Elasticity of Demand Problems With Solutions

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Formula to calculate Price Elasticity of demand

E = Q2 – Q1 X P2 + P1
P2 – P1 Q2 + Q1

Problem 1: The Serpell Report on Railway finances in England, measured the price
elasticity of demand for rail services on some routes to be fairly inelastic (-
0.15); hence suggested fares rise of 40 Percent for London Commuters. In this
case work out the revenue effect if fare is raised from £10 to £14 and daily
1000 passengers are traveling on this route. Should the authorities accept this
suggestion?

Solution
E = Q2 – Q1 X P2 + P1
P2 – P1 Q2 + Q1

-0.15 = Q2 – 1000 X 14+10


14-10 Q2 + 1000

- 0.15 (Q2 + 1000) = 6 (Q2 – 1000)


6000 – 150 = 6.15 Q2
Q2 = 951

Revenue before Price Change, TR1 = P1 x Q1


= 10 x 1000
= £ 10,000
Revenue after Price Change, TR2 = P2 x Q2
= 14 x 951
= £ 13,314
Suggestion should be accepted as the revenues are increasing after price
increase.
Problem 2: A manufacturer of remote-controlled toy cars, Zoozoo Inc., trying to
determine the price of its toy cars (all sell at the same price) during the upcoming
Christmas season. In the past, the price of its toy cars has been Rs. 800, but the firm is
getting worried because of the popularity of other types of toys. The firm has
produced some new toy cars in an effort to increase its share in the toy market, but it
is also considering a price decrease to Rs. 650. Zoozoo’s market research department
has estimated the price elasticity of demand for the firm’s toy to be – 1.5. The
estimated quantity that would be sold this Christmas season at a price of Rs. 800 is
10,000.
(i) How many toy cars would be sold at a price of Rs. 650 if Ep were -1.5?
(ii)What would be the effect on the firm’s total revenues if the price were
lowered to Rs. 650.

Solution

E = Q2 – Q1 X P2 + P1
P2 – P1 Q2 + Q1

-1.5 = Q2 – 10000 X 650+800


650-800 Q2 + 10000
-1.5 = Q2 – 10000 X 1450
- 150 Q2 + 1000
-1.5 = Q2 – 10000 X 29
-3 Q2 + 1000

4.5 (Q2 + 10000) = 29 (Q2 – 10000)


45000 + 29000 = 24.5 Q2
Q2 = 13673

Revenue before Price Change, TR1 = P1 x Q1


= 800 x 10000
= Rs. 80,00,000
Revenue after Price Change, TR2 = P2 x Q2
= 650 x 13673 = Rs. 88,87,450

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