Section D

On

09-November-2021
Cultural Audit
The report encloses the mission, vision and values along with the evolution to conclude about
the culture and derive the problems/opportunities in the below two organizations:
1. Wipro Ltd.
2. Mercedes Benz

WIPRO LTD.
Vision: To earn our clients' trust and maximize the value of their business by providing
solutions that integrate deep industry insights, leading technologies and best in class delivery
process.
Wipro aims to enhance people’s lifestyle and quality by developing new technology.

Values: Wipro launched in 2017 their new brand identity named “Spirit of Wipro” based on

the below 4 values:

1. Be passionate about client’s success.

2. Be global and responsible.

3. Treat each person with respect.

4. Unyielding integrity in everything we do.

Strategic Plan: Wipro’s new strategy of Building a Bold Tomorrow aims to strengthen their

global initiative, drive innovative solutions, and generate sustainable value for shareholders.

Focus would be on next gen technology to drive incremental growth. Wipro’s aim is to

become fast growing dynamic company especially in the light of COVID pandemic and

constantly reinvent themselves. Wipro also is looking to build talent and enforce a high-

performance culture.

Evolution of Organization:

Founded in 1945 by M.H Hasham Premji, Western India Vegetable Products (WIPRO) was

inherited by his son Azim Premji at the age of 21, on the death of his father in 1966. From its

business focus at that time as a manufacturer of food products, Azim Premji led its
diversification into the technology domain, first in personal computers, and then in software

from 1984 onwards. The company also moved to Bangalore, where it is still headquartered.

Wipro also operated out of several other Indian cities and had also increased its global

presence over the years. In Europe, it has offices in France, Germany, Switzerland, Finland,

Sweden, and The Netherlands, with a regional headquarters in the UK. Its Asia Pacific

offices are in Japan, Australia, China, Malaysia, and Singapore. In North America, it operates

out of the West, Midwest, Northeast, and Eastern regions, and in Ontario, Canada. Entered IT

services in the 1990s – Wipro was among the pioneers in developing the ODC (Offshore

Development Center) concept. Wipro was listed on NYSE in 2000 (NYSE:WIT). It is the

first company in the world to be assessed at PCMM Level 5 in 2001. The organisation

entered the BPO business in 2002. It entered the Eco-energy business in 2008″

Resource and Activity Profile:

1)Expertise of Wipro: Wipro Group Companies has 2 heads: Wipro Enterprises and Wipro

Limited.

Wipro Enterprises has Wipro Consumer Care and Lighting and Wipro Infrastructure

Engineering. Wipro Consumer Care and Lighting focuses on FMCG business whereas Wipro

Infrastructure Engineering is in the field of Hydraulics, Water treatment, Additive

manufacturing, Aerospace and Automation solutions. Also, Wipro Enterprises has 2 joint

ventures: Wipro GE Healthcare Private Limited and Wipro Kawasaki Precision Machinery

Private Limited.

Wipro Limited is a leader in global information technology, consulting, and business process

services. Wipro has specialized in the fields of cognitive computing, hyper-automation,

robotics, cloud, analytics and emerging technologies.

declined from 17.6% in FY19 to 12.1% in FY21 even in the period of high attrition among

the IT companies. 2000+ patents have been cumulatively filed as per FY2021 of which 904

patents have been granted.

2) Financial Resources of the organization: Revenue of Wipro in year 2020-21 was Rs.

622,425 million. The value of share capital was Rs. 10958 million with net worth of Rs.

554,593 million. With market capitalization of $31 billion, it has increased by 108.05%

compared to FY20 when it was $14.9 billion. The market price of share has doubled since

2016-17 to Rs. 414.2 signifying growth during recent years. Wipro also spent Rs. 3703

million on Research and Development which is close to 0.6% of FY21 revenue.

Gross profit has surged by 12.4% to Rs. 199,220 million in FY21. Wipro has reduced its

allocation to financing and investing activities and increased spending on operating activities

while keeping cash and cash equivalents.

3) Technology and know how of the organization: Wipro focuses on next generation

technologies for deep change. This helps in bringing radical change in business and

operations. With increasing digitalization, Wipro has developed expertise in analytics,

mobility, collaboration, cloud, IoT, and Augmented Reality. Analytics helps collaborate

between engineering, project sites, enterprise back office, contractors, suppliers etc whereas

mobility helps to improve workforce productivity, employee self help and track incidents and

assets. Innovation labs are used to research new technologies and develop them. Wipro also

offers cybersecurity products.

4) Brand Identity: Wipro aims to create identity by connecting it with its values. The new

logo launched in 2017 gives a sense of fluidity, resourcefulness, optimism and connected

world. The new identity binds Wipro to showcase a journey of transformation in the digital
world. The 4 circles in the logo represent Wipro’s values, employees, clients and partners and

communities. Clients and consumers trust Wipro as it has transformed itself from vegetable

oil manufacturer to a information technology giant.

5) Products and Services: In products, Wipro Consumer Care provides top FMCG goods

with a wide range. Wipro Consumer Care business includes soaps, toiletries, personal care

products, baby care products, wellness products, electrical wire devices, domestic and

commercial lighting, and also modular office furniture. Brands like Santoor, Yardley, Tejas,

Smartlite CFL, Chandrika soaps etc have become common household names.

The IT business of Wipro has multiple products and service offerings. In artificial

intelligence and automation product such as Wipro Holmes empowers clients to adopt digital.

With cyber security gaining importance, Wipro provides Wipro Cyber Defense Platform to

secure against evolving threats. Wipro Cloud Migration Studio enables clients to modernize

and migrate their applications to hybrid cloud with ease.

The Digital Operations platform segment provides many product offerings such as Wipro

Base to manage end to end operations, Wipro Harmony to harmonize and transform business

processes. Wipro SearchNXT is powered by AI serving as a knowledge search and

collaboration platform.

Under Data and Analytics Wipro provides Wipro Data Discovery Platform to generate

business insights enabling informed management decision making. Wipro Smart I-Connect is

a multi-domain IoT solution applicable for multiple industries.

Wipro also provides industry specific solutions like Wipro Promax which provides insights to

increase returns on trade investments. Lending solutions like NetOxygen gives digital

solutions for lenders. Wipro AutoInsights is in automotive industry redefining car ownership

experience. In healthcare industry, Wipro provides SaaS based Medicare Advantage Solution
Similarly Wipro provides varied and best in class solutions to 26 industry sectors like

Aerospace and Defense, Capital Markets, Public Sector, Travel and Transportation etc.

making it a global player.

Cultural Audit: Wipro has devoted special attention to align its culture with its vision and

values. Their transformation journey has had an impact in evolving its culture which has

always stayed true to their values and vision. The Spirit of Wipro is the core of Wipro. This

spirit proves as a guideline for the employees which then aligns them with the values.

Wipro is an organization that constantly thrives to provide best quality of solutions to their

clients through multiple innovation and world class workforce. This can only be achieved

through constant assistance provided to their clients by their productive and skilled

workforce. An audit of alignment of their vision, values and strategic plan is carried out

through conducting interviews with Wipro’s leaders.

Wipro’s vision to earn clients’ trust and provide best in class service and products has been

the bedrock since its inception. Wipro looks to provide inspiring environment, continuous

growth opportunities and innovation opportunities. This enables Wipro to stay true to their

vision and build a culture of progress. Wipro looks to provide work life balance and new

career avenues thus believing in the fact that the growth of the employees will result in

growth of the organization. Wipro’s belief is that they can achieve their vision only through

business efficiency and expertise of employees and innovation.

In line with their vision, Wipro aims to develop leadership capabilities of employees in every

field. Transparency in the environment makes the employees align the culture to the vision of

the company to maximize their clients’ business by providing best solutions.

Emphasis is also laid on aligning culture with the values as this will lead to the desired end

result. In 2017, Wipro launched Spirit of Wipro which aimed to set the culture according to
the values of the company. The first value is to be passionate about clients’ success. Being a

service-oriented company, it becomes important to ensure client success as this leads to client

retention and also greater business opportunity for Wipro. Understanding of the employees

that clients’ work is more than the job creates a culture to add value to client business. Clients

value Wipro because they not just get best solutions, but Wipro ensures that they go a step

beyond and act as stakeholders in client’s success. This creates a relationship between the

organization and the clients which stand the test of times. This relationship exists because the

culture of the teams at Wipro is such that the work is done collaboratively.

The second value of being global and responsible holds significance as Wipro started as a

local company but it grew with every opportunity it got. The growth of IT has led to Wipro

being truly global and this has also brought in a need for being responsible. Wipro has

ensured they act responsibly as there is need to build and sustain their image of a company

sensitive to the society. Wipro ensures the employees are involved in Corporate Social

Responsibility and the best example is the topmost management level where Azim Premji

leads by example. Azim Premji has done highest philanthropic contribution in the last year

and this was way ahead of the next in line.

Third value of treating each person with respect becomes important as well as very difficult

to ensure in a huge organization with 200,000+ employees. Thus, the culture flows from the

top management of treating everyone with respect which flows done till the last level of the

organization. The managers look to encourage new perspectives and treat everyone

individually. Managers also look to constantly upskill their team members to increase their

contribution.

The last value of unyielding integrity in everything Wipro does is very important. Integrity is

the bedrock of the Spirit of Wipro culture and the harmony between the two provides
direction for the employees. This has been observed even in the work from home model

before which all companies believed that it is necessary for the manager to constantly look

what their employees are doing but in the pandemic the employees of Wipro showcased

integrity by first adapting to the challenge and then providing solutions to them.

The strategic vision has also made sure that it is in line with the culture of the organization

because the management realized that it can bring benefits only if the culture is right which

can happen only if there is support of the employees.

Effect of Pandemic on the culture of organization:

The pandemic has totally changed the work culture, and associations across the world are

rethinking recently held ideas about collaboration, culture, and building social capital, as

indicated by Wipro’s leaders.

As per the leaders, technology has emerged as the most significant element of work during

the pandemic and employees and work culture has been aligned as per the technological

innovations coming up each and every day.

There is a lot of flexibility that has been adapted in the work environment along with some

extra time that has been allowed to employees due to a cut in time of commute along with

various other activities and challenges at office. This had allowed employees to take out time

to upgrade their skills and be more competent in the work environment.

The pandemic has ensured that remote work can also be productive as time has gradually

passed. The teams have figured out ways in which the work can be collaborated easily within

them and has invoked a sense of personal connectivity since most of them have been working

from home.
Leaders too have adapted to understand and implement a culture where work-life balance is

maintained in the lives of employees since it is very integral part of an employee who is

working from home. The initial challenges have been recovered and employees are much

more focused on their work than they ever were.

There has been an introduction of technology at each and every level, from the talent

management to retirement of employees along with personalized services to the employees

facing issues.

The worst phase of pandemic has also strengthened the relation between organization and

employees since the organization has been widely successful in assisting its employees in the

period of emergency and need. The organization had provided continuous financial and

medical assistance to the employees thus making them feel connected to the organization.

Post that phase, a spike in employee’s motivation was clearly visible.

The leaders have been trying now to empower the people of organization to prosper in a

hybrid environment and invoke a good balance between the productivity and adaptability of

employees and encouraging inclusion through the organization culture playing a key role

since the organization is people oriented.

The challenges that were majorly faced by the leaders were to frame a positive and optimistic

portrayal around the future of work and making the employees adapt it and foresee it as the

upcoming revolution in the IT industry where most of the work can be done remotely.

Moreover, they also faced some challenges in making the employees understand the

importance of work life balance and not taking too much mental pressure. For this, the

leaders encouraged employees to take leaves even when they are working from home for

some mental rejuvenation.

Based upon reviews available on various review websites like ambitionbox.com and

indeed.com, it can be inferred that Wipro has a great organizational culture in terms of

inclusivity and learning opportunities along with communication from the leaders. But

various reviews have reflected a problem in the organization which is poor work-life balance.

The working hours at Wipro are 9 hours per day including break which is more than the

government norms. 1 out of every 5 employees posted a review about reducing the log in and

log out time at the organization. Moreover, employees have mentioned a shortage of

workforce in few projects which makes other team members to stretch their work timings

even in the virtual mode till up to 12+ ours in few instances.

A lot of employees also write about the lack of recognition even after their exemplary

contribution to the projects. Apart from the secondary sources, this review is also collected

from few entry level employees who have revealed that their contributions go unnoticed, or

they are not provided the due credits and appraisal as per their contributions to the project.

Wipro receives a rating of 3.1 in compensation and 3.4 in work life balance at a work place

review website through 38,000+ reviewers which clearly reflects that the organization is

lacking in identifying the efforts of employees and compensating them accordingly along

with misaligned work life balance even in virtual mode of working.

Problem Statement:

As per the information collected through primary and secondary sources, Wipro as

organization has been able to keep with continuous technological advancements through

constant upskilling of employees and inclusive and motivational leadership formats. But the

organization lacks in providing a good work-life balance to employees due to several factors
which might take a toll upon their mental health and thus affect their productivity. Along with

this, The organization also lacks proper compensatory mechanisms for employee

performance and a lack of acknowledgement which demotivates the employees to think out

of the box and contribute. Based upon the audit, the problems and opportunities that are

identified within the culture of organization are:

 To ensure adequate work-life balance of employees by identifying the amount of time

they are investing along with the appropriate amount of workforce required in each

project to reduce workload

 To introduce transparent appraisal mechanism that acknowledges the contributions of

employees along with constant feedbacks upon the acknowledgement of their efforts

 To simplify the levels of bureaucracy within the organization for better

synchronization among senior management officials