Sleep Better Worry Less

EDD Road to SME DigitalFest 2021 x Bobobox

Tourism Sector - Road to Recovery and Adapting to New Norms

July 22nd, 2021

Executive Summary Bobobox Innovations and Collaborations

• As the market bounced back gradually, it is critical to come up

• Indonesia has yet found the right strategies in reducing the spread
with new product market fits and collaboration strategies to fuel
of covid19 as it keeps on hitting new record highs (14k cases per better unit economics and growth.
day as per December 2020).
• Agile and quick iterations are necessary to seize the new
• Uncertainties have caused government and business sectors to opportunities.
keep on changing their discretions and regulations.
• Collaboration becomes the best growth strategy.
• Consumers trends are driven by self-protection and domestic
• Culture has never been more important. Knowing the
preference.
company’s vision and values is the key foundation in keeping
• CHSE (Cleanliness, Health, Safety and Environmental the team together and motivated to thrive in these challenging
Sustainability) protocols are mandatory across all business sectors. times.

• Unit economics are exacerbated by the weakened economy. • Working closely with the government to participate and be a
part of the national economic recovery efforts, strategically
Hotel operators are giving out more than 70% of pre-covid room
enhancing bobobox’s brand equity and awareness to dominate
rates. the ”new market”.
The Unprecedented Pandemic Covid-19
has caused a Global Turmoil.
Majority of Startups in almost all sectors
are severely impacted.

Needs are changing…

Consumers sentiments
1. Domestic Market will bounce back faster and affordable accommodations will recover faster

For Consumers Planning Getaways, the Bias Is Toward Domestic Travel by Car Weekly Occupancy rate by hotel tiers, %
Consumers sentiments
2. The rise of digital native travelers, who have the thirst for new experiences and desire to witness and explore diverse cultures is
a great opportunity to tap into.

>60% of travelers are

millennials and Gen Z by 2025
• Insta-Adventurers
• Social Media Enthusiasts
• Sanctuary Seekers

3.4x jump in searches for

“staycation”

1.5x growth in searches for

“authentic experiences”
Source: Google Trends Data 2020
Consumers sentiments
3. Majority of people, are willing to travel within the next 1 year
Consumers sentiments
4. Increased preference for outdoor activities & isolated vacations
Views on the safest types of travel when restrictions are lifted

Source: Kampgrounds of America, “The 2020 North American Camping Report — Special Report: North American Camping and the Effects of COVID-19”
Crisis Proof Company

Success Factor

Adapt Innovate Validate

Iteration
Product Market Fit
Supply

Occupancy Rate Nett ARR Repeat Rate NPS

Demand

Performance
Conversion Rate # Leads Profit Margin 45%
Variable

# Locations # of Pods
Experience each day with a
great sleeping lifestyle

Anytime, anywhere…
The first tech enabled and modular sleeping experience
Bobobox revolutionized conventional hospitality operating model with technology

(80%)

Seamless Experience
QR Codes
Bookings
Payments

Simplified Processes
Integrated platform
1:12 cleaners/rooms ratio
7 Minutes-cleaning

Ancillary Services
On-demand services
In-app chat & notification

Hotel operating costs Bobobox operating costs

The most hospitality company

~ 1,000 pods, 14 branches

$8 – $15 per night

>70% direct transactions,

>80% Ave. Occupancy Rate

>90% Millennials & younger

>70 NPS
A trusted brand
Delivering long term values
consistently. More than
promises.

1. Rated highly on travel

review sites

2. High NPS across all

locations >70

3. Higher brand
engagement
outperforming others
Aesthetic, modular
and space efficient
design

17
 Indispensable
Platform &
Technology
Integrated technology that
monitors and operates bobobox
businesses, allowing
stakeholders to have a long term
and accountable relationships.

Available on,
Eco-System
Younger audience ranging 18-35
years old allows bobobox to
develop and collaborate with
innovative partners in delivering
impactful solutions that will last.

>90%
Millennials and younger

>90%
Domestic travelers
Brand Engagement
Bobobox brand engagement is performing much better than all the competitor combined
V-shape Recovery
Covid-19 impacted the business severely In April and May (due to lockdown and Ramadhan fasting month) but has bounced back rapidly as soon as
the lockdown was lifted, forming a V-shape recovery

100,0% 14.000
13.012
88,8% 90,5%
11.808
90,0%
83,4%
91,1% 12.000
80,0% 84,9% 85,0%
83,6% 72,0% 72,0%
69,0% 79,6% 80,0%
9.443 10.000
70,0%
71,7% 73,2% 72,1% 8.693 8.695
68,8%
60,0% 66,9% 9.187
63,5% 63,6% 7.628 54,8% 9.097
52,6% 8.000
50,7%
50,0% 55,0% 60,2%
53,2%
5.651 44,9% 50,9%
6.094 6.000
40,0% 43,7%
4.330 6.391 39,4%
30,0% 17,5% 4.000
2.695 2.727 27,9%
20,0% 2.118 2.183 3.890
1.750 1.632
1.327 1.181 1.323 1.555 1.475 1.529 1.652 1.538 2.000
1.058 2.272
10,0%
1.880
66
0,0% 0
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2018 2019 2020

Sum of Occ Rate Sum of pod_sold

Boboliving Introduction

Launched on December 21, 2020

Short Description:

Boboliving is a type of accommodation called co-living that allow

user to stay in a long period as a living places that feels like home
with complete facility. We offer a safe and secure place with the
idea of gathering like minded person especially for young active
and dynamics personality.
Bobocabin Introduction

Launched on February 15, 2021

Short Description:

New Product of bobobox that offer the true tranquillity in short

escape from the hustle and bustle of the city. As we strive to bring
intimacy from uninterrupted quality time in the heart of nature and
empowering local community through sustainable tourism value
we try to uphold.
Bobovan Introduction

Launch Date: on March 22, 2020

Short Description:

The product intention is to fulfilling way of travel, road trips and

establish new memorable travel experience with hygiene,
comfortable and seamless process.
Boboexpress Introduction

Progress on going

Short Description:

New Product of Bobobox. This product intention is fulfill market

needs on secure, clean/hygiene, comfy, and affordable hourly
recharging space solution.
eKYC

1st week of July 2021

Short Description:

● New improvement on booking flow. This feature will enable

returning user using instant check-in by using detection.
● The intention of this initiative is to reduce guest’s time to
check-in (after arrived at our hotels)
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Sleep Better Worry Less