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One-Page Summary 1

The document summarizes examples the author selected to include in an online portfolio from a promotional writing course, including a print ad, social media posts, a creative brief, and a news lead. The author learned skills like being concise, which will help when writing cover letters for job opportunities.

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24 views2 pages

One-Page Summary 1

The document summarizes examples the author selected to include in an online portfolio from a promotional writing course, including a print ad, social media posts, a creative brief, and a news lead. The author learned skills like being concise, which will help when writing cover letters for job opportunities.

Uploaded by

api-583270080
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Summary Letter

The examples I selected to present in this online portfolio highlight the strengths and

interests that I learned throughout this promotional writing course. The first example that I

provided is the Print ad copy I created. The brand I chose to make the Print Ad Copy for was

Etsy. I decided to include this example in my portfolio because not only did I enjoy creating this

ad, but I think the ad does a great job of sharing a visual message. The purpose of this ad was to

share how Etsy is a great place to shop for fall decor or fashion. The second example that I

provided is the social media posts that Etsy would post on their social media platforms. Again, I

enjoyed creating these because I used different visuals for each post. I improved each example

by adding hashtags that I thought fit each platform best. I also went back and made sure fall was

lowercase. Another example I provided is the creative brief for Etsy. When improving this

assignment, I changed my objective and focused on the KPIs as outcomes and what the

campaigns I had in mind would accomplish. I also rewrote the timeline. By doing this, I focused

on what dates Etsy socials would be highlighting each campaign. The last example I provided

was the News Lead assignment. Learning how to write a lead correctly is excellent to understand

better summarizing an article without losing a reader's attention. To improve my news lead, I

edited the wording to specify who was influenced by the event.

I learned many skills in this STR class. Some of the unique skills that I learned from this

course include correctly writing to others. For example, I knew that being concise is better than

being too wordy in the cover letter email intro. I think this will help me when writing about

potential job opportunities. I will strengthen this skill by asking professionals to proofread my

cover letters before submitting them.

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