THE ESSENTIALS OF E-TAILING BUSINESS

It is crucial in any e-tailing business to keep the shopping process simple, fast, and

consistent. The average time to shop keeps getting faster at just over four minutes with less than

five clicks in the process from product selection through checkout. 

Besides in applications developed by us we have incorporated customer support tools

with a comprehensive initiative that provides seamless coordination among live chat, toll-free

phone ordering, and email support. These interfaces provide more frequent opportunities for

relevant up-sells and cross-sells of products to grow average order size per customer. 

Online sales group has successfully leveraged their core assets with a focus on

communicating value with the use of technology to make buying process easier and more

efficient.
PAYMENT SOLUTIONS

We offer a range of payment solutions that can ensure that our clients’ online transactions

are processed efficiently. The Secure Socket Layer (SSL) safety protocol, with no risk of

confidential information being intercepted, allows secure financial transactions to be performed

on the World Wide Web. The SSL standard initializes a protective channel for data transfer

between the remote user and the site server. We have the security certificate from Verisign for

financial transactions on the internet. As we use the 128-bit Secure Socket Layer, the advanced

internet security technology, there is no risk of misuse of confidential information for

transactions on online sales group. Our advanced online SSL security provides for 100 per cent

coded encryption of customer’s order and credit card information.

SECURITY SOLUTIONS

Clients and their customers have security concerns that we have addressed through our

extensive hands on experience with e-tailing web sites. We have adhered to the SSL safety

protocol, which is the most widely accepted safety protocol that is accepted for internet

transactions. Pages that have this security level can be identified by the letters “https” which

stands for “hyper text transfer protocol secure” in the URL. Well defined fraud control

mechanisms that ensure that the customer credit card details are verified with the credit card

company on file and payment gateway algorithms.We have created our privacy policy to

demonstrate our firm commitment to customers’ privacy and the protection of their personal

information. We will never share, sell, or rent individual personal information with anyone

without your advance permission. Our E-tailing solutions are streamlined structural activities that

adds efficiency to operational processes and produce a specific desired outcome for customers.
OUR B2B METHHODOLOGY

Offering information technology development services to our clients without a proven

methodology is like building a house for them without a blueprint. Such projects result in

unnecessary additional costs and delays in execution. Onlinesalegroup’s technologies employ a

development methodology that serves as a consistent framework to guide all of its projects so

that:

 Cost is kept low

 Quality is maximized

 Communication is kept brief

 Schedules are met

Onlinesalegroup adapts the methodology to coincide with the size and budget of each client,

enabling it to exercise the technique for clients with a variety of backgrounds and needs.

The methodology involves ten stages and covers the following:

Project Initiation:

To initiate the project the scope of the project and critical success factors such as

milestones and targets, standards for communication, control and quality and project team

structure are defined

Business Process Analysis (BPA):

During this stage, Online sale group’s consultants have in depth interaction with

respective clients understanding their specific business requirements

Mapping:

After documenting the business requirements of the client, a one-to-one mapping is done

with the vast functionality offered by Online sale group’s e-tailing business solution specialists.

The client can choose from a range of services offered by us, which are

 Logistic support and security Worldwide shipping

 Voice-based support Return processing

 Customer service (e-CRM) Customized shipment delivery

 Customer data security Order tracking support

 Credit card processing Web site design and hosting

 Inventory management Web site usability and analysis

 Client account activity reports Web site maintenance and marketing

Gap Analysis :

After the mapping stage the gaps in the project requirements and Onlinesalegroup’s

functionality will be apparent and the same will be analyzed. Our experts will then plan the

customizations required to design an exact fit

Design & Development:

The design and development step is typically the most expensive but it is

Onlinesalegroup’s experience that project costs are greatly reduced by understanding client’s

specific business requirements. Therefore, during the development stage, the technical team

works directly from a blueprint that has been communicated effectively and approved by the

client.

Scope Management:

Often during design and development, new ideas surface that the client may want to

include in the final product. These "Out-of-scope" requests, or "Change Orders,” (not defined in

the requirements documentation developed during the needs assessment stage) are identified,

documented, and modified accordingly.

System/Site Testing:

The final system/site is tested by Online sale group’s test services group. This

independent Online sales group team develops test cases according to the master and detail test

plans to identify and document defects (system test log) with regard to the requirements

document.

User Acceptance Testing:

The client reviews the final system to ensure that it meets the requirements and ultimately

approves the system for product implementation.

Implementation:

Once the client approves the site for production release, Onlinesalegroup develops an

implementation plan, which describes the pre- and post-implementation activities.

Post-implementation:

Ninety days are allocated for handling minor fixes and changes that occur during initial

production usage. Onlinesalesgroup make available, services selected by client for the given time

period.
PROJECT PLANNING METHODOLOGY

 Comprehensive market research through systematic identification, collection, analysis

and distribution of information for the purpose of knowledge development and decision

making

 Establishing communication with vendors in order to be associated with the best quality

inventory providers in the industry

 Formulation of an effective marketing plan in order to remain proactive and identify and

develop strategies

 Efficient vendor management that provides a flexible and cohesive platform for enabling,

engaging, and evaluating our vendors and also maintain long lasting successful

relationships with them

 Implementation of strict privacy policies that protect the data of our vendors and

customers. We never share, sell or rent the information provided by our vendors and

customers to any third party

 Implementation of high standards of security that encrypt data using 128 bit SSL with

firewall protection

 Well Defined Fraud Control Mechanisms, our core management responsibility, to ensure

a secure environment for online transactions

LOGISTICS SUPPORT AND SECURITY

Logistics is the military term for the aspect of procurement, distribution, maintenance,

and replacement of material and personnel. Right from our inception we believed that logistics

would play an important role in providing e-tailing solutions.

We implement logistics management solutions as an integrating function, which

coordinates and optimizes all logistics activities, and integrate logistics activities with other

functions including marketing, sales, manufacturing, finance, and information technology.

It forges much closer relationships among all links in the value chain in order to establish

such strong bonds of communication and trust among all channels, fully aligned to streamline

business processes and achieve total customer satisfaction .

VOICE BASED SUPPORT

In the connected world we live in, most transaction take place over the phone. Realizing

this important facet of e-tailing business, we have implemented customized voice-support

solutions, which cater to order placement, customer support, and sales queries. We have garnered

expertise and problem-solving capability in providing voice-based support. 

Our voice-based support expertise fully utilizes our extensive database operations

capability and voice-support representatives of our clients have integrated customer data readily

available

CUSTOMER SERVICE (e-CRM)

Customer service and support is a vital ingredient in any e-tailing venture. With this in

view we have designed and made functional e-CRM interface that takes care of customer support

and customer relationship for our clients. This interface includes the interactive trouble ticket

module that can offer ease of operation and faster resolution of customer’s queries. 

Our on-demand CRM solutions leverage best practices and a customer-centric, integrated

knowledge base to deliver results quickly to our clients. Our e-CRM solutions focus toward

decreasing our clients’ operational costs, delivering new revenue opportunities, and improving

customer satisfaction. Besides, we have implemented well-defined returns policies that provide

the functionality of bar coding returns and reship replacements and reimburse customers through

charge back to their credit cards.

MAKE SHOPPING FOR DIAMOND JEWELLERY FOR PLEASURE

Our client wanted a site that would be functional as well as have features and would be

content rich. That is why we decided to add an extensive educational section for the

caratoasis.com website. Besides the website had to have quick download times and the design

had to be subtle to emphasize the look of the jewelry being presented.

DEVELOPMENT

Development of the site was done in the latest ASP.NET technology. The characteristics

of this technology are speed, ease of debugging, modularity in code execution and effortlessness

of maintenance and web site updating. Following are the main functionalities provided:

Online support

An important feature of the web site is the online chat support through which anytime a

customer can chat with a customer support representative and clarify doubts, request

information, and get guidance

Payment solutions

With a view to make payment extremely simple the web site development team created an easy

to follow shopping procedure including shopping cart, shop later, shop more, wish list, and view

cart functionalities to make payment easy and streamlined

Returns processing

The web site has a 30-day returns policy that emphasizes the point that quality is of

utmost importance to us. Therefore we set up an efficient returns processing system with bar

coding of returns, return package tracking and returns processing.

Affiliate program

For the site we set up an affiliate program with direct crediting of affiliate commission to

affiliate’s accounts. This involved a lot of development work whereby customers coming

through affiliate sites have to be properly identified and commissions as percentage of sales have

to be credited directly to their accounts.

DESIGN AND CONTENT

The client wanted the design of the site to enhance the visuals of featured jewelry.

Therefore we kept the design very subtle with a subdued color scheme. Besides Cascading Style

Sheet was used throughout the site to give it a uniform look. We have researched and

incorporated exhaustive content for this e-tailing web site so that customers can educate

themselves before making informed decisions on the products they wish to buy.

USABILITY

The client felt that the usability of the site was an important factor that would drive sales.

Therefore we designed functionalities like shop by product, shop by material, shop by occasion

and shop by price to facilitate ease of purchase:

Shop by product

In this feature the customer can choose a product from a drop down combo box and go to

the product he/she wants to buy. Shopping can be done in a few steps with this feature.

Shop by material

This feature enables the customer to choose a material from a drop down combo box and

directly access the material he/she wants to buy. This feature restricts the shopping process to a

few clicks.

Shop by occasion

Be it an engagement, a wedding, an anniversary or a birthday, caratoasis has the perfect

shopping option for the perfect occasion. Perfectly suited for the busy working person, this

feature is for those with little time to hunt for the perfect accessory for an occasion.
Shop by price

By this feature a customer can choose a jewelry depending on his/her budget. A choice

becomes easier when a customer chooses a price range and gets the results on the screen.

Design your own jewelry

Customers can even design and build diamond jewelry of their choice. They can first

choose a diamond shape, the cut, the clarity, carat weight, and color and then choose a setting in

gold, platinum, or silver and then get a price depending on their choices. This unique feature

gives them the satisfaction of having designed a ring, necklace, or band according to their own

preference.

The operations flow for diamond-sale.com involved the customer friendly shopping

matrix of selecting diamond jewelry based on product, material and gifting occasion. Once this

has been established the customer creates a personal profile. We source products from three

vendors. After this shipments are given a tracking number that becomes the reference for all

customer relationship interactions.

MAKE SHOPPING A PLEASURE WITH EDUTAINMENT

For this e-tailing web site the client had a strategy of providing customers with complete

knowledge on diamonds and diamond jewelry to help them make informed decision on the

jewelry to buy. This is education combined with entertainment, or, edutainment in short.

Accordingly there are functionalities by which customers can view details of each product, read

about the diamonds, gems, and the metal that is used as setting.

NUT ONLY JEWELLERY BUT ALSO THE TECHNOLOGY

For this e-tailing client in addition to providing exhaustive information about jewelry we

have also added functionalities of the jewelry itself. For example we have explained what

jewelry terminology like prong setting; push backing, bezel setting, hinged snap back, lobster

clasp, spring ring clasp, rolo chain, and hidden clasp mean in simple terms.

FLASH DEMONSTRATIONS ON HOW TO SHOP

Our client needed exhaustive Macromedia Flash demonstrations to explain the entire

shopping process on the web site. We put up detailed Flash demonstrations on the shopping

process for this website. This way customers shopping at diamonds-sale.com can understand all

aspects of the jewelry he/she is buying.

These functionalities and exhaustive information makes shopping a pleasant experience

for customers. After all, none of the designer diamond shops can educate or entertain customers

with the vast range of information we provide on this e-tailing web site .
 Our customer relationship management interface revolves around a host of channels

through which we can resolve customer’s queries and make them knowledgeable about the

product. We have the expertise to offer email, online chat, and voice-based support to clients.

Besides, we have a well-defined returns policy that can bar code returns and reship a replacement

or reimburse customers through charge back to their credit card accounts.

INVENTORY MANGEMENT

Inventory management is another aspect of e-tailing that assumes great significance in the

current globalizing scenario. Our inventory management, logistics, and fulfillment solutions are

designed to ensure efficient inventory management and low inventory carrying cost to clients
CLIENT ACTIVITY REPORTS

The support service solutions we offer also include client activity reports that are user-

friendly and can be downloaded online by our clients. One feature of these reports is that one can

view the web-enabled activity reports anywhere by logging in securely with a user identity and

password. 

The client account activity report shows all transactions debited or credited to the client’s

account for the time selected. The client services department is also responsible for creating sales

reports, usage reports, volume discount activity reports, turnover reports, and other custom

reports as requested by the client.

ORDER TRACKING SUPPORT

Another solution we offer our clients is in order tracking. Order tracking is an interface

that is useful to keep a track of customers’ orders. Customers can directly enter their order

numbers and get the position of their online orders immediately. They can also contact customer

support from the same page and request clarifications or shipment details.

Back end technology operations and Customer relationship management applications are

developed by our partner Atlogix

VENDOR PROGRAM HIGHLIGHTS

Onlinesalesgroup not only adheres to established standards in business practices, but also

goes the extra mile to make sure vendors are satisfied.

 Gain access to new outlets in the global scenario

 Enjoy high revenues with low inventory costs

 Offering ability to generate reports at each phase of order execution process

 Assisting vendors make profit by closing more sales with greater efficiency

 Ability to access latest e-tailing technologies for executing order process securely

 Offering access to new channels to drive in more business

 Flexible pricing systems to increase revenues through all links in the supply chain for

greater return on investments

 Highly scalable and adaptable stock clearance programs through advanced inventory

management system

 Well defined fraud control mechanism to create a safe and secure environment for

executing payment transactions

 Strict privacy policy to ensure that customers’ and vendors’ information will never be

rented shared or sold to any third party.

Our fraud and security management policy forms an integral part of our core management policy

and are judiciously executed to guarantee a secure business environment for our vendors.
A SRTICT POLICY TOWARDS FRAUD

OSG implements strict fraud control policies to reduce the risk of fraud associated with

accepting online credit card payments. This functionality includes verifying the authenticity of

the customer through customer identification numbers provided by credit card companies. If the

customer identification number is not correct the shopping process is terminated and the

customer has to begin again. 

VERIFICATION OF CUSTOMER DETAILS

OSG verifies personal address and billing information provided by a customer at the time

an online credit card transaction occurs. We verify that the credit card information provided by

the customer matches the information the credit card company has on file. 

PAYMENT GATEWAY SECURITY

We also incorporate additional fraud control measures with the help of our payment

gateway. The Payment Gateway Algorithm is used to check credit card numbers that are passed.

This algorithm checks to make sure that the credit card number is within a set of numbers which

are valid for that particular credit card ("Mod" is the remainder of a division of two numbers.

Since the most important step in validating the credit card is dividing the check sum by 10 and

checking to make sure the remainder is zero)

Once the transaction information has been presented for an authorization request, if the request is

rejected by the payment gateway then the authorization is declined. We then contact the

customer to collect more information or to deny the transaction. 

 
128 BIT SSL SECURITY & PRIVACY POLICY

All information is encrypted using 128-bit SSL encryption and this minimizes the

chances of fraud. The payment gateway also checks the authenticity of the customer and checks

if a fraudulent person is using a card belonging to another individual. No fraud cases can pass

through this double fraud prevention process. Besides, we implement a strict privacy policy

under which there is no chance of confidential information being shared with any third party

outside our clients’ organization. 

These measures enable OSG against fraudulent, lost, or stolen credit cards, and charge

backs. We also take the help of highly advanced electronic transaction technology that allows us

to identify, profile, and reduce risk associated with fraudulent activity and validate that a genuine

credit card is being used during a transaction.

SEO (SEARCH ENGINE OPTIMIZATION)

Search engine optimization is the process of increasing the number of visitors to a web

site by making it rank high in the search results of a search engine. The higher a web site ranks in

the search result, the greater the chance that that site will be visited by a user.

It is common practice for Internet users not to browse through all pages returned in a

search, so the exact position in which a site ranks in a search is essential for directing more

traffic toward the site. 

Every small and medium sized online business needs proper search engine optimization

services for successful website promotion. More visitors means more sales and better visibility

for the site.

SEVENTY PERCENT VISITORS ORIGINATES FROM SEARCH

ENGINES

It has been observed that 70 per cent of visitors to a site originate from search engines.

Therefore when a site gets higher rank through search engine optimization the chances of visitors

clicking and visiting a site increase.

Whether you offer services or sell products online, to stay ahead of rest, it is crucial that

your website is search engine friendly and set up properly to rank high in the search engines and

directories.

Professional search engine optimization services will help you tap into the massive

amount of quality leads available from search engines.

 Services of our SEO specialists are available to make the necessary changes to your

website so that it will move up in the search engine results pages. We specialize in optimizing

your existing site without compromising its looks, usability, or manageability.

 Analysis and fixing of existing Web Pages within the website for better performance in

search engines and directories.

 Rewriting existing website content or developing new content rich optimized pages, with

proper usage of keyword phrases.

 Updating Image navigation and text navigation for faster indexing by search engines;

 Developing page specific optimized meta tags for faster indexing by search engines.

 Removing obstacles from all html pages and fixing errors for higher ranking in search

engines.

 Fine tuning the current design to help facilitate high rankings.

 Raw log file analysis and developing a complete website performance report.

 Cross browser compatibility check.

 Using real time searched keyword phrases from Word Tracker database for optimizing

your website.

 Developing monthly ranking reports / traffic report of your website based on relevant

keywords/key phrases;

 Submitting optimized and fine tuned web pages to the major search engines and

directories;

 Re-submitting of your web pages at regular intervals.

HOW WE DO IT

Our SEO methodology helps to ensure that is site ranked for the targeted keyword & get

the maximum out of it.

Here’s our SEO strategy :

 Optimized title

 Optimized description

 Searched Keywords

 Manual submission to all major search engines

 Other submission to boost up ranking

*This will directly result in increase of hits to the site which will reflect high sales.

VALUE ADDED SERVICES

Cost Per Click Management

 Cost per click is what you pay for every click for the targeted keywords, We place

keywords in CPC programs with the best suited bids to ensure maximum sale. After analysis &

research we work on to increase conversion ratio. 

In our value added services we also manage bidding for all major cost per click (CPC)

programs and provide timely return on investment statistics. We have tie-up with very good CPC

programs which will be managed in such a manner so that you will get maximum returns with

minimum investment.
THIRD PARTY AFFILIATE PROGRAM

We manage third party affiliate program and many affiliate networks. Continuous follow-

up with these affiliate networks so as to keep our affiliate program in the category of top

performing/paying affiliate program.