Assignment Support and Structure – BMP4004 Contemporary Issues in Marketing

The following structure and content inclusion will help you to prepare your assignment throughout the weeks via the seminar
sessions. For higher marks, use your wider reading to support your discussion. Remember this is contemporary issues, as such; your
references should be in the last 5 years.
Assignment instructions BMP4004 Contemporary Issues in Marketing
and layout
Front Cover:
Name, student number, deadline date, module details (BMP4004 and module name), title of your assignment. Include your word count at the bottom of the page

Contents Page:
Use the electronic contents page feature on Word – this will be included in your teaching seminar

Assignment instructions Relevance Knowledge Argument/Analysis Structure Presentation Written Resea

and layout English feren
Directly relevant to title. Demonstrates an excellent Makes creative use of appropriate Coherently The An excellently Sou
knowledge/understanding of theory and practice arguments and/or theoretical models. articulated and presentational written accurat
Addresses the assumptions of the for this level through the identification and Presents an excellent discussion of logically style & layout is answer with in th
title and/or the requirements of summary of the most important issues. the material resulting in clear, logical structured. correct for the standard A ran
the brief. conclusions. An appropriate type of spelling and contem
format is used. assignment. grammar. and re
Your introduction should Introduce some of the concepts and You do not necessarily make an Effective Style is clear, referen
Introduction have a beginning, middle and theories that will support your discussion inclusion of resourceful and in the r
argument here, you are just
end. and argument – see Research and figures, tables, academic. list i
indicating what you will be
plates (FTP). correc
Introduce the purpose of the referencing. If you need help, go to LEAP discussing, assessing and how
report and provide a succinct Online. you will put forward you
overview of Enterprise Cars. argument (remember, this is not
You will need to make sure Do not list all the theories and concepts – an argument in the traditional
you are explicit about the this is a taster for the reader. sense. Argument means you will
case study being UK and put forward your case, supported
B2C only. by references).
 Directly relevant to title. Demonstrates a very good Uses sound arguments or theoretical Logically The A very well Sourc
Addresses most of the knowledge/understanding of theory and practice models. constructed in presentational written answer accurat
assumptions of the title and/or for this level through the identification and Presents a clear and valid discussion the main. style & layout is with standard in the t
the requirements of the brief. summary of key issues. of the material. An appropriate correct for the spelling and an app
Clear, logical conclusions. format is used. type of grammar. Style referen
Main Body Each section of the main assignment. is clear and the c
body should link directly to Each section Effective academic. sty
the Steps of the marketing Make sure you are using reliable should have a inclusion of FTP. prov
process – see learning sources to support your beginning,
discussion. To gain higher marks middle and If you provide Go to
Learning Outcome 1 (LO1) outcome one. Your
consider the 6 critical thinking end, so that it tables or charts, Onl
Demonstrate a knowledge discussion should be directly
points: links to the make sure they Refer
and understanding of the linked to Enterprise Cars
Limitations next step. are referenced. and re
marketing process in the If you make he
contemporary business Step 1 – Have you made Step 1 – Have you considered the Needs, Challenges
Complexities sure own,
context direct reference to the Needs, Wants and Demands of the car rental
Opportunities provide a
Wants and Demands? Have market in the current COVID market
Benefits summary
you identified their conditions?
Impact paragraph
competitors?
underneath, so
Have you completed a How can this information be found – what
Learning Outcome 2 (LO2) Remember these points do not the reader can
PESTLE and SWOT related market research would help?
Demonstrate understanding need to be applied at once. You provide
to Enterprise Cars?
can look at the information and additional
of the concept of the Who is the competition?
review the points to determine marks if
marketing mix and explain
the wider implications – see the possible.
how this is employed when Use of Macro and Micro Environmental
Analysis to establish an understanding of assignment example. In addition,
developing a new
the current market and Enterprise Cars refer to the seminar sessions to
product/service
capabilities support your critical thinking,

To apply your critical thinking,

go to LEAP Online academic
Step 2 – Who is the target Step 2 – Using the segmentation factors – writing skills.
market? Where is the product include demographic etc to support your
or service for Enterprise Cars discussion. Pinpoint exactly who the
positioned in comparison to customers are.
their competitors?

Step 3 – If you are looking at

the product use the 7Ps. If Step 3 – Marketing mix directly related to
you looking at the service Enterprise Cars.
provided use the 8Ps. Product – How is the product made up –
Layers of a product. Where is the product -
Have you referred to the product life cycle
STEP 3 WILL ALLOW - PLC?
YOU TO COMPLETE AND Price – what pricing strategy and how does
MEET LO2. this link to the PLC?
Place – think about distribution? Is this
selective/intensive/exclusive?
Promotion – how do they communicate