Assignment list

Referencing- HARVARD (citethemrightonline.com)

Due Dates:
FIN4801 Part A – 18th Dec
MK4801 Assignment 1 – 5th Dec
FIN4801 Part B – 19th Feb 2022
MGT4838 Assignment 2 – 3rd March 2022
MKT4801 Assignment 2 – 17th April 2022

1. FIN4801 (70%)- TED BAKER

- 2 Part Assignment- Part A (due 18th Dec)/ Part B (due 19th Feb 2022); 11.59pm
- Word Count- 3000 words split across Part A & B
Contents & Structure of the Individual Project Report: Title: ‘A Case Study on the
Industry’
Please replace to industry you have been given during the class.
The case study should cover but it should not be limited to the following aspects:

Part A (40 marks)

“Investment Decision based on Ratio Analysis for a company during a 2-year period”

Guidance Notes:
1. Introduction and background of the industry
2. Introduction and background of the company within the industry
3. Analysis of qualitative information including chairperson’s statement, director’s report,
auditor’s report, look and feel of the annual reports, photos, graphs, tone of language,
etc.
4. Computation of ratios in various groups including liquidity, profitability, solvency,
activity, valuation, etc. (calculation should be done for both the years for the company).
5. Comparative analysis of the financial performance of the firm over 2-year period
(using the above calculations and other literature).
6. Comparative analysis of the company vis-a-vis the industry (using the above
calculations and other literature).

The following shall be the criteria for marking the coursework:

i. Depth and coverage of practical issues and theory ..................... 15 marks
ii. Analysis and argument ................................................................... 15 marks
iii. Originality & Presentation formatting ............................................ 5 marks
iv. Accurate Referencing of literature .................................................. 5 marks
Part B (30 marks)
“Application and Critical Evaluation of Efficient Market Hypotheses for a company during
a 2-year period”

Guidance Notes:
1. Discuss about Efficient Market Hypotheses.
2. For the company selected for part A, study the share price over a 2-year period.
Conduct a technical analysis of the company using the CAPM model.
3. Take 2 years’ data and apply and critically evaluate Efficient Market Hypotheses for
that company. Use the contents discussed in the module and the below mentioned 2
research articles in your analysis.
4. Show evidence for your arguments for special events like declaration of good / bad
news, launching or discontinuing a new product, change of CEO, expansion, any other
“news” and its impact on information and then impact on share prices. Provide clear
evidence with dates and original news source.
5. At the end, summarize with your own conclusion.

The following shall be the criteria for marking the coursework:

i. Depth and coverage of practical issues and theory ..................... 10 marks
ii. Analysis and argument .................................................................... 10
marks
iii. Originality & Presentation formatting ............................................. 5 marks
iv. Accurate Referencing of literature .............................................. 5 marks
Notes:
1. The time period for the above case shall be for 2 years: 2018-19 and 2019-20.
2. Additional materials that the students are expected to research and collect are:
Annual Reports of the company, Newspapers, Magazines, Websites articles of the
company and the industry, industry reports, etc.

Suggested Reference Research Articles:

a) Fama, Eugene. EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND
EMPIRICAL WORK. Journal Of Finance [serial online]. May 1970;25(2):383-417

b) Fama, Eugene. Efficient Capital Markets – II. THE JOURNAL OF FINANCE . VOL.
XLVI, NO 5 . DECEMBER 1991

c) Fama, Eugene. Random Walks in Stock Market Prices. Financial Analysts Joumal
(September/October 1965):55-59.

d) Chung, Dennis, Y.; Hradzil, Karel. Market Efficiency and the Post-Earnings
Announcement Drift, Contemporary Accounting Research Vol. 28 No. 3 (Fall 2011) pp.
926–956 1 CAAA. doi:10.1111/j.1911-3846.2011.01078.x Page 159 of 161

KEY READING-
McLaney, E. (2014). Business Finance: Theory and Practice, 10th Edition, Harlow,
Pearson (available as ebook)

Drury, C. (2012). Management and Cost Accounting, 8th Edition, Andover, Cengage
Learning. (available as ebook)
 2. MKT4801: Global Marketing Management
- 2 Assignments
 Assignment 1 due 5th December 10AM (40%)
 Assignment 2 due 17th April 2022 10AM (60%)

Assignment 1- Market Analysis Report (40%) 5th December

- Word count- 2000 (+/-10%)

•Executive Summary: A brief description of the contents of the managerial report (one
paragraph)
• Main body of the managerial report: use appropriate numbered sub-headings
• Conclusions
• Referencing: evidence of using ‘good sources’ is important and therefore, your
sources must be correctly cited and fully referenced in Harvard style.
• Font, Arial 12pt, double line spacing

EXCEEDING THE WORD COUNT, AND/OR SUBMISSION IN A FORM OTHER THAN

A WORD DOCUMENT WILL RESULT IN A PENALTY OF 10% OF YOUR MARKS
FOR YOUR WORK.

The criteria outlined below are for guidance only and do not constitute a definitive
marking scheme. The weighting is a close approximation of the marking scheme for the
assignment.

Market Analysis Report (indicative weighting out of 100%)

Submissions attracting the higher grades in the assignment will meet the following
presentation criteria (10%):
• A clear cover page with all essential information (name and student number, module
name and number, assignment title, word count, and date)
• A well-structured, formal report using a logical alphanumeric/numeric system •
A table of contents with page numbers
• A brief introduction to the report outlining its purpose and scope, identifying the
market/product opportunity investigated (no need for Terms of Reference)
• Correct grammar, spelling and punctuation
• One seamless piece of writing, i.e. one editorial voice; logical development of analysis
• Use of appropriate and properly labelled charts, graphs and tables where applicable
• Proper in-text references where applicable (including references to databases,
industry reports, company literature, trade/industry journals and/or web sources used)
and a Table of References at the end with full bibliographical details in Harvard style
• Approximately within range (1,800 - 2,200 words)

- Introduction (5%)
• Structured introduction outlining and justifying the scope of the analysis

- Analysis of the external marketing environment (25%)

• Depth of analysis of the external marketing environment [type of market, competitive
and economics conditions, political/regulatory, social, and technological factors], use of
appropriate tools, techniques and/or frameworks of analysis, evaluation of information
and synthesis of results.

- Impact on the marketing mix (25%)

• To Identify changes in the marketing environment and their impact on (selected)
elements of the marketing mix; identify improvements in current marketing management
practice and/or opportunities for new product/service development.

- Conclusions and recommendations (10%)

• Conclusions based on analysis and synthesis of the findings; making sense of
complexity; recommendations addressing the conclusions and supported by evidence in
the report; assumptions recognized and stated (if any)
Assessment 2: NPS for a New Market Opportunity: Individual Report (60%) 17 th
April
- Word count- 2500 (+/-10%)
- You will prepare a report proposing a new product/service for a new market
opportunity identifying the key the theories, relationships and processes that will
need to be managed for successful implementation and outlining and justifying a
selection of metrics that may be used to assess success (Learning outcomes 02,
04 and 08).

Assessment Brief
Please make sure that the assignment you submit is your original work and that all
quotations and sources of information are acknowledged by appropriate in-text citations
and in the Table of References at the end, including company and/or Internet sources.

Use your own company for this assignment. If this is not possible, or not desirable, you
can propose to use another company, but it must be agreed with your tutor beforehand.

The assignment has three parts: the proposal of a new product/service for a new market
opportunity; the identification of keytheories, relationships and processes that will need
to be managed to implement the new product/service for the new market opportunity;
and, outline and justify the marketing metrics which will be need to assess success.

The report should be within 10% of the word limit.

You are expected to use appropriate [marketing related] theories, concepts, models
and/or frameworks you have encountered in this module and in your studies so far. The
report has an academic purpose as well and must reflect your learning. Please
remember to reference your sources (even for well-known and frequently used models
etc.).
Use a formal report structure with table of contents, page and section numbers, labels
and titles for diagrams and tables, etc. Use appendices for details of supporting
analysis, evidence and evaluation (keep in mind that the appendices may not be read,
so avoid placing essential information in them).

In text citations and the Table of References should be to a postgraduate standard, with
full bibliographical details in Harvard style.
 3. MGT4838: Managing Innovation

Assessment 2: Individual Presentation (due on 3rd March 11.59PM) (25%)

- 15mins (+/-10%)

Assessment Brief
Students will individually illustrate through a 15-minute presentation, how a chosen
innovation by an organization(For profit, non-profit or government)has optimized or
misplaced its position within the industry/business value chain.

Guidelines: The research, analysis and discussion has to be conducted on an existing

business that the student can get access to relevant data and information.
The presentation should discuss elements such as, but not limited to, those identified
below:
Identify type/pattern and value of the innovation
Evidence of industry/ business value chain, analysison competitor/industry conduct
/structure / performance thatwas disrupted by the innovation.
Innovation’s timing of entry fit with strategic direction/KSF/resources/markets
Choice of innovation project(s)
Necessary collaboration Strategies and innovation protection
Completed overall assessment of the success and failures of the innovation

Marks are given for:

Logic and well-articulated argument
Appropriate use of theory/concepts –application thereof
Focus, depth, relevance and rigor of the analysis
Evidence of independent thought
Presentation and delivery style