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Marketing Analytics

The document discusses various topics related to marketing analytics including benefits, challenges, data sources, market sizing approaches, stakeholders, pricing policies and objectives, estimating demand curves, and price elasticity. Key models and analysis discussed are Porter's 5 forces model, PESTLE analysis, and calculating customer lifetime value. The document provides links to additional resources on each topic for further reading.

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Abhishek Raj
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63 views2 pages

Marketing Analytics

The document discusses various topics related to marketing analytics including benefits, challenges, data sources, market sizing approaches, stakeholders, pricing policies and objectives, estimating demand curves, and price elasticity. Key models and analysis discussed are Porter's 5 forces model, PESTLE analysis, and calculating customer lifetime value. The document provides links to additional resources on each topic for further reading.

Uploaded by

Abhishek Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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1 What is marketing analytics https://www.mygreatlearning.

com/blog/what-is-marketing
2 Benefits of marketing analytics https://www.stitchdata.com/resources/marketing-analytics
3 Benefits of marketing analytics https://www.marketingevolution.com/marketing-essentials
3 Challenges of marketing analytics https://www.stitchdata.com/resources/marketing-analytics
4 3 steps to marketing analytics suc https://www.sas.com/en_us/insights/marketing/marketing
5 Primary & Secondary data sourceshttps://www.thehartford.com/business-insurance/strategy
CLV https://blog.hubspot.com/service/how-to-calculate-custom

The new realities of marketing


decision making Market
6 Sizing: https://theintactone.com/2020/01/19/the-new-realities-of
7 what is market sizing and its calcuhttps://www.mindtools.com/pages/article/market-sizing.ht
8 Stakeholders https://theintactone.com/2020/01/19/stakeholders/
9 Applications & Approaches (Top- https://blog.marketresearch.com/5-steps-to-estimate-mark
10 Porters 5 model approach https://www.investopedia.com/terms/p/porter.asp
11 Pestle analysis https://www.analyticssteps.com/blogs/what-pestle-analysi
https://www.professionalacademy.com/blogs/marketing-th

1 Pricing policies and objectives https://www.mbaknol.com/marketing-management/pricing


https://extension.psu.edu/understanding-pricing-objectives

2 Estimating Demand Curve https://smallbusiness.chron.com/market-analysis-supply-de


https://www.linkedin.com/pulse/estimating-demand-curve
3 Linear pricing https://www.linkedin.com/pulse/estimating-demand-curve
4 Price elascity https://www.economicsonline.co.uk/Competitive_markets/
3
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on.com/marketing-essentials/marketing-analytics
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business-insurance/strategy/market-research/primary-second-research
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ages/article/market-sizing.htm this is good
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m/5-steps-to-estimate-market-size
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emy.com/blogs/marketing-theories-pestel-analysis/

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erstanding-pricing-objectives-and-strategies-for-the-value-added-ag-producethis is good

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