Learning Curve
Learning Curve
Innovative Product
TALKING REFRIGERATOR
Prepared for:
Dr. M. Z. Mamun
Course Instructor
P 501: Managing Operations
Prepared by:
Manizeh Shahrin Sayeed
Roll-56
MBA 44th (Day), Section A
Learning Curve
Prepared for:
Dr. M. Z. Mamun
Course Instructor
P 501: Managing Operations
Prepared by:
Manizeh Shahrin Sayeed
Roll-56
MBA 44th (Day), Section A
German psychologist Hermann Ebbinghaus coined the term during his research on memory and
memorization in the late 19th century. In his 1885 work, Memory: A Contribution to Experimental
Psychology, Ebbinghaus described his findings regarding both the learning curve, or rate at which
knowledge is gained, and the forgetting curve, a related graph that measures how quickly
memorized information is lost. His book is considered a groundbreaking work in the field, and
quickly led to the popularity of using learning curves as a means of measuring progress.
A Learning Curve is also an industrial tool or formula for the expected reduction of unit costs for
large quantity production of components. Learning curves draw from historic building experience
to determine expected reductions in labor and materials costs. Expected reductions can be
gauged from the labor and materials content of the manufactured item, plus the number of
doublings of the initial production run. Estimators will apply learning curves under guidance from
management.
Cost estimates need to reflect the observed characteristic that costs will vary in proportion to the
quantity produced. Quantity discounts on commodities or on commercially available components
is one aspect. The amortization of fixed set-up or tooling costs over the production run for a
forging or casting application is another. The most widely accepted cost-estimating tool for
adjusting cost to volume is the learning curve. This assumes that repetitive production costs will
decrease due to learning by the manufacturing staff - by increasing yields, increasing operation
throughput, improved tooling, substituting equipment for labor, eliminating unnecessary steps,
and process improvement and substitution.
As a basis for discussion, three areas of learning are examined: (1) preproduction learning, (2)
intratask learning, and (3) exoteric learning. This method of classification emphasizes that
learning, and therefore the learning curve model, is influenced by factors that emanate from
different sources at different times during the production process.
Intratask Learning. This type of learning occurs during the production process. The b value, the
rate of learning index, represents this classification of learning. Examples of encouraging this type
of learning are on-the-job training, incentive awards for new ideas, and application of the learning
curve to provide values against which actual performance can be compared. Employees
influenced by this type of learning are typically being trained in a new process.
Exoteric Learning. This category of learning derives from sources external to the organization.
The effect of this type of learning on the learning curve model may be reflected in both the a and
b values. Examples of this source of learning include feedback from trade associations, suppliers,
and customers. Learning of this nature has been described as random in the sense that it cannot
be planned.
Learning curves result in a fixed percentage decline in unit costs with each doubling of cumulative
volume. A 70% learning curve (doubling of volume drops costs by 30%) is considered very
aggressive; a 95% curve (doubling of volume drops costs by 5%) is considered very
conservative. Labor-intensive operations normally have curves in the 80%-85% range; machine-
intensive operations have curves in the 90%-95% range. If a learning curve, or cost estimates for
different quantities are available for a given item, use that information. If such information is not
available, use the 80%-85% and 90%-95% general guidelines for labor- and machine-intensive
elements.