Machine Learning SAS Lecture 1 Notes

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Machine Learning SAS lecture 1

Notes

Machine learning is a method of data analysis that


automates analytical model building. Using algorithms
that iteratively learn from data, machine learning
allows computers to find hidden insights without being
explicitly programmed where to look.

The iterative aspect of machine learning is important because as models are


exposed to new data, they are able to independently adapt. They learn from
previous computations to produce reliable, repeatable decisions and results. It’s
a science that’s not new – but one that’s gaining fresh momentum.

Because of new computing technologies, machine learning today is not like


machine learning of the past. While many machine learning algorithms have
been around for a long time, the ability to automatically apply complex
mathematical calculations to big data – over and over, faster and faster – is a
recent development. Here are a few widely publicized examples of machine
learning applications that you may be familiar with:

 The heavily hyped, self-driving Google car? The essence of machine


learning.

 Online recommendation offers like those from Amazon and Netflix?


Machine learning applications for everyday life.

 Knowing what customers are saying about you on Twitter? Machine


learning combined with linguistic rule creation.

 Fraud detection? One of the more obvious, important uses in our world
today.

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