivation
on the free-time measure than subjects who received an unexpected tangible reward.
The average effect size and confidence interval for this comparison was —0.26
(-0.45, -0.06).
9
Wiersma (1992) reported results of a meta-analysis of 23 experiments on reward
and intrinsic motivation. These studies make up a subset of those analyzed in the
present article. Effect sizes from Wiersma's study were not always based on a
comparison of a reward condition to a no-reward condition. This makes it impossible
to directly compare our findings with those of Wiersma.
398
APPENDIX A
Studies included in the meta-analysis of group designs
Amabile, T. M., Hennessey, B. A., & Grossman, B. S. (1986). Social influences on
creativity: The effects of contracted-for reward. Journal of Personality and Social
Psychology, 50, 14-23.
Anderson, R., Manoogian, S. T., & Reznick, J. S. (1976). The undermining and
enhancing of intrinsic motivation in preschool children. Journal of Personality
and Social Psychology, 34, 915-922.
Anderson, S., & Rodin, J. (1989). Is bad news always bad? Cue and feedback effects
on intrinsic motivation. Journal of Applied Social Psychology, 19, 449-467.
Arkes, H. R. (1979). Competence and the overjustification effect. Motivation and
Emotion, 3, 143-150.
Arnold, H. J. (1976). Effects of performance feedback and extrinsic reward upon
high intrinsic motivation. Organizational Behavior and Human Performance,
17, 275-288.
Arnold, H. J. (1985). Task performance, perceived competence, and attributed causes
of performance as determinants of intrinsic motivation. Academy of Management
Journal, 28, 876-888.
Blanck, P. D., Reis, H. T., & Jackson, L. (1984). The effects of verbal reinforcement
of intrinsic motivation for sex-linked tasks. Sex Roles, 10, 369-386.
Boal, K. B., & Cummings, L. L. (1981). Cognitive evaluation theory: an experimental
test of processes and outcomes. Organizational Behavior and Human Performance,
28, 289-310.
Boggiano, A. K., Harackiewicz, J. M , Besette, J. M , Main, D. S. (1985). Increasing
children's interest through performance contingent reward. Social Cognition, 3,
400-411.
Boggiano, A. K., & Hertel, P. T. (1983). Bonuses and bribes: mood effects in memory.
Social Cognition, 2, 49-61.
Boggiano, A. K., Ruble, D. N., & Pittman, T. S. (1982). The mastery hypothesis and
the overjustification effect. Social Cognition, 1, 38-49.
Brennan, T. P., & Glover, J. A. (1980). An examination of the effect of extrinsic
reinforcers on intrinsically motivated behavior: experimental and theoretical. Social
Behavior and Personality, 8, 27-32.
Broekner, J., & Vasta, R. (1981). Do causal attributions mediate the effects of extrinsic
rewards on intrinsic interest? Journal of Research in Personality, 15, 201-209.
Butler, R. (1987). Task-involving and ego-involving properties of evaluation: Effects
of different feedback conditions on motivational perceptions, interest, and perfor
mance. Journal of Educational Psychology, 79, 474-482.
Calder, B. J., & Staw, B. M. (1975). Self-perception of intrinsic and extrinsic motiva
tion. Journal of Personality and Social Psychology, 31, 599-605.
Crino, M. D., & White, M. C. (1982). Feedback effects in intrinsic/extrinsic reward
paradigms. Journal of Management, 8, 95-108.
Daniel, T. L., & Esser, J. K. (1980). Intrinsic motivation as influenced by rewards,
task interest, and task structure. Journal of Applied Psychology, 65, 566-573.
Danner, F. W., & Lonkey, E. (1981). A cognitive developmental approach to the
effects of rewards on intrinsic motivation. Child Development, 52, 1043-1052.
Deci, E. L. (1971). Effects of externally mediated rewards on intrinsic motivation.
Journal of Personality and Social Psychology, 18, 105-115.
Deci, E. L. (1972a). Intrinsic motivation, extrinsic reinforcement, and inequity. Jour-
nal of Personality and Social Psychology, 22, 113-120.
399
Deci, E. L. (1972b). The effects of contingent and noncontingent rewards and controls
on intrinsic motivation. Organizational Behavior and Human Performance, 8,
217-229.
DeLoach, L. L., Griffith, K., & LaBarba, R. C. (1983). The relationship of group
context and intelligence to the overjustifícation effect. Bulletin of the Psychonomic
Society, 21, 291-293.
Dollinger, S. J., & Thelen, M. H. (1978). Overjustifícation and children's intrinsic
motivation: comparative effects of four rewards. Journal of Personality and Social
Psychology, 36, 1259-1269.
Earn, B. M. (1982). Intrinsic motivation as a function of extrinsic financial rewards
and subjects' locus of control. Journal of Personality, 50, 360-373.
Fabes, R. A. (1987). Effects of reward contexts on young children's task interest.
Journal of Psychology, 121, 5-19.
Fabes, R. A., Eisenberg, N., Fultz, J., & Miller, R (1988). Reward, affect and young
children's motivational orientation. Motivation and Emotion, 12, 155-169.
Freedman, S. M., & Phillips, J. S. (1985). The effects of situational performance
constraints on intrinsic motivation and satisfaction: the role of perceived compe
tence and self-determination. Organizational Behavior and Human Decision Pro-
cesses, 35, 397^416.
Greene, D., & Lepper, M. R. (1974). Effects of extrinsic rewards on children's
subsequent intrinsic interest. Child Development, 45, 1141-1145.
Griffith, K. M., DeLoach, L. L., & LaBarba, R. C. (1984). The effects of rewarder
familiarity and differential reward preference in intrinsic motivation. Bulletin of
the Psychonomic Society, 22, 313-316.
Hamner, W. C , & Foster, L. W. (1975). Are intrinsic and extrinsic rewards additive:
A test of Deci's cognitive evaluation theory of task motivation. Organizational
Behavior and Human Performance, 14, 398-415.
Harackiewicz, J. M. (1979). The effects of reward contingency and performance
feedback on intrinsic motivation. Journal of Personality and Social Psychology,
37, 1352-1363.
Harackiewicz, J. M., Abrahams, S., & Wageman, R. (1987). Performance evaluation
and intrinsic motivation: The effects of evaluative focus, rewards, and achievement
orientation. Journal of Personality and Social Psychology, 53, 1015-1023.
Harackiewicz, J. M., & Manderlink, G. (1984). A process analysis of the effects of
performance-contingent rewards on intrinsic motivation. Journal of Experimental
Social Psychology, 20, 531-551.
Harackiewicz, J. M., Manderlink, G., & Sansone, C. (1984). Rewarding pinball
wizardry: effects of evaluation and cue value on intrinsic interest. Journal of
Personality and Social Psychology, 47, 287-300.
Horn, H. L. (1987). A methodological note: time of participation effects on intrinsic
motivation. Personality and Social Psychology Bulletin, 13, 210-215.
Karniol, R., & Ross, M. (1977). The effect of performance relevant and performance
irrelevant rewards on children's intrinsic motivation. Child Development, 48,
482^‡87.
Koestner, R., Zuckerman, M., & Koestner, J. (1987). Praise, involvement, and intrinsic
motivation. Journal of Personality and Social Psychology, 53, 383-390.
Kruglanski, A. W., Alon, S., & Lewis, T. (1972). Retrospective misattribution and
task enjoyment. Journal of Experimental Social Psychology, 8, 493-501.
Kruglanski, A. W., Friedman, I., & Zeevi, G. (1971). The effects of extrinsic incentive
on some qualitative aspects of task performance. Journal of Personality, 39,
606-617.
400
Kruglanski, A. W., Riter, A., Amitai, A., Margolin, B. S., Shabatai, L., & Zaksh, D.
(1975). Can money enhance intrinsic motivation?: A test of the content-consequence
hypothesis. Journal of Personality and Social Psychology, 31, 744-750.
Lepper, M. R., Greene, D., & Nisbett, R. E. (1973). Undermining children's intrinsic
interest with extrinsic reward: A test of the "overjustification" hypothesis. Journal
of Personality and Social Psychology, 28, 129-137.
Loveland, K. K., & Olley, J. G. (1979). The effect of external reward on interest and
quality of task performance in children of high and low intrinsic motivation. Child
Development, 50, 1207-1210.
Luyten, H., & Lens, W. (1981). The effect of earlier experience and reward contingen
cies on intrinsic motivation. Motivation and Emotion, 5, 25-36.
McGraw, K. O., & McCullers, J. C. (1979). Evidence of a detrimental effect of
extrinsic incentives on breaking a mental set. Journal of Experimental Social
Psychology, 15, 285-294.
McLoyd, V. C. (1979). The effects of extrinsic rewards of differential value on high
and low intrinsic interest. Child Development, 50, 1010-1019.
Morgan, M. (1981). The overjustification effect: A developmental test of self-percep
tion interpretations. Journal of Personality and Social Psychology, 40, 809-821.
Morgan, M. (1983). Decrements in intrinsic interest among rewarded and observer
subjects. Child Development, 54, 636-644.
Mynatt, C., Oakley, D., Piccione, A., Margolis, R., & Arkkelin, J. (1978). An examina
tion of overjustification under conditions of extended observation and multiple
reinforcement: Overjustification or boredom? Cognitive Therapy and Research,
2, 171-177.
Ogilvie, L., & Prior, M. (1982). The overjustification effect in retarded children:
durability and generalizability. Australia and New Zealand Journal of Develop-
mental Disabilities, 8, 213-218.
Orlick, T. D., & Mosher, R. (1978). Extrinsic awards and participant motivation in
a sport related task. International Journal of Sport Psychology, 9, 27-39.
Palack, S. R., Costomotis, S., Sroka, S., & Pittman, T. S. (1982). School experience,
reward characteristics, and intrinsic motivation. Child Development, 53,
1382-1391.
Pittman, T S., Cooper, E. E., & Smith, T. W. (1977). Attribution of causality and
the overjustification effect. Personality and Social Psychology Bulletin, 3, 280-283.
Pittman, T. S., Davey, M. E., Alafat, K. A., Wetherill, K. V., & Kramer, N. A. (1980).
Informational versus controlling verbal rewards. Personality and Social Psychology
Bulletin, 6, 228-233.
Pittman, T. S., Emery, J., & Boggiano, A. K. (1982). Intrinsic and extrinsic motiva
tional orientations: reward-induced changes in preference for complexity. Journal
of Personality and Social Psychology, 42, 789-797.
Porac, J. E, & Meindl, J. (1982). Undermining overjustification: Inducing intrinsic
and extrinsic task representations. Organizational Behavior and Human Perfor-
mance, 29, 208-226.
Pretty, G. H., & Seligman, C. (1984). Affect and the overjustification effect. Journal
of Personality and Social Psychology, 46, 1241-1253.
Reiss, S., & Sushinsky, L. W. (1975). Overjustification, competing responses, and
the acquisition of intrinsic interest. Journal of Personality and Social Psychology,
31, 1116-1125.
Rosenfield, D., Folger, R., & Adelman, H. F. (1980). When rewards reflect compe
tence: A qualification of the overjustification effect. Journal of Personality and
Social Psychology, 39, 368-376.
401
402
Wicker, F. W., Brown, G., Wiehe, J. A., & Shim, W. Y. (1990). Moods, goals, and
measures of intrinsic motivation. The Journal of Psychology, 124, 75-86.
Williams, B. W, (1980). Reinforcement, behavior constraint and the overjustification
effect. Journal of Personality and Social Psychology, 39, 599-614.
Wimperis, B. R., & Farr, J. L. (1979). The effects of task content and reward
contingency upon task performance and satisfaction. Journal of Applied Social
Psychology, 9 (3), 229-249.
Zinser, O., Young, J. G., & King, P. E. (1982). The influence of verbal reward on
intrinsic motivation in children. The Journal of General Psychology, 106, 85-91.
403
where
XE mean of experimental group
Xc mean of control group
Sp = pooled standard deviation
b
g= t - for equal ns; n = sample size of each group
g=t I
Λl
1 for unequal ns
E nc
4.
-jff Λl
nEnc
404
(1983) game
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421
422
Authors
JUDY CAMERON is Assistant Professor, Department of Educational Psychology,
University of Alberta, Edmonton, Canada T6G 2G5. She specializes in learning
and motivation, social psychology, education, and second language acquisition.
W DAVID PIERCE is Professor, Centre for Experimental Sociology, 1^8 TORY,
University of Alberta, Edmonton, Canada TG6 2H4. He specializes in social
psychology and behavior analysis.
423