Akanksha Gangvany: Profile Summary

AKANKSHA GANGVANY
Proactive & creative marketing professional with a successful record of achievement in conceiving &
implementing ideas that fuel market place presence and drive revenue, targeting challenging assignments
in Digital Marketing with an organization of repute
Profile Summary
Google Adwords Certified professional with an experience of 8.5 years in managing the entire gamut of Digital Marketing activities
Knowledge of leading marketing operations including Branding, Performance Marketing, Product Launch, Digital Media
Planning & Buying, Online Advertising, Content Marketing, Search Engine Optimization (SEO), Online Reputation Management
(ORM), Website Management, Online Leads & Enquiry Generation and Social Media Marketing
Proven success in rolling-out go-to-market Digital Marketing strategies that delivered growth of revenue & market share
Coordinating with stakeholders across the company to ensure the effectiveness of the campaign; fostering positive
relationships with internal stakeholders to ensure efficient & effective delivery of campaigns in a timely and consistent manner
Setting up and managing complete digital marketing process; ensuring proper service management from vendors during
planning and execution to increase overall productivity
Developing successful digital marketing campaigns via Google Search, GDN, Social Media, Display and Video platforms
Exposure of facilitating the launch of the new brand identity on digital platforms and created & executed 360 degree digital
marketing campaign to increase brand awareness
Increased traffic to the website through conceptualizing and executing branding initiatives and focused campaigns geared
towards engaging the customer base
Education Core Competencies

2011: MBA – Marketing & Finance from IBS, Gurgaon, ICFAI University, Dehradun Digital Marketing
with a CGPA of 8.7
2009: Bachelor of Engineering (Computer Science) from PDM College of ROI Management
Engineering, Bahadurgarh, Maharshi Dayanand University, Rohtak with 78%
Search Engine Marketing

Certifications
Google Adwords Certification
Google Analytics Certification Social Media Marketing
Campaign Management
Soft Skills
Web & Digital Analytics
Change Agent Team Player Analytical

Media Planning & Buying
Collaborator Communicator Planner
Client Relationship Management
Work Experience
Since Nov’17 with Canara HSBC OBC Life Insurance as Digital Marketing Manager
Aug’13 – Oct’17 with Wildnet Technologies Pvt. Ltd.

Projects: Managed over 85 clients; few of the major clients are: Reliance Mutual, VLCC, Amway, Mederma, Hyatt Hotels, Eureka
Forbes, XOLO Mobiles, Extramarks, Apollo Hospital, HT Campus, shine.com, SMC, Disha Publication, Mantra Spa
Growth Path:
Oct’15 – Oct’17 Digital Marketing Manager
Jun’15 – Sep’15 Assistant Manager - Digital Marketing
Aug’13 – May’15 Team Leader - Digital Marketing at Wildnet Technologies Pvt. Ltd.
Oct’12 – Aug’13 with Internet Moguls as Team Leader - SEO

Projects: Thai Airways, Emaar MGF, Dineout, Ajanta Hotel, Galaxy Hotel
Jun’11 – Aug’12 with Compare Infobase Limited as Management Trainee - Online Marketing
Key Result Areas:
Planning and executing the company's digital strategy in conjunction with the overall marketing objectives
Managing the annual digital marketing budget and planning full year media campaign calendar
Leading the digital branding & performance activities, including SEO, SEM, digital film production & promotion, social
advertising, online reputational management , website and microsite management & other web initiatives
Researching/piloting new digital channels to continually position brand as a leader in the online space; ensuring that
marketing is optimized across brand touch points
Directly managing all web marketing efforts and increasing quality lead conversions from all sources, including paid search,
display, content, retargeting and organic search. Analyzing all aspects of online conversion funnel and identifying the areas of
improvement
Improving organic presence across search engines (Google) by implementing best of search practices and devising on-page
and off-page SEO strategies for improving keywords rankings
Providing the roadmap for digital channels to deliver the business objectives. Analyzing and evaluating the effectiveness of
digital marketing initiatives, methods of implementation, and ensuring costs control through savings and reviews
Conceptualizing and implementing online Promotional campaigns as per trends & requirements; promoting the same
through digital channels; targeting specific audience for operational excellence
Designing and implementing 360 degree integrated digital marketing campaigns for brand visibility, traffic & lead
generation by:
o Development of promotional & seasonal campaigns to achieve business objectives
o Managing project deliverables as per schedule within approved budget and objectives
o Tracking performance w.r.t. targets and refining the same to optimize desired results
o Monitoring, tracking and reporting website traffic including trend analysis
o Determining key messaging and developing creative briefs for tactical campaign execution
Devising & implementing Content Marketing strategy & creating high quality content for various digital mediums
including blog, website, social media channels, communities and forums
Managing online community engagement to improve customer experience and support company’s social community with the
help of various communication and listening tools
Highlights:
Projects Undertaken:
Spearheaded successfully execution of:
o Brand Campaign; Facilitated the launch of the new brand identity on digital platforms for the current organization and
created & executed 360 degree digital marketing campaign to increase brand awareness
o Product Launches; Designed and implemented successful digital marketing initiatives for various product launches,
increased product awareness and generated leads; collaborated with product and sales teams to understand the market
needs for exceptional product and consumer experience
o meformycity (cause related initiative); Developed a strategy to launch the initiative and created a digital property for;
designed & executed campaigns to spread awareness, drive registrations for on-ground participation along with live
coverage of launch events on social media
Successfully:
o Revamped corporate website and online products micro-sites; analyzed past traffic and behavioural trends to define
user journeys and created better designs for improving user experience and presence on search engines
o Designed and developed online financial calculators to engage visitors on the website and drive them to the next stage
in the purchase journey
Personal Details
Date of Birth: 10th Sep, 1987
Languages Known: English, Hindi
Address: 5082, Solomon Heights, Sector-19B, Dwarka, New Delhi - 110075

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AKANKSHA GANGVANY

Education Core Competencies

Search Engine Marketing

Change Agent Team Player Analytical

Aug’13 – Oct’17 with Wildnet Technologies Pvt. Ltd.

Oct’12 – Aug’13 with Internet Moguls as Team Leader - SEO

o Development of promotional & seasonal campaigns to achieve business objectives

o Monitoring, tracking and reporting website traffic including trend analysis

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