PROJECT REPORT ON

ANALYSIS OF MARKETING STRATEGIES OF OPPO AND

CUSTOMER SATISFACTON TOWARDS OPPO PRODUCTS

SUBMITTED TO SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILMENT OF REQUIREMENT FOR THE AWARD OF

DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

BY

MR. MAYUR RAJESH AKKAR

PROJECT GUIDE

Prof. Rahul Diliprao Tamhane

Sinhgad Institutes Sinhgad collage of science,Ambegaon,Pune-41

Vadgaon (BK),Pune-411046
Academic Year 2020-21
 DECLARATION

I, the undersigned ,hereby declare that the project report titled “ ANALYSIS OF
MARKETING STRATEGIES OF OPPO AND CUSTOMER SATISFACTION
TOWARDS OPPO PRODUCTS” Written and submitted by me to the “Savitribai Phule
Pune University” Pune, in partial fulfilment of the requirement for the award of the
degree of Bachelor of Business Administration under the guidance of Prof.Rahul
Diliprao Tamhane is my original work and the conclusion drawn therein are based on
the material collected by myself.

Date:- Signature

Place:- ………………………….
 CERTIFICATE

This is to certify that the project report titled “ ANALYSIS OF MARKETING

STRATEGIES OF OPPO AND CUSTOMER SATISFACTION TOWARDS OPPO
PRODUCTS” is a bonafide work of Mayur Akkar, Student of Bachelor of Business
Administration, Sinhgad Collage of Science, Pune.

This project report submitted herewith for the award of the degree of Bachelor of
Business Administration of Savitribai Phule Pune University, Pune is result of the original
research work done under the supervision of Prof. Rahul Diliprao Tamhane and is
found complete and satisfactory.

Prof. Rahul D Tamhane

Project Guide External Examiner Principal

Date:-

Place:-
 Acknowledgment

It was a great opportunity to prepare a project report on

“ ANALYSIS OF MARKETING STRATEGIES OF OPPO AND CUSTOMER
SATISFACTION TOWARDS OPPO PRODUCTS” and I take this opportunity to
thank all those people who had made this experience a memorable one. It gives me great
pleasure to express my gratitude towards all who have directly or indirectly help me to
complete this project.

I am grateful to our project guide Prof. Rahul Diliprao Tamhane Whose guidance and
direction has helped me accomplish the project with maximum understanding.

I would like to express my gratitude towards all of them who have given their earnest
support , direction or indirectly for this report. This project report is collective efforts of
all and I sincerely remember and acknowledge all of them for their help and assistance
throughout the project.

Full Name:- Mayur Rajesh Akkar

Roll No.:- 3002

 Index

Sr. Topic
no.
1 Abstract
2 About smartphones
3 Company profile
4 Marketing Strategy

- Behind Oppo’s marketing celebrity endorsement and

purchasing name rights on variety of shows.
- Co- branding
5 Distribution strategy
6 Precise brand and market positioning
7 Some statistical sales analysis
8 Project design
9 Analysis of the data and data interpretation
10 Findings
11 Conclusions
12 Limitations of the project
13 Appendices
14 Bibliography
 ABSTRACT

The project was taken into consideration for the “ ANALYSIS OF MARKETING
STRATEGIES OF OPPO AND CUSTOMER SATISFACTION TOWARDS OPPO
PRODUCTS”and to mainly focus on what factors enable the customer to purchase Oppo
products, to understand the level of customer satisfaction among the users of Oppo, to
understand the limitations faced by oppo users and to study the customer expectations
from the brand. The telecommunication industry is fastest growing sector in today’s
economy .Earlier cell phone industry is primarily engaged in the manufacturing of mobile
phones, including mobile phone handsets. But now industry is totally concentrated on
moving forward technologically. It is growing alongside up-and-coming technologies and
innovations, building upon the progress of "smartphones" and other phone feature and
segments made in recent years. Oppo mobiles are among few cell phone manufacturer
which is positioning its brand very high in the mind of consumers. Oppo was launched its
first mobile in 2014 and in a small duration of time it became one of the market leaders in
2017, Oppo leads the premium phone market in India with 35 percent share in the Q4,
2017 as per IDC. They entered the market with a proper strategy that positioned them as a
premium market player in the industry.
 About Smartphones

A smartphone is a portable devices that combines mobile

telephone and computing functions into one unit. They are distinguished from feature
phone by their stronger hardware capabilities and extensive mobile operating systems,
which facilitate wider software, internet (including web browsing over mobile broadband),
and multimedia functionality (including music, video, cameras, and gaming), alongside
core phone functions such as voice calls and text messaging. Smartphones typically
contain a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips,
include various sensors that can be leveraged by pre-included and third-party software
(such as a magnetometer, proximity
sensors, barometer, gyroscope, accelerometer and more), and
support wireless communications protocols (such as Bluetooth, Wi-Fi, or satellite
navigation).

Early smartphones were marketed primarily towards the enterprise

market, attempting to bridge the functionality of standalone personal digital
assistant (PDA) devices with support for cellular telephony, but were limited by their
bulky form, short battery life, slow analog cellular networks, and the immaturity of
wireless data services. These issues were eventually resolved with the exponential
scaling and miniaturization of MOS transistors down to sub-micron levels (Moore's law),
the improved lithium-ion battery, faster digital mobile data networks (Edholm's law), and
more mature software platforms that allowed mobile device ecosystems to develop
independently of data providers.
 Company Profile

OPPO Electronics Corporation is simply known as OPPO and is of Chinese origins. It is

associated with consumer electronics industry and deals with mobile phones. OPPO is a
subsidiary of its parent company BBK Electronics. It was founded in the year 2001 by its
founder Chen Mingyong but was registered in the year 2004 with brand name OPPO.
OPPO is a global electronics and technology service provider. It delivers the latest and the
most delicate mobile electronic devices for their user. OPPO is here for those that expect
more from their smartphone than a run-of-the-mill experience.

Oppo, is a Chinese consumer electronics and mobile communication company, known for
its smartphones, Blu-ray players and other electronic devices. A leading manufacturer of
smartphones, Oppo was the top smartphone brand in China in 2016 and was ranked No. 4
worldwide. The brand name "Oppo" was registered in China in 2001 and launched in
2004. Since then, they have expanded to more than 40 countries.

In June 2016, OPPO became the biggest smartphone manufacturer in China, selling its
phones at more than 200,000 retail outlets. OPPO was the top smartphone brand in China
in 2019 and was ranked No. 5, in market share, worldwide.

OPPO Electronics Corp. is an electronics manufacturer based in Guangdong, China.

Known for its smartphones, the company also makes MP3 players, portable media players,
LCD-TVs, and DVD/Blu-ray players. It was founded in 2004. The company is also a
smartphone maker.
 Marketing Strategy

OPPO follows a 'simple and focused' strategy when it comes to marketing and advertising.
The core of the strategy remains the same for Tier 1, Tier 2 or Tier 3 markets and only the
touchpoints vary to connect and engage better with consumers.Though the core of
marketing strategy is same for both Indian and Chinese markets, localization is done to
find out what Indian consumers need.

OPPO’s market strategy divides the global market into seven regions (China, India, South
Asia, West Europe, East Europe, Asia-Pacific, Middle East Africa, Japan). According to
IDC, OPPO experienced rapid growth in the overseas market in 2016, with a 183.8%
growth rate.

OPPO started its overseas journey in 2009 in Thailand. According to IDC (2017), the
brand’s market share was second in the Thai smartphone market.

Apart from the Thai market, the effect of OPPO’s market strategy can be seen in the Indian
market. In 2018 Q1, OPPO’s Indian owned a 7.4% market share. As an important market,
OPPO also built branch offices and factories in India.

After conquering the Asian market, the Chinese smartphone brand expanded into the
European market, like Russia. Until 2018, OPPO has been registered in more than 140
international countries, and its mobile phone business has covered 31 countries and
regional markets.
 Behind’s OPPO’s marketing strategy
Celebrity endorsements and purchasing naming rights on variety shows
One main marketing tactic OPPO uses is celebrity endorsements. With this marketing
method, OPPO harvests huge traffic and exposure. The reason for this tactic is because those
under 30 are the target consumer group, who spends time on the mainstream internet.

In 2008, Oppo leveraged the Korean wave. OPPO signed with Kook Ji Yeon, a famous
Korean actor to film a television commercial.

In 2009, OPPO cooperated with a famous boy group, Super Junior M. During the
cooperation, OPPO filmed a wildly known advertisement, where every member of Super
Junior M took a role.

The significant effect of marketing via high-traffic starts can be seen from fans’ behavior
on social media. Recently, OPPO leveraged Karry Wang (one member of TFBOYS) and
plans to launch a new mobile phone on September 21st, which is his birthday.
On Weibo, we can see that his fans support him by posting via an OPPO mobile phone and
acclaiming OPPO’s right choice in selecting a spokesman. In this way, the brand exposure
can, to some extent, be largely increased.

OPPO’s strategy redefines the concept of spokesman. OPPO invited a group of high-traffic
stars, including Yang Yang, Mi Yang, Dilraba Dilmurat, Joy Chow and more, to build an
OPPO family.

On top of that, purchasing naming rights or sponsored of variety shows to increase brand
exposure is one OPPO’s strategy. For example, OPPO sponsored the variety shows like ‘the
birth of actors’ and ‘Sing!China’, which are both the on the top TV channels and are popular
among the young.

The rollout of OPPO R15 also shows some highlights in OPPO’s market strategy. OPPO
cooperated with Zhejiang Satellite TV. Unlike other brands’ normal launches, OPPO and
Zhejiang Satellite TV invited half of the entertainment circle, creating a spring grand
ceremony.
The launch of OPPO R15 was only a small part of this event. Through this grant show,
OPPO became a household name, harvesting a strong brand tension and traffic. Plus,
OPPO increased consumers’ interest and strengthened its young and fashionable brand
image.
 Co-branding

OPPO’s co-branding helps it walk in the front end of fashion. In 2017, OPPO co-
branded with a luxury makeup brand (Guerlain) to promote OPPO R9. This cooperation
was the first time a Chinese smartphone brand co-branded with a makeup brand.

Oppo also cooperated with independent designers, designing trendy T-shirts and hoodies.

Oppo has cooperated with a football team (FC Barcelona) since 2015. At that time, it was
the first time a Chinese smartphone brand cooperated with a European football club.

In 2019, OPPO made a breakthrough to connect again with FC Barcelona, launching the
OPPO Reno X FCB smartphone.

Alongside years’ cooperation, Oppo launched several FCB customized smartphones like
R7 Plus, R9 and R11. Oppo also filmed TV commercials, advertised on LED signs during
matches, and arranged fans’ meetings. All these events built up a sound relationship and
created a blend of technology and sport.
 OPPO Distribution Strategy

Focus on the online and offline markets further connecting with consumers from all over
India to provide them a first-hand experience of mobile devices, choice and offerings.
Increase the no. of service centers across the country to cover the consumer base pan
India,thereby providing better services to them At OPPO, we believe the most important
thing is to do our best and give our consumers and fans premium technology along with
pristine design. We are always focused towards leveraging technology to offer innovative
products. Innovation is at the center of our offerings and we have invested heavily in
R&D. We have already invested over RMB 4 billion globally in R&D and will invest
another RMB 10 billion in 2019 – so R&D is clearly an important area of focus for us. We
will soon be announcing our first R&D center in Hyderabad soon, as well. At OPPO, we
follow a ‘simple and focused’ strategy when it comes to marketing and advertising. This
means we are completely focused towards leveraging our resources and energies to create
unforgettable experiences for our consumers, especially the youth, across markets and
cities. So, whether it’s tier I, tier II or III markets, the core of our strategy remains the
same, only the touchpoints vary to connect and engage better with consumers. To reach a
larger base, we use a 360-degree IMC (Integrated Marketing Communications) approach.
We are present on all platforms that our target audience would be interested in.

In India, we are closely knit with two of the most followed platforms in India –
Bollywood, Entertainment and Cricket. The idea is to connect and offer experiences that
go beyond the product experience Could you give us a sense of how much you are
investing in India for the new premium OPPO Find X and R17 Pro launch and the
marketing strategies around it? OPPO is not a number driven brand but our Indian
consumers can be rest assured that we will give them the best products that will meet all
expectations. In regard to our marketing strategy for these devices, they have been created
to provide a premium experience to the consumer and as you would have noticed our
communication has been the same. We are consumer focused brand and believe in
investing our efforts in products that a consumer would want to use and flaunt and hence
take their feedback very seriously. With the youth being our primary audience, our focus is
to offer them trendy, classy and an unforgettable smartphone experience. Through our
careful designing of both software and hardware, we are constantly working to ensure that
every OPPO phone we design and offer our consumers is in sync with the mindset of our
target audience and helps them stay in vogue which is what the Find X and R17 Pro are all
about.
 Precise brand and market positioning

OPPO’s market strategy was always one step ahead of other smartphone brands. While
competitors started to open brick and mortar stores, the smartphone brand had already
planned to build super flagship stores. In 2017, OPPO built a well-designed super flagship
store in Shanghai.

The success of OPPO does not attribute to any complex business strategy. OPPO’s market
strategy simply insists on a consumer-oriented strategy and tries to explore the demand of
consumers and increase consumers’ experience.

Consumers aged 16–25 and 26–35 account for around 40.4 percent and 47.9 percent
respectively. Based on the consumer-oriented idea, smartphone R15 ’s marketing content
uses the slogan ‘AI smart camera, make beauty more natural’. This slogan vividly conveys
that R15 can take natural and beautiful photos. R15 also strengthened the product
positioning – ‘OPPO = Take photos’ in a time when selfie and beauty filters are the main
selling points in Chinese smartphone brands.
 Some statistical sales analysis

Owning the largest market share in China’s smartphone market in 2016, OPPO ranked first
place among all smartphone brands, accounting for 18% of the market share. According to
IDC 2020 Q2 data, it contributed a 16% market share, a slight drop from 2016. Thanks to
OPPO’s market strategy targeting Chinese under 30, the brand had gained strong
momentum in the maturing Chinese market, and is gaining ground in the international
market.
OPPO maintains in second place among the top 5 most shipments volume brands in 2017
and 2018. OPPO’s market strategy is famous for its omnipresent stores. Until June 2020,
OPPO has already opened over 600 stores in shopping malls.
 According to Trustdata and Canalys, OPPO had a better sales performance in 2020 Q1,
compared with that of 2020 Q2. In Q1, OPPO accounted for 21.4% of the market,
followed by VIVO (20.5%). However, in 2020 Q2, VIVO overtook OPPO and ranked
second, with a 16% market share.
The outstanding performance in 2020 Q1 is mainly from new products. Its new series,
Reno3, presented an excellent sales performance. Reno3 Pro became the lightest and
thinnest 5G mobile phone at that time, with 7.7mm thickness and 171g weight. The light of
Reno3 Pro is different from other 5G smartphones and successfully removed the ‘heavy’
label on 5G smartphones. On the first day of sales, the OPPO Reno3 collection got the
most sales in the Android smartphone market on three giant e-commerce platforms
(Suning, JD and Tmall).

OPPO’s market strategy divides the global market into seven regions (China, India, South
Asia, West Europe, East Europe, Asia-Pacific, Middle East Africa, Japan). According to
IDC, OPPO experienced rapid growth in the overseas market in 2016, with a 183.8%
growth rate.

OPPO started its overseas journey in 2009 in Thailand. According to IDC (2017), the brand’s
market share was second in the Thai smartphone market.

Apart from the Thai market, the effect of OPPO’s market strategy can be seen in the Indian
market. In 2018 Q1, OPPO’s Indian owned a 7.4% market share. As an important market,
OPPO also built branch offices and factories in India.After conquering the Asian market, the
Chinese smartphone brand expanded into the European market, like Russia. Until 2018,
OPPO has been registered in more than 140 international countries, and its mobile phone
business has covered 31 countries and regional markets.
 PROJECT DESIGN

Methods used for data collection Questionnaire and personal interviews.

→ A questionnaire comprising of 13 questions.
→ Part I contains questions about the basic information of the respondent.
→ Part II contains the technical questions regarding the topic taken
→ Secondary data includes all the information taken from internet, the information
regarding introductory explanation of topics.
→ Previous thesis on customer satisfaction towards oppo products.

Sources of Data

• Primary data
→ Questionnaire.

• Secondary data
→ Internet, Oppo Community, Smartphone reviews.

Collection of data
→ Sample Size: 17
→ Sample Area: India
→ Sample Age Group: 10-40+
→ Sample type: Simple random sampling Tools used for analysis Average and mean,
converted into pie charts.
 Analysis of the data and interpretation.

Analysis and interpretation:-

From the survey it can be clearly seen that most of the users of oppo mobile phones are
from the age group of 21-30. The users from this group were about 58.8%.
This group was followed by the age group of 10-20 with 29.4% of total users.
Next was the group of 40+ of age group. The total percentage of users in this category
were 11.8%.
It was observed from the survey that there were none or very few user from the age group
of 31-40 people.

From the reports it can be said that Oppo needs to focus on attracting people form the age
group of 31-40.
As of now, the have captured almost all age groups except.
 Analysis and interpretation

According to the research conducted among 17 Oppo users, 35.3% of the Oppo users
prefer Online Purchasing , 29.4% prefer buying from Oppo Store and the remaining 29.4%
prefer buying from the Local Mobile Stores. Thus, it can be concluded that most preferred
way of purchasing Oppo products is through Online Purchase while Local Mobile Stores
and Oppo Store being on the same level.
 Analysis and interpretation

From the above chart we can find out that 75.6% of the people have’nt used the new
wireless earphones by Oppo yet as they are a new innovation by the brand itself and many
people are not known about it yet. Only a 17.6% of the people have used the new oppo
wireless earphones. Oppo as a brand needs to advertise the new innovations more so as the
customers get aware of them and they can buy them. As of now we can assume that the
Oppo wireless earphones are not used by people a lot.
 Analysis and interpretation

The given chart shows the factors which enable the customers to purchase oppo products.
Cheap Pricing by 35.3% , Camera Quality by 35.3%, Processor by 17.6%, outer looks/
designs by 11.8% as the factors which enable them to purchase Oppo products. Thus, it
can be concluded that cheap pricing and camera quality were the highest effecting factors
leading to purchase of oppo products while processor being the second most effecting
factor and outer looks/ designs was the least effecting factor leading customers to
purchase the product.
 Analysis and interpretation

According to the research conducted among 17 Oppo Users, 76.5% of the users have
Oppo stores or Oppo Service center accessible near them and the remaing 17.6% don’t
have accessibility of Oppo Stores or Oppo Service Centers and the rest don’t know it
confirmly. Thus, it can be concluded that most of the users do have accessibility of Oppo
Stores and Service Centers and very few customers don’t have the accessibility to Oppo
Stores and Service Centers.
 Analysis and interpretation

From the above chart we can see that 41.2% of all consider good to the packaging quality
of the oppo products and 23.5% of the people say it is the best whereas 29.4% say that it
can be better. And a very few i.e. 5.9% say it is the worst.
So, it can be concluded that overall packaging of oppo products is good and satisfactory to
people.
what are the limitation you face while using Oppo products?

1-Nothing
2-Storage
3-Battery life
4- none
5-Processor
6-Oppo copies its competitors mobile phones style
7-Yes
8-Nothing as such
9-May be speaker quality
10-Customer service should be better
11-None
12-Never used oppo product.
13-Nothing like that
14-fingerprint sensor can be better
15-Service

Analysis and interpretation

When asked about the limitations faced while using the phone many people came up
with some or the other issue.
Few issues like battery life, storage, customer service, speakers, fringerprint sensor, came
up.
It can be concluded that oppo needs to look deep and solve the issues faced by its
customers.
what are your expectations from oppo?

1-Battery life
2-Better built quality
3-Originality of its products
4-Nothing
5-Should be more appealing in terms of design and branding
6-nothing
7-Camera quality and storage
8-Rates can be cheaper
9-Customer Care Service is Worse should improve
10-Quality and Improvement in camera
11-No expectations
12-Camera
13-Good
14-better processor and fingerprint sensor
15-Need get regular update
16-Service

From the survey we can observe that there are a lot of expectations of people from oppo.
People excpect better camera quality, cheaper prices, regular updates, better services,
better processor and fingerprint sensor and many more such things from oppo.
So, Oppo needs to looks into people’s expectation and try to fulfil as many of them
possible.
 Analysis and interpretation

From the above chart we can see that 23.5 % of the all have given 6 out of 10 to the
satisfaction level to derived from the oppo products, 17.6% to 8 and 10 out of 10 to the
satisfaction level derived from the Oppo products, 11.8% to 5 and 9 out of 10 and 5.9% to
1, 3 and 7 out of 10 to the satisfaction level to derived from the oppo products.
 Analysis and interpretation

According to the research conducted among 17 Oppo Users, 41.2% of the users find Oppo
products same as its competitors, 29.4% of the users find Oppo products better than its
competitors and the remaining 29.4% find Oppo products worse than its competitors.
Thus, it can be concluded that most of the users find Oppo products same as its
competitors. So, Oppo needs to do something innovative to make its products stand alone
in the market against it’s competitors.
 Analysis and interpretation

The given chart shows us how respondents feel about Oppo brand as a whole, 41.2 % of
the Oppo users have a Positive feeling for the brand , 41.2% of the users have a Neutral
feeling , remaining 11.8% have a Negative feeling towards the brand. Thus, it can be
concluded that most of the users have a Positive feeling for the brand while very few users
have a negative feeling for the brand.
 Analysis and interpretation

The given chart shows us how likely the respondents are to recommend Oppo products to a
friend or a colleague, 17.6% of the customers voted 5, 6, 8, 9 and 10 out of 10 to
recommend Oppo products, 5.9%% voted 1 and 3 out of 10, 0% voted 2, 4 and 7 out of 10.

Thus, it can be concluded that most of the users are likely to recommend Oppo products to
a friend or a colleague and very few users might not recommend it to their friends or
colleague.
 Findings

1. From the reports it can be said that Oppo needs to focus on attracting people form the
age group of 31-40.
As of now, the have captured almost all age groups except.

2. Most preferred way of purchasing Oppo products is through Online Purchase while
Local Mobile Stores and Oppo Store being on the same level but below online purchasing
option,

3. Oppo as a brand needs to advertise the new innovations more so as the customers get
aware of them and they can buy them. As of now we can assume that the Oppo wireless
earphones are not used by people a lot.

4. Cheap pricing and camera quality were the highest effecting factors leading to purchase
of oppo products while processor being the second most effecting factor and outer looks/
designs was the least effecting factor leading customers to purchase the product.

5. Most of the users do have accessibility of Oppo Stores and Service Centers and very few
customers don’t have the accessibility to Oppo Stores and Service Centers.

6. Overall packaging of oppo products is good and satisfactory to people.

7. Oppo needs to look deep and solve the issues faced by its customers like fingerprint
sensor, processor, pricing, etc.

8. Oppo needs to looks into people’s expectation like better camera quality, service,
regular updates and try to fulfil as many of them possible.

9. Oppo needs to do something innovative to make its products stand alone in the market
against it’s competitors.

10. Most of the users are likely to recommend Oppo products to a friend or a colleague and
very few users might not recommend it to their friends or colleague.
 Conclusions

With all this information, we can conclude that the Oppo has a strong hold on their
fundamentals. Their strategy, execution and implementation are aligned with the mission,
vision and values of the organization. The process of positioning the brand in the mind of
the customers is well defined. They managed to get a space in the minds of the consumer
and the brand projected out, got positioned. They are crystal clear in what they want to be
and where they want to be in the mind of customers. According to the research customers
prefer buying oppo because of the build quality and fast processor provided, fast charging
and the most common limitation among the users was overheating and no headphone jack
provided.

The customers also expected Oppo to decrease the size of the adaptor and provide a better
camera quality. The study concluded that in this modern business economy. It is very
important in analyse about the oppo mobiles. The study result about the majority of the
customers are satisfied with the oppo mobile but also there is a drawback such as hike in
price and other factor like models of the product. Necessary steps have to be taken to
resolve problems of retaining customers of oppo mobiles will be high, if the company can
understand the preference and overall perception of the consumer. Hence it will develop
the marketing strategy and market share of oppo mobile phone company.
 Limitations of the Project

1. The result of the analysis in the study is fully depend on the information given by the
respondents only.

2. Some of the respondents, to whom the researcher sent the questionnaire, were new
customers of Oppo thus they were not able to give a long term review of the product they
used.

3. Oppo products ,even though being trendy and having a good built quality, people
started boycotting it since it is a Chinese company and which lead to difficulty in finding
the respondents who use oppo products.

4. Respondents may not be fully aware of their reasons for any given answer because of
lack of memory on the subject, or even boredom.

5. Every researcher hopes for conscientious responses, but there’s no way to know if the
respondent has really understood the question or read it thoroughly before answering.

6. Couldn’t personally ask these questions to anyone, for better responses.

7. Due to boredom and a lot of questions, respondents may get bored and go on selecting
the first option for every question.

8. The present study is based only on the sample selected.

 Appendices

Incl: Questionnaire

1.Name *

Your answer

2. Age *
10-20
21-30
31-40
40+

3. which mode do you prefer to buy Oppo products *

online purchase
oppo store
local mobile store
Other:

4. ever used Oppo wireless earphones? *

yes
no
maybe

5. what factors enables you to purchase oppo products? *

camera quality
processor
cheap pricing
outer looks/ designs

6. Are Oppo service centres accesible to you? *

yes
no
maybe
7. how good is the packaging of oppo products? *
The Best
can be better
worst
good

8. what are the limitation you face while using Oppo products? *
Your answer

9.what are your expectations from oppo? *

Your answer

10.level of satisfaction you derive from oppo products *

least
1
2
3
4
5
6
7
8
9
10
highest
11. compared to others how do you find oppo products *
better
Worse
same

12. what do you feel about oppo brand as a whole? *

positive
negative
neutral

13.how likely would you recommend a oppo product to a friend or colleague? *

1
2
3
4
5
6
7
8
9
10
 Bibliography

https://www.oppo.com/in/
https://www.bloomberg.com
https://trak.in
https://www.indiatoday.in/technology
https://www.studocu.com
https://daxueconsulting.com/
https://en.wikipedia.org/