The Antitrust Revolution in Europe
The Antitrust Revolution in Europe
The Antitrust Revolution in Europe
The Antitrust
Revolution in Europe
Exploring the European Commission’s Cartel
Policy
Lee McGowan
Senior Lecturer in European Studies, Queen’s University
Belfast, UK
Edward Elgar
Cheltenham, UK • Northampton, MA, USA
© Lee McGowan 2010
Published by
Edward Elgar Publishing Limited
The Lypiatts
15 Lansdown Road
Cheltenham
Glos GL50 2JA
UK
Bibliography 199
Index 219
v
Preface
Interest in European competition policy has never been higher and the lit-
erature has never been richer. In the last decade the European Commission
has initiated a thorough review of all areas of its activities stretching from
cartels and mergers to state aids and abusive monopolies. Competition
policy can certainly be said to have ‘come of age’, and its recognition in the
Lisbon Treaty as one of the few exclusive EU competences has enhanced
its prestige and significance for students and researchers outside the two
disciplines that have overwhelmingly dominated this policy area, namely
economics and law. Yet beyond these disciplines, competition policy is
little understood or often appreciated. Political scientists rarely study this
area; even those working in the field of European Studies have also tended
to underplay or overlook its importance as a European policy in the inte-
gration process. The absence of politics has long represented a major gap
in the competition literature, and especially when the evolution of compe-
tition policy provides us with a great example of the European integration
process. Over the last fifteen years, however, a small but growing band of
historians and political scientists have finally begun to explore competi-
tion policy, stress its significance in the European integration process and
shed new light onto the origins and actors as well as analysing the impact
of competing economic philosophies and the appropriateness of rival
theoretical approaches to understanding developments in this field.
This particular work comes at competition policy from a politics/public
policy perspective and its focus on actors, ideas and policy developments
aims both to complement and add to the existing economics and legal
based literatures. This book explores the European Commission’s cartel
policy. Cartels have very rarely attracted the attention of political science,
and yet cartel-busting has always been one of the foremost activities of
the Commission and one that has consumed much of this regulator’s
time and resources. Cartel policy provides for a truly fascinating account
of supranational governance in action as the Commission looks for ever
more imaginative means to detect, unearth and penalise cartel offenders.
The recent reform of the Commission’s anti-trust provisions (through
Regulation 1/2003) forms part of this modernisation agenda. It was a
significant move and marked the first major overhaul of the Commission’s
cartel-busting activities since its inception nearly fifty years ago.
vii
viii The antitrust revolution in Europe
ix
x The antitrust revolution in Europe
1
2 The antitrust revolution in Europe
questions and explores the actors, their powers and strategies at establish-
ing European competition governance. Rather than providing a general
overview of the full remit of EU competition policy this book focuses its
attention primarily on the EU cartel regime and aims to illustrate how the
European Commission has pursued cartels and to what extent its battles
to uncover, dissolve and penalise cartellisation has been effective.
Although fewer areas of European public policy may seem to have been as
widely researched, debated and analysed than European Union (EU) com-
petition policy, a degree of caution is immediately required, for a closer
inspection reveals that interest in this particular policy area has stemmed
mainly from the disciplines of economics (including Bishop, 1993; Clarke
and Morgan, 2006; Estrin and Holmes, 1998; Motta, 2004) and law (includ-
ing Goyder, 2003; Jones and Sufrin, 2008; Whish, 2009). In stark contrast,
few political scientists have opted to explore competition policy in terms of
both research and teaching. Indeed, even most EU scholars (albeit with a
handful of exceptions such as Cini and McGowan, 2009; Eyre and Lodge,
2000; McGowan and Wilks, 1995; Doern and Wilks, 1996; Wilks, 2007)
have tended to overlook this field of enquiry, simply just acknowledge
its significance on passing or dismiss its relevance altogether. This reality
holds true for studies of the EU regime as well as studies of the individual
national competition regimes. Few undergraduate modules on the EU
include competition policy. The complexity and seemingly impenetrable
labyrinth of the legal case law and the economic analyses of competition
regulation may in part explain this seeming reticence to explore competi-
tion, and there can also be a tendency among economists, legal scholars
and practitioners to reject a political dimension in the making of competi-
tion policy. Mario Monti, a former EU Competition Commissioner, pro-
vided an apt illustration when he declared that EC competition policy ‘is a
matter of law and economics, not politics’ (Levy, 2005). Politics certainly
plays a role in the regulation of competition and its exclusion (whether
self-imposed or not) is simply no longer defensible.
EU competition policy has long represented one of the few areas where
the Commission not only is responsible for direct policy implementation
but also possesses wide discretionary powers as both a regulator and
an enforcer of policy. Fortunately there are now strong signs that these
knowledge barriers are finally being broken down as a new generation of
political science/public policy researchers (Buch-Hansen, 2008; Büthe and
Swank, 2007; Damro, 2006; Doleys, 2007; Lehmkuhl, 2008; Leucht, 2008;
The origins and scope of European competition policy 3
Seidel, 2007; Warzoulet, 2007; Uydin, 2009; Wigger, 2008) shed greater
and welcome light on the origins, institutions and workings of EU com-
petition policy.
Politics matters in competition regulation and surfaces in relation to
institutional design and powers, issues of transparency, degrees of politi-
cisation, discretionary abilities and questions of legitimacy in the decision
making process. Those regulators engaged in cartel enforcement may be
surprised to find political scientists mulling over competition policy, but
a closer examination of the intense debates surrounding the inclusion of
competition in the ECSC Treaty and the shaping of the anti-cartel drive in
the EEC Treaty clearly reveal examples of the political sensitivities at play.
There can of course be little doubt that competition policy is a matter of
economics, just as it is a matter of the law. As Cini and McGowan (2009)
state:
What is often forgotten, however, is that the reasons for having a competition
policy, the form that policy takes – both substantively and procedurally – and
how the policy is implemented and enforced are all at the core questions of
politics. A political dimension demands that we stand back from the micro- and
meso-analyses of the competition economists and lawyers to address broader
questions of state, economy and indeed society.
This book has been written with the politics and public policy reader
in mind, and aims to complement the numerous existing materials on this
subject area from the disciplines of economics and law. As such it should
be stressed from the outset that this work is primarily concerned neither
with analysing the economic theories of competition behind cartel forma-
tion and practices (Bishop and Walker, 2002; Morgan, 2009) nor with
the legal analysis of collusive agreements and a substantial case law that
already exists (Korah, 2007; Sufrin and Jones, 2008; Whish, 2003). Its
attention concentrates rather on the institutional structures and decision-
making processes of the EU supranational cartel regime, and specifically
the role and activities of the European Commission and the evolution of
cartel policy. In adopting this approach it recognises the contributions
from both economics and law. Indeed, this book should prove invaluable
and informative for students of both law and economics as each discipline
brings its own distinct slant and focus.
Still, from a political science perspective, if there has been little work
done on EU competition policy as a whole there has been substantially
nothing that has been done on the two core aspects of anti-trust, namely
cartels and monopolies. This book begins to redress this omission by
examining cartel policy. It focuses on the one aspect of its competition
brief which has occupied much of the European Commission’s limited
resources from the very outset, namely restrictive practices (under Article
81), which includes the pursuit, identification and termination of cartel
arrangements. The European Commission takes the lead in shaping and
setting the policy, and in establishing the parameters within which it is
applied in practice. Even though certain aspects of policy enforcement
have been decentralised since regulation changes in 2004, and despite the
fact that the Commission now works within a network of competition
actors and institutions to which it has delegated some of its earlier respon-
sibilities, it remains the dominant player in the European competition
policy game.
This book addresses a paradox. Although the anti-cartel drive repre-
sents the oldest aspect of the EU competition regime and has been the one
which has consumed most of the European Commission’s Competition
Directorate General’s (DG Competition) human resources and time, the
area of cartels has been under-researched in favour of the other aspects
such as merger control and more politically sensitive areas such as the lib-
eralisation of the public utilities (especially in the energy sector) and state
aid (Doleys, 2007; Thomas and Wishlade, 2009). The paucity of political
science literature in this area is unfortunate, for the pursuit of cartels opens
up a truly fascinating world of ‘dawn raids’ and intrigue where secretive
agreements are concocted in smoke filled rooms, in luxury holiday resorts
The origins and scope of European competition policy 5
and have even been subject to covert taping (see Connor, 2001) by the FBI
in the USA.1
In the first half of 2008 alone the European Commission raided the
offices of a very prestigious list of companies (such as Unilever, Procter
and Gamble, Lufthansa, and Lloyd’s Register, to name but a few) in their
search for cartels (Financial Times, 30 June 2008; Irish Times, 21 June
2008). The study of cartels has, according to two competition law special-
ists (Harding and Joshua, 2003), received little distinct exploration even in
the legal literature, and the highly probable explanation for this situation
rests with competition law’s focus on market structures rather than inves-
tigating the moral and ethical issues of anti-competitive activities. Cartels
are a reality of modern business life, but just how problematic are they and
what exactly is competition policy?
charge higher prices and reap substantial gains. Given this context compe-
tition policies are designed and drafted to prevent, deter or threaten firms
from acting in such a fashion. In the lack of strict competition applica-
tion and enforcement such incentives are easily lost, and without it, as
the former command-led economies of the former communist states in
Eastern Europe readily illustrated, prosperity and growth suffer.
Competition requires regulation because, as Doern and Wilks (1996: 1)
have affirmed, ‘[n]either competition nor the market is inevitable or natural.
Markets have to be created through processes of social change and public
regulation . . .’, and while there is indeed some consensus that competition
is a good thing, there is little agreement about what ‘workable competition’
implies in concrete policy terms. In other words, and in order to safeguard
and ensure the benefits arising from the competitive process, the market
has to be ‘policed’, and this in turn requires the establishment of a regula-
tory framework which requires strict enforcement. In practice, competition
policy needs to strike a balance between the imposition, by legislation, of
necessary restrictions upon unbridled economic competition and the elimi-
nation of harmful restrictive practices which prevent a coherent integration
of markets. Competition policies are constructed around what practices are
not allowed, and in this sense are negative policies as they seek to prevent
rather than to promote certain activities. However, caution should be
applied because competition policy may not always be driven by the desire
to promote competition and thus enhance consumer welfare (in terms of
both prices and protection). There can be other factors at play which can
centre on the distribution of wealth and concerns about economic power
residing in the hands of the few. There has always been a concern about the
extent of economic power and the degree to which cartels and monopolies
are undemocratic. Competition policy can also be advanced to defend
the position of small and medium-sized enterprises, which provide both
potential competitors to their larger neighbours and supply most jobs in
the economy. Competitiveness is another objective of competition policy.
In the EU context competition policy has been advanced as a means of
furthering economic and political integration by breaking down privately
constructed barriers to trade between the EU member states, thus realising
a fully functioning Single European Market (SEM).
EU competition policy constitutes one of the largest, if often unher-
alded, success stories of European integration and has two main objec-
tives: firstly, to create and sustain a single market that fosters intra-EU
trade and competitiveness; secondly, to promote economic and political
integration. It has achieved both. The most distinguishing feature of EU
competition policy is that it represents a clear example of European gov-
ernance in action, but what issues does it deal with, who are the principal
8 The antitrust revolution in Europe
actors behind competition policy and to what extent has the policy become
Europeanised?
Today the EU rules themselves extend over five substantial areas (see
Table 1.1): these target firstly the endemic existence of cartels and
The origins and scope of European competition policy 11
Notes: *This table excludes the coal and steel industries which fell under the ECSC
Treaty. The table has been developed from Schmitter, 1996.
Scale Coding
0 = No EU Competence
1 = EU Competence but largely dormant
2 = EU Competence and slowly developing
3 = EU Competence and active
4 = EU Competence and very active
‘cartels strike a killer blow at the heart of economic activity. This makes
it harder for us to deliver the Lisbon goals of high growth, job creation
and innovation’. They work to the detriment of the consumer through the
imposition of higher prices.11
In the short term recourse to cartellisation may indeed prove beneficial,
but in the longer term and in today’s environment such hard-core cartel
arrangements are certain to have detrimental repercussions. As a means to
extract higher rents from their customers such covert operations prevent
competition and innovation. Secret agreements which divide markets,
fix prices and prevent newcomers from entering the market represent the
classic shape of collusive agreement and the most harmful for the competi-
tive process. It is interesting to note that certain economic sectors (such as
the pharmaceutical, paper, cement and glass markets) seem more prone to
cartellisation than others. The world of cartels is inherently unstable. The
formation of cartels proves immensely intricate, incites many jealousies
among the parties and ultimately the strain leads many to collapse. Still,
cartels thrive in the modern world and cartellisation continues to remain
a strategic option for many companies on a short term, and for some on a
much longer term, basis.
In the medium to longer term cartels will always enjoy higher (illegal)
profits than otherwise would be the case in the face of open competition.12
The profit maximisation incentive ensures that cartels remain very much
an endemic reality in the modern world. Concerns have also been raised
about the connections between economic power and political power.13
Condemnation of cartel agreements has become the norm. In the last
decade competition regulators in both the EU and the US have intensified
their determination to hunt and break up as many cartel agreements as
possible that can be unearthed. The difficulties of such a task should not
be underestimated and the regulators are constantly engaged in battling
a seeming propensity on the part of the business world for cartellisa-
tion. Indeed, viewed from a longer term perspective this book depicts the
Commission’s struggle as a series of battles that can be interpreted as an
ongoing cartel war.
Attitudes globally towards cartels are changing fast and pressure is
growing against the growing number of international cartel arrangements.
We are now living in the ‘Age’ of the international cartel. Indeed, cartels
are not just more prevalent today but have become much more sophisti-
cated in their design and ways of concealment. In the past often the classic
type of cartels occurred in sectors of the economy where market shares
were relatively stable and where brands could not successfully differentiate
between products. Importantly, there tended to be fewer players in such
cartels and each member was easily able to check for anyone breaking
18 The antitrust revolution in Europe
The chapters which follow provide an analysis of the origins, evolution and
workings of European Union cartel policy. Chapter 2 provides an intro-
duction for the political scientist reader to the world of cartels. It offers a
definition of the term cartel, explains the rationale and characteristics of
20 The antitrust revolution in Europe
NOTES
1. The lysine cartel is a US antitrust case and is one that provides a fascinating example
of cartel organisation and activity. This particular cartel comprised the world’s five
leading lysine producers and was constructed round price-fixing agreements. Lysine
itself is an amino acid and is essential for human nutrition and development, but as
it cannot be manufactured by the body, it is normally obtained from food. The meet-
ings of the cartel were carefully staged to avoid rousing any suspicion especially as one
of the cartel’s main customers (the poultry industry) was holding its own conference
simultaneously in the same town as the cartel met. To this end cartel members started
in separate hotels and arrived at the meeting at different times. This meant there were
a few empty seats at the start of the meeting, and some of the participants joked that
these seats had been reserved especially for their customers, and one even said they
were for the US Federal Bureau of Investigation (FBI). Little did the cartel participants
know that as the meeting took place, FBI agents posed as hotel employees and recorded
everything that occurred. The material collected by the FBI provided ample evidence of
the cartel’s ambitions and objectives.
2. The framework for both these evolving competition regimes was laid down in the 1948
Monopolies Act and the 1956 Restrictive Trade Practices Act in the United Kingdom
and the Gesetz gegen Wettbewerbsbeschränkungen (Law against restraints on competi-
tion) in West Germany. For overview of the historical evolution of both see S. Wilks,
1996, ‘The Prolonged Reform of United Kingdom Competition Policy’ and R. Sturm
‘The German Cartel Office in a Hostile Environment’ in G.B. Doern and S. Wilks (eds)
Comparative Competition Policy: National Institutions in a Global Market, Clarendon
Press, Oxford, pp. 139–184, pp.185–224.
3. The main characteristic of the UK system (see Wilks, 1999) is its institutional and
statutory complexity. Considerable room was built into the process for substantial min-
isterial discretion. In contrast, the German system, which was centred on the Federal
Cartel Office, was largely a bureaucratic and judicial model with some possibility for
ministerial control.
4. In the EEC Treaty (TEC) this general objective was originally to be found under Art.
3(f) and the articles pertaining to competition ran from 85 to 94. Under the Treaty on
European Union it became Art. 3(g). The numbering of the competition articles was
amended under the 1997 Treaty of Amsterdam and is to be altered again when the
Treaty of Lisbon comes into force.
5. The amounts of the fines have been steadily increasing over the last two decades. For
example, in 2001 the European Commission imposed fines of €462m on Hoffmann-La
Roche (vitamins cartel); €296m on BASF (vitamins cartel); and €184m on Arjo Wiggins
(paper cartel). In 2002 €250m was levied on Lafarge (plasterboard cartel) and €149m on
Nintendo (for price-fixing), while in 2003 Hoechst was fined €99m (food preservative
cartel). The ‘hitlist’ will continue to grow, but so too do the determination and resolve
of many companies to conceal their anti-competitive activities by all means possible.
6. See recital 1, Council Regulation (EC) No 1/2003 on the Implementation of the
Rules laid down in Articles 81 and 82 of the Treaty, Official Journal of the European
Communities, OJ 2003 LI/1.
7. The Commission automatically became the one stop shop for processing merger
22 The antitrust revolution in Europe
applications where the firms involved had an aggregate worldwide turnover of more
than ECU 5 million; where at least two of the firms involved had an aggregate EU-wide
turnover of more than ECU 250 million or where at least two of the companies involved
held more than two-thirds of their aggregate EU-wide turnover within one and the
same member state.
8. It should be noted that some types of agreement (and this to some extent reflects earlier
more sympathetic perceptions) were entitled to exemptions from the EU competition
rules where agreements contributed to improving the production or distribution of
goods, promoted technical and economic progress or ensured that consumers reaped
considerable benefits. Prior to 1 May 2004 such exemptions under Art. 81(3) were
solely at the Commission’s discretion to bestow if an agreement’s beneficial effects were
judged to outweigh any detrimental impact on competition.
9. US antitrust has always displayed an aversion towards the concentration of economic
power and questioned its actual impact on notions and concepts of democracy if eco-
nomic power is in the hands of a few powerful players.
10. Monti described cartels as a ‘cancer’ on the European economy in the XXXI Report on
Competition Policy 2001, European Commission, 2002, p.4.
11. In its 2005 report on hard-core cartels the OECD noted that collusion resulted in signifi-
cant percentage increases in prices. In Japan it was estimated that cartels raised prices
by on average 16.5 per cent, in Sweden and Finland by around 20 per cent and in the
United States there were examples of price increases of the magnitude of some 60–70
per cent.
12. The economic gains are difficult to quantify and vary from case to case.
13. US antitrust has always displayed an aversion towards the concentration of economic
power and questioned its actual impact on notions and concepts of democracy if eco-
nomic power is in the hands of a few powerful players.
14. In exploring EU cartel policy the academic researcher relies very much for primary
material on a number of official publications (such as the Commission’s annual com-
petition policy report, DG Competition’s Competition Policy Newsletter and informa-
tion rich web-site as well as Court rulings) and on interviews with officials from DG
Competition. Commission information provides statistics on the formal decisions, the
number of firms involved in each case, the level of the fines and information on where
and to whom leniency notices have been issued. The researcher also needs to be able
to digest the existing range of secondary sources which extend across the disciplines of
economics, history, law and politics.
2. Uncovering cartels: understanding
the approaches and complexities of
collusive agreements
Agreements between private companies have long constituted a regular
aspect of business life. Such agreements have been designed to provide
benefits for the undertakings concerned and to offer them new opportu-
nities. There are occasions, however, when certain forms of agreements,
although they may indeed be advantageous for the parties concerned,
have adverse and negative effects on rival competitors, work to the detri-
ment of consumers and undermine the competiveness of the economy in
general. The issue centres on how far such arrangements impinge on the
competitive process and the creation of competitive markets. Attitudes
and views have differed over time, but in today’s economic and political
climate one particular form of agreement, namely the cartel, is now con-
sidered to be the most particularly damaging form of all anti-competitive
behaviour. Cartels provide an excellent illustration of covert agreements
which have usually been constructed to secure profit maximisation, and
by their nature deliberately set out to thwart the competitive process.1
Two essential facts about cartellisation and collusive activities should
always be borne in mind. Firstly, recourse to cartellisation is not a new
development, and for some commentators cartel formation stretched as
far back as Ancient Egypt (Herlitzka, 1963: 121). Cartels have impacted
ever since on the operation of markets and the positions of other actors
and traders. Whether such impact may be termed negative or positive is
open for debate. Any comparative and historical examination reveals that
perceptions (ranging from toleration, agnosticism to outright hostility)
have differed from state to state over time.
Secondly, cartels are not rare episodic creations but constant endemic
realities of business life, past, present and future. The propensity towards
cartels may not be as prevalent as during the interwar period, when it has
been estimated that some 40 per cent of world trade was co-ordinated by
international cartels (Nussbaum, 1986: 134), but they continue to thrive
and today can often be driven as much by cultural norms and historical
tradition as much as by economic benefits. Since the early 1990s hard-core
23
24 The antitrust revolution in Europe
readers that the practice has an established history and reflects a cultural
disposition which remains as strong as ever. The second and third sections
both provide a definition of the term cartel and isolate the characteristics
of such collusive agreements. The following section considers what varia-
bles lead to cartels. It begins to address some of the assumptions about the
nature and purpose of a cartel agreement and the issue of cartel stability.
of a few and concerns over a perceived threat to democracy and the free
market (chapter 4). The giant oil and railroad companies were the first
major monopolies broken up under United States antitrust laws.
US antitrust law simply codified past American and English common
law notions of restraints of trade. Indeed, the very first section of the
Sherman Act states that ‘every contract, combination in the form of trust
or otherwise, or conspiracy, in restraint of trade or commerce among
the several States, or with foreign nations, is declared to be illegal. Every
person who shall make any contract or engage in any combination or
conspiracy hereby declared to be illegal shall be deemed guilty of a mis-
demeanor, and, on conviction thereof, shall be punished by fine . . . or by
imprisonment not exceeding one year, or by both said punishments, at the
discretion of the Court’ (US Department of Justice, 2009).4
By the start of the twentieth century some European states had opted
to introduce moral codes on competition and laws to regulate monopolies
and cartels as in Germany in 1909 (see chapter 3), before deciding on more
stringent and enforceable antitrust codes. Other states rejected such course
of action. The US codification of the common law position (Peritz, 1996)
on restraint of trade was to have a widespread effect, in both coercive and
voluntary forms, on subsequent competition law development beyond
its own borders. In post-1945 Japan, for example (Sanekata and Wilks,
1996), the US practically imposed the competition statutes, whereas in the
European context US experience and US trained European lawyers came
to shape debates (see chapter 4) as cartels became a central tenet of both
the founding ECSC and EEC Treaties.
Its inclusion in these treaties reflected a gradual acceptance of the
desirability of competitive markets which came to be associated with
lower prices, better quality goods, more innovation and greater efficien-
cies (see Asch, 1983; Bishop and Walker, 2002; Motta, 2004), at least in
terms of perfect competition. This belief was further reinforced by both
moves towards demonopolisation, liberalisation and privatisation and
the growing globalisation of trade, markets and companies in the final
decades of the twentieth century.
However, some caution should be applied because there is not always
any correlation between having a rigorous regime on paper and the
enforcement of its rule. This reality became too evident in the Japanese
case where the strict rules were more or less overlooked. In contrast, the
fledging EU regime strove hard to develop a coherent competition policy.
The majority of the European Commission’s competition brief from the
very outset from the signing of the 1957 Treaty of Rome was to focus on
restrictive practices which include the pursuit, identification and termina-
tion of cartel arrangements. Article 81 was to spell out the objectives, and
28 The antitrust revolution in Europe
the regulatory procedure was agreed by the six member states and laid
out in Regulation 17 from 1962 (and discussed in chapter 5). The study of
European Union (EU) cartel policy makes for a fascinating case study in
terms of the European integration project. Competition policy represents
one of the few areas where the Commission not only is responsible for
direct policy implementation but also possesses wide discretionary powers
as both a regulator and an enforcer of policy. For the most part cartel
policy amounts to a combative struggle between large corporate interests
to maximise profits and to conceal their price fixing and market sharing
activities and the regulator, but the overall picture is larger. The explo-
ration of cartel policy (be it national, regional or supranational) neces-
sitates both the recognition of the motives of and the interplay between
a set of four key interlocked actors (Harding and Joshua, 2003). This
includes – see figure 2.1 – the cartel members (who constitute the offenders
Cartel Member
Cartel Third
Regulator Parties
Consumers
The word cartel has a very complex etymology (Harding and Joshua,
2003: 12), and the origins of the word derive from the Medieval Latin
word cartellus (little card) and has translated very easily into English and
most other main languages to become Kartell in German, cartel in French
and cartello (letter of defiance) in Italian. Within the existing literature on
cartels it is possible to identify at least three different contexts in which the
term cartel is utilised. The first and oldest references to the cartel possess
military connotations, as the term cartel was applied to an official agree-
ment between governments at war to cease conflict temporarily in order,
for example, to allow the exchange of prisoners. In this context cartels
are equated very much with the notion of a truce. This book deliberately
recognises this military tradition in its adoption of the concept of the
European Commission’s cartel wars.
This idea of ‘ending hostilities’ through an agreement also found reflec-
tion in the world of politics with specific reference to a group of political
parties, factions, or nations which united in an agreement for a common
cause. In this instance a cartel becomes synonymous with a political
alliance between a block or a group of parties. This took the form, for
example, of references to the Cartel Parties in the German government
which essentially comprised a temporary coalition of the competing
parties under Otto von Bismarck, the German Chancellor in the 1880s
(von Strandmann, 1969) which was deliberately designed to resist the
rise of Social Democracy. Ideas of a truce and an agreement tie in with
the third and most familiar usage which identifies a cartel as a group of
companies, countries or other entities which agree to work together. In
the business context a cartel is a group of legally independent producers
(usually in the same industry) who formally agree to co-operate together
to influence and fix market prices, to limit supply, to restrict competition
and even to divide profits.
30 The antitrust revolution in Europe
Over time the word cartel in the English language has developed more
negative overtones and today suggests a degree of undesirability, though
this was not always the case, particularly in the period between the two
World Wars. The existence of cartels runs counter to classic theories of
open competition and the free market and the inherent dangers posed by
cartellisation (see Kronstein, 1973) have ensured that the formation of
cartels is illegal in many Western countries including Australia, Canada,
the United States and throughout the European Union. Three of the
most infamous contemporary examples to illustrate the current and more
negative connotations of the term cartel are to be found with reference to
the De Beers Diamond Cartel, the Organisation of Petroleum Exporting
Countries (OPEC, and see Mason and Polasky, 2005) and the Colombian
drugs cartels in Latin America.5
2007: 324), which are more keen to distinguish between express and tacit
collusion, and the focus is very much fixed on the former. It is these hard-
core cartels which should always be the focus (Motta, 2007) of any com-
petition authority, because if unchecked and successful, they can cause
considerable damage to the competitive environment and the consumer.
When investigating cartel activity it is important to differentiate between
horizontal co-operation and vertical co-operation. The former represents
the most prolific form of cartel and ranges from hard-core cartel activity to
joint ventures and efforts to promote research and development and takes
place between firms operating on exactly the same level of production.
Horizontally (those manufacturing similar products) based cartels nearly
always fall foul of the competition rules. Concerted practices on the other
hand represent a much more subtle form of collusion than the hard-core
cartel, and the onus rests firmly on the competition regulator to prove the
existence of any such anti-competitive agreement. Evidence, and usually
in the form of an economic analysis, is needed. This gives rise to one of the
most difficult problems for any competition authority when it commences
its investigations and especially in oligopolistic markets. What might look
initially as if it is collusive activity (e.g. similar price rises) may in fact be
nothing more than straightforward parallel behaviour and a response to
a rival competitor’s move. Prices that are set under this scenario are nor-
mally determined by ‘dominant firm price leadership’ than any collusive
32 The antitrust revolution in Europe
In addition to the price-fixing route firms can also opt for a second classic
means to maximise profits and maintain their proportion of the market
through specific territorial sharing arrangements. Such agreements are
often designed to discourage members from cheating (Slade, 1990) and
tend to divide up a country (such as the USA) or a regional grouping of
countries such as the EU between the members of the cartel. Such exclu-
sive market creation has its advantages, as it ensures that a cartel member
is safe in the knowledge that another member will not encroach on its cus-
tomers. In such market-sharing agreements firms will determine and agree
their share of the market in advance. The cartel members will normally
also meet at regular intervals to determine how well the cartel is operating,
whether its terms should be renewed and how to share the most lucrative
contracts (bid-rigging). Such meetings increasingly occur in other jurisdic-
tions and as far from the gaze of the national competition regulator as
possible and aim to make it appear that actual competition is occurring in
the market. Collusive tendering (which takes the form of bid suppression,
complementary tendering and bid rotation) is one of the most difficult
forms of anti-competitive activities to uncover and the regulators often
hope to collect their information and evidence from whistleblowers.11 If
cartels are difficult creations to monitor and detect from the outside they
are also difficult to maintain even from within. This reality is positive news
for the cartel regulators, who can focus their energies and attention on
those markets where such collusion is potentially most profitable (Posner,
2002).
Doubts have always existed about the actual stability of cartel agree-
ments. Often such doubts have been linked directly to a cartel’s duration,
36 The antitrust revolution in Europe
6. CONCLUSIONS
Cartels are generally held today to represent the most pernicious form of
anti-competitive behaviour and arise when companies participate in an
agreement as a means of deliberately escaping from the costly realities
of competition. In other words cartels can be visualised as a safe haven,
and as such are effectively the outcome of ‘deliberate, highly organised
and covert collaborative’ (Harding and Joshua, 2003: 1) practices which
have been agreed by a number of independent firms from the same or
similar sphere of economic activity. Experience seems to suggest that col-
lusive activity often occurs in those sectors with few players, easy access
markets and/or in those operating on small profit margins and facing
lower rates of growth. Much, however, still remains unknown about why
and where cartellisation occurs and the available evidence can often be
contradictory.
In the short term recourse to cartellisation may indeed prove beneficial,
but in the longer term and in today’s environment what are being deemed
Uncovering cartels 41
NOTES
1. Experience and existing case studies (see Eichner, 1969; Genesove and Mullin, 1998;
2001) illustrate how this goal is not always achieved, as in a number of short-lived sugar
cartels.
2. Levenstein and Salant have pulled together an excellent collection of 61 essays and
seminal articles (from an economics perspective) from the 1890s to the present century
on various aspects of cartels and cartellisation. This edited two volume collection
covers a variety of themes which include, amongst others, the historical overview of
cartels; identifies the problems that cartels create within markets; explores the issues of
enforcement; investigates the particular challenges brought by natural resource cartels;
considers the issues of collusion; and also explores the internationalisation of cartel
activities.
3. An example of one of the leading entrepreneurs from one of the richest family businesses
(Fugger) in Europe and one that was heavily involved in cartel activity is provided by
Strieder et al., although the original work dates from 1931. Jakob Fugger II (or Jacob
the Rich who lived from 1459 to 1525) built up an extensive empire and practically held a
monopoly in the mining and trading of copper, silver and mercury throughout Europe.
He is alleged to have secured the election of Charles V as Holy Roman Emperor in 1519
by bribing the electors and was rewarded with money, land and monopoly rights.
42 The antitrust revolution in Europe
4. A full copy of the amended Sherman Act can be found on the US Department of
Justice’s web page at www.usdoj.gov/atr/public/divisionmanual/index.htm.
5. The De Beers Diamond Cartel is one of the most written about cartels and centres on
one of the most desirable items. The cartel was in operation for over 100 years (Farrelly,
2001). De Beers was originally founded in the late 1880s by Cecil Rhodes, though his
actual involvement in the diamond ‘rush’ dates back to the late 1860s. De Beers rapidly
emerged as the main owner of all the diamond mining operations in Southern Africa,
and the company grew and developed throughout the twentieth century. Concerns had
often been expressed that De Beers was operating a cartel the origins of which can be
traced back to 1889 when Rhodes had skilfully negotiated an agreement with a diamond
syndicate based in London. This arrangement centred on the export of a fixed quantity
of diamonds and an agreed price for those diamonds (see Epstein, 1982). Several court
actions were filed against De Beers in the US in 2001 for infringing the antitrust rules
and fixing prices. In 2004 the De Beers group admitted to some price fixing agreements
before a US court and agreed to pay $10 million and in so doing has allowed De Beers’
executives to enter the US, which is one of the world’s largest diamond markets. More
recently De Beers has reached a settlement of a number of civil actions that were within
the US. (See also Spar, 1994.)
6. This case centred on the relationship between two companies, Grundig and Consten.
The West German company, Grundig, had appointed the French company Consten,
as its sole distributor of its (Grundig’s) electrical appliances throughout France. The
details of this arrangement, however, were upset when a third party (UNEF) opted
to buy Grundig’s products in West Germany before exporting them onto the French
market. Grundig objected to UNEF’s actions in France but the ECJ ruled against
Grundig’s attempt to provide Consten with exclusive rights which deliberately infringed
Article 81 (restrictive practices) under the EEC Treaty and was illegal (see Whish, 2009:
115–116).
7. This case centred on an anti-competitive agreement between Nintendo and seven of
its official distributors in Europe which deliberately sought to maintain high prices for
video and computer games across the EU. The arrangement lasted from 1991 until 1998
and it compelled each distributor to prevent exports from one territory (EU member
state) to any other territory (EU member state) through any unofficial distribution
channels. Any of the distributors party to this agreement who ignored the provisions
risked being boycotted by Nintendo or being supplied with smaller consignments.
Consequently prices varied enormously across the EU and were highest in Germany
and the Netherlands. The Commission imposed a fine of €168 million on Nintendo and
its distributors.
8. Readers are directed to the following authors as excellent examples: Abreu, D., Pearce,
D., and Stachetti, E. (1986) ‘Optimal Cartel Equilibria with Imperfect Monitoring’,
Journal of Economic Theory, 39(1), 251–69; Ellison, G. (1994) ‘Theories of Cartel
Stability and the Joint Executive Committee’, Rand Journal of Economics, 25(1), 37–57;
Jacquemin, A., and Slade, M.E. (1989) ‘Cartels, Collusion and Horizontal Merger’
in Schmalensee and Willig (eds), Handbook of Industrial Organisation, Vol. 2, New
York, Elsevier Science Publishers, 415–73; Lanning, S.G. (1987) ‘Costs of Maintaining
a Cartel’, The Journal of Industrial Economics, 36(2), 157–74; Porter, R.H. (1983)
‘Optimal Cartel Trigger Price Strategies’, Journal of Economic Theory, 29(2), 387–400;
Ross, T.W. (1992) ‘Cartel Stability and Producer Differentiation’, International Journal
of Industrial Organisation, 10(1), 1–13 and Sluewaegen, L. (1986) ‘On the Nature
and Significance of Collusive Price Leadership’, International Journal of Industrial
Organisation, 4(2), 177–88.
9. The formation and operation of cartel agreements are usually constructed around
higher prices (and often some 20 to 40 per cent higher than what they would have been),
lower output, reduced product quality and less innovation.
10. Companies have become more adept at concealing such relevant information and
usually dispose of faxes, e-mails and all other correspondence between the members. In
Uncovering cartels 43
response, the regulator is left to consider whether it is dealing with a concerted practice.
Concerted practices can also contravene the EU competition rules if such loose agree-
ments are designed to limit competition, but the onus rests with the competition author-
ity to prove that co-ordination has taken place.
11. In ‘bid suppression’ schemes, one or several competitors (who would otherwise be
expected to tender) opt not to submit a tender or withdraw a previously submitted
tender so that a competitor’s tender will be accepted. In ‘complementary bidding’ (also
known as ‘protective’ or ‘shadow’ bidding) some supposed rival competitors submit
tenders which are specifically intended to be too high to be accepted (or, if competitive
in price, then on special terms that will not be acceptable). Such tenders are deliber-
ately designed to give the appearance of a genuine tendering process. Finally, in ‘bid
rotation’, all cartel firms participating in the scheme submit tenders, but by agreement
each firm has secretly agreed a turn at being the lowest bidder. A strict bid rotation, of
course, defies the laws of chance and suggests collusive activity. Rotation schemes tend
to be fairly sophisticated to avoid detection.
12. Cartel members are normally better-off being party to the agreement than engaging in
actual competition. However, even a cartel member may seek to outwit its own ‘associ-
ates’. For example, a slight deviation (for example, in a reduction in prices) may capture
a larger share of the market demand and lead to greater profit margins. In other words,
the members of a cartel always have an incentive to ‘cheat’ on their agreement, which
explains why cartels are generally difficult to sustain in the long run.
13. US antitrust has displayed an aversion towards the concentration of economic power
in the hands of a few leading corporations or individuals, and also questioned the
compatibility of such economic power with notions of democracy.
3. The rise of the cartel: toleration,
encouragement and the control of
cartels in Europe, 1871–1945
Although it is certainly tempting – and it would have been a much
more straightforward exercise – to keep any study of EU cartel policy
completely focused on post-1945 developments, it would have been
short-sighted. European cartel policy may essentially be a post-1945 phe-
nomenon, but in order to appreciate its developments and the decisive
break in continuity from practices in the first half of the twentieth century
that it represents it is necessary to push further back, and at least to the
last quarter of the nineteenth century. Only then can we understand the
wider context, stages and drivers shaping the history and development of
anti-trust policy. This longer time frame also allows for a brief discussion
of the adoption of the modern world’s first substantive cartel legislation
in the United States of America in 1890 which not only pre-dated the
European integration process by some sixty years, but initially challenged
European assumptions of the desirability of cartels. Opting for this longer
time-frame has its challenges and necessitates knowledge of a considerable
business and economics based literature on the period prior to 1945. This
chapter provides a brief overview and aims to draw out how, where and
why the number of cartels expanded and, more importantly, how states
responded to the process of intensifying cartellisation, both domestically
and internationally.
The period after 1870 to the end of the Second World War is gener-
ally held to epitomise the era and triumph of the cartel as an accepted
form of business activity, and one which was completely unregulated as
cartels became facts of daily life across many branches of industry. The
actual picture is somewhat more complicated. Business historians (Fear,
2006) have charted the rise and fall and repackaging of cartels over this
period. Closer inspection reveals a somewhat mixed history in so far as
cartellisation has displayed a stronger resonance in some states more than
others and for different reasons. Different regimes over the course of the
last one hundred and forty years have at times tolerated, even encouraged
and combated cartels. The changing variable in the equation has centred
44
The rise of the cartel 45
However, the boom was short lived and the German economy unexpect-
edly descended into a rather lengthy period of depression from 1873
until 1896. Of course, there were some glimmers of prosperity within this
time frame (as occurred between 1879 and 1882), but for much of this
period the economy seemed to be in a state of crisis which impacted on
government aspirations, business confidence and the public. The Reich
government responded to these turbulent times through a variety of
mechanisms. It moved Germany away from being a free enterprise market
economy (based on Manchester liberalism) towards protectionism. The
re-appearance of tariffs was specifically designed for the agricultural sector
and to protect the interest of the large land owning aristocracy east of the
Elbe from cheaper foreign grain imports. Tariffs also came to feature in
industrial goods and especially in relation to iron, but how far did these
impinge on business and produce cartels?
On the one hand the recession led to the collapse of many smaller family
run firms, but it also gave rise through mergers and acquisitions to the
creation of larger business interests. This concentration process of eco-
nomic power was another hallmark of the age. The revival of protectionist
duties and technical barriers to trade in the 1880s was conducive towards
greater monopolistic tendencies. Business certainly found itself compelled
to respond to the deteriorating situation and challenging times. Above
all it wanted to limit competition where possible. Initially, the first wave
of cartels to emerge in the immediate years after German unification can
effectively be labelled as a ‘product of necessity’ in difficult times, but as
members came to realise the advantages of such private economic agree-
ments so cartels came to flourish, even in times of prosperity. Instead of
pursuing the competitive process, many German businesses adopted the
somewhat safer and more secure environs offered by cartel membership.
The creeping process of cartellisation was tolerated by the new fledgling
German state in an effort to enable German industry to rival its British
competitors. These aspirations culminated in the desire for territorial
expansion (which became typified in the Reich’s drive for colonial posses-
sions in the 1880s and the huge shipbuilding programme (which required
iron) after 1900.5 Against such a background any notion of competition
and competitive markets became a secondary concern. Most cartels of the
period were not the outcome of an alliance of small firms seeking some
form of a defence arrangement against a more dominant market player
(though that is how some of the first originated), but rather were designed
as part of an offensive strategy and usually included the largest market
players.
Consequently collective agreements were quickly recognised as a viable
and even desirable form of business activity. The coal mining industry
50 The antitrust revolution in Europe
(including liner shipping), and some twenty-six centred on coal and other
metals. Each had its own peculiarities and had been designed for either
national markets or international markets, and increasingly all strove to
restrict competition. Virtually all such collusive international agreements
at this point in time contained German companies, although partners from
Austria, Belgium, France and the UK were also strongly represented. One
of the issues arising from the outbreak of the First World War was that
it actually compelled states to industrialise further and thus anchored the
status of cartels in the war geared economies.
When accounting for the development of cartels and cartel policy in Europe
it is impossible not to contrast and compare with the response to the same
phenomenon in the United States. Indeed, the US model of anti-cartel
policy certainly differed in style, substance and approach and challenged
European perceptions until 1945. It is certainly tempting to assume that US
antitrust is the model upon which all later policies are based. While there
is some truth in this assumption, it is important to remember that compe-
tition policy is shaped as much by domestic considerations, as some (see
Cini and McGowan, 1998) argue, such as historical traditions which have
a bearing on the role of the state, and cultural attitudes towards industry,
as they are by external policy borrowing. Contrasting the American model
very briefly against the emergence of the main European models (i.e. the
larger and most significant) demonstrates this point.
The US possesses one of the first and strongest legal bases in terms of
antitrust and it is built on the 1890 Sherman Act and both the Clayton
and the Federal Trade Commission Acts from 1914.6 Together these acts
represent the bible of US antitrust policy. The American antitrust (or com-
petition) tradition embodied in these laws grew from a populist movement
in the late nineteenth century (McChesney and Shughart, 1995) which
centred on a suspicion of unchecked economic power, and the develop-
ment and expansion of large trusts brought increasing concerns about
notions of democracy and accountability. The United States had also
undergone a rapid wave of industrialisation which mirrored the country’s
rapid expansion westwards to the Pacific Ocean from the 1830s onwards.
The drive west was followed by the railroads and enhanced trade and eco-
nomic growth. In the second half of the nineteenth century the first cartels
emerged in such sectors as tobacco, oil, steel, and the railways (Beaud,
2000: 176).
The rise of the cartel 55
an attempt to tighten up the law, given the growing concerns about the
power of monopolies. It attempted to specify the different types of activ-
ity that could be deemed illegal restraints on trade. This Act, for example,
included price discrimination and also sought to tackle trade practices
(including tying and exclusive dealing arrangements as well as mergers)
which threatened to undermine competition. It went one step further and
cleverly forbade ‘all unfair methods of competition’ and identified the
newly created Federal Trade Commission as the primary institution to
undertake investigations of industry and to initiate proceedings against
companies which were engaged in unfair practices. These American anti-
trust laws had set the scene and direction of the US tradition, but would it
find reflection in Europe?
group he listed those states that not only tolerated cartels but were also
laying the first foundations for some form of regulatory bodies, such as
Hungary, Italy, Poland and Spain. In a third cluster he placed those states
which were rather ambivalent towards cartels (Bulgaria, Denmark and
the UK), and in the final group those countries which were steadfastly
opposed to cartels such as Yugoslavia, Australia and New Zealand. It is
neither possible in this chapter to assess the correct classification of these
states nor is it the intention. Instead the remainder of this chapter focuses
particularly on events in Germany, which became the first state to intro-
duce a system of cartel control, although comparison with other states and
especially France and the United Kingdom will be made where appropri-
ate. These three states represented the main building blocks of the interwar
period despite their very different historical, cultural and legal traditions.
All were sympathetic towards cartels, but how did they respond to them?
In Germany the repercussions of losing the war and being declared
responsible for it (Article 261, Versailles Treaty) were immense, and the
country not only experienced substantial political turmoil as it moved
from an ultra conservative monarchial system to a new democratic and
republican order in the period after 1919, but was also confronted by a
huge reparations bill and a much changed economic climate. Although
much had changed in terms of the political and social landscape of the
new Weimar Republic, some practices, and in this case cartels, remained
undisturbed and intensified during the Weimar Republic. Many were the
product of agreements to tackle and manage the overproduction of goods
which still continued after the war and the drive for self-sufficiency. The
number of cartels rose dramatically and had reached some 2500 by 1931
(Feldenkirchen, 1988: 116–8), and the figure would have been consider-
ably higher if those cartels relating to banking, insurance and the free
professions (doctors, dentists and architects) had been included. How is
this increase to be explained? To understand why cartels flourished it is
necessary to appreciate the changed economic and trading circumstances
facing many German businesses after 1919. Much of Germany’s pre-1914
links, export markets and other international connections, and especially
those relating to the United States, had been severed by the First World
War. The early post-war years saw both Reich governments and German
business seeking to rebuild the economy and regain access to markets.
Apprehension abounded on several fronts. The German business com-
munity was wary about investing in other countries, partly amid con-
cerns about possible expropriation and partly on account of their lack of
finance. The realities of considerably larger US companies (see Berghahn,
1996: 37) also rocked business confidence about the perils of free market
competition, as did the possibilities of companies with hard currency
58 The antitrust revolution in Europe
to be null and void. In short, the regulation was constructed around the
‘abuse principle’ (Mißbrauchsprinzip) and provided legal protection for
most cartels, but simultaneously established special legal norms and con-
ditions beyond which cartels were not permissible. As such the basic aim
of such legislation placed responsibility on the cartel members in the form
of a self-regulation exercise to ensure their activities were within accepted
parameters of the law.
Such aspirations and models of self-regulation to secure optimal eco-
nomic behaviour may be laudable but were with hindsight simply too
optimistic. Many of the issues raised in the previous chapter surface again
here. Most cartels were created for immediate benefits, and the regulation
did not lead to a decline in the number of cartels but the reverse, and gave
further ammunition to the regime’s critics. Most cartels, however, proved
to be short-lived and as new entrants arrived in the market place so prices-
often fell and so cartels often collapsed and reformed. The emergence
and dissolution of cartel agreements provided a certain rhythm with the
German business environment. The most enduring and hard-core cartels
continued to prevail in the basic industries and deliberately sought to
undermine the market by reducing production and showing scant interest
in innovations and technological developments.
The cartel regulation certainly received attention in Germany but, as
Harding and Joshua comment (2003: 74), aroused considerable criticism
abroad and especially from American competition academics and prac-
titioners. The fault-line of this German model centred specifically on the
‘control’ model of regulation rather then the US prohibition model. Fears
expressed (Kronstein and Leighton, 1945) concerns about philosophical
approaches and the degrees of business control. It cannot be denied that
cartel members held the advantage from the start. Their power found
representation in the hiring of gifted cartel lawyers and economists who
helped to reinforce existing and positive perceptions of cartels and who
were better placed and resourced to counter any opposition, for example,
from consumer groups. There was a clear pro-cartel ethos at play, and
one which was both mostly tolerated and encouraged by government for
their own interests. Competition from foreign companies both pushed
greater economic concentration and facilitated the rationale for cartel-
lisation. IG Farben represents one of the most well known and largest of
the mergers at the time. It was formed in 1925 following a merger between
Badische Anilin und Sodafabriken, Bayer and Hoechst. It was, however,
still dwarfed by the US giant, Du Pont. In this case the Reich government
overlooked the company’s nitrogen cartel arrangements as it enabled IG
Farben to maximise profits and therefore to fund new research in oil and
rubber.
60 The antitrust revolution in Europe
both the UK (coal mining) and France (coal and silk) laws were passed to
prevent any newcomers coming into more sensitive markets by requiring
state approval which could be withheld for a variety of reasons. There was
an explosive expansion of British based cartels after 1920 (Freyer, 1992),
and many received governmental encouragement. Many European states
had come by the 1920s to appreciate the advantages of using cartels as an
instrument of public policy. Some openly tolerated and some demanded
greater cartellisation. In Mussolini’s Italy, for example, and as a sign
of things to come cartels were created as part of the state’s corporatist
economic structures. Cartels were very much encouraged, and espe-
cially in certain sectors such as silk and steel (Schröter, 1996: 136). Spain
demanded the creation of cartels in a wide number of industrial sectors
including wine, sugar, coal, lead and paper.
The different approaches across states reflected the very dissimilar start-
ing points for each regime. In retrospect, it is possible to trace a slow but
sure and growing recognition and concern from many European govern-
ments after 1919 about the nature and degree of cartellisation. The extent
of cartellisation in the global economy was such that it has been esti-
mated that somewhere between 40 and 50 per cent of international trade
was affected by industrial agreements which extended across all leading
European states. By way of example the Incandescent Lamp Cartel
(Osram) represents one of the most infamous of the international cartels
to emerge during the interwar period. Its origins lay in an agreement com-
prising only German manufacturers before this cartel was transformed
into a fully blown international arrangement which included partners
from Brazil, Canada, China, France, Italy, Hungary, Japan, Mexico and
the Netherlands in 1925.
By the start of the Second World War it has been estimated that some
40 per cent of world trade was driven by cartels and the intensity of these
arrangements scaled new heights during the war. The cartel movement
had also witnessed the emergence of international cartels, especially in
the saltpetre, copper, aluminium, plate glass, paper and textiles markets.
Cartels certainly brought greater stability for the members of these cartels
in tough economic circumstances. Defence and security were usually the
principal driving factors behind cartellisation and proved a much easier
course of action than any attempts to push expansion through competi-
tion. Some (Fear, 2006) argue that these cartels actually prevented the
onset of trade wars which might have brought both greater instability and
damage. In this sense cartellisation can be read as a response to globalisa-
tion, and it is both revealing and interesting to see it against the backdrop
of a growing nationalism, both economic and political, within power
politics. While political tensions and distrust between the major European
powers intensified in the late 1930s the business communities from these
same states found co-operation mutually beneficial. It should also be
pointed out that both US and Japanese companies were also actively
involved in the creation of international cartels.
The shift to international agreements reflects producers’ objectives,
rivalry and even geo-political diplomacy. Many excellent studies have
been undertaken with regard to specific industries. The international steel
cartel was probably one of the most high-profile cartels to emerge during
the late 1920s.11 Its aims were simply to stabilise the coal and steel market
and to control prices. To understand the origins of this cartel it is first nec-
essary to grasp some of the peculiarities of both sectors. Some 80 per cent
of Europe’s coal and iron deposits were located in France and Germany,
with smaller amounts in Belgium and Luxembourg. Whereas Germany
held considerable reserves of both coal and iron, France had limited coal
reserves.12 France’s need for coal had led her temporarily to occupy the
Ruhr, Germany’s industrial heartland, in 1923 as a means of extracting
reparations from Germany as awarded to France under the Treaty of
Versailles. The situation facing both states was difficult. German com-
panies had overproduced and were looking for ways to sell their surplus
and cut production. The French companies were looking for more coke
supplies. An agreement between companies from both states could solve
the issues. Consequently the Rohstahlgmeinschaft (literally translated as
raw Steel Community) was founded in 1926. This was a cartel in all but
name and sought to limit production and set quotas for each company
party to the agreement. Its membership widened in 1927 to include com-
panies from Czechoslovakia, Austria and Hungary. Co-operation was not
always straightforward, given the prevailing jealousies and aspirations,
66 The antitrust revolution in Europe
6. CONCLUSIONS
This chapter has sought to display the history of the European cartel over
the time frame from the unification of Germany in 1871 until the end of the
Second World War some seventy years later. The task was certainly ambi-
tious, but it was necessary fully to comprehend the magnitude of develop-
ments after 1945. Two key elements can be distilled from this overview: In
the first period from 1871 to 1918 the advent of the cartel much fitted into
the realities of rapid industrialisation, the freeing of world trade and the
realities of greater international competition. Under these circumstances
cartels were generally deemed not to be so problematic, and in many cases
were recognised as almost natural forms of defence to secure the life span
of indigenous industries against foreign competition. Social and political
concerns about the side-effects of cartellisation were occasionally vented
in public but were never strong enough to challenge the ‘positive’ aspects
of cartel agreements.
In the second period from 1919 to 1945 the trend towards cartellisation
on both the national and international fronts gathered pace, but this period
also saw the emergence of the first domestic laws to regulate cartel activ-
ity. It was a beginning. Without the onset of war it might be interesting to
The rise of the cartel 67
speculate how European policy might have evolved. Certainly the eclipse
of Europe by the two superpowers not only brought an end to 500 years of
European hegemony on the world stage, but also provided the basis and
influence of new economic thinking. It initiated a total transformation in
attitudes to cartels. ‘It took 60 years and two generations to thoroughly
cartelize Europe up to the 1930s, and another 60 years for a complete
change in policy in favour of intense de-cartellisation’. (Schröter, 1996:
153). As attitudes changed so cartels became identified as problematic for
business, unsuitable for consumers and incompatible with democracy.
How, who and in what manner they were to be regulated forms the core of
the following chapter.
NOTES
1. For a comprehensive and shorter political historical overview of this period see N.
Davies, Europe: A History, Pimlico, 1997 and especially chapter 10. Also see the now
classic works by D. Thomson, Europe since Napoleon, Penguin, 1957 and also J. Joll,
Europe since 1870, Penguin, 1973.
2. For further information on this period of industrialisation in Britain, France, Germany,
Italy and Russia see R. Sylla and G. Toniolo, Patterns of European Industrialization,
Routledge, 1992.
3. For centuries Germany had simply constituted a geographical expanse in the heart
of Europe which contained some 300 states and city states. After the Napoleonic
wars many of these smaller entities were merged to create 38 states. The leading
three were Austria, Bavaria and Prussia, and all sought control of Germany. The
battle for supremacy between the German states finally came to an end when Prussia
defeated Austria in a war in 1866 and excluded Austria from the German Federation.
Prussian dominance was further developed with its defeat of France and her allies
(including Bavaria) in 1870 which enabled Prussia to unify all the German states
(and excluded Austro-Hungary) into one federal political structure which was con-
trolled by the largest and most economically powerful of the German states, Prussia
(D. Blackbourn, The Fontana History of Germany, 1780–1918, Fontana, 1997; W.
Carr, The Origins of the Wars of German Unification, Longman, 1991; and also G.A.
Craig, Germany 1866–1945, OUP, 1981. The Prussian King in turn became German
emperor. The emergence of Germany as a new and rapidly industrialised state upset
the balance of power in Europe and led to a series of alliances and ententes between
the major powers and ultimately bred rivalries and distrust and culminated in war in
1914.
4. For one example in the British contest see F. Scott Morton, ‘Entry and Predation:
British Shipping Cartels, 1879–1929’ in Journal of Economics and Management Strategy,
Vol. 6(4) (2004), 679–724.
5. See R.K. Massie, Dreadnought: Britain, Germany and the Coming of the Great War,
Random House, 1991.
6. The creation of Canadian competition policy narrowly predates the onset of the
American legislation by one year, but the former was rather symbolic and was quickly
surpassed in terms of activity and depth by the US model. For further information on
the Canadian model see Bruce G. Doern, ‘Canadian Competition Policy: Institutions
and Decision Processes’ in Doern and Wilks (eds), Comparative Competition Policy,
Clarendon Press, 1996.
68 The antitrust revolution in Europe
7. See R.C. McGrath, American Populism: A social History, 1877–1898, Hill and Wang,
1993.
8. The full title of this legislation was the Verordnung gegen Mißbrauch wirtschaftli-
cher Machtstellung (Regulation against the Abuse of economic Market Power) of 2
November 1923.
9. This specialised cartel court or Kartellgericht was put in place to enforce the law (see
Blum, 1933) but its impact is debatable as the number of cartels continued to increase
from some 1,500 to 2,010 by 1930.
10. France remained committed to some form of regulation of the European economy and
Aristide Briand, the French Foreign Minister, proposed the idea of a ‘European Union’
in 1929. Subsequent discussions considered the positive role that international cartels
could play in a new and regulated economic system. The Briand Plan, which involved
political as well as economic structures, was rejected by the League of Nations in 1932,
but represented an attempt at a form of closer European co-operation and was a pre-
cursor of sorts to the later European integration process.
11. For further information see D. Barbezat, ‘Competition and Rivalry in the International
Steel Cartel, 1926–32’, Journal of Economic History, 1989, 49(2), 435–447.
12. After Napoleon Bonaparte’s final defeat at Waterloo in 1815 the Treaty of Vienna
passed large parts of the Rhineland and the Ruhr area to Prussia and helped establish
this state as the economic powerhouse of Germany.
4. The dawn of the competition
principle in Western Europe,
1945–1957
The unconditional surrender of Nazi Germany on 8 May 1945 brought
the Second World War in Europe to an end. The final two years had
been waged at considerable economic and physical cost to Germany and
the outcome radically changed the political map of Europe and heralded
the slow demise of the former great West European empires as economic
bankruptcy took its toll. Military might and power now transferred to the
two new superpowers in the form of the United States of America (USA)
and the Soviet Union (USSR). During the war both powers and their allies
(primarily France and the United Kingdom) had shared a common goal
in securing the defeat of Hitler’s Germany, but little united these powers
beyond this objective and little was said about what form the post-Hitler
order would take. Indeed, different visions and approaches, given the
incompatibility between capitalism and communism on the part of both
new superpowers, ensured that the wartime coalition not only disinte-
grated very quickly but led to the onset of the Cold War and the division
of Europe between East and West for over forty years.
The difficulties and tensions between the superpowers became pretty
visible in their handling of policy towards Germany. Both Moscow and
Washington may have sought the means to remould Germany into a
democratic and peaceful state and agreement had been reached to divide
Germany (shorn of its eastern territories of East Prussia, Silesia and East
Pomerania) into four separate control zones of occupation prior to its
re-unification. Definitions of democracy, however, differed tremendously
and disagreements between primarily the Soviets on the one side and
France, the United Kingdom and the United States on the other became
all too evident in policy developments within their respective zones,
and ultimately led to the creation of two states in Germany, namely the
Federal Republic of Germany (West Germany with the fusing together
of the American, British and French zones) and the German Democratic
Republic (East Germany) in May 1949.
The aftermath of the world war also created a vacuum for new ideas
69
70 The antitrust revolution in Europe
about how the European economy, politics and society should be rebuilt.
Although competition policy would surface as one of the new drivers, its
future role and centrality were not immediately apparent. Surveying the
European scene in 1945 what was striking according to Hofstadter (1964)
was the complete absence of any commitment to the competition princi-
ple. Historical experience had demonstrated there was a clear distinction
between the attitudes on both sides of the Atlantic over the issue of cartels.
Indeed, any suggestions that the German cartellisation experience had
proved detrimental to the growth of the German economy before 1939
must be open to real question and, had Germany won the war, then it is
very unlikely that the competition principle, as we understand it today,
would ever have emerged in Europe. Germany’s military defeat and the
ensuing Allied occupation brought new circumstances, a new context in
which to frame economic and political developments and specific victor
preferences which in retrospect enabled the development of anti-trust
policy.
Western Europe was to follow a different path, and it is to this region
that attention now turns. In retrospect, the American belief in competi-
tive markets, the German pursuit of a social market economy and French
preferences and planning were to help steer Europe towards the endorse-
ment and adoption of European integration, and within it moves towards
anti-trust policy, albeit initially for different reasons and objectives. Under
the Soviet system and in the East German state cartel policy simply did not
rise as an issue at all as the means of production had been brought under
state control (Childs, 1986). Competition policy was regarded by the East
German leadership as an element of the capitalist model to control and
monitor abusive business activity which was not needed in the ‘socialist’
system of the Soviet Union and its satellites. The economy in these states
was not constructed under any notion of competitive markets, but effec-
tively managed by an inefficient and ultimately highly unpopular bartering
system.
This chapter charts the emergence of the competition principle in
Western Europe after 1945 up to the signing of the EEC Treaty in 1957.
It is divided into four sections. The first continues the German experience
and focuses on the Allied de-cartellisation plans for Germany and how
the new economic order (or Pax Americana) which emerged after 1945
brought US influence to bear on the anti-trust arena. The second and third
sections explore the ideas behind the Schuman Plan and the negotiations
leading to the Treaty of Paris which established the European Coal and
Steel Community respectively. Both sections also focus on the anti-cartel
provisions. The final part explores the origins of the West German anti-
trust experience and briefly refers to developments in other ECSC states.
The dawn of the competition principle in Western Europe 71
industry, for example, would quickly re-concentrate itself in the late 1950s
(Van der Pijl, 1984: 164).
The de-cartellisation agenda never quite fully materialised as had been
planned, and in order to understand why it is necessary to appreciate
the economic, political and social background of the late 1940s. Firstly,
western Allied economic policy had been running counter to the steps
needed to ensure a German economic recovery, and this started to become
problematic, for by the spring of 1947 Western Germany had edged ever
closer to a state of economic collapse. The war had brought Germany
to zero-hour (Stunde Null) and the economy rapidly collapsed and GDP
levels fell back to pre-1936 levels. The perilous state of the economy was
reflected also in France, Italy and Belgium. Food had become even scarcer
in Western Germany than during the war. The situation was exacerbated
by the severe winter of 1946–1947 and led to a practically worthless
Reichsmark within a thriving black market economy. The conditions for
serious political unrest were growing as relations with the Soviet Union
were deteriorating. The American public became increasingly sympathetic
to the media’s images of the daily plight and hardships facing ordinary
Germans. The American government became increasingly concerned that
continuing economic hardship might propel Western Germany towards
Communism, advance both Soviet interests and Moscow’s sphere of influ-
ence and destabilise the political future of Western Europe, which was
dependent on the vitality of Europe’s industrial heartland, Germany. This
market alone, it was recalled, had been a major American export market
prior to 1939.
The US changed track and realised that recovery had to take precedence
over reform. Consequently, the twin economic targets of de-concentration
and de-cartellisation became of secondary importance. According to
Giersch (1994) the essential steps necessary to avoid economic collapse
included ‘an incentive system for channelling manpower and physical
resources into the most productive activities and for converting arma-
ments production to the best civilian ones, an opportunity to expand
industrial production and to export manufacture in exchange for food
in line with the comparative advantages of Western Germany and lastly,
a chance, to import capital, which . . . has become relatively scarce.’ US
foreign policy towards Germany altered almost overnight and trans-
formed from a policy which sought the elimination of German war poten-
tial and the termination of the dominance of a few powerful entrepreneurs
to one which pursued the restoration of a sound and democratic economy
and was to be characterised by competition and fostering economic and
political democracy (Diegmann,1993).
The heavy degree of cartellisation within German industry in the period
74 The antitrust revolution in Europe
within the FRG. In 1952 the Americans arranged a similar visit for French
officials. Such discussions were to prove pivotal in shaping mindsets fol-
lowing the publication of the Schuman Plan in May 1950.
his main priorities, but another was reconciliation with Germany. His
American contacts which had been built up during the interwar years now
gave him direct access to the American government, and his influence
over developments cannot be underestimated in the period from 1945
to the announcement of the Schuman Plan on 9 May 1950. He sought
a new means of anchoring peace and stability while maintaining French
interests.
Monnet had been dismissive of both the Organisation of European
Economic Cooperation (OEEC) and the Council of Europe’s chances
for success at boosting European harmony and real closer integration,
given the various national interests at play. The OEEC had been estab-
lished in 1948 initially to co-ordinate the allocation of Marshall Aid to
Western Europe and to assist in the rebuilding of the western part of the
continent. Although discussions of a customs union did take place at this
point in time there was little political will for any form of supranational
integration process and the nation states preferred to maintain a confer-
ence of sovereign states. This same mentality ensured that the Council of
Europe, which was also constructed on an intergovernmental basis, was
not the best vehicle for many European minded individuals to push closer
European co-operation. Indeed, initial suggestions of a European legisla-
tive assembly to which some sovereign powers were to be transferred were
quickly dropped. It had been the opposition primarily from the UK that
effectively blocked any such possibility and the outcome of the meeting
in The Hague in May 1948 disappointed many federalists. The Council
became a forum for member state governments to exchange ideas and
develop common approaches. Although the Council came to pioneer the
issue of human rights it never really sought to involve itself with economic
and industrial issues, with some exceptions. Indeed, one of its very first
projects was a proposal to establish a European convention on the control
of cartels (Council of Europe, 1951). This draft (March 1951) offered
an ingenious, ambitious and new design of supranational regulation
(Harding and Joshua, 2003: 93) in the form of a commission to receive
complaints about cartel activity and to undertake investigations and nego-
tiate settlements. The draft document even proposed the establishment of
a European level court. Strong member state resistance and antagonism
rendered the plans redundant and mirrored the difficulties being experi-
enced on the wider international front at trying to reach agreement on
transnational competition rules (see chapter 8).
Monnet combined his priorities for economic co-operation, French
interests, better relations with Germany and recognising the American
desires for closer European integration within his alternative of inter-state
relationships. Monnet devised a plan which centred on the creation of a
The dawn of the competition principle in Western Europe 77
common market for iron, steel and coal in Western Europe by removing
customs duties, tariffs and quotas. The project was innovative in itself at
the time as no other attempt had been made at pursuing sectoral integra-
tion. Interestingly it seems that the firms in the different states had come to
specialise in different types of steel (Adler, 1969). To today’s readers these
economic sectors may seem somewhat uninspiring and even dull, but the
plan was a truly revolutionary proposal. There were fewer areas of pure
symbolism and few as well suited to promote co-operation than coal, steel
and iron. These had served as main ingredients of the German armaments
industry, and the plan to internationalise these markets was an attempt to
secure peace. The innovative nature and uniqueness of this plan centred on
the pooling of the coal and steel industries of France and West Germany
under a supranational joint High Authority. Monnet presented his idea to
the French foreign minister, Robert Schuman, who seized the initiative,
took it forward and announced what has become known as the Schuman
Declaration on 9 May 1950. Although the Schuman Plan did not say any-
thing specifically about cartel regulation (Wells, 2001: 163), Monnet was
careful to point out to the national delegations that the project envisaged
the elimination of cartel practices. The announcement was ‘bold, simple,
imaginative and disarming’. It should be noted that the UK was kept very
much in the dark about these developments until after the French and
West German governments had effectively agreed the moves in a deliber-
ate effort to prevent any attempt by the UK to dilute this new European
project. The UK Labour government of Clement Attlee opted not to
participate in the venture.6
The project itself was as much about politics as it was about econom-
ics, and a reading of the short one-page document illustrates Monnet’s
drive to secure a rapprochement between France and Germany and was
‘designed to end an ancient rivalry, prevent war and build a better world’
(Gillingham, 1991: 231). It had originally been conceived as a bilateral
treaty between France and the new West German state using the tools of
co-operation and integration (Gillingham, 1991: 170), but was opened to
other states and attracted the interest of Belgium, Italy, Luxembourg and
the Netherlands. The addition of other states was welcomed but promised
to make the negotiations which began in June 1950 more cumbersome.
Negotiations on the text of the ECSC as a means to making war eco-
nomically impossible and politically unthinkable (Monnet, 1978) proved
both difficult and intense (for an excellent account see Gillingham, 1991:
228–98).
The proposal was not particularly generous to the Germans and did
not say anything about ending the occupation of the Ruhr, but promised
equality of treatment. The entire period from the announcement of the
78 The antitrust revolution in Europe
plan to the final agreement some eleven months later (and eight months
longer than Monnet had originally deemed necessary) is marked by rivalry
and disagreements between the French (and their American supporters)
on the one side and the new West German government on the other.
From the French perspective the main driving force was to deal with the
Ruhr question and prevent the German Konzerne or cartels in the Ruhr
region from regaining total control again and determining output, finding
markets for lower grade French coal as France has substantially expanded
its steel sector after 1945. The French were to be persistent advocates of a
strong de-cartellisation agenda for West Germany.
From the West German perspective such French insistence could have
been interpreted as simple protectionism (Willis, 1968). Indeed, Ludwig
Erhard, who served as West Germany’s Economics Minister from 1949
to 1963 told Monnet, ‘We don’t understand why the Allies insist on
decartelising the industries of the Ruhr . . . it’s as if you were deliberately
trying to put German industry in an inferior competitive position vis-
à-vis its partners’ (Monnet, 1978: 351). What particularly incensed the
German representatives was the emphasis of the anti-trust measures on
West Germany and not on France. Whereas the Germans were prepared
to strike a deal as a means of being welcomed into the western fold again
they were not prepared to do so at any price and spent time trying to
water down Monnet’s original blueprint to reduce the powers of the High
Authority and to prevent a stringent de-cartellisation drive.
It is possible to identify a Franco-American alliance in the negotiations
leading up to the ECSC. The ideal solution for the French government
encompassed two preferences: The first pushed the case for adoption of a
de-cartellisation agenda for West German industry while the second opted
for the creation of some form of international control of the Ruhr region.
Both issues aroused both frustration and anger among the West German
government and the steel and coal industry and were particularly sensi-
tive. As the negotiations commenced the Korean War broke out in June
1950 and possessed all the potential to destroy any efforts at forging closer
co-operation as defence rose rapidly up the political agenda and raised
the particularly thorny issue of German rearmament. Monnet rushed to
produce the ambitious (and unsuccessful) Pleven Plan which envisaged
the forming of a European army that included a German contingent under
supranational control.7 The negotiations surrounding the ECSC must be
understood against the backdrop of the wider international context and
policy developments, and in this case the need to stabilise Western Europe
economically and politically.
Konrad Adenauer, the West German chancellor, had welcomed the
Schuman Plan enthusicastically and accepted Monnet’s leadership, but
The dawn of the competition principle in Western Europe 79
had sufficient guile to realise that the political climate was changing in
West Germany’s favour and the longer the negotiations lasted the more
they would benefit the FRG. For these reasons Adenauer was even pre-
pared to give Monnet the right to approve of the key members of the
German delegation. Indeed, Monnet rejected the first two West German
government’s nominations and settled on a largely unknown Frankfurt law
professor, Walter Hallstein. Adenauer’s own domestic difficulties should
not be underestimated, but he managed to maintain control throughout
over other leading German politicians and elite business groups who, like
himself, all wanted an end of the occupation period and a return to normal
business conditions and were sceptical of the anti-trust agenda.
Battle lines very quickly became apparent between the French and West
German representatives. The Benelux delegations, and especially those
from Belgium and Luxembourg, were broadly supportive of the integra-
tionist ambitions of the treaty, though they did have some reservations
about the anti-trust provisions (Buch-Hansen, 2008: 93). Monnet was the
most senior French delegate and advocated a much more dirigiste direc-
tion from the start which clashed with Erhard’s more free market empha-
sis. The latter was strongly influenced by the Ordo-liberal school, and they
in turn had been influenced by Hayek’s belief in open and competitive
markets. The German representatives recognised the need to regulate
cartel activity rather than to be a forum to look after sectoral business
interests in the pending discussions. In order to secure successful comple-
tion and to avoid any unnecessary and undesirable outcome Adenauer
took a personal interest in developments. Monnet’s original document de
travail (blueprint) was full of inadequacies (Gillingham, 1991: 239) and
particularly with regard to the powers of the High Authority, which were
watered down as the German government sought a much less intrusive
institution with much more limited competences.
The French delegation was backed to an extent by the US adminis-
tration and, ultimately, the newly installed West German government
had little option but to accept the Franco-American drift towards de-
cartellisation which was contained within the treaty. Indeed, Adenauer
had written to Monnet with the intention of having a treaty text by the
summer recess in July 1950. This reality should not mask the negotiations,
arguments, mistrust and resentment that coloured every step of the way.
It is certainly easy to miss these, and even Monnet devotes scant attention
to the debates in his memoirs, but disagreements raged prior to the treaty
being accepted. Difficulties persisted throughout and often centred on
the competition provisions for the coal and steel industries and the two
specific articles on competition threatened to derail the entire process and
held up progress.
80 The antitrust revolution in Europe
associations (from metal unions to small and medium sized concerns and
even the main employers’ union (Conseil National du Patronat Français)
against the treaty. This opposition reflected the instability within the steel
sector and the realisation of the actors involved that some form of restruc-
turing through greater concentration or even through cartel type activities
was going to be necessary to safeguard their economic viability.
Alongside these industry concerns degrees of scepticism and hostility
towards the Schuman Plan also prevailed in the political arena. In West
Germany the newly re-established Social Democratic Party ((SPD) and
the main opposition to the Christian Democratic Union (CDU) led gov-
ernment voiced its concerns about the entire European integration process
and opposed the treaty. Opposition also existed within sections of the
Free Democratic Party (FDP or the Liberals), though they would actually
endorse the treaty, while in France opposition to the ECSC project came
from both extreme wings of political life (Haas, 1958). Opposition also
found expression in Italy and the Benelux states.
In short, mistrust and hostility abounded on all sides. By 1950 German
industrialists thought that enough had already been done and many
sections of the Ruhr industries regarded the de-cartellisation as the last
whiffs of the Morgenthau agenda. For many the seemingly anti-German
direction and discriminatory demands were hard to reconcile with the new
climate of fairness and peace and fuelled a German desire on several occa-
sions to walk away from the talks. Erhard thought that some of the meas-
ures such as those which sought to limit production were absurd, and even
though these limits were subsequently raised following the outbreak of the
Korean War, they were still derided as being not only too low but a serious
obstacle to future German expansion. Agreement on the text remained
elusive, and by the start of December 1950 little concrete agreement had
been reached. Adenauer had even suggested to Monnet that the West
German government had considered the option of a partial nationalisa-
tion of the coal and steel industries. At this stage Monnet opted to place
the fate of the Schuman Plan in the hands of the Americans by bringing
them on board as an informal actor in the discussions. The French and
the US governments remained firmly committed to de-cartellisation and
especially in West Germany.
Even in the US doubts were expressed about the overall direction of the
project, and concerns were voiced in some quarters about the objectives of
the Schuman Plan, and even led the Secretary of State, Dean Acheson, to
wonder whether the ECSC was an ingenious attempt to reinvent a European
cartel (mirroring the form of the 1926 International Steel Cartel) masquer-
ading under Schuman’s cleverly articulated diplomatic language (Wigger,
2008). In a serious effort to dispel such notions Monnet sought support in
82 The antitrust revolution in Europe
break up the six leading steel companies, to ensure a break between the
vertical integration of the coal and steel industries and, if enacted, would
create some fifty new companies. Some twenty-seven would be steel com-
panies and eleven would be allowed to run only coal mines. The German
government was incensed and presented an alternative programme but to
no avail, and the ‘bashing of the Ruhr’ (Gillingham, 2006: 71) commenced.
The German delegation, for example, had sought to protect the DKV by
suggesting in vain in the face of outright hostility from Paris that the
company could have been administered by the High Authority. Hallstein
responded to such French intransigence by bringing to an end the bilateral
coal discussions. Bowie’s negotiations with the West German representa-
tives over Law 27 got bogged down in disagreements between the various
parties over such issues as the calculation of total coal consumption, while
the latter kept seeking to revisit the negotiations on Articles 60 and 61 in
mid February 1951.
It was to be in the Ruhr area where most of the anti-trust measures
would be most keenly felt, and although Adenauer had the backing of these
companies to resist he was ultimately powerless. In the end the Americans
had simply threatened to introduce their own anti-trust measures unless
the German government co-operated. In one sense the Schuman Plan
might have been in difficulty but, as West Germany was still subject to
Allied rule and as the de-cartellisation agenda could still be implemented,
the German government was simply playing for time and concessions. It
was simply postponing the inevitable. There was little point in collaps-
ing everything, especially as the Adenauer government wanted to see the
restoration of full sovereignty to West Germany and the end of Allied
controls. In reality, there was no other way forward. In any case Monnet
had sent a letter to Hallstein basically saying that if the Germans did not
sign the treaty then the Schuman plan and all notions of supranationalism
in European sectors would be dead (quoted in Gillingham, 1991: 276).
Further pressure was brought to bear on Adenauer when the Americans
under McCloy intervened and dictated the terms of the settlement under
Law 27. This option proved rather straightforward, as the Germans del-
egation had conceded many of the main points already and had agreed
to anti-trust provisions being in the treaty. Moreover, it had accepted
the limitation of the coal–steel tie and the dissolution of the giant steel
Konzerne. The West German government was ready to accept the anti-
cartel provisions because they created a level playing field among the
ECSC6 and meant the end of the Allied de-cartellisation laws. Of course,
this is not to deny the tensions and the difficulties that had arisen over
specific definitions.
McCloy argued that there was much political capital riding on the
84 The antitrust revolution in Europe
successful completion of the Schuman Plan, and that failure would impact
on the ongoing European Defence Community (EDC) discussions (see
Dinan, 2006) and the whole movement of Western integration. He even
hinted that in the absence of any agreement the Americans might seek an
‘Austrian’ style solution (that is a neutralised state under four power occu-
pation) as a model for the immediate future of Germany.
It may have taken some four months of bitter wrangling to settle the
difficulties on the competition policy front, but Adenauer finally approved
the Allied position on de-cartellisation on 14 March 1951 and the Paris
conference came to an end on 20 March 1951. The treaty was signed on
18 April 1951 by the six foreign ministers. Agreement ensured that the
DKV was to be dismantled by 1 October 1952 and to be replaced by
twenty-seven steel companies which were no larger than any others among
the ‘Six’ and allowed only eleven steel companies to maintain control of
two coal mines. The ECSC Treaty was duly ratified by the six founding
member states with degrees of relative ease. The parliamentary votes were
closest in France and West Germany. In the former 376 deputies within
the French National Assembly voted in favour (with 240 against), while
232 members of the German Bundestag approved the treaty (against
143 votes). In the other four states the outcome was far more decisively
in favour. The Italian Chamber of Deputies, for example, voted 275 to
ninety-eight votes in support of the ECSC Treaty, while the Benelux states
gave almost unanimous endorsement to the plan (Haas, 1958: 134–51).
Judging exactly why this treaty proved attractive leads us to consider a
number of factors, but two are certainly worthy of greater research else-
where. The first centres on the overwhelming support from the Christian
Democratic parties in all six states and the second concerns the role (direct
and indirect) played by the United States and how far it was a major
‘federator’ (Berghahn, 1986: 132). The UK government had declined par-
ticipation in 1950 and observed developments as the ‘Six’ established the
European Coal and Steel Community which came into effect in June 1952
(Gillingham, 1991: 293) and was scheduled to last for fifty years.9 The ‘Six’
had effectively created a new legal entity with status in international law
and attention now turns to what this treaty meant for cartels.
The most striking and revolutionary aspect of the ECSC Treaty lay with
the institutional structure, and especially the role and powers conferred
The dawn of the competition principle in Western Europe 85
on the principal agent, the High Authority. The High Authority was
conceived as a supranational institution and represented the exclusive
source of executive power. The High Authority comprised nine members
who were to be completely independent from the national states.10 This
body became the sole vehicle for taking policy decisions which, on the
anti-trust front, were binding on the member states in relation to agree-
ments between undertakings, restrictive practices (including cartels) and
to control concentration. It also was equipped with the ability to impose
fines. The treaty also established the Council of Ministers as a forum
for the member state governments to have an input into the system, a
Common Assembly to inject a form of democratic credentials into the
institutional machinery and a Court of Justice to resolve any disputes
between the member states and the ECSC institutions.11 Jean Monnet was
appointed to serve as the first president of the High Authority.
The ECSC Treaty comprised 100 articles, but from its very inception
competition policy formed an integral aspect of its activity and created
a competition regime (Diebold, 1959). Anti-trust exerted a strong influ-
ence throughout and surfaced in various parts of the treaty text. Article 4
explicitly identified a number of more general practices which were incom-
patible with the new market, such as import and export duties, measures
which discriminated between producers and conditions which interfered
with the purchaser’s free choice of supplier; subsidies or aids granted
by states and restrictive practices which tended towards the sharing or
exploiting of markets.
Article 5 contained the reference to the safeguarding of competition
and placed a clear obligation on the ECSC to secure normal competitive
conditions. The High Authority was tasked with responsibility for car-
rying out its key objectives. It sought to ensure competition so long as
supplies of these products were in reasonable balance. Where problems
arose the High Authority was empowered to intervene directly within the
market place to bring the market under control. The High Authority pos-
sessed powers to deal with restraints of trade within an individual member
state and affected trade between member states. Article 58 enabled the
High Authority to impose production quotas in response to crisis condi-
tions and Article 61 allowed it to fix maximum and minimum prices if
necessary.
The initial references to competition were given much greater substance
in Articles 65 and 66 of the ECSC Treaty. Article 66 (see Buch-Hansen,
2008) dealt with mergers and the potential problems of concentration
on these economic sectors, and paragraph 7 dealt with the problem
of an undertaking, private or public, which held a dominant position
in the market place. Agreements between undertakings, decisions by
86 The antitrust revolution in Europe
of the German business world and many remained wedded to the old
orthodoxy. For example, vocal opposition was loudest from the German
business groups which maintained that any attempt at dissolving con-
centrations threatened to undermine economic development and impede
West Germany’s ability to compete with her European rivals.
Erhard’s crusade was also hampered from within the German cabinet
and in particular from both the agricultural and transport ministries, and
also significantly from a rather unenthusiastic Konrad Adenauer who
sided in a more diplomatic fashion with his close friend, Bundesverband
Deutscher Industrie (DBI or the German Employers’ Federation) presi-
dent Fritz Berg. In short, opposition to a German competition policy
was formidable, and both the Josten draft and thirteen other anti-trust
proposals were also unsuccessful. But eventually and after Erhard’s
threat to resign, American threats of imposing a competition regime and
much industrial lobbing, a watered down competition law was finally
agreed and passed. The outcome of the seven year cartel war (sieben-
jährige Kartellschlacht) culminated in the adoption of the Gesetz gegen
Wettbewerbsbeschränkungen (Law against Restraints on Competition
or GWB) in 1957 which came into force in 1958 (McGowan, 1993). The
GWB at one stroke replaced the Allied cartel laws, and as such was widely
accepted as a welcome achievement.
Judged positively the GWB’s passing marked a decisive landmark in
the evolution of German and European competition policy. It created the
Bundeskartellamt (Federal Cartel office or BKartA) which was authorised
to prohibit cartels, though there were grounds for possible exemption for
certain forms of restraint. The business community had been successful at
both delaying a German law and watering down its original and harsher
provisions and omitted all mention of the problems of economic concen-
tration and merger control. In terms of cartels the GWB laid the first real
basis for a substantive anti-cartel policy. The BKartA was empowered to
prohibit cartels, but the new law also provided for a number of exemptions
from the competition rules on prevailing grounds of the greater public
good. Certain sectors (such as agriculture, banking and finance) were
exempted from its reach. This institutional arrangement differed strikingly
from the truly independent standing of the Bundesbank and its role in
determining monetary policy (Marsh, 1992). Yet, cartel policy emerged as
one of the core pillars of the social market economy and reflected the real
dawn of the competition principle in continental Europe.
The development of cartel policy in West Germany and the EEC her-
alded a major sea change in governments’ approach to cartels after 1945.
These developments in the antitrust field were replicated by the adoption
of similar competition provisions across most Western European states
The dawn of the competition principle in Western Europe 89
(although there were some notable omissions such as Italy and Portugal)
over the next thirty years. Isolating exactly which factors and what types
of thinking reinforced such change is relatively straightforward and have
been identified (Edwards, 1967) as a greater awareness of the potential
problems arising from cartellisation, particularly in relation to higher
prices and poorer choice products for consumers. Moreover, the existence
of cartels was increasingly being viewed as an obstacle to removing barri-
ers to international trade and forms of activity that often in practice actu-
ally discouraged greater economic efficiencies and higher productivity.
Economic thinking towards cartels had changed. How much is put down
to the US experience and American influence is a matter for conjecture,
but there can be little doubt that there was indeed a US factor at play in
the spread of the anti-trust idea in Europe after 1945, and certainly evident
in the cases of the EEC, West Germany and even the UK.
Cartel policy may have been making its appearance but it was emerg-
ing at different speeds and in different forms. Outside West Germany and
the EEC the antitrust policies of most other European states were more
influenced and built around the outcome of an agreement rather than its
conduct. In other words, most national authorities focused on control-
ling only those arrangements which were deemed to have harmful effects.
This is where toleration crept in and where national authorities recognised
that there could be economic and political advantages in cartellisation.
This attitude had echoes of the situation prior to 1939, and it continued
to linger with the result that some domestic competition laws (where they
emerged) were blurrier and of a softer style and substance than the US
version; many were more cautious and discretionary in design, and most
were usually administrative in form rather than judicial (Harding and
Joshua, 2003: 98).
France affords the best illustration, but even the French state was
not immune to cartel policy developments elsewhere and was slowly
being ushered in the direction of its own competition policy. The French
economy flourished from the second half of the 1950s but had been con-
structed and developed on a different model from that in neighbouring
West Germany. Whereas the government of the West German state was
trying to create the framework to ensure a successful economy, the French
approach favoured a much more interventionist stance and degree of state
planning. This dirigiste model had been pursued under the Commissariat
Général du Plan (Planning Board) which had been created by Monnet
after 1945. It certainly favoured greater economic concentration but also
overlooked cartellisation at home at any rate. On paper a government
decree from 1953 (53–704) enabled the state to control prices and ensure
the maintenance of free competition, but this was not pursued with any
90 The antitrust revolution in Europe
real vigour and in any case there were a multitude of exemptions (Hall,
1986). Cartels would be tolerated even if not always in the public interest,
and this position did not change until the French government adopted its
anti-cartel legislation in 1977. The Benelux states had also lacked any anti-
trust tradition and what legislation existed, as in the form of, for example,
the Economic Competition Act (Wet economische mededeling) of 1956 in
the Netherlands was never really enforced (Goyder, 1993: 30). In time,
however, cartel legislation would not only be adopted across Western
Europe, but would ultimately converge on the European model. The seeds
of these future developments can be traced back to the 1950s.
5. CONCLUSIONS
NOTES
1. For a fuller discussion of the Japanese system see Kenji Sanekata’s chapter in Bruce G.
Doern and Stephen Wilks (eds), Comparative Competition Policy: National Institutions
in a Global Market, Oxford: Clarendon Press, 1996.
2. For a solid discussion of the economic and political condition of immediate post
war West Germany see A. Grosser, Geschichte Deutschlands seit 1945: Eine Bilanz,
Deutscher Taschenbuch Verlag, 1974 and translated into English as Germany in Our
Time by Alfred Grosser and Paul Stephenson, Pall Mall Press, 1971.
3. The JCS 1067 Directive to the Commander in Chief of US Forces in Germany (from
April 1945) laid down the basic principles guiding the American occupation of
Germany and these tougher conditions and restrictions that lasted until July 1947.
These included denazification measures, aimed to ensure that renewed political activity
was only allowed with American permission, and sought to keep a firm grip on the reo-
pening of educational facilities. For further information see http://germanhistorydocs.
ghi-dc.org/sub_document.cfm.document_id=2297.
4. Kronstein left his mark on anti-trust thinking: see H. Kronstein and Gertrude Leighton,
‘Cartel Control: A Record of Failure’, 56 Yale Law Journal (1946), 297.
5. The French government also controlled the Saarland which Paris had annexed from
Germany after the war. This smaller region which bordered France represented the
other main coal and steel making region within western Germany. The French had long
sought control of this area and had also annexed it after World War I before it returned
to Germany after a plebiscite in 1935. The same area voted in a referendum to return to
(West) Germany in 1957. Both episodes illustrate the sensitivities of these sectors.
92 The antitrust revolution in Europe
6. This episode marked the beginnings of the UK’s problematic relationship with the
European integration project. The problem lay not so much in the idea of a common
market, but rather in the creation of the supranational institutional structures. The
UK still perceived itself as a global power. It had won the Second World War, was the
leading economic power in Western Europe until the mid 1950s and still possessed on
accepted and unchallenged political system which dated back to 1066. Consequently,
the UK government of the late 1940s and 1950s did not feel the same attraction towards
European Integration. The troubled relationship is considered in depth in Stephen
George, An Awkward Partner, Britain in the European Community, OUP, 1998, 3rd
edition. See also Oliver Daddow, Britain and Europe since 1945: Historical perspectives
on Integration, Manchester University Press, 2004.
7. The Pleven Plan led to negotiations and Member State agreement among the ECSC6
for a European Defence Community. This project was overlooked by the British gov-
ernment and the treaty failed to be ratified in the French National Assembly in 1954
and was duly aborted.
8. According to Berghahn (1986: 144), ‘it is certain that Washington, represented by
McCloy and . . . Bowie . . . insisted more than once on a particular wording of indi-
vidual articles’.
9. The ECSC Treaty expired in 2002 and the issues of coal and steel were transferred to the
EC Treaty.
10. The nine members were appointed by the respective ECSC6 Member States and com-
prised two individuals from France, Italy and West Germany and one each from the
Benelux states. These individuals were not to take instruction from their national gov-
ernments. (See Nugent, 2006.)
11. The Council was established at the insistence of the Benelux States which wanted some
degree of supervisory monitoring of the High Authority in case it became too power-
ful. The Common Assembly was established as an advisory body only and comprised
delegates from the 6 national parliaments.
12. See also Franz Böhm, ‘Monopoly and Competition in Western Germany’ in Edward E.
Chamberlain (ed.), Monopoly and Competition and their Regulation, Macmillan, 1954.
5. Establishing the architecture of EU
cartel governance, 1958–1962
In retrospect, the place of competition policy in the history of EU inte-
gration seems a somewhat accepted fact. It is now generally recognised
as one of the central columns of European governance and some authors
have even identified the competition rules as the ‘economic constitution
of the EU’ (McGowan, 1997; Wilks, 2009). Strangely, few observers
could have predicted some fifty years ago the actual development and
success of the EU competition governance regime, given the divergent
positions on anti-trust among the original EEC member states. For
that matter, few could have predicted the trajectory, evolution and
expansion of the entire European integration project. For many ardent
‘integrationalists’ including Monnet (1978) the EEC Treaty seemed to
represent a much watered down and looser form of integration which
contained fewer supranational characteristics and even appeared to
signal the revival of more nationally determined policy preferences.
Yet, the overwhelming economics related provisions of the EEC Treaty
and the drive for a single market contained the seeds of significant later
policy developments from a European space with no barriers for busi-
ness to one which looks after its workers’ needs and from the promotion
of free movement of people to justice and home affairs (Church and
Phinnemore, 2002).
Competition policy played its part and was identified as one of the
few policy objectives in the EEC Treaty base from the outset, and would
gradually emerge as arguably the best example of a supranational policy
in operation and one which displayed ‘federal’ characteristics.1 The next
three chapters demonstrate this change and account for the evolution of
cartel policy. The first of these chapters sets out to provide an overview
of the key articles which came to serve as the foundation stones for the
emergence of the EU competition regime. This chapter traces the origins
of the EEC Treaty’s competition provisions and focuses specifically on
the content and objectives of Article 81 (on restrictive practices/cartels).
It explains how the Six came to reach agreement in spite of some major
differences between member states on the institutional design and struc-
tures of the European competition regime. It also explains how and why
93
94 The antitrust revolution in Europe
the Foreign Ministers of the Six in May 1956. The detailed negotiations
then commenced over the next ten months prior to the signature of the
Treaty of Rome on 27 March 1957.
The European Economic Community Treaty (EEC) came into force
on 1 January 1958 and its objectives of pursuing closer economic inte-
gration and creating a common market profoundly and positively have
further transformed relations between its member states in the years ever
since (Bomberg, Peterson and Stubb, 2008; Cini, 2007; Nugent, 2005)
and created the EU political system (Hix, 2005). Any critical dissection
of the EEC Treaty readily reveals that it is a product which reflected the
priorities and sensitivities of the member states. Real differences cer-
tainly existed among the ‘Six’ and especially between France and West
Germany over economic policy making. These differences epitomised
fundamental distinct approaches (Maes, 2004) to post-war economic
policy. Whereas France placed its emphasis on the sovereign state as
the source of legitimacy and saw the state as the director of economic
policy, the new Federal Republic of Germany stressed the advantages of
decentralised power and an ardent belief in the virtues of a social market
economy.3 It is interesting to note how the economic recovery in both
states in the 1950s, as represented by ‘Le Plan’ and the economic miracle
(Wirtschaftswunder) respectively fitted each state’s preferred model
and both worked.4 Such differences characterised the positions of both
states and made the negotiations about the EEC Treaty at times quite
problematic.
The German representatives had sought to create a new European
economic system on the direct structure and foundations of the newly
developed West German model, namely on the principles of a market
economy which included a liberal trade policy and strong competition
rules. Paris, on the other hand, had a preference for a much more active
involvement of the state in economic matters. This major distinction col-
oured much of the debate. Notably the French government was particu-
larly concerned about just how far French companies were in a position
to compete directly with their German rivals within a common market.
Consequently, competition policy emerged as one of the issues of conflict,
but it was one which was resolved as part of the wider negotiations on
European integration. Indeed, the only credible solution to the national
differences necessitated substantial ‘give and take’ between the states and
the ability to trade certain nationally based preferences off against those
of others. In the end compromise was agreed. Thus, the French govern-
ment was prepared to accept the German model of competition in return
for West German agreement on the creation (and funding) of the French
favoured European Atomic Energy Community Treaty or EURATOM
96 The antitrust revolution in Europe
which also came into force on 1 January 1958 and formed the second
Treaty of Rome.5 French concerns were also placated with the inclusion
of agriculture in the EEC Treaty and, it is worth noting, this policy’s spe-
cific exemption from the competition rules. Both agriculture and energy
reflected strong French interests. In return the West German government
ensured that the common market was constructed on the free movement
of capital, goods, people and services and included a strong competition
policy.
The overall ‘settlement’ was reflected in the original Article 2 which
stated that ‘the Community shall have as its task, by establishing a
common market and progressively approximating the economic policies
of the member States, to promote throughout the Community, a har-
monious development of economic activities, a continuous and balanced
expansion, an increase in stability, an accelerated raising of the standard
of living and closer relations between the states belonging to it’. This
article set out the main objectives, which were given greater specificity in
Article 3. The original Article 3(f) sought the creation of a system ensuring
that competition in the common market was not ‘distorted’ and formed
the basis of the competition rules in the EEC Treaty.6
Understanding the origins of these rules and their distinct charac-
ter necessitates, according to Gerber (1998), the recognition of a long
European tradition in competition issues at national level. This is an
interesting interpretation and challenges the almost canonical vision
that the rules were largely the product of a process of Americanisation
after 1945. Europeans, as discussed in chapter 3, had certainly consid-
ered and dealt with competition issues from at least the end of the nine-
teenth century. The original domestic legislation enacted in the German
speaking states found replication to varying degrees across many states
in Europe, and at the very least had enabled and initiated a debate about
the purpose and characteristics of competition law. These ideas helped
shape the mindsets that looked at how the European economies could
be rebuilt after 1945, and especially in West Germany where a group
of Ordo-liberal reformers pursued a belief in a market economy which
afforded competition policy a special status as the economic constitu-
tion and also tie in notions of social justice. Although all are true, care
must be taken not to diminish the power and influence of the United
States. How was agreement reached on the EEC Treaty anti-trust provi-
sions and why and how were its institutional architecture and mechan-
ics created in the way that they were to establish supranational cartel
governance?
Establishing the architecture of EU cartel governance 97
only if they were deemed to have abused their position and restrictive
agreements could be exempted. Some commentators suggest that these
articles look remarkably similar to the French model (Buch-Hansen, 2008:
102). Again there is an element of truth here and many observers were
looking to see just how these articles were going to be implemented and
enforced. Article 81 reflected an emerging European model of legal control
which was based on an administrative procedure of evaluation of cartels.
But would the anti-cartel measures be enforced? Much depended on the
institutional structure that was created. This chapter now turns to Article
81 which has formed the backbone of EC competition policy. It begins by
introducing the structure and personalities at the helm of the European
regime before providing the necessary background on the legal base and
the accompanying regulations which ushered in this puissant anti-cartel
regime.
The very first European Commission took office in January 1958. It com-
prised two distinct wings: a political executive wing and the much larger
administrative wing. The former comprised the nine European commis-
sioners (two each from France, Italy and West Germany and one each
from Belgium, Luxembourg and the Netherlands) and their cabinets (or
private offices). Each Commissioner was handed responsibility for a spe-
cific policy area which fell within the Commission’s competences under the
EEC Treaty. The treaty cast the Commission in the role of policy initia-
tor and not as the decision taker, as the High Authority had been under
the ECSC Treaty. Under the Rome disposition power was to reside with
the Council of Ministers which responded to Commission proposals and
consulted the Assembly (European Parliament).9 The division of responsi-
bilities within the Commission to a large degree reflected both the size and
economic power of the member state and its particular policy preferences
which they hoped to develop, shape and defend where necessary. This
initial style of sharing and carving up policy portfolios has often given
ammunition to critics that the European integration project has largely
been driven by a Franco-German hegemony. There is an element of truth
here. The very first president of the EAEC was the Frenchman, Louis
Armand, while the first president of the Commission of the EEC was the
German Walter Hallstein. The ‘sharing’ of the services followed a similar
pattern as member states sought to maintain a strong voice in certain
areas. The West German delegation took charge of the competition policy
portfolio under Hans von der Groeben and also external trade issues,
102 The antitrust revolution in Europe
while the French took the lead in macro-economic policy and agriculture
(see table 5.1).
The Commission’s first directorate general to handle competition policy
was established in 1960. It is interesting to note that the original DGIV was
handed responsibility for four sectors. In retrospect, two of these, namely
restrictive practices and monopoly policy and state aid policy, were not so
surprising, but it also possessed authority for another two areas, namely
taxation and the approximation of laws.
The relationship between the Commissioner and DG Competition has
not always been so easy to fathom. On the one hand, the Commissioner
and the cabinet may be viewed as the political-executive arm of the
DG, introducing a novel dimension into the legal-economic investiga-
tions of the competition officials. On the other hand, the Commissioner
and cabinet are more akin to a political cap, directing and controlling
the work of the DG from the top of the hierarchy. However, executive
and administrative functions can rarely be so easily separated. It would
certainly be naïve to imagine that political/ideological questions do
not enter into the decision making of the DG. Likewise, although the
Commissioner is clearly subject to external political (national, sectional
and ideological) pressures, the need to ensure legal certainty, consist-
ency and respect for the rules remains crucial at this stage in the decision
making process. The provisions of the EEC Treaty followed the conclu-
sions of the Spaak Report and also created two other bodies to assist and
work with the Commission in the competition policy arena. These were,
firstly, a consultative committee (to allow a member state input) and the
European Court of Justice (a specialised chamber of lawyers to review
Commission decisions).
Establishing the architecture of EU cartel governance 103
4. UNPACKING ARTICLE 81
The drafters of the EEC rules were all too aware of differing approaches
(or even the complete lack of any domestic competition legislation in
Italy, Luxembourg and Belgium) between the states and sought in the
first instance to agree to a set of common goals that could be subsequently
fleshed out. France’s competition provisions at this time were skewed
heavily towards vertical agreements and preventing refusals to deal, while
the Netherlands had only a fledgling Economic Competition Act which
required registration of restrictive practices but granted exemptions on a
liberal basis. Only West Germany had anything comparable to a compre-
hensive competition regime in place, which incidentally came into force
on the same day as the EEC rules on 1 January 1958. German preferences
and debates had influenced and shaped, to a large extent though not com-
pletely, the European rules and would continue to do so. It is interesting
to speculate whether there would have been any competition rules at all in
the EEC Treaty if the West German delegation had not insisted upon it or
at best a much vaguer system.
Framed in very general terms Article 81 TEC (formerly Article 85
EEC) comprised three paragraphs and sets out to cover both those anti-
competitive agreements between direct competitors (horizontal restraints),
and those agreements between firms involved in different stages of the
production/distribution/marketing process within a particular market
(vertical restraints). The central question which arose for the regulator
centred on whether or not a particular agreement had been designed to
prevent, restrict or distort competition. The first paragraph of Article 81
established the type and characteristics of anti-competitive activities which
were not permissible, and to this end prohibited agreements which affected
trade between states, especially where such agreements aimed to effect the
prevention, restriction or distortion of competition within the common
(or single) market. The article declared that certain agreements were
simply incompatible with the common market, and these included: those
agreements that directly or indirectly fixed purchase or selling prices or
any other trading conditions; those agreements that limited or controlled
production, markets, technical development or investment; those agree-
ments that shared out markets or sources of supply; those agreements that
applied dissimilar conditions to equivalent transactions with other trading
parties, thereby placing them at a competitive disadvantage; and those
agreements that made the conclusion of contracts subject to acceptance
by the other parties of supplementary obligations which by their nature
or according to commercial usage, had no connection with the subject of
such contracts.
104 The antitrust revolution in Europe
Article 81(1) was ambitious in its scope and applied to both concerted
practices which were agreed informally, where little documentary evidence
existed to establish collusion, and to well-documented cases of concerted
parallelism.
The second paragraph (Article 81(2)) declared that agreements or deci-
sions that ran counter to Article 81(1) were prohibited and automatically
void. At first sight this looked very much like the system of per se rule
which has operated in the US anti-trust context and particularly since the
1960s, and where basically all named anti-competitive agreements were
categorised as illegal, with no exceptions to the rule. This reflected the US
regime’s aversion to the concentration of economic power. Arguments
in favour of the introduction of a US-style rule of reason approach had
certainly existed within European anti-trust circles. The principle of pro-
hibition reflected the US approach and the Ordo-liberal position but, it
should be stressed, was very much a new and at times alien concept for
many European states which had taken a more lenient position towards
cartellisation in the past. By forming hard core cartel agreements the firms
involved were deliberately attempting to keep their agreements as secret
as possible and away from the attention of the Commission. Yet in reality
EEC policy was not as strict as the US approach because this seemingly
per se prohibition of cartels and restrictive practices under Article 81(1)
was accompanied by an exemption clause, the third paragraph of Article
81.
Article 81(3) declared that Article 81(1) may be inapplicable where an
agreement ‘contributes to improving the production or distribution of
goods or [promotes] technical or economic progress, whilst allowing con-
sumers a fair share of the resulting benefit, and which does not (a) impose
on the undertakings concerned restrictions which are not indispensable to
the attainment of these objectives; [or] (b) afford such undertakings the
possibility of eliminating competition in respect of a substantial part of the
products in question’. Thus, four conditions were laid down if an agree-
ment were to be granted: the agreement had to benefit the EU as a whole
and its advantages had to outweigh its disadvantages; it had to produce a
fair share of the benefits to consumers; any restriction to competition had
to be indispensable in order to attain the objectives sought; and there had
to be no substantial elimination of competition (Sufrin and Jones, 2004).
In many ways contrasting the prohibitive rule in Article 81(1) against the
exemption clauses in Article 81(3) demonstrates aptly the flexibility of the
EU’s cartel provisions. Indeed, Article 81 introduced a complex balancing
process.
To ensure that the competition logic transpired into more than just
rhetoric it was no coincidence that the German government selected a pro-
Establishing the architecture of EU cartel governance 105
provisions of the EEC Treaty looked very much like a replica of Article
65 ECSC, but the ECSC and EEC treaties were very different and dis-
tinct creations. Whereas the ECSC granted exclusive authority to the
High Authority the EEC Treaty provided for the sharing of jurisdiction
between the Commission and the member state authorities, with the latter
in control until the necessary regulations had been passed. This change in
emphasis reflected the broader, less supranational structure of the EEC
Treaty, where the main decision making powers were vested in the Council
of Ministers. Regulation 17 served as the ‘procedural bible’ of the EU
competition regime, provided a unique form of institutional framework
and remained in place (subject only to a few minor tweaks) for over forty
years until 2004 (see chapter 7). In terms of both institutional involvement
and the supranational enforcement of European cartel policy Regulation
17 demonstrated a highly radical shift in power dynamics and would be
reinforced some forty years later in Regulation 1/2003 (see chapter 7).
The most striking aspect of this later regulation in terms of day to day
decision making, and in contrast to most other policy areas (both past
and present), was the central position conferred upon the Commission. It
was handed far reaching powers and its decisions were subject to review
only by the Court of Justice (Article 9). In retrospect, Regulation 17 had
created the foundations of a puissant competition authority which was
going to be largely free from member state interference and provided the
business community with one institution. DGIV incorporated the roles of
investigator, judge, jury and executioner all in one. The Council and the
European Parliament were involved neither in the investigations nor with
the decision making. These two institutions were effectively confined to
the margins of competition policy, although the former had the power to
make changes to the administrative procedure through new regulations
and the latter had the ability to discuss and debate competition issues. The
Competition Directorate had been placed firmly in the driving seat and set
on a predestined route. How the European competition regulator would
utilise and expand its powers was unknown.
With the instruments of decision making almost exclusively in the
hands of the Commission, both of the legislating bodies are clearly on the
margins of competition policy making. European cartel policy is de facto
a Commission policy. It was the Commission which determined what
the policy was and how it was to be implemented on the ground. It was
the Commission which identified a breach of the rules, which undertook
any investigation and which decided whether to take a formal decision.
And it was the Commission which fined, and even established the level of
the penalty.
Regulation 17 had been constructed along the lines of the West German
112 The antitrust revolution in Europe
enforcement system, and elaborated and spelt out the powers of the
Commission. Articles 1–9 of the regulation provided for the procedural
machinery under which agreements were to be notified and brought to the
attention of the Commission. The regulation (Articles 4 and 5) established
a framework for the notification of all agreements that might restrict
competition and it remained largely unchanged until 1999 (Regulation
1216/99). Companies were entitled (Article 2) to receive confirmation that
their agreement did not infringe competition rules through the possibil-
ity of negative clearance, while the Commission was empowered (under
Article 3) to dispose of complaints by means of informal negotiation.
Originally it had been intended under Article 81 to include a timetable
mechanism, as advocated in the Deringer report, to state that all agree-
ments notified which were not opposed by the Commission within a period
of six months from notification remained lawful. This so-called ‘opposi-
tion procedure’ reflected German practices and, although both attrac-
tive and convenient, was not adopted by the Commission. Regulation
17 empowered the Commission to grant negative clearances (an opinion
that a particular practice does not infringe Article 81 and, thus, there are
no grounds for Commission intervention) and also to decide whether an
exemption (Articles 6 and 8) should be granted under the terms of Article
81(3).
Articles 10–14 focused directly on the Commission’s substantial
powers. Article 14 equipped the Commission with powers to undertake
its investigations, empowering its officials to examine books and other
documentation, to take and make copies of such relevant materials, to
request oral interviews from the undertakings concerned and to enter
premises or vehicles or land belonging to the undertaking. These so-called
dawn raids have frequently made headlines. During the investigations
the Commission was compelled (Article 11) to liaise with and keep the
existing national competition authorities fully informed and to forward
copies of all necessary documentation relating to the case in ques-
tion. Member state support was needed when premises were searched.
However, there were no powers for the Commission to summon CEOs
to Brussels and, unlike in the American antitrust tradition, violations of
Article 81 were deemed to be administrative offences rather than criminal
offences. Finally, Articles 15–25 centred on administrative processes. The
Commission was authorised (Articles 15 and 16) to levy fines of up to 10
per cent of the company’s annual turnover for infringements and was also
requested under Article 19 to publish its decisions (be it formal decisions,
negative clearances or exemptions) in the EU’s Official Journal. In short,
Regulation 17 had established the rules for the EU competition regime
and actors.
Establishing the architecture of EU cartel governance 113
and success would depend very much on how well it was able to uncover
cartels. The Commission’s task was certainly ambitious, and to be suc-
cessful needed to overcome past business tradition and culture. For the
new European system to deliver it was going to prove essential to establish
an efficient institutional structure and an effective administrative process.
In retrospect, the system came to place too much emphasis on the noti-
fication system, which came to consume much of DGIV’s rather limited
resources. To understand why this occurred it is necessary to understand
the drawbacks in the form of substantial administrative bureaucracy and
paperwork which accompanied the notification system
It is understandable why the introduction of a compulsory notification
system was deemed desirable, and in practice it provided two possible
routes to escape the EEC rules: firstly, in the form of an application for
a negative clearance, and, secondly, in the form of an application for
an exemption.11 A negative clearance was granted if the Commission
judged that there was no competition case to answer. Exemptions were
also allowed under Article 81(3) so long as their pro-competitive effects
outweighed their anti-competitive effects. The notification system was,
however, time-consuming and would very quickly consume most of DG
Competition’s resources and manpower. The process commenced with the
opening of a file which was allocated to a specific unit and individual (the
rapporteur) within the DG who began an informal analysis of the case. At
this stage in the process, the Commission’s formal powers of investigation
were rarely used. More informal sources were tapped, such as records and
reports held in the DGIV library, all background information to hand, and
past cases involving the firms under scrutiny. Each notification received by
the Commission was acknowledged and copied as a matter of course to
all member state governments or national competition authorities. If the
rapporteur considered a negative clearance or an exemption appropriate,
a Notice was published in the EEC’s Official Journal. Cartel agreements
did not feature as part of either process, as they were not going to follow
either the clearance or the exemption routes. Cartels were deliberately con-
structed to conceal their activities and were often going to prove difficult
for the regulator to detect.
Complaints by third parties certainly came to be an essential aspect of
uncovering cartels. Making a complaint has always represented a rela-
tively cost-free route for firms which wished to involve themselves in the
Commission’s formal proceedings. If convinced of a case’s importance,
the Commission took up the matter on their behalf, carrying the burden
of any costs incurred. It was the responsibility of DGIV to decide whether
a case should be pursued or dropped. Complaints could be thrown out for
a wide variety of reasons such as non-application of the competition rules,
Establishing the architecture of EU cartel governance 115
DG COMPETITION
selects cases and investigates
COLLEGE OF COMMISSIONERS
DETERMINES CASE OUTCOME
and expert witnesses. The actual procedures for collecting oral evidence
were further facilitated with the creation of the post of Hearing Officer in
1982. This position within DGIV was designed to counter criticism of the
Competition Directorate’s administrative procedure. The Hearing Officer
supervised all aspects of the hearing, including the dates, location and
documentation, the chairing of the hearing, the orchestration of its struc-
ture and content, and also did a fair amount of the groundwork for each
case. In a sense the Hearing Officer’s role was to act as a sort of independ-
ent arbiter between the accused firms and the Commission. To this end
the Hearing Officer sought to ensure that the firms’ rights of defence were
protected, but also protected the position and rights of the Commission.
After the oral hearing, the Hearing Officer circulated the minutes and
transcript for comment and correction and drafted a report which was
passed on to the Director-General and to the cabinet of the Competition
Commissioner. At this point in the proceedings, the Commission had a
legal obligation to consult representatives of the member states’ compe-
tent authorities within the Advisory Committee on Restrictive Practices
and Monopolies (illustrated in table 5.1). This was intended as a final
safeguard and allowed the member states a check, if a limited one, on
DG Competition cases. The aim at this stage in the proceedings was to
ensure that the Commission’s decisions had been taken in a reasonable
118 The antitrust revolution in Europe
and consistent way, and that the procedure had been fair. It is important
to stress that the Advisory Committee was created as a purely consultative
forum only and held no veto power as the French government had origi-
nally wanted. Indeed, there was no requirement that the Commission had
to take on board the recommendations of the Committee.
Comfort letters also came to form an essential aspect of the notifica-
tion scheme. They were administrative letters which were issued by DGIV
(and were usually signed by the Director-General) to the firms involved
in a potential breach of the competition rules and at an early stage of
the investigative process. The comfort letter notified the firm(s) in ques-
tion that their agreement did not fall under Article 81 and was allowed
to continue. Used as a way of speeding up decision-making in light of an
ever increasing backlog of cases and limited resources, the legal status of
the comfort letter remained ambiguous. In brief, comfort letters were not
legally binding and they failed to take into account the interests of third
parties. This was clearly a problem for lawyers and judges, as a letter of
this sort did not possess the status of a decision (Stevens, 1994: 82).
At the end of the formal proceedings a formal decision had to be taken.
This usually translated into a decision which either authorised the agree-
ment or one which forbade it. Into the former category came negative
clearance and exemption decisions. Decisions of this sort often included
time constraints, and were usually conditional. By contrast, negative deci-
sions, or those which condemned an agreement, were often labelled ‘cease-
and-desist orders’. In the harder cases, the draft decisions were often
considered first by the special chefs, which in this context is the meeting
of cabinet members responsible for competition matters, and then by the
chefs de cabinet. If the decision still lay unresolved, the matter was referred
to the College, although in more straightforward cases the Commissioners
merely rubber-stamped what had in effect already been informally decided.
When issues did come formally to the College then decisions were taken by
simple majority vote.
When substantive rules had been broken the Commission enjoyed
considerable discretionary powers and was able to impose fines which
ranged originally from one thousand to one million units of account, or a
sum in excess thereof but not exceeding 10 per cent of the turnover in the
preceding year for each of the undertakings participating in the infringe-
ment. There has always been some controversy about the extent to which
the Commission can use its discretion in setting fines, and, indeed, about
whether a prosecuting body should even have the authority to fine in the
first place. Regulation 17, Article 15(1) and (2) provides some (though
not a great deal of) assistance in stating at what level fines should be
set. Additional penalty payments (under Article 16) of between ECU
Establishing the architecture of EU cartel governance 119
50 and 1000 per day could also be imposed on those companies, which
failed or refused to comply with an actual Commission antitrust decision.
By the middle of 1962 the actors and the rules were in place to attack
cartellisation.
7. CONCLUSIONS
In outlining the competition provisions within the EEC Treaty this chapter
has shown the controversial nature of the area as seen in the differing posi-
tions adopted and pursued by the EEC6 founding member states. The
decision by the six founding EEC member states to commit themselves to
competition discipline and simultaneously recognise the logic of a supra-
national dimension is significant, given the unfamiliarity of the majority
with antitrust. This chapter maintains that the agreement on a European
tier of competition governance, where power came to reside with the two
foremost supranational actors (the Commission and the Court of Justice),
marks a critical moment in the history of not only the European integra-
tion process but also the development of European antitrust. In retrospect
it is fairly straightforward to identify the adoption of Regulation 17 as a
major stepping stone, but at the time the actual trajectory of this unique
(sui generis) form of supranational antitrust regime was far from assured.
How would DG Competition work in practice? Would it attract compe-
tent and a sufficient number of high quality staff? How would it devise its
workload? How would the European regulator interpret the rules, and
was there any possibility of lingering state protectionism always going to
trump the competition principle? Would the business world be prepared
to co-operate? Only time and experience would tell, but the cartels wars
had begun.
NOTES
1. Apart from the emphasis on the free movement of people, goods, capital and services,
the creation of a customs union and a limited social policy, the EEC Treaty included
specific reference to only three policy areas; namely agriculture, transport and competi-
tion policy.
2. The Spaak Report of 21 April 1956 set the context post-Messina for the formal start
to the intergovernmental negotiations between the ECSC6 at Val Duchesse. The
document was over 150 pages long and can be read in full at http://www.ena.lukspaak_
report-020102534.html.
3. For further information see D. Grosser, T. Lange, A. Müller-Armack and B. Neuss,
Soziale Marktwirtschaft, Verlag BW. Kohlhammer, 1988. Also W. Eucken, Grundsätze
der Wirtschaftspolitik, Mohr/Siebeck, 1990, For a much shorter overview of the
120 The antitrust revolution in Europe
German economy see R. Overy, ‘The Economy of the Federal Republic since 1949’ in
K Larres and P. Panayi (eds), The Federal Republic of Germany since 1945, Longman,
1996,
4. See J. Ardagh, France Today, Penguin, 1995, and especially chapter 2 ‘the Economy
modernised but menaced’.
5. The European Atomic Energy Community (EAEC) Treaty was also signed on the
same day as the EEC Treaty. It was designed to create another specialist market, this
time in nuclear power. The French government was the most vocal supporter of such
a Community as a means of sharing costs and funding research for the drive towards
cheaper nuclear power. This Euratom treaty was signed by the same six states which
had signed both the ECSC and the EEC Treaties. It has never been revised and its pro-
visions have been fully integrated into the structure of the European Union.
6. The Article became 3g under the 1992 Treaty on European Union.
7. Indeed the EEC treaty rules, as Buch-Hansen argues, were actually harder to establish
than those for the ECSC.
8. The United Kingdom was invited to take part in the discussions in Messina which ulti-
mately led to the EEC Treaty. The UK accepted the request to participate. However,
although the UK government welcomed moves towards freer trade it objected strongly
to the institutional model being created and specifically the supranational charac-
teristics of this particular project. As a consequence the British delegation withdrew
from the Messina talks and opted instead to take a leading role in the creation of the
European Free Trade Association (EFTA). For further reading begin with Unwin,
1992 or Dinan, 2006 for developments.
9. The Assembly had been created as one of the four main institutions within the EEC
Treaty. Its members renamed it the European Parliament in 1962 (see Judge and
Earnshaw, 2008). The original idea behind this Assembly was to provide parliamentar-
ians from the member states (and they selected themselves from the national parlia-
ments) with an opportunity to express their views on European developments. There
were no direct elections to the Assembly/EP and none would occur until 1979.
10. The Economic and Social Committee rebranded itself as the European Economic and
Social Committee at the turn of the millennium. Prior to this renaming it was usually
referred to under the acronym of the ESC or ECOSOC. For consistency this work refers
to the EESC throughout.
11. Notification later provided another means to secure exemption under one of the
Commission’s block exemptions which are discussed in the following chapter.
6. European cartel policy: deployment
and combat, 1963–1998
With the institutional and administrative machinery in place to deal with
restrictive practices (and also monopolies) the Commission found itself
embarking on a radical experiment in supranational governance, and one
which attracted the first generation of European integration researchers
(Haas, 1958; Lindberg, 1963). Many questions were posed at this time
about how regional integration would both function and develop and
how it could be explained in theoretical terms. Haas devised his theory of
neo-functionalism as an attempt to explain and account for the political
integration process which emerged in its unique form in Western Europe
in the 1950s. For Haas regional integration was the process of ‘how and
why states cease to be wholly sovereign, how and why they voluntarily
mingle, merge and mix with their neighbours so as to lose the factual
attributes of sovereignty while acquiring new techniques for resolving
conflict themselves’ (Haas, 1970: 610). For neo-functionalists the available
evidence as manifest in the European Coal and Steel Community (ECSC),
the European Economic Community (EEC) and the EURATOM trea-
ties seemed to suggest that the nation state was becoming redundant
as an authoritative source of governance. In this European laboratory
powers and sovereignty were being transfered from the nation states to
a set of new supranational institutions. Supranationalism appeared to
offer a new and definitive answer to resolving conflict through the pooling
of sovereignty and the beginnings of a new Europe, but could a model
explain what was happening in such advanced countries and what were the
dynamics pushing the process onward?
Neo-functionalism placed its emphasis on the principal agents of
change, which were identified primarily as technocratic elites, politicians,
supranational interest groups and other lobbies. It was assumed that these
actors pursued their own interests, and in doing so provided the dynam-
ics for further integration. According to Haas, ‘political integration is
the process whereby political actors in several distinct national settings
are persuaded to shift their loyalties, expectations and political activities
to a new centre, whose institutions possess or demand jurisdiction over
pre-existing national states. The end result is a new political community,
121
122 The antitrust revolution in Europe
EU cartel regime took time to form, and its enforcement until the 1980s
can be described as hesitant, patchy and largely ineffectual. The number
of cartels which were unearthed and penalised rarely surpassed more than
three at best a year during first decades of EU cartel policy. It is never a
straightforward task to pinpoint specific chronological turning points or
periods in any policy’s development, but these next two chapters suggest
four periods of development for EU cartel policy. In each the position of
DG Competition and cartel policy developments can be examined with
reference to both the substantive and the procedural regimes. Accounting
for internal changes is one aspect of competition policy which is generally
well covered (Wilks and McGowan, 1996), whereas there has been con-
siderably less attention paid to the external variables. Any examination
of the evolution of EU cartel policy cannot be completely separated from
developments at member state level. This allows recognition of the varie-
ties of capitalism literature (Albert, 1993) which emphasises the spectrum
of capitalist models across Europe and the variable impact of each on
the role of national competition policy (see Wigger, 2008) on liberal, co-
ordinated, state and transitional economies. This literature is not explored
here, but policy development needs to be considered against changes and
events in the wider economic and societal spheres. Wigger (2008) does this
in an innovative manner by adopting a critical economy perspective to the
development of EU competition policy, in which she traces the impact of
Ordo-liberalism, embedded liberalism and neo-liberalism on the evolution
of the competition regime and especially on Commission thinking (Wigger
and Nölke, 2007). Given the variety of approaches questions could indeed
be raised over whether the Commission really operates a single cartel
policy when so many different cartel traditions have prevailed and con-
tinue to exist at member state level. EU cartel policy can be divided into
four separate phases (table 6.1). The first phase of the Commission’s anti-
cartel activity can be located to the 1960s and early 1970s. This period was
largely exploratory in nature as the Commission sought to bed in, appreci-
ate its powers and gain experience. The second was on one level a continu-
ation of the first, but on another level required the Commission to readjust
its thinking in the face of the economic downturn and recession which
covered the years from 1973 until the mid 1980s. The third extends from
the ‘re-launch’ of the integration process through the Single European Act
of 1987 and specifically the single market project until the end of the 1990s.
The fourth and current phase focuses on developments in the period after
1999 when we see the first serious discussions about the reform, decentrali-
sation and modernisation of European Union cartel policy. These debates
led to the quiet revolution which was encapsulated within Regulation
1/2003 and reflected a new dynamism within DG Competition to combat
European cartel policy 125
cartels more effectively through, for example, the levying of higher fines
and a series of policy innovations. This fourth phase is arguably the most
important and becomes the exclusive subject of the next chapter. The
current chapter provides an overview of the first three periods.
Council agreement on Regulation 17 marked a critical juncture in the
overall history of EU competition policy. It not only placed the European
Commission very much centre stage in the day to day decision making
process, but ensured that the daily operation of competition policy affect-
ing trade between states had become a European competence. With power
delegated to the Commission, DG Competition was relatively in a free posi-
tion to begin carving out its role, delineating its responsibilities and build-
ing a solid identity. But could it meet expectations? DG Competition faced
a sizeable challenge. The Commission’s freedom proved all the greater as
the possibility of interference from both the Council and the EP dimin-
ished almost altogether, as the attention of both institutions switched from
such more minor technical policy areas in the case of the Council to con-
front a number of issues which threatened any further developments on the
integration project. These included the decision by the French president,
General Charles de Gaulle, to reject two UK applications to accede to the
EEC in 1963 and 1967 respectively and the French government’s decision
in 1965 to withdraw its nationals from the EU institutions (from June 1965
until January 1966) as a powerful means to express its protest against the
financing of the Common Agricultural Policy, the onset of majority voting
126 The antitrust revolution in Europe
cartel regime over issues such as case delays and Commission overload.
These issues are explored below.
Article 81 (TEC) had identified policy priorities and presented the
Commission with considerable powers of interpretation to determine, for
example, when agreements affected trade between member states, when an
agreement restricted competition and what was a fair share for consumers
(Neven, Papandopoulos and Seabright, 1998: 5). The pursuit of Article
81 focused DG Competition’s energies on agreements which ‘directly or
indirectly fix purchase or selling prices or any other trading conditions’.
Although examples of such anti-competitive activity can be displayed in
vertical arrangements, most cases that primarily fall under part deal pri-
marily with agreements or concerted practices made between horizontally
related competitors, and usually centre on fixing prices, dividing markets
and conditions of sale (Goyder, 2003: 142).
DG Competition slowly set about fulfilling its remit under the competi-
tion provisions of the EEC Treaty, i.e. to protect and promote the compe-
tition principle within the marketplace. It was not seeking some model of
perfect competition but striving for a state of ‘workable competition’ and
free market access for all. Interestingly, the original structure and purpose
of DG Competition had a wider brief which incorporated regional policy
and in particular regional state subsidies, and was also tasked with har-
monising national regulations over excise taxes and VAT. Restrictive
practices took centre stage and the Commission was charged ‘to bring the
totality of restrictive practices affecting inter-member state trade within
the scope of administrative surveillance, to enable their economic evalu-
ation’ (Harding and Joshua, 2003:109). The Treaty had effectively cast a
very wide net to catch many anti-competitive arrangements. As discussed
above, many potentially anti-competitive agreeements had to be notified
to the Commission where it was hoped they would be cleared.
Cartels, of course, by their very nature were highly unlikely to notify.
Consequently any cartelbusting agenda required time, effort and expert
knowledge of each individual product market. DG Competition’s main
concern and priority in the early years of the 1960s centred on forms of
vertical integration/relationships rather than the horizontal variety. In
fact in trying to establish a common market the Commission became very
much concerned with the structure of this regional market and the extent
of trade flows across its internal (member state) borders. During its first
five years the Commission received almost 40 000 notifications, and the
vast majority of these (some 25 000) were of a vertical nature (Commission,
1980: 15). Many were structured around exclusive dealing arrangements
and were usually managed through national trading associations and very
much embedded in the national context (Harding and Joshua, 2003: 119).
128 The antitrust revolution in Europe
Sources: Cini and McGowan, 2009; Commission, 1992; Goyder, 1993; von der Groeben,
1965.
would increase over time they never rose sufficiently. Indeed, the issue of
inadequate staffing levels with DG Competition has long been one of the
constant criticisms of the EU regime as its staff have struggled to deal with
the expanding competition brief.
To compound matters even more nearly three quarters of these some
40 000 notifications related to exclusive dealing agreements. All these
issues hindered progress on cartel policy. To tackle the problem of being
overburdened with less serious cases the Commission opted to exclude
certain types of agreement from the EEC competition rules altogether
through the adoption of block exemptions and its addition of de minimis
thresholds. The block exemption was designed as a response by DG
Competition to the huge number of notifications. The Council enacted
the first block exemption in 1965, but it did not make any real inroad into
the accumulating backlog of cases and opted instead to delegate major
responsibility for future block exemptions to the Commission itself. In ret-
rospect, the Council’s decision reflected its unwillingness, given its range
of responsibilities, to become embroiled in such technical and mundane
areas and the Council did not fully appreciate the power it was passing to
the Commission. This decision marks another important milestone in the
early years of EU competition governance, and placed DG Competition in
the enviable position of being able to influence and steer competition issues
in a specific direction, to determine what could be exempted and where it
should focus its efforts. The block exemption instrument, which has since
become a distinctive feature of European-level competition enforcement,
allowed certain economic sectors to be exempted from the competition
rules for a period of time. Where block exemptions applied, there would
be no need for firms to obtain an individual Article 81(3) exemption. Block
exemptions provide some legal certainty for firms and have particularly
benefited small and medium-sized enterprises (SMEs). Block exemption
regulations are frequently renewed and updated to take on board the latest
130 The antitrust revolution in Europe
aspect of these early cases was the Commission’s much softer approach
towards business actors and its strong preference for a negotiated admin-
istrative settlement (i.e. to amend problematic practices) between the
Commission and the firms involved, and a tendency to eschew the imposi-
tion of fines. Publicity about such cases was at best minimal and at worse
practically non-existent. This reality led one commentator to comment
rather negatively about the Commission’s practices and its vagueness over
either what the problems were or what remedies were suggested. At times
even the names of the companies concerned were not made public even in
the EEC bulletin (Edwards, 1967). Without outsiders/observers being able
to fathom the rationale behind developments it became practically impos-
sible for cases to set precedents and for onlookers to learn anything at all.
This initial reticence from the fledgling regulator (DG Competition) argu-
ably reflected a degree of doubt and uncertainty about its procedures and
forms of analysis, and it would take time to alter. However, by 1967 the
Commission had started to take its first more meaningful strides against
hard core cartels.
The Quinine cartel became the very first Commission ‘own initiative’
case. Quinine is extracted from the bark of the cinchoma tree, which grows
in a number of developing countries and is used to make medicinal com-
pounds that are used principally to make drugs to combat malaria. There
had been a long tradition of co-operative agreements between companies
based in France, Germany and the Netherlands in this particular sector
which can be traced back to the start of the twentieth century. The aim
of these agreements had largely been to ensure supplies and to stabilise
markets. However, after 1945 the situation for the main companies con-
cerned deteriorated, with a steep decline in prices as more of this product
was being produced. Supply was simply outstripping demand. The increas-
ing availability of cinchoma bark owed much to the new supply chains
from the plantations in the Congo and Indonesia, but it also arose after
the United States opted to throw much of its accumulated stocks of this
bark onto the world market. In response a series of European compa-
nies formed a defensive cartel in 1958 which involved sharing territorial
markets, fixing prices and establishing a series of quotas for sale on export
markets. This cartel, as in all cases, was internally policed by the leading
cartel member (the Dutch chemical giant, Nedchem) and was scheduled to
last for at least five years. It involved frequent meetings and the sharing of
information on prices among the cartel members. The cartel was formally
wound up in 1965.
However, during its operation prices for cinchoma bark had risen
throughout Western Europe while prices had been falling on the world
market. The Commission suspected collusion in this case and launched
132 The antitrust revolution in Europe
Cartel case was somewhat more complicated than the previous two cases,
as the Commission had opted to open up a war on two different fronts
by pursuing the companies concerned under both Articles 81 and 82 (for
abusing their dominant position), but uncovered the existence of a market
where prices had been pre-determined by members of the cartel. The
Commission’s 1973 decision condemned the practices of some twenty-two
companies which had been involved with the cartel and levied a fine of
over nine million units of account on sixteen of them. The Commission’s
decision was immediately, though unsuccessfully, appealed to the Court
of Justice in 1975. The Court’s confirmation of the Commission’s deci-
sion instilled further confidence in DG Competition (Goyder, 1998:
162–163). It is extremely important to underscore not only the role of the
Commission but also the relationship between the Commission and the
Court of Justice (and after 1989 the Court of First Instance (CFI)), and in
particular the latter’s attitude towards the former’s analysis. This relation-
ship was going to prove vital and pivotal in the shaping of European cartel
policy. By this stage it became possible to identify a more confident DG
Competition and one which was developing a growing reputation that was
based on its analyses and relationship with the Court, but appreciating its
own role and wide discretion to define concerted practices, which in turn
fuelled the Commission to bring forward new cases.
Still, it is also possible to identify even at this early stage a harden-
ing of approach from the Court towards what was expected from the
Commission’s analysis in order to prove cartel activity. In Belgian
Wallpaper the Court sought greater economic analysis and more concrete
proof (Harding and Joshua, 2003: 127), and this less accommodating
attitude was the precursor to the next decade of cartel policy, the onset of
economic difficulties and a renewed interest among member state govern-
ments in the aims and directions of cartel policy.
At the start of the 1980s few could have predicted how the appointment
of Jacques Delors and his Commission’s drive to achieve a genuine single
market programme would kick-start the European integration project,
and in doing so would very much anchor the competition rules as a core
European cartel policy 137
i) In British Sugar (OJ 1999 L76/1) four sugar producers (British Sugar,
Tate & Lyle, Napier Brown and James Budgett) which together con-
trolled over 90 per cent of the granulated sugar market in the United
Kingdom were fined ECU 50.2 million. This collusive arrangement
had adopted a collaborative strategy of higher pricing for sugar on
both the industrial and retail markets.
ii) In Preinsulated Pipes (OJ 1999 L24/1) ten companies across the
European Union were fined ECU 92.21 million for engaging in a
series of anti-competitive activities. These included price fixing,
market sharing and bid rigging. This cartel particularly displeased
140 The antitrust revolution in Europe
Table 6.5 The imposition of fines for cartel infringements: major cases
from the Sutherland and Brittan Years, 1985–921
Notes:
1
One of the immediate difficulties for researchers of EU cartel policy has been the time
taken by the Commission to publish the decisions against major cartels in the Official
Journal. This issue arises because the Commission has to ensure that all business related
confidential information has been removed before publication. There is also the issue of
translating the decision into twenty-three languages.
2
This arrangement represented the classic form of a cartel and had endeavoured to distort
the market, restrict competition and set agreed prices.
3
This complex cartel was constructed around a series of artificially high prices and involved
a second Commission decision against the same companies in PVCII (OJ 1989 L74/1)
where DG Competition applied its concept of the ‘single overall agreement’. In this case
the Commission maintained that the members of the cartel had formed an agreement or
concerted practice. The companies involved appealed the case to the CFI but the Court
upheld the Commission’s earlier decision (OJ 1994 l239/14).
4
The Commission imposed a fine of €20 million on this cartel which had abused both
Articles 81 and 82. It had been in existence for decades, and although the original
written agreement ended with the UK’s accession to the EEC, the agreement continued
and effectively divided up the European market between the UK and Ireland (ICI) and
Continental Europe (Solvay).
Table 6.6 The imposition of ever higher fines against cartel agreements:
the major decisions during the van Miert years, 1993–1999
Note: This particular decision was the re-adoption by the Commission of its earlier
December 1988 decision following a rejection by the Courts of the PVC appeal.
on seven Greek ferry operators and one Italian operator. All parties
to this agreement had regularly held meetings and exchanged corre-
spondence to determine the fixing of prices for passengers and vehi-
cles. Despite the seriousness of the charge and blatant anti-competitive
activities the fine was to all intents and purposes rather modest on
account of this cartel’s fairly limited impact on the market.
iv) Finally, in Alloy Surcharge (OJ 1998 L100/559), six stainless-steel flat
producers who accounted for over 80 per cent of European produc-
tion of stainless-steel finished products were fined ECU 27.3 million
for deliberately engaging in price fixing practices.11
Did such fines matter? The use of the seemingly powerful weapon
of financial penalties certainly proved to be contentious, because until
the 1990s published decisions in the Official Journal provided the only
source of guidance as to the Commission’s likely practice. Moreover the
fining regime was often accompanied by doubts over impartiality and the
way in which the Commission had handled the case, particularly where
142 The antitrust revolution in Europe
the wording of the final decision to impose a fine largely resembled the
wording of the earlier Statement of Objections. In other words, for many
undertakings and their legal advisers it often seemed that DG Competition
was simply not interested in company defences and ignored their views
and any justifications of the arrangements in question. In practice, the
problem lay directly with the rules of procedure as dictated by Regulation
17, where certain individuals within DG Competition, acting in a series
of guises of prosecutor, judge and jury, are responsible for a case from its
inception to its conclusion (McGowan and Wilks, 1995).12 The use of fines
also proved problematic on two further counts: the first problem centred
on the Commission and its reluctance to provide any substantial reason-
ing for how it arrived at individual fining decisions. This position had led
to growing disenchantment and strong criticism from the Court of First
Instance. The second criticism concerned the absence of a fines tariff (to
enable companies to judge the financial penalties for certain activities),
as is the case with regard to the practice in national courts in criminal
proceedings.
It was increasingly argued that from a public policy viewpoint some
form of tarification system was required to inject greater transparency
into the Commission’s policy making process. Traditionally, however, the
Commission had displayed considerable reluctance to move in this direc-
tion and had argued ‘[t]hat the complexity of the factors to be weighed
means that the assessment of fines, rather than being a mathematical exer-
cise based on an abstract formula, involves a legal and economic appraisal
of each case’ (Commission, 1984). Some opponents of a tarification system
argued that the introduction of such a system would simply eliminate the
deterrent, for it would enable firms to engage in a cost-benefit analysis
of any anti-competitive action. In contrast such views were castigated by
others who countered that the basic assumption underlying all attempts to
deter infringements by imposing fines is that companies indeed operate a
cost-benefit analysis. If deterrence works, it does so by altering the poten-
tial offender’s balance of expected cost and benefit in such a way as to
induce him to refrain from the undesirable action. Tarification thus rather
served the deterrence argument, so long as the tariff is either sufficiently
detailed or sufficiently flexible (see Wils, 1998: 256–7). All in all, what this
actually meant in practice was that these doubts translated into a ‘low rate
of acceptance of Commission decisions and a correspondingly high rate of
court actions’ (Montag, 1996: 433) with regard the Commission’s fining
policy.
Such disaffection was only further fuelled by the unacceptable length of
infringement proceedings, and was further augmented by a growing number
of Court judgments which criticised the Commission’s interpretation as
European cartel policy 143
flawed. Statistics indicate that by mid 1998 the Commission had issued
thirty-two decisions imposing fines of more than ECU 3 million on one
or more undertakings. The reaction to such fines is very revealing. Of the
twenty-nine such cases up to the end of 1996 only five were implemented
without being challenged. In other words, twenty-four of the twenty-
nine cases were appealed to the European Courts. Twelve actions for an
annulment of the Commission decision proved highly successful as the
fines were either lifted or quashed, and in a further two cases the levied
fines were reduced. The lessons for any undertakings seem clear. On
these statistics alone the Commission displayed a rather poor record in
reaching decisions that were generally accepted, but this should not be so
surprising. More alarmingly for the Commission the Courts had shown a
readinesss to strike down any Commission decisions which the judges in
Luxembourg held to lack sufficient evidence of alleged infringements, and
often the inability of DG Competition staff to respect the correct admin-
istrative procedure. Indeed, massive fines imposed on European chemical
companies by the Commission at the end of the 1980s had still not been
paid a decade later as the firms have opened appeals to the Court of
Justice. In ICI–Solvay (Case C–200/92 [1999] ECR I–4399), for example,
the undertakings successfully appealed to the CFI to have their fines of
ECU 27 million and ECU 27 million respectively overturned.
External criticism of DG Competition’s procedure has been a custom-
ary given, but when exerted from the European Courts it shook the foun-
dations of the Avenue de Cortenberg where the DG was based for most
of the 1990s. For example, in its first year of operation the CFI annulled
a Commission decision in the LdPE (low density polyethylene) cartel case
(OJ 1989 L74/21) and, even worse, compelled the Commission to pay the
legal costs for all seventeen legal teams. In its now infamous interpreta-
tion of the Wood Pulp cartel (both I and II), for example, the Court of
Justice (Case 89/85 [1988] ECR 5193) ruled that the system of quarterly
price announcements by producers identified by the Commission did not
amount to concertation. It maintained on the contrary that this particu-
lar situation had evolved because both buyers and sellers had wanted to
create a more stable environment, and this by necessity involved the need
to limit commercial risks. More seriously, however, the Commission was
condemned for its procedure and method of analysis. The Court went
further and exposed DG Competition’s reliance on material and on
evidence obtained after the statement of objections had been sent, and
a complete failure adequately to explain allegations in its statement of
objections. Wood Pulp has forced the Competition Directorate to produce
a ‘firm, precise and consistent body of evidence of concertation’ if it is to
succeed in establishing such practices. However, that said, in general both
144 The antitrust revolution in Europe
the Court of Justice from the Pioneer decision in 1980 (OJ 1980 L60/1)
and even the more aggressive CFI displayed a great deal of reluctance
when it came to reducing by any large margins the Commission’s discre-
tion with respect to fines. Such cases severely tarnished DG Competition’s
credibility. Still, growing unease from the business community over the
Commission’s power to levy fines (Korah, 2007; van Bael, 1995; Gyselen,
1993), as well as increasing criticism of its own methods and procedures
from the European courts, finally compelled the Commission to re-
examine its procedures. This led to its January 1998 Notice (OJ 1998
C9/3) on its New Method for Calculating Fines in Antitrust Cases. In
short, this Notice (which applied to cases falling under Article 81) aimed
to increase the transparency and coherence of the Commission’s decisions
by setting out the different steps involved in the Commission’s determina-
tion of a specific fine and by providing the ranges of this fine. To this end
it abandoned the earlier practice of calculating fines as a percentage of the
relevant turnover (when there never had been any good reason for fines
to be proportional to turnover). Instead it opted in favour of a far more
straightforward approach, in terms of both Commission decision-making
and review by the Courts, by focusing more directly on the nature of the
infringement.
This move marked a significant development, and meant that from
this point onwards all reviews to be conducted by the CFI were not to
focus on the choice of the relevant turnover figure (as in the past), but
rather on the nature of the infringement. The 1998 Notice represented
an earnest attempt by the Commission to improve its handling of com-
petition cases and provided for a radically new four-stage procedure.13
Infringements were now to be classified as minor, serious or very serious.
In order to assess the gravity of the infringement, account had to be taken
of the nature of the infringement and its actual impact on the market.
DG Competition calculated the actual level of the fines within these
parameters, which naturally varied from case to case, and on the nature
of the particular infringement. In effect, it must be emphasised that this
Notice did not herald any change in the general level of fines and merely
reflected the Commission’s practice throughout the 1990s, though it does
not exclude possible future increases. Where more than one company was
concerned it was the responsibility of DG Competition to decide where
the level of blame lay and to differentiate between the participants’ actions
and involvement where necessary and fine accordingly.
A key element in any Commission decision under this Notice sur-
rounded the new emphasis on the duration of the specific agreement.14
Again these new rules made distinctions between ‘short duration’ (less than
one year), ‘medium duration’ (one to five years) and ‘long duration’ (more
European cartel policy 145
than five years). In the first instance the base amount for gravity remained
unchanged, but in cases of medium duration the Commission opted to be
in a position to increase the fine by up to 50 per cent, and in cases of long
duration by 10 per cent per year. Essentially, by adapting and redesign-
ing its approach the Commission hoped to provide a greater deterrent
by making an explicit link between the duration of an infringement and
the size of the fine. Once both the gravity and the duration of a particular
infringement had been established, the next step in DG Competition’s
calculation was the consideration of any aggravating or attenuating cir-
cumstances (as listed under the Notice). This was followed (according to
section 4 of the Notice) by consideration of the Commission’s 1996 Notice
on the Non-Imposition or Reduction of Fines in Cartel Cases (OJ 1996
C207/4).
The Commission’s caseload had certainly got more manageable,
but still remained somewhat problematic as notifications continued to
provide the majority of DG Competition’s workload under Article 81
(see table 6.7) and did not centre on hard-core cartels. Although a minor-
ity of third party complaints continued to draw Commission attention
to potential cartel activity the Commission required other measures to
assist its staff. The adoption of the ‘Leniency’ Notice in 1996 (discussed
in chapter 7) illustrated the onset of a more proactive Commission
response. Although novel as far as European competition experience
was concerned, the leniency initiative reflected practice which had been
146 The antitrust revolution in Europe
4. CONCLUSIONS
Cartel agreements truly represent the most damaging forms of anti-
competitive activity. It may be somewhat surprising therefore to learn that
the Commission’s pursuit of cartels has often been overshadowed by other
policy commitments and has also been distracted by other notifications
which fell under Article 81. The majority of formal decisions under Article
81 concerned exemptions rather than cartels (see Table 6.8). The fight
against cartels took time to develop, though even by the end of the 1990s
fewer than ten were formally detected in any given year. The number for
most of these four decades was considerably lower than even this. In part
this reality reflected the difficulty of detecting and establishing the exist-
ence of cartels and in part reflected the limited resources and the expand-
ing brief of DG Competition. Progress, however, was being made as policy
was being shaped in an incremental fashion.
This chapter has shown how the Commission’s cartel wars developed
and intensified from the early 1960s. As the Commission gained both
experience and confidence it came to place greater emphasis on cartel
activity. The move towards a tougher fining policy brought consequences.
One of the most immediate repercussions was a rise in the number of
challenges against Commission decisions being brought by the busi-
nesses concerned before the European Courts. The symbiotic relationship
between the Commission and the European Courts has long represented
one of the most crucial dynamics behind individual EU cartel case out-
comes. The Commission’s credibility has always been tested by appeals to
the Courts. A degree of relative harmony had existed almost undisturbed
between the two supranational institutions in the promotion of integration
(from the earliest cases such as Aniline Dyes, European Sugar Cartel and
Quinine) until the Court of First Instance emerged in 1989 with an alto-
gether more independent and critical approach to the Commission’s degree
of analysis and argument. Relations between the Commission and the
Courts, however, grew fraught during the 1990s when the CFI overturned
a number of Commission decisions on the grounds of a supposedly flawed
analysis which often rested on the absence of clear proof and documentary
evidence that cartels were actually in existence. The Woodpulp case fully
illustrated the tensions and soured relations between the institutions. The
Commission was going to have to find a way to deal with the Courts and
to provide greater evidence of anti-competitive wrongdoing. Fighting
cartels was both stressful and very time-engaging and led the Commission
to consider new and more innovative measures and to design new strate-
gies to combat cartellisation, and set the backdrop to the fourth phase of
the Commission’s cartel wars which commenced in 1999 with the arrival of
148 The antitrust revolution in Europe
a new Competition Commissioner and the first real effort to overhaul and
modernise the administrative mechanics behind the operationalisation of
Article 81. The new century was to usher in the decussis mirabilis (glorious
decade) of cartelbusting.
NOTES
1. It should be noted that some types of agreement (and this to some extent reflects earlier
more sympathetic perceptions) were entitled to exemptions from the EU competition
rules where they contributed to improving the production or distribution of goods,
promoted technical and economic progress or ensured that consumers reaped consider-
able benefits. Prior to 1 May 2004 such exemptions under Article 81(3) were solely at
the Commission’s discretion to bestow if an agreement’s beneficial effects were judged
to outweigh any detrimental impact on competition.
2. See recital 1, Council Regulation (EC) No 1/2003 on the Implementation of the Rules
laid down in Articles 81 and 82 of the Treaty, Official Journal 2003, L1/1.
3. In a sense, the de minimis rule marks the dividing line between agreements that are
to be dealt with at European level, that is, those that are likely to have an impact on
the common market, and those that remain the responsibility of national authorities.
The latest Notice, published in 2001 (OJ 2001 C 368), served part of the Commission’s
modernisation agenda (see Peeperkorn, 2001) and aimed to reduce the compliance
burden for smaller companies the agreements of which, by the nature of their size and
impact, did not restrict competition. This move also allowed DG Competition to focus
its energies on the much more problematic agreements. The amended Notice raised the
de minimis level to a 10 per cent market share for agreements between competitors and
to 15 per cent for agreements between non-competitors. In short, agreements which fall
below these new thresholds are judged not to possess even a minimum degree of market
power and do not fall under Article 81. The Notice states that agreements between
small and medium sized enterprises are rarely capable of affecting trade between the
member states and do not fall under EU scrutiny.
4. The European unit of account (EUA) was created through the Treaty of Rome for the
purpose of providing a unit of account for the EU institutions. It was a monetary unit
which was replaced in March 1979 by the ECU (European currency unit), which itself
was the immediate predecessor of the euro.
5. The United Kingdom acceded to the EEC under the premiership of Edward Heath in
January 1973 and some twenty-five years after the Treaty of Rome had come into force.
The existing competition policy provisions had not factored at all as part of the negotia-
tions as entry alone had become the utmost priority of successive UK governments (and
the business community) since the very early 1960s.
6. Greece joined the European Economic Community in January 1981 and the
Mediterranean push would be followed by the accession of both Portugal and Spain in
1986.
7. It is simply not possible, given space restraints, to provide background information
on all of the cases mentioned in the text, and readers are strongly encouraged to check
some of the leading legal texts as provided, for example, by Goyder, 2003; Sufrin and
Jones, 2008; Whish, 2003, and should also check the excellent European Competition
Law Review.
8. In February a group (from across the EU) of seventeen steel-beam suppliers were fined
ECU 104 million (£78.9 million) for operating a cartel in the production of steel beams
for use in the construction industry. In fixing the fine the Commission took account of
the length, gravity and accrued profits from the cartel. Interestingly, this agreement was
unearthed following a series of dawn raids by the Commission in 1991 on the premises
European cartel policy 149
of the seventeen associated company members engaged in the manufacture and distri-
bution of the steel beams. The documentation seized revealed that the cartel had been
in operation since 1984 and that those involved had assumed the customary practices
of fixing quotas and prices and exchanging what would otherwise have been deemed
confidential information.
9. In July 1994, and once again as the result of the Commission initiating its own investi-
gation, nineteen carton board producers were fined ECU 132 million (£104.27 million)
for operating what was described by van Miert as Europe’s ‘most pernicious’ price
fixing cartel. This clandestine cartel extended across the entire European cartonboard
industry and implicitly entailed an agreement on prices and market shares. Within it ‘all
participants helped to develop a comprehensive system for . . . the monitoring of pro-
duction, sales volume and capacity utilisation’. In practice those involved raised prices
almost simultaneously. Such action prevented their customers taking advantage of
what should have been different prices within the European market, and thus thwarted
their customers’ efforts at securing alternative sources of supply. In short, competition
was duly impeded during the operation of this arrangement, and indeed the practice led
to a rise in profits of some 86 per cent in the period from 1986 to 1989.
10. In November 1994 the Commission levied a record fine of ECU 248 million (£193
million) on a group of thirty-three national cement producers and associations of the
European cement industry for co-ordinating anti-competitive activity since 1983. In
Europe’s most cartel ridden industry this specific agreement had led to the division of
the EU market into distinct national markets and widespread interchange of confiden-
tial information amongst all those party to the agreement.
11. This was deemed an infringement of Article 65 of the ECSC. See Competition Policy
Newsletter, No.2, June, 1998, p. 50.
12. In an analysis of those cases that culminate in the imposition of fines, Montag illus-
trates how investigations often exceed five years. On average it took almost four years
to adopt a decision. In practice, the more companies involved in an infringement, the
longer it takes to reach a decision.
13. These have included the De Minimis Notice of 1996, the Relevant Market Notice of
January 1997 and the 1993 Notice on Co-operation between the EU and the National
Authorities.
14. Under the previous system the duration of a cartel agreement was an issue which the
Commission examined, but in practice, it made little difference in the calculation of
setting of a fine.
15. The DOJ granted immunity from its criminal sanctions regime. The scheme was thor-
oughly revised in 1993 and has led to a growing number of firms applying for leniency
and providing evidence which has enabled the US competition authorities to unearth
cartels.
7. The decussis mirabilis and the
antitrust revolution in Europe, 1999
to the present
If the narrative of EU cartel policy from the 1960s to the 1990s represented
one of incremental development, it is one that reaches its pinnacle during
a fourth phase of activity which commenced at the turn of the twentieth
century and the start of a new millennium. By this point in time the dangers
of naked cartellisation within the neo-liberal hegemony were increasingly
being appreciated and understood (OECD, 2003). Cartels were held to be
costing society billions in dollars, euros and other currencies and seriously
thwarting the benefits of market globalisation. It was now generally taken
for granted that the existence of hard core cartels (price-fixing and market
sharing agreements which aim to restrict competition) damaged consum-
ers by raising prices and reducing output and had negative repercussions
on economic efficiency.1 This universal condemnation and recognition
provided the Commission with an apt opportunity to re-examine its own
cartel policy and to intensify its war against cartels. It was to culminate in
a radical overhaul and restructuring of the entire EU cartel regime. The
Commission’s anti-trust zeal was in clear evidence in a growing number
of decisions against cartel activity), refinements to its leniency initiative,
ever higher increasing fines and stricter fining policy (in 2006), an internal
restructuring of DG Competition to enable a more concerted and dedi-
cated approach to combat cartels, the publication of its Green (2005) and
White Papers (2008) on Private Actions and increased international co-
operation. Most of these innovative and imaginative changes proved fairly
straightforward for the Commission to introduce, as the refinements did
not require the approval of either the Council or the European Parliament.
However, the most comprehensive and significant development after 1999,
in the form of the new empowering Regulation 1/2003 (which replaced
Regulation 17) in 2004, did require and received Council approval.
Together all these changes, sought to modernise the Commission’s
approach to cartel agreements. In part, however, these changes, if viewed
from a positive viewpoint, reflected the Commission’s determination fully
to tackle cartels, but in part, and viewed from a more negative perspective,
150
The decussis mirabilis 151
bore witness to the long recognised difficulties of hunting cartels. The entire
reform package after 1999 represented nothing less than a real revolution
in the way cartel policy was now going to be enforced and implemented
(Monti, 2004). It was hailed as an essential step in the EU’s ongoing evo-
lution into a world-class competition regime (DTI, 2001) and sought to
update the existing EU administrative machinery in an effort to ensure
more efficient, predictable and legitimate outcomes. This chapter explores
this fourth and final phase of EU cartel policy which it categorises as the
decussis mirabilis. It analyses the nature and the significance of these latest
and most radical reforms to the EU cartel regime. Particular attention is
paid to the impact of Regulation 1/2003 throughout, but reference is also
made to the other notable changes and measures, such as the revision and
extension of the Leniency programme, higher fining possibilities, the reor-
ganisation of DG Competition and growing intra-European co-operation,
which were pursued by the Commission to make its handling of cartel
cases both easier and more effective. This chapter illustrates how these
alterations can be understood through the triple lenses of modernisation,
decentralisation and even federalisation.
The radical nature of this regulation has been echoed by other com-
mentators (McGowan, 2005: 987; and Wigger and Nölke, 2007: 487). The
White Paper found support from all member state governments (Wilks,
2005: 435) and rapidly evolved into a proposed draft regulation which
was submitted by the Commission to the Council in September 2000 and
was then duly approved by the Council, under the Danish presidency on
16 December 2002, and became Regulation 1/2003. It came into effect
on 1 May 2004, on the same day as the EU enlarged to take in ten new
states (eight from Central and Eastern Europe plus Cyprus and Malta)
and extended the EU competition rules across the full membership of
the EU25. The later date had been deliberately selected by the European
Council to provide this latest wave of member states with sufficient time
to make any necessary amendments to their own domestic competition
legislation.
Regulation 1/2003 emerged as the final product of extensive discus-
sions and circulation of ideas (see Radaelli and Schmidt, 2004) which had
taken place not only between the EU institutions but had also involved
the full epistemic competition policy community (Van Waarden and
Drahos, 2002) which, alongside competition officials from the European
Commission, included officials from the national competition authorities
(NCAs) and representatives from private business associations (e.g. the
European Round Table of Industrialists (ERT), the Union of Industrial
and Employers Confederations of Europe (Business Europe) and the
European Office of Consumers Associations (BEUC)).3 Reform, it must
be emphasised was far from being a necessarily automatic, let alone
a foregone, conclusion. Discussions and deliberations had revealed a
number of detractors early on, and particularly for example in Germany,
where repeated concerns were raised by the German Federal Cartel Office
(BKartA) over what it deemed to constitute the inherent weaknesses of the
suggested new regime. These reservations centred primarily on the degree
to which EU decisions were subject to the infusion of politicking in the
College of Commissioners. Although the BKartA vocally resisted changes
and tried to ensure that Article 81 should serve as a minimum standard,
with national competition law being allowed to offer stricter formulations,
it was unable to muster a blocking minority in the Council of Ministers,
and the German government was left with no other policy option but to
seek consensus and the proposals passed.
The key elements of the reform under the new regulation can be neatly
summarised under three key headings: the abolition of the notification
system; the decentralisation and the sharing of enforcement power with
the member states as a means of ensuring the uniformity of application
of rules; and lastly, enhanced powers for the Commission. Taking these
The decussis mirabilis 153
aspects together, this new regulation marks a sizeable shift in the admin-
istration of policy and has ushered in a marked change in approach for
all concerned.4 The reform agenda itself had been driven by two factors:
firstly, recognition which the existing practices which had been in place
for over forty years were becoming ever more problematic, and, secondly,
an expected augmented case load after EU enlargement into Central and
Eastern Europe. In short, the reworking sought was designed to facilitate
the Commission’s cartelbusting enforcement strategies; to create a more
level playing field and ensure a greater degree of consistency and certainty
for companies and to reduce the bureaucratic processes. Modernisation
and decentralisation were the two key hallmarks of this reform package,
and both were presented by the Commission as a means to secure better
enforcement through redesigning the rules that applied to the handling
of Article 81 and through the creation of a European family of competi-
tion regulators which brought together the Commission and the national
authorities within the European Competition Network (ECN). Did the
regulation achieve its authors’ ambitions?
The former (pre-2004) system had placed responsibility for enforcing the
competition rules where intra-EU trade was concerned directly onto the
Commission. This may have made sense, but the requirement that all
agreements which potentially violated Article 81 had to be notified to
the Commission, and especially where either a clearance or an exemp-
tion was being sought, proved largely unsatisfactory and practically
unworkable from an efficiency perspective. This system had effectively
pushed DG Competition into a reactive mode from its inception, and
had diverted the Competition Directorate’s staff and energies away from
the more serous hard-core cartels towards the more routine and certainly
numerous notifications from companies which simply wished to ensure
that their specific agreements did not contravene the provisions of Article
81 or could be exempted from the EU rules if they did.5 In practice, DG
Competition had found itself swamped from the very outset under a
sea of notifications. This was problematic not so much in terms of the
resources dedicated to such notified agreements, but more in terms of
the fact that so few of these agreements, constituted anywhere near a
serious breach of the Competition rules (Monti, 2007: 397). Indeed, the
Commission prohibited only nine notified agreements in total between
1962 and 1999.
The Commission was only too aware of the surmountable hurdles it
154 The antitrust revolution in Europe
Table 7.1 Cartel cases decided by the European Commission since 1990
Period Number
1990–1994 11
1995–1999 10
2000–2004 33
2005–2008 24
Total 78
against cartels will be one of my top priorities. . . I intend to walk the walk
as well as talk the talk’.10 There is, of course, nothing particularly new
in rhetoric behind this anti-cartel drive. The rhetoric is good, but is the
Commission delivering?
Throughout the history of EU restrictive practices and cartel policy it is
clear that DG Competition’s activities have been hampered by too many
potential cases coming before it, and this weakness was exacerbated by an
insufficient number of staff to deal adequately (in terms of speedy decision
making) with all these cases. DG Competition and external commenta-
tors had long voiced their concern (and correctly) over insufficient staffing
levels, and a backlog arose which restricted DG Competition’s pursuit of
cartel agreements. Aware of this reality and the prevalence of cartels the
Commission has long sought a means to prioritise its fight against such
overt anti-competitive practices. This objective has been brought closer
with an increase in staff levels. A number of recent rises in overall person-
nel numbers to some 750 by the end of 2006 (as compared to 411 in 1992)
(Cini and McGowan, 2009: 53) is expected to facilitate the competition
regulator’s efforts to handle more cases (see table 7.2). An augmented pool
of staff may work but DG Competition will still be hard pressed, however,
as overall numbers are still fairly modest. Indeed, some 357 officials deal
with anti-trust, mergers and liberalisation as well as cartels. Yet, from
a more positive viewpoint the welcome additional staff numbers have
enabled a degree of strategic organisational restructuring and the creation
of a new dedicated (and seventy-strong) Cartels Directorate (Directorate
G).
Table 7.2 Commission Cartel decisions and annual fines since 2003
Note: 1 Marine Hoses became the first cartel decision of 2009 (IP/09/137) when 6
companies were handed a fine of €131 million.
Year Amount in €
1990–1994 344 282 550
1995–1999 270 963 500
2000–2004 3 207 305 210
2005–2008 8 270 585 100
Total 12 093 136 360
Note: These fines have been corrected where appropriate to accommodate both CFI and
ECJ decisions.
deter them from further activity. How high is high enough has been an
issue which has divided commentators.12 There is agreement that deter-
rence requires a heavy financial sanction, but the fines imposed by the
Commission may simply fail to outweigh the illegal profits that have been
earned. For many commentators (Buiccirossi and Spagnolo, 2006; Motta,
2007) fines have traditionally been set at too low a level and have argued
that any real deterrent needs greatly to exceed the original 10 per cent
threshold established under Regulation 17. Few fines in the not too distant
past came anywhere close!
The Commission recognised such criticisms and finally responded by
introducing a new, and the strictest yet, framework notice for the setting
of fines in 2006 and one which significantly raises the bar when imposing
fines (IP/06/857). It sees a possible tenfold increase in the level of fine that
can be imposed and an even higher penalty for repeat offenders.13 The
Commission is making its intention robustly clear, and by stiffening the
deterrent is hoping to encourage more whistleblowers. The new fining
arrangements mark a major step forward, and it is increasingly difficult to
make a case for higher fines without entailing some degree of social costs
for the companies concerned. Fining arrangements may represent a useful
means to deter existing cartels, but how far do they prevent the formation
of new cartels? Under existing arrangements managers and chief execu-
tives rarely lose their jobs for cartel activity. Any future move towards
the introduction of criminal sanctions (as in the USA and in some EU
member states) which includes real and personal risk (prison sentences)
to such executives may arguably provide greater results. Indeed, the US
experience is illuminating in this regard. Posner (1976: 39) has argued that
‘the elimination of the formal cartel from . . . industries is an impressive
and remains the major, achievement of the American antitrust law’. The
US Department of Justice is convinced that huge fines and lengthy prison
sentences are the real keys to the successful pursuit and eradication of
cartel arrangements (Hammond, 2005). It is interesting to note how the
UK competition authorities have approached this idea (Hammond and
Penrose, 2001) and started earnestly to replicate this American model
(Cini, 2008), and the same US experience is gaining ground within the staff
of DG Competition. The issue of criminal sanctions would certainly prove
controversial in terms of wider discussions about EU competences under
the current Pillar 1, but such sanctions already apply in many member
states (though they are rarely used). Creeping steps towards some form of
‘harmonised criminal sanctions’ (Daly, 2007: 315) for cartel offences in the
EU are probably much closer than many commentators realise, though
there is scope to debate the origins and promoters of such developments.
Although criminal sanctions remain a distant objective the Commission
The decussis mirabilis 161
Table 7.4 The EU’s cartel wars: the seventeen largest fines in EU
antitrust history, 1969 to the present1
Case name and economic Year fine Number Amount of fine (in
sector imposed of cartel euros)
members
Car glass 2008 4 1383.8 million
Lift and escalators 2007 5 992.3 million
Vitamins 2001 4 855 million (on
appeal reduced to
790.5 million)
Gas insulated switchgear 2007 11 750.7 million
Candle waxes 2008 10 676.0 million
Synthetic rubber 2006 6 519 million
Flat glass 2007 4 486.9 million
Plasterboard 2002 – 458.5 million
Hydrogen peroxide 2006 9 388.1 million
Methacrylates (acrylic glass) 2006 5 344.5 million
Hard haberdashery/zip 2007 7 328.6 million
fasteners
Copper fittings producers 2006 11 314.7 million
Carbonless paper 2001 6 313.6 million
Plastic industrial bags 2005 16 290.7 million
Dutch brewers 2007 4 273.7 million
Bitumen Netherlands 2006 14 266.6 million
Chloroprene rubber 2007 6 247.6 million
Note: 1There were of course a number of smaller cases during this period. It is not the
intention to list all here but they included, among others, decisions against FETTCSA
(€6.9 million in 2000); Amino Acids (€109 million in 2000); Soda-Ash (€33 million in
2000); SAS/Maersk Air (€52.5 million in 2001); Sodium Gluconate (€57.7 million in 2001);
Belgian Brewers (€91 million in 2001); Luxembourg Brewers (€448 000 in 2001); Citric
Acid (€135.22 million in 2001); German Banks (€100.8 million in 2001); Austrian Banks
(€124.46 million in 2002); Dutch Industrial Gases (€25 million in 2002); Sothebys/Christies
(€20.4 million in 2002); Food Flavour Enhancers (€20.56 million in 2002); and Concrete
Reinforcing Bars (€85 million in 2002).
has been eager to adopt a private action scheme which could see those
breeching the competition rules facing even higher fines.
For the moment, fines remain the Commission’s best weapon and table
7.4 illustrates the severity of the more recent ones. Still, are they severe
enough? Fines also impact in another way as evidence illustrates that
markets do react rather badly to Commission investigations of cartel
162 The antitrust revolution in Europe
activity (as made public in dawn raids), infringement decisions and nega-
tive court judgments (Langer and Motta, 2006). In the short term a firm’s
value actually falls. How far and how damaging such falls may be is open
to further question. Positively, however, the fines impact on European
consumers in two ways. The first outcome is relatively straightforward and
relates to the benefits to consumers from a system of genuine competition
(better quality products at lower prices), but the second is equally signifi-
cant and relates directly to this attempt to mainstream competition policy
because these fines are paid directly to the EU and enter the miscellaneous
category of the EU budget. The incentives for pursuing and pushing the
war against cartels are considerable, but the road is often beset with dif-
ficulties as the Commission needs to collect the evidence which is usually
well concealed by the members of the cartel.14 One of the most curious
things to note is that many of the cartel offenders are and have been
members of the ERT, and this reality raises many issues of trust (especially
when co-operation may be more forthcoming over merger applications)
and underscores the intrinsic problems of pursuing cartels.
This fourth period of activity also saw an overhauling of the Leniency ini-
tiative in 2002 (OJ 2002 C45/3) as a means of making it more straightfor-
ward to grant total immunity for the first firm which willingly co-operates
and provides DG Competition’s officials with substantial information on
the operations of the cartel infringement. More total immunity decisions
are being made.15 Leniency had promised to relieve DG Competition’s
resources and to provide hard evidence to present to the Courts, but did
not initially deliver the results as had been imagined. There was one major
distinction between the EU and the US leniency schemes. Whereas leni-
ency was automatic under the US regime it was at the Commission’s dis-
cretion to give and also to determine by how much under the EU system.
In its scheme the Commission had devised several categories to reflect the
level of reduction in the fine depending on the material and evidence sup-
plied by the firm in question. This form of the leniency initiative, however,
proved problematic as it left business unsure about the advantages of pur-
suing the leniency route and prompted the first overhaul of the Leniency
programme in 2002 to provide immediate immunity.
This refinement seems to have made a real and lasting difference.
Whereas experience of the first Leniency programme had displayed
The decussis mirabilis 163
Table 7.5 The ten largest fines imposed by the Commission on individual
companies for cartel membership
regulator has carefully to select its cases and prefers to focus on major
international cartels. The second issue is important because the Leniency
initiative does not provide complete immunity for the whistleblower if a
third party (who has been negatively affected by the activities of the cartel)
opts to initiate civil proceedings against the entire cartel membership.16
That said the Commission has continued to tweak the system. The pub-
lication of the most recent Leniency Notice in December 2006 (OJ 2006
C 2917; de Broca, 2006) has reinforced the fundamental shift in business’
approaches to, and growing acceptance of, the leniency initiative. This
revised Notice represents another step to both detect and terminate hard-
core cartel activity and reflects the reality that leniency styled programmes
are fast becoming the norm in many competition regimes. The 2006
Notice clarifies for companies the information the Commission requires
for an undertaking to benefit from immunity, as well as providing greater
guidance on how to obtain a reduction in fines.
Accordingly the Commission maintains that the Leniency programme
continues to play a crucial role in DG Competition’s detection efforts and
continues to entice more ‘whistleblowers’ to come forward. However, it
has been suggested that most of the cartels detected through the Leniency
programmes would probably have broken up within a couple of years in
any case (Lowe, 2007). The fortunes of the companies which have opted
to co-operate have been mixed to date. In the very first decision stemming
from the 2002 Notice in Raw Tobacco Italy the original whistleblower’s
hope of conditional immunity was dashed when it was discovered that it
(Deltafina) had actually pre-alerted its competitors/cartel members to the
pending Commission investigation. Nevertheless, Deltafina was deemed
to have provided sufficient information and warranted a 50 per cent
reduction. Industrial Bags began likewise with information from a cartel
member (British Polythene Industries) and in the final Commission deci-
sion represented an additional increase in the level of fine for one of the
companies involved, Bischof and Klein, for allegedly being caught trying
to destroy a document during the investigation.
In Dutch Bitumen (2006) British Petroleum came forward as a whistle-
blower and was granted immunity from a Commission fine for clear cartel
activity among oil producers. In this case the highest individual fine fell
on Shell (€80 million) and provided further evidence of the Commission’s
determination to punish such habitual cartel offenders (given Shell’s
earlier involvement in the PVS and Polypropylene cases) more severely. In
Chloroprene Rubber (IP-07/1855) Bayer’s decision to play whistleblower
and inform the Commission of a price fixing and market rigging cartel
in the production of rubber ensured that the company received complete
immunity from the overall fine, while its former partners (including ENI
The decussis mirabilis 165
and Tosoh) were punished for cartel activity that had lasted from 1993 to
2002.
As has been pointed out (Motta, 2008: 211) the Leniency initiative has
not reduced the overall length of investigation time. The length of indi-
vidual case investigation has compelled the Commission to consider the
adoption of a settlement procedures scheme which encapsulated a form of
plea bargaining as already exists in the United States. The settlement pro-
cedure for cartels was introduced in June 2008 (IP/08/1056) and enables
the Commission to settle cartel cases through a more simplified procedure.
Basically this scheme operates when firms which have been alerted to DG
Competition’s file and evidence agree to plead guilty to their (the com-
pany’s) participation in the specific infringement of Article 81. In return
the Commission can reduce the fine that it would have imposed by some
10 per cent. The attraction of this course of action is a speedier response
and a freeing up of resources and makes it more unlikely that the company
will appeal to the Courts. This process should save time and manpower.
The process is entirely voluntary, and where no settlement is reached the
usual procedure will apply.
In the meantime another and more recent Commission initiative
centres on the introduction of a direct actions scheme whereby both com-
panies and consumers could seek private damages from cartel activity.
According to Kroes, ‘businesses and consumers in Europe lose billions of
euros each and every year as a result of companies breaking EU antitrust
rules. These people have a right to compensation through an effective
system that complements public enforcement, whilst avoiding excessive
burdens and abuses’.17 Direct actions have been rare in EU competi-
tion law and in many of the member state jurisdictions, but they hold
considerable potential for the competition regulator. The Commission’s
Green Paper and a Staff Working Paper on Damages Actions for Breach
of the EC Antitrust Rules were published in December 2005. The Green
Paper’s purpose (see Pheasant, 2006) was to launch a debate from stake-
holders and to set out a number of possible options to facilitate private
damages actions where loss has been suffered as a result of a deliberate
infringement of the competition rules.18 The responses from the public
discussion fed directly into the Commission’s White Paper on Damages
in April 2008 which was once again up for discussion until mid July 2008.
If civil actions come into play in cartelbusting it will provide another
potential deterrent because, if successful, any private claim for damages
would come on top of the fines already imposed by the Commission. The
practice marks a new shift in the direction of European anti-trust and one
which again derives largely from US experiences and private litigation.
The beauty of this approach from the Commission’s perspective is the
166 The antitrust revolution in Europe
5. THE DECENTRALISATION OR
FEDERALISATION OF EU CARTEL POLICY?
Source: Compiled from the European Commission, Competition Policy Newsletter, June
2006, pp. 58–60.
6. CONCLUSIONS
N
N N
N N
N N
N N
N N
N N
EU
N N
N N
N N
N N
N N
N N
economy had heralded nothing less than a real revolution for the former
Soviet satellite states of Central and Eastern Europe. Competition policy
had not featured at all as an aspect of the command economy approach
which had been pursued by these states since the late 1940s. Yet all
successfully adopted competition policies and established competition
authorities prior to joining the EU. We should readily dismiss neither
the different philosophies, approaches and national provisions which
existed and shaped cartel policy even in the states with competition laws
in Western Europe nor the lack of contact between the EU rules and the
national systems (Riley, 2003). Can these different experiences prevent the
arrival of a single European cartel policy?
The under-resourced Commission has shown degrees of flair and imagi-
nation. As DG Competition’s resolve intensifies so it appears does the deter-
mination of cartels not to be caught. Indeed, cartels are becoming ever more
sophisticated and better equipped to evade the cartel hunters. It is clear that
DG Competition has used its authority and powers to create norm inter-
preting administrative rules which take the form of guidelines, communica-
tions, notices and letters (see Hofmann, 2006). It was handed weapons to
secure its objectives, but also devised and upgraded its own means to tackle
cartels. It has developed and deployed simultaneously both carrot and stick
approaches to deter cartellisation. The new fining arrangements should
prove an invaluable upgrade and will lead neither to bankruptcies nor
higher prices for consumers as is so often claimed (see Motta, 2008). Indeed,
the Commission should publicise more widely to a general audience how
its anti-cartel strategies benefits consumers directly (the benefits of greater
competition) and indirectly (fines are paid into the EU budget). Ultimately
the fact that cartels still exist strongly suggests that fines at current levels do
not act as sufficient deterrents, but can they go much higher and further?
Moves towards the criminalisation of cartel activity – and some member
states including the UK now allow for such sanctions – may yet provide the
better deterrent, but the issue of criminal sanctions raises questions about
the nature and powers of the EU. Criminal sanctions for cartel offences
seem, however, inevitable in the longer term.
From a positive perspective DG Competition has correctly opted to
prioritise its cartelbusting activities and its record over the last decade
has been pretty impressive. This decussis mirabilis has built directly on the
work of the previous four decades and has seen horizontal price fixing and
market sharing agreements being attacked robustly. Yet, judging just how
successful European cartel policy actually is remains an arduous task, for
we get to learn only about the cartels which have been unearthed. Just
how many unknown agreements proliferate through the entire global
economy? Are the cartel authorities really making an impact on attitudes?
The decussis mirabilis 173
Officials are prepared to state that they are probably discovering only the
tip of the iceberg and that the challenge confronting all cartel-busting
regulators is immense. According to Phillip Lowe (2007), the current
Director General of DG Competition, the Commission will uncover only
about 10 per cent of cartel activity (Lowe, 2007). This confession not only
demonstrates just how wedded many firms are to cartel arrangements but
further reinforces the difficulty of detecting cartel activity and the shortage
of manpower within the Commission. Ultimately, cartels as an element
of the business world in all probability will never be vanquished. The
regulator’s task is an immense one, and each must create the best possible
conditions that deter cartellisation. It is fair to say that the Commission
is making progress. Detection is getting easier, but finding the right deter-
rent remains somewhat elusive for now within the EU context. In its
efforts to tackle cartels the Commission has increasingly pursued interna-
tional co-operation.
NOTES
1. Hard-core infringements (which divide markets, fix prices and/or apply conditions of
sale) are deemed under Article 81 to constitute infringements even where in theory
they might be able to, but in practice cannot, make a case for efficiency benefits.
Interestingly, agreements where there are no specific hard-core clauses can still fall foul
of the EU rules if they have the effect of restricting actual competition.
2. The reform was formally set in motion under Karel van Miert’s tenure though the
process fell to his successor Mario Monti to complete.
3. Large business groups have played a decisive role at times in pushing closer economic
integration, particularly since the mid 1980s. The ERT, for example, is one of the best
known and most powerful groups. It comprises the chief executives of Europe’s leading
private business companies and was an enthusiastic advocate of the single market pro-
gramme and rapidly engaged in a neoliberal ‘competitiveness discourse’ (Buch-Hansen,
2008: 199) and, more recently, in the pursuit of the Lisbon Agenda. For discussion of
the ERT see van Appeldoorn, 2002. There is an argument to be made about how the
Commission’s engagement with outside groups provides it with greater legitimacy.
4. This wider policy community plays a vital role in any future design of competition
policy. The Commission places considerable emphasis on hearing the views of business
and legal practitioners as to how policy could be improved. Be it regular competition
conferences (as run, for example, by AMCHAM EU) or comments on Green Papers
this input is valued and arguably necessary. The views on the latter are often extensive
and are disseminated on DG Competition’s web pages.
5. The Commission has always been keen to stress the degree to which it has been overbur-
dened by the notification system, though some (see Riley, 2003) question whether the
Commission actually overplayed this issue. The backlog of cases under Articles 81 and
82 had declined throughout the 1990s from some 1,500 to 473 in 2004 (see Monti, 2007:
400).
6. See recital 3 and recital 1, Council Regulation (EC) No 1/2003 on the Implementation
of the Rules laid down in Articles 81 and 82 of the Treaty, OJ 2003 L1/1.
7. See the EP’s report on the Commission’s 1999 White Paper, Final A5-0069/1999 of 30
November 1999 and also the Opinion of the Economic and Social Committee on the
174 The antitrust revolution in Europe
already tied to these companies for regular maintenance and repairs for the foreseeable
future.
12. See OECD, Report on Hard Core Cartels, 2002.
13. The actual level of fine is calculated to reflect both the length and seriousness of a par-
ticular infringement and also to punish those habitual offenders. New draft guidelines
were published in June 2006 (to update the 1998 Notice) and approved in the autumn
of 2006 and present a revised and tougher framework for the setting of fines. Under
the new rules companies will be fined a so-called ‘entry fee’ automatically, and this will
amount to somewhere in the region of 15–25 per cent of their specific annual turnover
from the infringement in question, while repeat offenders can expect even tougher
examples of how fines are set.
14. Monti (2000) has openly shared his frustration over the difficulties at unearthing cartels
as they destroy copies of documents and often meet outside the jurisdictional territory
of the states in question.
15. There is a growing list here which includes some of the most famous Commission cartel
decisions since 2000 such as Vitamins, Acrylic Glass, Industrial Bags, Sorbates, Rubber
Chemicals, Gas Insulated Switchgear, Road Bitumen and Lifts and Escalators.
16. This issue became a particular concern under the US system where civil cases gererally
increased the overall fine some threefold until the US antitrust system was amended
with the adoption of the Antitrust Criminal Penalty Enhancement and Reform Act of
2004. It is a means to ensure that ‘informers’ continue to come forward.
17. See the Commission’s Competition website at http://ec.europa.eu/comm/Competition/
antitrust/actionsdamages/index.html which was accessed on 11 August 2008.
18. The public consultation on this Green Paper was open until 21 April 2006. The
Commission received substantial comments from business and law firms across Europe
and beyond and has put all submissions on its website at http://ec.europa.eu/comm/
Competition/antitrust/others/actions_for_damages/gp_contributions.html.
8. The internationalisation of cartel
policy and the challenges ahead
Cartel policy and wider competition policy have played an integral role in
the European integration project. Over the course of the last five decades
the Commission has been able to carve out for itself a space from which
to expand its competition remit, but also one which gradually came to
encroach on and influence the shape, style and substance of domestic anti-
trust regimes throughout the entire European continent. This process of
policy convergence has been remarkable. The intensification of the war
on cartels over the last decade bears witness to the determination of the
European Commission to tackle such anti-competitive activity. It has
made significant strides, re-invested its institutional energies and resources
and conceived new means of combating cartellisation. Still, the regime is
increasingly facing a new and arguably its greatest challenge to date as
questions abound about how, where and if cartel enforcement should be
regulated at the international level. Pressure for some form of agreement
to deal with cartels has been growing since the early 1990s and determina-
tion, perseverance, innovative initiatives and higher fines have become the
hallmarks of serious anti-cartel regimes. Although major successes can
be reported it is fact that not only has cartel activity not been suppressed,
but those wishing to engage in such action are going to greater lengths to
conceal any such evidence of illegal activity through, for example, the use
of encryption software to protect e-mails and anonymous mailboxes. In
Industrial Bags evidence was unearthed by the Commission of a company
document which stated that any information and materials indicating
figures for ‘allocating markets and prices must be destroyed’ (see Whish,
2009: 498). Detecting cartels was proving to be a formidable challenge,
and even more so as cartel arrangements do not stop at European borders
and are not just European constructs. Many are international, and given
the global nature of many cartels there has followed a growing recogni-
tion that much greater co-operation between competition authorities in
Europe and beyond is required if cartels are going to be effectively pursued
and deterred.
This international dimension of cartel policy presents a new set of
challenges and opportunities for the Commission and the other anti-trust
176
The internationalisation of cartel policy 177
regulators about how much and what types of co-operation are envis-
aged and raises questions about the compatibility of the various regimes.
Cartel detection and enforcement have become a priority internation-
ally. The ideas of international cartel regulation have been an almost
omnipresent feature of trade discussions since the late 1940s, although
real progress is only being made now. The Commission has displayed
an eagerness to engage in the ongoing debate which began in earnest
in the early 1990s about some form of global competition rules (Baker,
Campbell, Reynolds and Rowley, 1997; Jacquemin, 1993; Sullivan and
Filion, 2004). Interestingly the Commission’s own anti-cartel strategy
has been echoed in other industrialised states, and its focus and energies
against cartels were being mirrored in other non-European jurisdictions
and especially in North America and Oceania. Just as DG Competition
reorganised itself to be in a better position to counter cartels, so other
agencies increased their own resources in this area.1 The pursuit of an
international competition policy is a relatively new departure (Aydin,
2009; Cini and McGowan, 1998; Damro, 2003), but one where a good
deal of co-operation (Woolcock, 2003) already exists and is rapidly devel-
oping, and where there is an augmenting literature on developments in
states from across the globe. It is not without its problems and difficulties,
notably that the EU rules are dealt with under a civil law regime, in con-
trast to the criminal law system in use in the United States and Canada.
This chapter cannot cover all the aspects but focuses on the European
Commission’s pro-active involvement in the international anti-cartel
arena and explores the degree to which cartel policy has been and can be
successfully internationalised.
This chapter comprises four sections. The first sets the scene and pro-
vides a short overview of the steps taken to internationalise competition
policy. It explores the extent to which the Commission has been able to
export its own EU competition rules across Europe, in relation to candi-
date states, potential candidate states and the few remaining other states
in Europe. The second provides a short narrative of efforts at international
co-operation on competition matters after 1945 and looks briefly at both
the OECD and the General Agreement on Tariffs and Trade (GATT)/
World Trade Organisation. Discussion is extended specifically in the
third section to illustrate how the war against cartels has become the
focus of competition regulators worldwide, and how efforts at fostering
co-operation have gathered pace since the late 1990s through the OECD,
the WTO and the International Competition Network (ICN). The final
section addresses the new challenges posed to this very regime by the onset
of global recession and the return of unemployment.
178 The antitrust revolution in Europe
has also been felt by potential EU applicant states through the enlarge-
ment process also even by third states which do not have any intention of
joining the EU at all. EU competition policy provides an excellent example
of the actual pull of EU governance on non-member states and actually
represents one, if an often overlooked, form of the EU’s external relations
(Lavenex, 2004). The Commission’s efforts at exporting its own brand of
competition rules beyond its borders have met with mixed success. The
actual efforts can be examined by exploring both the pan European and
global contexts of policy development. The Commission has been par-
ticularly keen to encourage the adoption of its own brand of competition
rules, and particularly in the European context where the requirements of
the internal market have provided a sound rationale for this type of policy
convergence. The Commission’s efforts have been visible in agreement
on the European Economic Area (EEA) and also emerged as an integral
aspect of the EU enlargement process into Central and Eastern Europe.
Both are considered briefly.
The agreement establishing the EEA, which came into force in 1994,
effectively extended the size of the Single European Market to encompass
the EU member states and most EFTA members.2 The agreement clearly
demonstrated how the EU was able to extend its competition rules and
norms beyond its own borders.3 In signing the EEA Agreement, the EFTA
states agreed to apply and abide by internal market legislation even though
they had had no formal influence over making it. It is not surprising that,
under these circumstances, accession should become an extremely attrac-
tive proposition. This agreement contains specific competition provisions
which practically mirror the European Union’s competition regime.
Indeed, in substantive terms, the wording of the EEA competition provi-
sions (Articles 53 and 54 of the EEA Agreement) is identical to that of
Articles 81 and 82 and the procedural framework reflects the provisions of
Regulation 17.4 The Agreement (in Articles 56 and 57) also established an
institutional framework which included the EFTA Surveillance Authority
(ESA) as the EEA’s version of the Commission, and the EFTA Court, to
mirror the European Court of Justice.
With almost identical substantive, institutional and procedural charac-
teristics, the Agreement establishes a homogeneous system of competition
throughout the EEA. The only real novelty, then, involves the allocation
of cases between the two sets of institutions. Even this is achieved in a
180 The antitrust revolution in Europe
The logic guiding the extension of the competition rules to the enlarged
single market within the EEA was present at the outset of discussions
surrounding the EU’s further expansion to the countries of Central
and Eastern Europe (CEECs). Indeed, the priority in this case was even
greater, as most of these states (apart from Cyprus and Malta) possessed
zero experience of the competition principle and were in the process of
being transformed from centrally planned economies into full functioning
market economies. The initial encouragement given to the CEECs on the
domestic competition policy front formed only one strand of the EU’s
broader strategy towards Eastern Europe, which had commenced with
the rather conventional trade and co-operation agreements of the late
1980s, and fed, for example, into the PHARE (Poland–Hungary Aid for
Economic Reconstruction) programme of technical and financial assist-
ance and the more detailed association (Europe) agreements in the early
1990s. The twin-track emphasis after 1992 on both market and democratic
reform saw the EU offering advice and support to the CEECs. In perform-
ing this role, ‘[it] was instinctive to advocate that the CEECs imitate west
European policy models and rules’ (Sedelmeier and Wallace, 1996: 356). It
soon became clear that this advocacy of West European rules was going to
be tied to the prospect of EU membership, and that the adoption of rules
compatible with the internal market was in effect a condition of EU mem-
bership. Encouragement had given way to direct pressure and expectation
(Schimmelfennig and Sedelmeier, 2004)!
The Europe Agreements became the means by which the EU imposed
specific requirements (in terms of policy design and implementation)
The internationalisation of cartel policy 181
waves in 2004 and 2007 respectively, and the same impetus is driving the
current negotiations which involve the next seven potential future member
states in the Balkans (Albania, Bosnia-Herzegovina, Croatia, Macedonia,
Montenegro, Serbia and Turkey). EU membership is the incentive that
is often the persuasive factor (Lavenex and Schimmelfenning, 2008).
Moreover, the EU’s developing European Neighbourhood Policy (ENP),
which applies to all those states primarily in the territories of the former
Soviet Union (with the exception of Russia), is constructed around a series
of non-binding action plans which contain some competition provisions
(Aydin, 2009). The competition principle has also been built into the
Cotonou Agreement which regulates trade and development aid with the
former European colonies in the African, Caribbean and Pacific (ACP)
states.6 By 2009 states on the European continent had sought to operate
their economies within a common or a mutually compatible framework
of competition rules (see table 8.1). Could the same logic driving policy
convergence throughout Europe be exported to third and non-European
states?
Notes:
1
It should be remembered that a successful competition policy rests very much on its
implementation. Having one on the statute books is a start, but is not sufficient in itself.
Negotiations between the EU and Croatia on competition had not yet begun by the start of
2009.
2
Although this territory split into the Czech Republic and Slovakia in 1994 the competition
rules from the unified state are extended into its two successor states.
The internationalisation of cartel policy 183
Again, however, discussions of cartel issues were sporadic and the sig-
nificance of the few resolutions on anti-competitive activities that were
agreed can be questioned as they were non-binding on the members. That
said, UNCTAD did play a fundamental role and managed to keep the
theme alive within a much wider political spectrum, and even adopted
several measures such as the Code on Restrictive Business Practices in
1980 (Benson, 1980). More recently it has also drawn up and periodically
revises its own model competition law for those countries seeking to enact
policy for the first time, and has been particularly active at providing
technical assistance for developing countries in this area.
Overall, however, rather minimal progress of any kind was made on
moving towards any substantive multilateral competition rules from
the late 1940s until the late 1980s. This picture began really to change,
however, only with the advance of neo-liberalism and the growing recog-
nition of the reality of globalised markets and global business players in
the late 1980s. The Commission had taken an interest in the international
dimension to competition policy which reflected the sudden wave in
merger activity in the late 1980s as barriers to trade were brought down
(Damro, 2006b) and questions arose over who exactly was empowered to
regulate the processes of transnational concentration.
In considering its approach to the international dimension of cartel
policy the Commission was faced with a series of possible strategic
options to pursue. These encompassed multilateral, bilateral and uni-
lateral perspectives. The Commission strongly favoured the multilateral
approach, was actively involved in a series of multilateral initiatives such
as UNCTAD’s activities, was a member of the latter’s Intergovernmental
Group of Experts on Competition Law and Policy and pursued the idea
of global rules through venues such as the WTO. In the absence of any
concrete steps towards a global multilateral competition regime, the real
threat of a return to purely unilateral methods of international competi-
tion enforcement presented itself as one viable, if unwelcome, route. Not
only does this course of action prove an inadequate way of dealing with
transnational practices, but it can also provoke retaliation from aggrieved
competitor states.
The controversial issue here surrounds the extension of domestic com-
petition law beyond the borders of a particular state when a national or
regional law seems to impinge on another state’s sovereignty or territo-
rial integrity. Both the US and EU competition regimes allow for what
is known as the extraterritorial application of competition law. While an
American tendency to resort to extraterritorial solutions when faced with
international trade difficulties has frequently provoked harsh criticism
from the Europeans, the extraterritorial application of the EU rules has
The internationalisation of cartel policy 185
also at times proven controversial. For here we see one aspect of competi-
tion policy which impinges directly on the ‘high politics’ of trade policy. In
applying the concept of extraterritoriality, the Commission’s competition
policy is said to affect all companies operating within, and importing goods
into, the single market, including companies the headquarters of which are
not within the EU. In the absence of multilateral solutions, and in efforts
to avoid unilateral action, bilateral agreements, such as that between the
US and the EU or that between Canada and the EU, offer a convenient
alternative.8 The globalisation of trade and the new geo-political realities
of the post-Cold War world had propelled both states to re-examine their
‘special’ relationship, and the decision of both to agree a bilateral agree-
ment on competition policy reflected growing need for co-operation (Van
Miert, 1996). The bilateral agreement aimed to smooth the path to greater
co-ordination. Judged positively it created a framework for meaningful
and useful co-operation and enabled both signatories to become more
familiar with each other’s rules and enforcement techniques, and led to a
series of bi-annual meetings between DG Competition and the US Fair
Trade Commission. A joint investigation into Microsoft in 1995 proved
one of the first examples of this new-found co-operation in practice at
work which has ‘contributed greatly to the effective resolution of a number
of cases’ (Van Cauwelaert, 1997: 52). However, difficulties remained, and
such arrangements do not compensate for the absence of an international
competition code. Despite the heralding of the 1991 US–EU Co-operation
Agreement as a landmark, the limits of bilateralism become all too clear
when we consider the 1997 dispute over the proposed merger between
Boeing and McDonnell Douglas (McGowan and Cini, 1999) and the later
tensions over the GE/Honeywell merger in 2001 (Fox, 2007; Morgan and
Maguire, 2004).9
With the likelihood of any international agreement on competition
policy seeming remote in the 1990s, given the potential for conflict
between discrete policy models, the competition agenda turned instead
to explore the scope for policy co-operation and mutual accommodation.
The Commission, together with national competition authorities such as
the American Federal Trade Commission (FTC) and the German Federal
Cartel Office and international organisations such as the United Nations
Conference on Trade and Development (UNCTAD), the OECD, the G8
and the WTO, has, at one time or another, been involved in encouraging
harmonisation and co-ordination measures (Cini and McGowan, 1998).
An increasing awareness of the importance of the international dimension
has led to the emergence of a network of agreements between states, and
the inclusion of competition policy arrangements in international trea-
ties such as, for example, the 1993 North Atlantic Free Trade Agreement
186 The antitrust revolution in Europe
The OECD has become one of the most significant arenas for discussions
of the purpose and desirability of an international cartel policy. This body
was established in 1961 as a research body for the world’s most industrial-
ised nations and still serves as a forum in which member states can study
and formulate policies based on best practice.10 Its purpose is to encour-
age co-operation amongst its thirty members, especially in areas where
domestic policy has transnational implications.11
The OECD was initially involved in some non-binding (soft law) rec-
ommendations on competition policy from its inception, but its early
attempts to raise cartel related matters in the 1960s and 1970s met with
substantial opposition from its members.12 At the time, competition policy
was judged to be an almost exclusively domestic concern, and it was not
until the 1980s that a political interest in the international dimension of
competition policy emerged to allow the first substantive moves on this
issue. It was in this changed environment, however, that the OECD’s role
became better defined, through the work of its own Competition Policy
and Law Committee (CPL).13 The CPL, the members of which come from
the national competition authorities from the OECD member states and
DG Competition, spends much of its time publishing reports and provid-
ing data on competition and competition matters. It holds conferences on
competition policy, provides regular reviews of the state of competition
and cartel policy in member states and sees itself as ‘the world’s premier
source of policy analysis and advice to governments on how best to
harness market forces in the interests of greater global economic efficiency
and prosperity’ (OECD, 2009). The OECD approach towards cartels has
been built on consensus, and it has deliberately avoided seeking to present
itself as searching for a common global competition policy (Doern, 1996:
316). The OECD has sought to encourage co-operation between states and
even attempted to steer it. Its reports and expertise have gradually earned
the OECD a solid reputation. Its 1986 Memorandum on Co-operation
between Competition Authorities, for example, was influential in launch-
ing a coherent case for the need to harmonise competition rules and to
The internationalisation of cartel policy 187
7. CONSTRUCTING AN INTERNATIONAL
COALITION TO COMBAT CARTELS
Agreement may have been difficult to attain, but there was growing rec-
ognition among competition regulators that the role and anti-competitive
strategies of some business concerns, and especially the growing reality of
international cartel activity, necessitated co-operation on the competition
policy front at a global level. Most competition agencies have long realised
the pressures, but how exactly was this goal going to be managed divided
states. Co-operation between agencies rapidly emerged as the path ahead,
as opposed for the moment to direct policy convergence. Co-operation
has its advantages as it has the possibility to alert any relevant competi-
tion agencies about cartels which may be active and operating in their
own jurisdiction, it holds the promise of sharing information, but, more
importantly, co-ordinating antitrust activities, and may avoid the risk of
destruction of evidence if one agency moves before any others where a
cartel is active. Co-operation also enables agencies to learn, collect and
collate useful information from other bodies and facilitates contact and
staff discussions. Information exchanges and co-operation can occur
at the pre-investigatory level, the investigatory level itself and the post-
investigatory level. Essentially, the information that can be imparted at all
three levels includes the exchange of information from one public agency
to another; the sharing of collected information obtained from private
190 The antitrust revolution in Europe
sources (e.g. other rival companies) which is not available within the public
domain but the sole possession of the authority in question; possible exist-
ing information/past history notes on the companies concerned about past
misdemeanours, and new ways to facilitate cross-agency exchanges. Such
co-operation is already occurring at a number of levels and is seen in the
UNCTAD, in the shape of the OECD and in a growing series of regional/
trade integration agreements, and in a growing number (some twenty+) of
bilateral agreements (Woolcock, 2003).
The first tentative efforts at facilitating co-operation against cartels
were undertaken under the auspices of the OECD. Its 1995 report on
‘Recommendations between Agencies’ signals a modest starting point,
but one which was heading in the right direction by seeking greater inter-
action, exchanges of non-sensitive information and the co-ordination of
investigations between the competition authorities. This objective was
never going to be as straightforward in cartel cases as in merger and domi-
nance cases, and so experience proved. The OECD’s determination found
a more developed expression in the OECD Council’s ‘Recommendation
on effective Action against Hard-Core Cartels’ from 1998, which basi-
cally urged its members to be aware of the dangers posed by hard-core
cartels and to identify ways to deter them by intensifying enforcement
procedures. This plea added further pressure because traditionally what
co-operation had existed – and it was at best minimal in the cartel policy
field – had very much depended on the nature of agreements between the
NCAs themselves, and more often than not these same agencies displayed
a reluctance to both share and exchange confidential information.
The OECD was effectively taking a leadership role and steering its
states towards some form of best practices approach. It has continued to
advocate co-operation and to underline the significance and danger posed
by cartels. To this end it produced its ‘Report on Leniency Programmes
to fight Hard-Core Cartels’ in 2001 which focused very much on how the
best regimes operated, how far the role of whistleblowers could facilitate
cartel detection and whether additional incentives could also be handed
out to whistleblowers as in the UK system. A further 2002 ‘Report on
the Nature and Impact of Hard Core Cartels and Actions against Cartels
under National Competition Laws’ reinforced its anti-cartel message and
its conviction that fines had yet to reach an optimal level truly to create an
effective deterrence. Its ‘Third Report on the Implementation of the 1998
Recommendation’ from 2005 reiterated the anti-cartel message, but also
incorporated another angle when it suggested that the wider public should
be made more aware of ways in which international cartels impacted on
their lives.
The realities of international cartels and the increasing salience of the
The internationalisation of cartel policy 191
came into force in 2005 incorporate not only the provisions implementing
Article 12(1) of Regulation 1/2003 which openly advocates the sharing
of information between agencies within the ECN, but also authorises the
German authority to enter into co-operation with authorities outside the
EU.16 In a similar vein the UK Enterprise Act of 2003 enables the OFT
to supply information which it has gained from its own investigations
to another authority to aid the prosecution of criminal activity, and this
includes cartels.
A third factor facilitating stronger links and co-operation between
competition agencies occurs when specific bilateral agreements on com-
petition policy have been made between jurisdictions. The first bilateral
competition agreement was signed between the USA and West Germany
in 1976 and has become a standard type of agreement to regulate co-
operation.17 The European Union’s three dedicated bilateral agreements
with the United States, Canada and Japan serve as prototypes, and
commit the agencies party to each agreement to exchange information and
to co-ordinate their enforcement activities. The EU has other co-operation
agreements (built on the OECD’s 1995 recommendations) with China
and Korea. These agreements are largely similar in terms of both style and
purpose and are structured around notifying other competition authorities
where it is relevant, sharing information where appropriate and conduct-
ing parallel or joint investigations. Most such agreements do include a
caveat, however, which prevents co-operation where it may endanger
business confidentiality.
Within Europe the ECN is proving to be an invaluable facilitator. As a
singular and unique regulatory agency it deliberately provides for greater
co-operation between the ECN member agencies. This, of course, has
become more straightforward and even easier as all the NCAs are apply-
ing the same competition rules. Under Article 12 of Regulation 1/2003 all
ECN members are urged to exchange information, including confiden-
tial information, and this co-operation can take place at all three levels
of investigation. It is just left to the agencies themselves to determine
how and where they interact as part of the ECN. All members have to
inform the others when an investigation is launched if EC law is applied.
Importantly in the realm of cartel policy information on raids can be sup-
plied after the event, although the actual NCAs will be contacted before-
hand if inspection is to be carried out in order to co-ordinate responses,
and if need be organise simultaneous searches. As part of this network
the Commission is obliged to inform the relevant NCAs in advance
of any inspection and the NCAs are expected to give assistance to the
Commission if requested. Moreover, the Commission can actually request
that an appropriate NCA carry out the investigation on its behalf. There
The internationalisation of cartel policy 193
has been progress but caution is still required, because the co-operation
is not without its own problems. Case complexity still abounds and the
procedures from start to finish are lengthy, especially where the judicial
authorities are brought into the equation. Co-operation has intensified
and fascinating questions arise over whether we are moving towards some
degree of policy convergence. Such notions may seem premature, but the
evolution of European cartel policy (through the introduction and refine-
ment of the leniency programme and the pursuit of private actions) finds
its origins in the US experience, has led some (McGowan and Morgan,
forthcoming) to argue that changes to the EU regime really represent
nothing more than Americanisation for slow learners. Is it not inevitable
that the EU regime introduced criminal sanctions as part of its cartel
enforcement regime?
There is little doubt that competition policy finally came of age in the
course of the last twenty years (Leon Brittan, as quoted in Devuyst, 2000:
134). Various aspects of the EU regime, be it mergers, monopolies or state
aids, provide ample evidence of its salience, but it is cartel policy which has
best demonstrated the innovative and imaginative role of the European
Commission in tackling the most fundamental aspect of anti-competitive
activity, and it is cartel policy that has been at the forefront of interna-
tional cartel enforcement. Developments in European competition policy
can be approached theoretically through the three interconnected logics
which have recently been applied to the evolution and study of EU foreign
policy (Smith, 2009). Whereas the first logic of the integration process
focuses on the pressures for policy change (to create a fully functioning
single market) and adaptation, the second logic of external opportunity
structures explores the ways and degrees to which networks (e.g. ECN,
legal firms) and actors (the Commission) can push for developments and
incremental change. The third and final logic of identity is very much con-
cerned with how member state governments perceive and react to policy
initiatives, and it is this final one where we may indeed see greater member
state involvement and more direct intervention in the competition arena
than in the past. It is interesting to speculate just how stable the entire
competition regime actually is today. Until the latter half of 2008 EU
competition policy and the competition principle had been king and had
resisted for the most part political pressures, and usually successfully dis-
missed any notions of industrial policy when it came to making decisions,
194 The antitrust revolution in Europe
but can the system deflect the seismic economic and political shocks of a
new economic recession?
The sudden and unexpected collapse of Lehman Brothers in the US in
September 2008 marked a decisive moment in the fortunes and immediate
stability of the global economy. It represented the beginnings of the onset
of the worst economic crisis to confront the western industrialised world
since the 1929 Wall Street Crash. Output has since slumped as many order
books are increasingly rather empty, and many firms have since collapsed
under the weight of the economic strain, which in turn has propelled the
number of unemployed back to early 1990s levels. The impact of such eco-
nomic and social turmoil is being felt in many quarters and the competition
policy arena is unlikely to remain totally immune from events. The central
question facing the western world once again centres on how government
responds to and approaches the ongoing economic and increasingly social
crisis. If belief in the free market comes to be discredited how will it impact
on the design and operation of competition policy?
Questions are going to be raised about whether the competition prin-
ciple will come under increasing attack from member state governments
(Wilks, 2009) which are responding to the needs of wider society in the face
of ongoing recession. It seems almost certain that enforcement in particu-
lar aspects of the competition brief is going to be affected, and particularly
the area of state aids and mergers. Indeed, the Commission at the start of
2009 sanctioned some state subsidies exceeding some €3,000 million to help
rescue the banking system. It may even be that the old conflict between
industrial policy and competition policy may re-emerge to an extent as the
objectives of both once again clash. In times of recession should the com-
petition regulators be as determined to enforce the competition rules? Do
they really want to insist on the maintenance of competition if it makes a
tough situation even tougher? Do they want a number of companies going
out of business (Stephan, 2009)? Can and should social policy concerns,
for example, supersede competition policy? Time will tell exactly how far
and whether the belief in competitive markets will triumph. It is tempting
to use words such as retrenchment and decline but these would be to over-
dramatise the events.
It can be anticipated that merger control may be relaxed, and almost
certainly that the approach to state aid will soften considerably. However,
the two traditional cornerstones of antitrust, namely cartels and abusive
monopolies, will remain untouched.18 Whatever the future holds for
European competition policy – and softening is expected in certain areas
– the war against cartels is unlikely to change, and what change may come
will probably occur with the re-emergence of sanctioned crisis cartels (for
example, in the much troubled car industry). Cartels remain a reality, and
The internationalisation of cartel policy 195
NOTES
1. Case studies from Australia and New Zealand provide excellent examples of how cartels
have come to feature more heavily on the radar screens of the Australian Competition
and Consumer Commission and New Zealand’s Competition Commission, and how
both have recorded the imposition of ever higher fines and the introduction of leniency
programmes. (See Simpson Grierson, 2009.)
2. Switzerland was a member of EFTA, but did not participate in the EEA because
a referendum on EEA membership was rejected narrowly in December 1992. The
original EFTA agreement had provided for interaction between the member state
governments on competition matters (Martin, 1961). However, the EFTA Council did
not possess any powers to conduct investigations and, in effect, such aspirations were
meaningless.
3. For many of the European Free Trade Association (EFTA) states, however, the agree-
ment was little more than a stepping stone to accession. It offered access to the internal
market as a half-way house between non-membership and membership of the EU.
Three of the original participants, Sweden, Austria and Finland, joined the EU in
January 1995, leaving only Iceland, Liechtenstein and Norway as the three remain-
ing EFTA parties to the agreement. The EEA Agreement sought to create the largest
single market in the world. Fundamental to this aim was the introduction of the so-
called ‘four freedoms’ (goods, services, labour and capital), although the Agreement
also included co-operation in the fields of research and the environment, and financial
aid through the European Investment Bank (EIB). Certain European Union policies,
including Economic and Monetary Union and Common Foreign and Security Policy,
were not covered by the Agreement.
4. It should be noted that merger policy was treated somewhat differently, however, as it
was intended that the EU’s Merger Control Regulation should be modified to cover
the entire EEA region. The state aid provisions contained within Articles 61–63 of the
Agreement reflected those within the EC Treaty (Articles 88–90).
5. Drafted by the DG responsible for the single market and supported by DG Competition,
it foresaw two ways in which the Commission could assist the CEECs in building an
effective competition policy: first, by drawing up an inventory of state subsidies granted
by the CEECs and, second, by running competition policy training programmes.
6. The Cotonou Agreement (OS 2000 L 317/3) was signed in June 2000 and came into
force in April 2003, is valid for twenty years and is based around three pillars – political
196 The antitrust revolution in Europe
to foster co-operation, and have developed further into second generation style accords
which allow for the direct exchange of confidential information between competition
authorities. To date there is only one example of the latter and it centres on an agree-
ment between the US and Australian authorities. This so-called Antitrust Mutual
Enforcement Assistance Agreement (AMEAA) was signed in 1999.
18. The highest ever fine of €1.06 billion (£948 million) under Article 82 (abusive monopo-
lies) was imposed on Intel (computer chipmaker) in May 2009 for having paid a manu-
facturer to use its chips over those of its rival companies. See http://news.bbc.co.uk/1/
hi/business/8047546.stm.
Appendix: The numbering and
renumbering of the rules on competition
under the treaties
Note: * TFEU is the abbreviation for the Treaty on the Foundations of the European
Union but more commonly known as the Treaty of Lisbon. When it comes into force it will
renumber the rules on competition for a second time. This particular treaty was signed in
December 2007 and came into effect in December 2009 after successful ratification from
each of the twenty-seven Member States.
198
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