My Notes

Date 20 / 09 / 2021

Media and Information Literacy

Describe how communication is influenced by media and information

Identify the similarities and differences between and among media literacy, information
literacy, and technology literacy
DEFINING COMMUNICATION CAMBRIDGE DICTIONARY - COMMUNICATION
Communication is from the Latin term The exchange of information and the expression
communicare, which means “to share” or “to of feeling that can result in understanding
divide out.” It may also be thought to originate MERRIAM WEBSTER - COMMUNICATION
form another Latin word communis, which The act or process of using words, sounds,
roughly means “working together.” signs, or behaviors to express or exchange
Communication is a natural and information or to express your ideas, thoughts,
inescapable fact of life. Every individual is born feelings, etc., to someone else
with it. This is precisely the reason why you are
taught to learn how to speak, read, write, or Lasswell’s Communication Model (1948)
use communication gadgets at an early age. Who Says What
Communication is all about these skills your Communicator Message
parents would like you to learn when you are In Which Channel
younger. Medium
A CLOSER LOOK AT MEDIA AND To Whom With What Effect?
INFORMATION Receiver Effect
Mediate - The base word of is media. The model is relatively straightforward and tells you that
Media is the plural form of medium. communication originates from someone and their
message flows through a channel, either through sound

DIFFERENT DEFINITIONS OF MEDIA waves or light waves, and that someone on the other end
Oxford Learner’s Dictionaries - The main receives the message with a corresponding effect.

ways that large numbers of people receive

information and entertainment, that is CATEGORIES OF MEDIA
television, radio, newspapers, and the Modality - Text, audio, video, graphics, animation
Internet Format - Digital or analog
UNESCO Media and Information literacy Ways of transmitting - Electromagnetic or radio
Curriculum for Teachers - Refers to the waves, light waves
combination of physical objects used to Mass medium form - TV, radio, print, Internet,
communicate or mass communication telephone, or mobile
The Penguin Dictionary of Media Studies WHAT IT TAKES TO BE MEDIA AND
(2007) - Means of distributing texts and INFORMATION LITERATE
messages to a large mass of people 1. Clarifying your goals and motivations for
David Buckinghaam (2003), director of the seeking information.
London University Centre for the Study of 2. Acquiring more skills in discerning,
Children, Youth and Media (Callison & Tilley, appreciating, and filtering information.
2006) - Something we use when we want to CRITICAL THINKING: AN IMPORTANT
communicate with people indirectly, rather COMPONENT OF MIL
than in person or by face-to-face contact
Encyclopedia Dictionary of Semiotics,
Media, and Communications (2000) - Any
means, agency, or instrument of
communication
Presidential Decree No. 1018 (1976) - Refers
to the print medium of communication
 My Notes
Date 20, 27 / 09 / 2021

Media and Information Literacy

MEDIA, INFORMATION, & TECHNOLOGY LITERACY: LAYING THE GROUNDWORK

UNESCO, defined literacy as the “ability to identify, understand, interpret, create, communicate,
and compute, using printed and written materials associated with varying contexts".
Media Literacy - This involves understanding and using mass media in either an assertive or
non-assertive way, including an informed and critical understanding of media, what techniques
they employ and their effects. The ability to read, analyze, evaluate and produce communication
in a variety of media forms, e.g. television, print, radio, computers, etc. Another understanding of
the term is the ability to decode, analyze, evaluate, and produce communication in a variety of
forms.
Information Literacy - Refers to the ability to recognize when information is needed and to
locate, evaluate, effectively use and communicate information in its various formats.
Technology (Digital) Literacy - The ability to use digital technology, communication tools or
networks to locate, evaluate, use, and create information. It is refers to the ability to understand
and use information in multiple formats from a wide range of sources when it is presented via
computers and to a person’s ability to perform tasks effectively in a digital environment.

Discuss responsible use of media and information

BENEFITS OF SOCIAL NETWORKING CHALLENGES OF SOCIAL NETWORKING
PLATFORMS: PLATFORMS
Social media websites are the tools for anyone Like any other tool available for humans, Social
to make the best use out of it. There are so Media Websites also have many disadvantages
many benefits of social networking sites if used if you do not use consciously. Below is the list
properly. Below is the list of pros of social but most important challenges of social media
media platforms. that everyone should be aware of.
1. Networking without border 1. Addiction
2. Instant News and Information 2. Mental illness
3. Great marketing channel for Business 3. Frauds and Scams
4. Awareness and Activism 4. Misleading Information
5. Exchange of ideas and Collaboration 5. Cyberbullying
6. Stay in touch 6. Hacking
CHARACTERISTICS OF RESPONSIBLE USERS 7. Privacy Issues
AND COMPETENT PRODUCERS OF MEDIA
AND INFORMATION Those who release information into the public
A responsible user and competent producer of from any platforms should have a natural
media and information should have these curiosity. Being curious creator allows
characteristics: someone to:
● Must be Curious ● Should have ethics 1. Be truth seeker
● General knowledge 2. Ask tough and important questions
● The ability to write 3. Gather more information
● Professionalism 4. Be detail oriented
● Objective

MEDIA HABITS, LIFESTYLES, AND PREFERENCES

MEDIA HABITS refers to the usual activities related to the consumption of media like the
television, radio and newspapers.
MEDIA LIFESTYLE refers to how the behaviors are incorporated into ones life (daily habits).
MEDIA PREFERENCES refers to the individual taste and style as related to media usage.
 My Notes
Date 27 / 09 / 2021

Media and Information Literacy

PEOPLE IN MEDIA
Media practitioners who provide information PEOPLE MEDIA AND INFORMATION
coming from their expert knowledge or first- People media and information are the most
hand experience of event. They use other basic kind of media, but not the least. Even
forms of media in disseminating information without advances in technology, they will
and imparting knowledge. continue to exist, and transfer information
EXAMPLES OF PEOPLE IN MEDIA and knowledge from one to another. As
⮚ Journalists long as humankind continues to exist, there
⮚ News reporters will be people media.
⮚ Radio Broadcasters PEOPLE MEDIA It is an assembly of people
⮚ Weather Forecasters with a common interest where they
become the main means of mass
Have a general knowledge of different communication. In other words, people
topics permits one to be more confident in media are media themselves since they
whatever he or she is releasing to the public. have the ability for mass communication.
They know that the information is correct and PEOPLE AS MEDIA People who are well-
prepares them for any dispute that could oriented to media sources and messages
arise. and able to provide information as
The ability to write has to do more with accurate and reliable as possible. The
the success of information distribution. Any person serves as the medium for another
faults in writing may cause your potential person to learn or acquire new knowledge.
reader to lose interest and move to another EXAMPLES OF PEOPLE AS MEDIA
article. The ability to hold your reader’s ⮚ Opinion Leaders
attention is very important if you want to get ⮚ Citizen Journalist
your point across and this is where writing ⮚ Crowd Sourcing
skills play a part. ⮚ Social Journalist
Professionalism covers many ground. It
includes objectivity and ethics. Being a
professional means you are doing what is
expected of you. In this case as a provider of
correct information. This can only be achieved
by maintaining objectivity which is easier said
than done since we are prone to taking a side.
This is why we need a firm grip on our values
when it comes to information dissemination. A
producer of information would have to stop
and ask himself what kind of person he is and
act upon it. This is where ethics play a large
part in whether what is released to the public
is the truth, half-truths or lies.