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No. Key External Factors Weight Rating Weighted Score: Efe Table

The document contains an analysis of external factors, internal factors, and critical success factors for Lenovo and other electronics companies. For opportunities, it lists expanding sales networks in India, Russia and Indonesia. Threats include industry competition, declining PC demand, and decreasing global market share. Lenovo's strengths are its large vendor size and differentiation in components, while weaknesses are aggressive pricing and overlapping product lines. It then compares Lenovo, Apple and other companies on 10 critical success factors and weights each factor to determine where each company stands.

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146 views4 pages

No. Key External Factors Weight Rating Weighted Score: Efe Table

The document contains an analysis of external factors, internal factors, and critical success factors for Lenovo and other electronics companies. For opportunities, it lists expanding sales networks in India, Russia and Indonesia. Threats include industry competition, declining PC demand, and decreasing global market share. Lenovo's strengths are its large vendor size and differentiation in components, while weaknesses are aggressive pricing and overlapping product lines. It then compares Lenovo, Apple and other companies on 10 critical success factors and weights each factor to determine where each company stands.

Uploaded by

dara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLSX, PDF, TXT or read online on Scribd
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EFE TABLE

Weighted
No. Key External Factors Weight Rating
Score
OPPORTUNITIES
1 Rencana Akuisisi Xiaomi & Blackberry 0.34 4 1.36
2 Ruang iklan di NFL 0.33 2 0.66
3 Memperluas jaringan penjualan ke India, Rusia dan
Indonesia 0.33 4 1.32
TOTAL 1.00 3.34
THREATS
1 Persaingan Industri 0.34 4 1.36
2 Penurunan permintaan akan PC 0.33 4 1.32
3 Penurunan Pangsa Pasar Dunia 0.33 3 0.99
TOTAL 1.00 3.67

IFE TABLE
No. Key Internal Factors Weight Rating Weighted
Score
STRENGTH
1 Vendor PC terbesar ke-2 di dunia 0.34 4 1.36
2 Inovasi LeTV 0.33 2 0.66
3 Diferensasi pada komponen-komponen penting di
smarphone, tablet PC, dan TV 0.33 4 1.32
TOTAL 1.00 3.34
WEAKNESS
1 Penetapan harga produk yang agresif 0.34 4 1.36
2 Beragam produk Lenovo yang tumpang tindih 0.33 4 1.32
3 Desain produk yang kurang inovatif 0.33 3 0.99
TOTAL 1.00 3.67

CPM
LENOVO APPLE
No. Critical Success Factors Weight
Rating WS Rating

1 Pemasaran 0.10 4 0.40 4


2 Kualitas Produk 0.10 4 0.40 4
3 Harga Kompetitif 0.10 3 0.30 2
4 Variasi Produk 0.10 2 0.20 4
5 Ekspansi Pasar 0.10 2 0.20 3
6 Market Share 0.10 2 0.20 4
7 Sales Distribution 0.10 3 0.30 1
8 Customer Service 0.10 4 0.40 2
9 Inovasi Desain 0.10 3 0.30 4
10 Kondisi Keuangan 0.10 4 0.40 4
TOTAL 1.00 3.10
APPLE DELL FUJITSU HP TOSHIBA ACER NOKIA
WS Rating WS Rating WS Rating WS Rating WS Rating WS Rating WS

0.40 4 0.40 3 0.30 4 0.40 2 0.20 2 0.20 3 0.30


0.40 3 0.30 3 0.30 4 0.40 3 0.30 3 0.30 3 0.30
0.20 2 0.20 3 0.30 3 0.30 3 0.30 3 0.30 3 0.30
0.40 1 0.10 2 0.20 2 0.20 2 0.20 2 0.20 1 0.10
0.30 4 0.40 3 0.30 3 0.30 1 0.10 3 0.30 2 0.20
0.40 3 0.30 3 0.30 3 0.30 3 0.30 3 0.30 3 0.30
0.10 4 0.40 2 0.20 3 0.30 3 0.30 3 0.30 2 0.20
0.20 3 0.30 2 0.20 3 0.30 3 0.30 3 0.30 3 0.30
0.40 1 0.10 3 0.30 2 0.20 1 0.10 2 0.20 1 0.10
0.40 4 0.40 4 0.40 2 0.20 4 0.40 2 0.20 1 0.10
3.20 2.90 2.80 2.90 2.50 2.60 2.20
SAMSUNG
Rating WS

4 0.40
3 0.30
3 0.30
4 0.40
3 0.30
3 0.30
3 0.30
3 0.30
3 0.30
4 0.40
3.30
No. Critical Success Factors Weight

1
Advertising 0.15
2
Product Quality 0.10
3 Price 0.10
4
Product Variation 0.10
5
Expansion 0.10
6
Market Share 0.10
7

Sales Distribution 0.10


8
Customer Service 0.10
9 inovasi 0.15
TOTAL 1.00

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