To: <media@oceanconservancy.

org>
From: <[email protected]>
Subject: Ocean Conservancy Marketing Proposal

Dear Marketing Team,

As you may know, Ocean Conservancy has done a great job of reducing the trash in our oceans.
In 30 years more than 220 million pounds of trash have been removed from coastlines and the
ocean thanks to the help of wonderful volunteers Ocean Conservancy has had across the globe.
There is still great work to be done, but you have been a big force in the fight against polluting
the only Earth we get. With the continuous rise of plastic production and pollution, I believe that
there are a few things your company could benefit from that I would like to bring to your
attention.

Ocean Conservancy has a great platform and volunteer basis to begin with, but I feel as though
there are ways to increase participation, donations, and awareness to your cause. With a large
majority of people at home due to COVID-19, more people than ever are communicating
through the internet via social media. One thing I believe that would benefit Ocean Conservancy
is partnering with a celebrity passionate about ocean conservation in order to broadcast to a
larger platform of people, and potentially obtain funding for the continuation of ocean
conservation. I also believe that Earth Day would be a huge opportunity for Ocean Conservancy
in 2022 to orchestrate large scale clean ups across the nation. Earth Day is already a day wherein
people are more aware of their environmental impact for a day, so Ocean Conservancy should
take advantage of this time and give opportunities for people all over to participate. I would love
to set up a meeting with you all the upcoming weeks to discuss how we can work together to
make this all happen and get a head start on the Earth Day project before the spring rolls around.
Send me an email or give me a call with dates that work best for you, and we will find a time that
works for the both of us!

I would love to hear your thoughts and how you see these ideas fitting into your company’s
future.

Thank you,
Sydney Mandrgoc

Sydney Mandrgoc

Email: [email protected]
Phone: (703) 123-1234
Address: 123 Hendrix Dr., Clemson, SC 29631
Sydney Mandrgoc
Clemson University

To: Ocean Conservancy

From: Sydney Mandrgoc

Date: 9 November 2021

Subject: Celebrity Partnership and Earth Day 2022

Ocean Conservancy has done a great job of reducing the trash in our oceans. In 30 years more
than 220 million pounds of trash have been removed from coastlines and the ocean thanks to the
help of wonderful volunteers Ocean Conservancy has had across the globe. There is still great
work to be done, but you have been a big force in the fight against polluting the only Earth we
get. I believe that the greatest hinderance to your fight has been lack of social media presence
and lack of a well-known celebrity to back and broadcast your cause. Additionally, Ocean
Conservancy in the past hasn’t capitalized on people’s increased awareness on Earth Day. I think
that large scale clean-ups should be hosted by Ocean Conservancy in major cities across the
nation to increase participation and bring more publicity to the organization. This memo is
addressing the concerns of plastic pollution and ideas for increasing participation in clean-ups
and increasing awareness in the general population and what I propose Ocean Conservancy do to
meet these goals. .

Summary
71% of the Earth is covered in water, and by 2050 it will contain more plastic than fish, by
weight (“Impacts of Mismanaged Trash”, 2021). We are generating too much trash and it is not
being dealt with in a sustainable way. Every year approximately 8 million tons of plastic waste
escapes into the ocean from coastal nations affecting our environment, ocean, and the wildlife
that lives there (Parker, 2019). Ocean Conservancy needs to reach a broader audience and
increase volunteer participation. Two ways I propose you can do this is through a celebrity
partnership and a large-scale clean up on the biggest earth-awareness days of the year--Earth
Day. Together we can reach out to celebrities who may be interested in helping your cause and
find the right candidate. Additionally, starting with those who have lead clean-ups through
Ocean Conservancy in the past, we can reach out to potential candidates for leading clean-ups on
Earth Day. Once we build a team of people willing to lead a clean-up in specific areas around the
nation, we can focus on how to help those leaders broadcast and publicize their clean-ups. These
two proposals have the potential to drastically increase participation, broaden your reach, and
most importantly lots of trash and debris will be removed from waterways!

How a Cluttered Coast Affects the World

Ocean Effects:
Humans, animals, and everything in between rely on water for sustainment. More than 80% of
plastic ending up in the ocean comes from land-based activities including: illegal dumping, poor
waste management, and trash ending up on beaches around the world (“Impacts of Mismanaged
Trash”, 2021). Microplastics are formed when plastics enter the water cycle through the ocean,
they continually get broken down into smaller and smaller pieces due to wave and wind activity.
These then return to land via precipitation and impact soil quality and become ingested by
wildlife.

Wildlife Effects:
Plastic debris adversely affects approximately 700 species globally (Parker, 2019), including
86% of sea turtles, 44% of seabirds, and 43% of marine animals (“Impacts of Mismanaged
Trash”, 2021). Ingestion of plastics, entanglement, and the toxic effects of the containments
trapped within plastic particles lead to these adverse affects, and for millions of wildlife each
year, death.

Conclusion
Every year, the production of plastics increases drastically. With the increase of production,
more of that plastic is making it into the very ecosystems that support us. Affecting not only the
ecosystems, climate, and wildlife, but it’s also humans. Long term effects of emissions include
asthma, birth defects, cancer, cardiovascular disease, childhood cancer, COPD, infectious
diseases, low birth weight, and preterm delivery (“Diseases and Conditions”, 2020). Big or
small, what we can do now to help the environment will make an impact in the long run.

Recommendations
With a large majority of people at home due to COVID-19, more people than ever are
communicating through the internet via social media. One thing I believe that would benefit
Ocean Conservancy is partnering with a celebrity passionate about ocean conservation in order
to broadcast to a larger platform of people, and potentially obtain funding for the continuation of
ocean conservation. A celebrity such as Pierce Brosnan, better known as 007, would be a great
candidate. He and his wife are very passionate about ocean conservation and have participated in
and produced documentaries surrounding the topic. Support from Pierce would allow Ocean
Conservancy to increase their audience, increase donations, and would potentially have the
opportunity to work with Pierce on a documentary. Pierce Brosnan is just a starting place. More
research can be done on potential candidates and then reaching out begins. Explaining Ocean
Conservancy’s story and mission and how a potential candidate could help the cause.

As I’ve previously mentioned, Additionally, Earth Day would be a huge opportunity for Ocean
Conservancy in 2022 to orchestrate large scale clean ups across the nation. Earth Day is already
a day wherein people are more aware of their environmental impact for a day. Ocean
Conservancy should take advantage of this time and give opportunities for people all over to
participate. We should start by reaching out to those people who have lead clean-ups through
Ocean Conservancy in the past. These people have already worked with the company and know
how it works, making them great candidates for leading a large-scale clean-up. Once we build a
team of people willing to lead a clean-up in specific areas around the nation, we can focus on
how to help those leaders publicize their clean-ups and get them all of the supplies needed to
make it happen. Starting marketing and awareness for the day now, could increase participation
and turnout for the event.

References
“Diseases and Conditions.” Environmental Protection Agency, Environmental Protection
Agency, 8 Sept. 2020, www.epa.gov/report-environment/disease-and-conditions.
Downs, Austin, and Acevedo, Richard. “How Our Trash Impacts the Environment.” Earth Day,
Earth Day, 28 Feb. 2019, www.earthday.org/how-our-trash-impacts-the-environment/.
“Impacts of Mismanaged Trash.” Environmental Protection Agency, Environmental Protection
Agency, 14 July 2021, www.epa.gov/trash-free-waters/impacts-mismanaged-trash.
Parker, Laura. “The World's Plastic Pollution Crisis Explained.” National Geographic, National
Geographic, 7 June 2019, www.nationalgeographic.com/environment/article/plastic-
pollution.
Ranniger, Gwen. “Ocean Plastic Pollution.” Environmental Health News, EHN, 11 Aug. 2021,
www.ehn.org/ocean-plastic-pollution-2654378379/plastic-pollution-in-the-ocean.
“Trash Free Seas.” Ocean Conservancy, Ocean Conservancy, 2021, oceanconservancy.org/trash-
free-seas/.