Completely Random Extra Credit Question. One of these choices is 100% correct.
Another might be kinda/sorta correct. The rest are totally wrong. Take a guess! You
probably won't get it, but you might...
Is this the right answer?
Or, maybe it's this one?
Hmm...I think *this* is
the one.
Surely it's not this one, is
it?
Yeah, this one ain't it!
Why does McDonald’s use the Burger King logo in Europe?
Because of the whites of my eyes that you will see before we fight each
Christmas in Peru.
None of these is correct.
Because of the metric system, e.g., Quarter Pounder makes no sense over
there.
It is good to be the King (and the name was taken in the USA).
McBeer
Because the color red symbolizes war.
When a company faces strong pressures for reducing costs and limited pressure to
adapt products for local markets, it should consider using a
global strategy.
multidomestic strategy.
differentiation strategy.
transnational strategy.
To create a competitive advantage that is sustainable over time, the international
company should try to develop competencies that
are easy to imitate or substitute for.
create value for customers and for which they are willing to pay.
are expensive to develop and maintain.
imitate those of market leaders.
The executives from the Japanese company did not like the advertisement created by the
U.S. agency. The executives said that telling the consumers about the benefits of the product
was too pushy and would be viewed as arrogant. Which cultural characteristic are the
executives concerned with?
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self-ethnocentricity
criterion
directness
Hofstede's
monochronicity
informal
Which is true about Christmas?
None of these is correct.
Santa Claus is a common Christmas element around the world, though he may go by
different names and is often celebrated a strong man who robbed the three wise men
and then distributed their gifts among the poor.
standardization
It is sometimes celebrated on December 6
It is often celebrated on July 26
Adaptation
Instead of looking for an existing facility to purchase, Red Baron Manufacturing Group
decided to hire a company to build a manufacturing facility in the overseas market that
would erect the plant, supply the process technology, train personnel, and conduct a trial
run of operations. Once that was complete, the facility would be turned over to Baron ready
to use. What form of entry does this represent?
acquisition
wholly owned
subsidiary
franchising
turnkey operation
Peterson Home Centers is in the process of a market analysis. The latest reports
about the project show that it is difficult for many consumers in their target market
to obtain home improvement loans. Based on this, the company doesn’t think there
will be much demand for their business and decides to search elsewhere. What
step in the screening process helped Peterson Home Centers make this decision?
third—political and legal forces
fourth—cultural forces
first—basic needs potential
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second—financial and economic
forces
Parul is part of a team assessing international markets for the company. It is her job
to learn the marketing strategies and pricing policies of companies already in the
market. Which aspect of the screening process is Parul responsible for?
financial and economic forces
political and legal forces
competitive forces
cultural forces
One reason manufacturers are using global advertising is because identical products are
easier to make which allows the company to take advantage of
customization of regional
products.
the industrial goods market.
economies of scale.
different consumer
preferences
Milo Millworks Inc. has maintained a sustainable competitive advantage for its
framing style. In order to accomplish this, the framing style must be
priced low.
easy to imitate.
easy to obtain.
difficult to substitute for.
Matmann Floor Coverings didn’t feel it would be successful in the foreign market
because all of the countries it wanted to enter had tight price controls on the
products the company produced. Which aspect of segment screening would reveal
this to the company?
large
definable
capturable
actionable
Which of the following is true?
The RBV theory of firm performance focuses on opportunities and threats (e.g., from a
SWOT analysis).
Both I/O and RBV theories filter out potential competitors in a way that illustrates
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competitive advantages with respect to market segments and country screening.
The I/O theory of firm performance focuses on forces "Inside" a firm (e.g., its strengths)
and "Outside" a firm (e.g., strengths of competitors).
None of these is correct.
Two of the factors considered by the Inside/Outside theory of firm performance are
entry barriers and competitors.
Managers of international companies that are attempting to develop a competitive
advantage face a formidable challenge because
there are few or no alternative ways to use the company's scared resources.
clowns are scary
none of these is correct
there are an abundance of resources for use in a competitive industrial organization
the company's mission is constantly changing in a way that confuses employees who
are focused on vision quests.
Lexon Corp. produces high-nutrition breakfast products. As it enters into foreign
markets, it faces strong pressures for both reducing costs and adapting products
for local markets. Based on this, the company should use a
global strategy.
multidomestic strategy.
transnational strategy.
home replication strategy.
Jet Spray Water Equipment Corp. decided to pull out of doing business in Europe
when it learned that some governments required more than 50 percent of the
product be made in that country. Which foreign environmental force is causing the
company to make this decision?
sociocultural
physical
economic
legal
Pick the best answer in response to the following scenario. Jefferson Materials Corp. has
developed a fire-resistant fabric that no one else has been able to replicate. It is used
throughout the world in firefighting equipment and supplies. Since it is the only company
making the product, customers are willing to pay a premium for the fabric. In this scenario,
the fire-resistant fabric has helped the company develop a(n)
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economy of scale.
purchasing power
parity.
comparative
advantage.
competitive
advantage.
International firms employ contracted manufacturing in order to
increase their export earnings.
enter a foreign market without investing in plant facilities.
establish tax havens and manage location of profits.
maintain production capabilities in-house.
Hilton Hotels provides management for foreign hotels that use the Hilton name. What is this
an example of?
a joint venture
contract
manufacturing
a turnkey strategy
a management
contract
Green Turf Lawn Corp. developed a product that eliminates weeds with just one application.
The company has been overwhelmed by the number of new markets asking for the product
and has to find a way to create groups with common characteristics that it can market to.
What can the company use to achieve this?
Market segmentation for one-
punch-man
economies of scale
cluster analysis
trend analysis
greenfield venture
Gig-Em Electronics signed an agreement with Hook-Em Technologies, a computer
components company that allows Gig-Em to use its trademark on its marketing materials. In
return, Gig-Em pays Hook-Em a royalty of 4 percent of sales over the life of the contract.
Which type of foreign market entry does this represent?
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acquisition
exporting
licensing
Brownfield FDI
Greenfield FDI
wholly owned
subsidiary
Generally, when management prefers global product standardization it is because
packaging cannot be changed to please a
single market.
it creates lower costs.
marketing campaigns must be on point.
it eliminates economies of scale.
Generally, as marketers go down the economic and social strata in each country,
they will tend to find
greater dissimilarities among countries in social and cultural values.
no significant differences in social and cultural values.
greater similarities among countries in social and cultural values.
greater government support and thus disposable income for each succeeding
lower stratum.
Country screening differs from segment screening in that
it looks at the country level, while segment screening is international.
there is no real difference, just terminology differences.
segment screening is larger than country screening.
it looks at the country level, while segment screening is within the country.
Con-Tractors Inc. decided not to conduct business in some parts of South America after it
learned that governments hold all imports for up to 18 months before releasing to the
importing country. What aspect of segment screening fostered this decision?
accessibl
e
capturab
le
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actionab
le
definabl
e
Companies pursuing a multidomestic strategy typically have
high levels of local market customization.
centralized decision making and quick response to changes in local
competition.
none of these answers is correct
tight headquarters control over product strategy.
low operating costs and high efficiency.
Companies pursuing a global strategy typically have
decentralized decision making and quick response to changes in local competition.
low levels of transportation and high levels of customization.
each of these is correct
none of these is correct
low operating costs, high efficiency, and a one-size-fits-all policy with respect to
products and marketing.
Callie lives in Europe and received a survey in the mail from a U.S. company
wanting to know how her family used disposable paper towels. Callie never uses
paper towels but she doesn’t want to reveal that in the survey so she answers the
questions to please the company. Callie’s response is an example of
social desirability bias.
ethnocentrism.
cluster analysis.
self-fulfilling prophecy.
Examples of political forces of concern in market screening include
a significant number of local competitors and strong
competitors.
tariffs and political stability.
political ordinality and unrest.
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religious beliefs and shifting political preferences.
a change in voter registration numbers and voting
procedures.
When compared to non-equity entry modes, an equity-based entry mode generally means
that a company faces ________ risk and ________ control.
more; less
less; less
less; more
more; more
the same amount of;
less
the same amount of;
more
After graduating from the University of Nebraska, Camilla took a three-month tour through
Europe. During her travels, she noticed that she could rent a car from a local Hertz franchise
in Europe just like she could in the United States and she could order a pizza from a local
Pizza Hut franchise, and mail a package at the local UPS store franchise. The three
companies she identified are all examples of
licensing a turnkey
alliance.
greenfield ventures.
joint venture exporting.
all of these are correct
examples
acquisitions.
none of these answers is
correct
A turnkey project includes
construction up to but not including trial runs.
government training.
buying land in hopes that real estate prices will rise and then turning the keys over to a
new tenant who rents from you at a profit
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plant design and technology supply
A company's ability to achieve and maintain a unique and valuable competitive position
both within a nation and globally, generating higher rates of profit than its competitors, is
known as
resource leverage.
comparative
advantage.
international
strategy.
competitive
advantage.
A company would become aware of high tariff barriers that might prevent them from
exporting their products during which step in the screening process?
fourth screen: cultural forces
first screen: basic needs potential
third screen: political and legal forces
fifth screen: host country competitor
expenses
A broad statement that defines the organization's current purpose and scope is known as a
value chain.
vision
statement.
mission
statement.
strategic plan.
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