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    Digital Marketing MCQs

    Uploaded by

    chanchal
    This document provides 20 multiple choice questions about digital marketing concepts. The questions cover topics such as the definition of digital marketing, different types of digital marketing activities, traditional vs digital marketing, the main pillars of digital marketing, interactive vs transactional marketing, the evolution of the internet, elements included in digital marketing, best practices for website home pages, the definition of electronic marketing, the four Ps of marketing, considerations for using social media in sales, appropriate social networks for different business types, how multi-channel attribution works, reasons email marketing is restricted, what makes mobile phones an effective marketing platform, how location enhances mobile marketing, types of PPC targeting, and the definition of an ad group.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Digital Marketing MCQs

    Uploaded by

    chanchal
    570 views4 pages
    This document provides 20 multiple choice questions about digital marketing concepts. The questions cover topics such as the definition of digital marketing, different types of digital marketing activities, traditional vs digital marketing, the main pillars of digital marketing, interactive vs transactional marketing, the evolution of the internet, elements included in digital marketing, best practices for website home pages, the definition of electronic marketing, the four Ps of marketing, considerations for using social media in sales, appropriate social networks for different business types, how multi-channel attribution works, reasons email marketing is restricted, what makes mobile phones an effective marketing platform, how location enhances mobile marketing, types of PPC targeting, and the definition of an ad group.

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    This document provides 20 multiple choice questions about digital marketing concepts. The questions cover topics such as the definition of digital marketing, different types of digital marketing activities, traditional vs digital marketing, the main pillars of digital marketing, interactive vs transactional marketing, the evolution of the internet, elements included in digital marketing, best practices for website home pages, the definition of electronic marketing, the four Ps of marketing, considerations for using social media in sales, appropriate social networks for different business types, how multi-channel attribution works, reasons email marketing is restricted, what makes mobile phones an effective marketing platform, how location enhances mobile marketing, types of PPC targeting, and the definition of an ad group.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    570 views4 pages

    Digital Marketing MCQs

    Uploaded by

    chanchal
    This document provides 20 multiple choice questions about digital marketing concepts. The questions cover topics such as the definition of digital marketing, different types of digital marketing activities, traditional vs digital marketing, the main pillars of digital marketing, interactive vs transactional marketing, the evolution of the internet, elements included in digital marketing, best practices for website home pages, the definition of electronic marketing, the four Ps of marketing, considerations for using social media in sales, appropriate social networks for different business types, how multi-channel attribution works, reasons email marketing is restricted, what makes mobile phones an effective marketing platform, how location enhances mobile marketing, types of PPC targeting, and the definition of an ad group.

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    © All Rights Reserved
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    Digital Marketing MCQs

    1. Digital marketing is often referred to as___________.


    A. online marketing
    B. internet marketing
    C. web marketing
    D. All of the above
    View Answer
    Ans : D

    Explanation: Digital marketing is often referred to as online marketing, internet marketing or web marketing.

    2. Which of the following is a type of digital marketing activity?


    A. Email marketing.
    B. Social web marketing.
    C. Viral marketing.
    D. All of the above
    View Answer
    Ans : D

    Explanation: All of the above is a type of digital marketing activity.

    3. Which of the following is not a traditional forms of digital marketing?


    A. radio
    B. TV
    C. billboard
    D. All of the above
    View Answer
    Ans : D

    Explanation: All of the above is not a traditional forms of digital marketing.

    4. What is not true about digital marketing?


    A. Digital marketing is any form of marketing products or services that involves electronic devices.
    B. Digital marketing can be done online
    C. Digital marketing cannot be done online
    D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
    View Answer
    Ans : C

    Explanation: Digital marketing can be done both online and offline.

    5. How many main pillars of digital marketing?


    A. 2
    B. 4
    C. 3
    D. 5
    View Answer
    Ans : A

    Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing.

    6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way
    dialogue) and can be described as a situation or mechanism through which marketers and a
    customer (e.g. stakeholders) interact usually in real-time is known as:
    A. Direct Marketing
    B. Eectronic marketing
    C. Interactive Marketing
    D. Indirect Marketing
    View Answer
    Ans : C

    Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be
    described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time
    is known as:Interactive marketing.

    7. In the first 10 years, the web was heavily used as a static publishing and/or retailing
    (transactional) channel. This was known as:
    A. Web 2.0.
    B. Web 3.0.
    C. Web 1.0.
    D. Web 3.0.
    View Answer
    Ans : C

    Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was heavily used as a
    static publishing and/or retailing (transactional) channel.

    8. Digital marketing includes_____________.


    A. voice broadcast
    B. podcasting
    C. RSA
    D. Both A and B
    View Answer
    Ans : D

    Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams,
    wireless text messaging, and instant messaging.

    9. A website`s front - or home page should include_____________


    A. A lengthy description of the organization
    B. Logos depicting awards the site`s designers have received
    C. Links to other websites
    D. None of the above
    View Answer
    Ans : D

    Explanation: A website`s front - or home page should include none of the above options.

    10. This is the process of marketing accomplished or facilitated through the application of
    electronic devices, appliances, tools, techniques, technologies and or systems:
    A. Direct Marketing
    B. interactive marketing
    C. Electronic marketing
    D. internet marketing
    View Answer
    Ans : C

    Explanation: This is the process of marketing accomplished or facilitated through the application of electronic devices,
    appliances, tools, techniques, technologies and or systems:Electronic marketing

    11. The 4Ps of marketing as defined by Philip Kottler are:


    A. Price, Product, Place, and Promotion
    B. Price, Performance, Place, and Promotion
    C. Price, Product, Place, and Positioning
    D. PR, Product, Place, and Person
    View Answer
    Ans : A

    Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and Promotion.

    12. Which one of these statements is correct?


    A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget.
    B. 98% of marketers affirm that offline and online marketing are merging
    C. Online marketing professionals are paid 50% less than marketing professionals.
    D. Around 25% of the global population is now on the Internet.
    View Answer
    Ans : B

    Explanation: It is true that 98% of marketers affirm that offline and online marketing are merging (Source: Gartner's report in
    2016).

    13. What are the key considerations for people in sales while they use social media for selling
    (Social Selling)?
    A. Check if their clients are on social media and then connect with them on the relevant social networks
    B. Avoid using social media to sell
    C. Build their professional brand and then position themselves as subject matter experts in their field to
    build credibility
    D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their
    posts
    View Answer
    Ans : C

    Explanation: Social selling is the art of using social networks to find, connect, understand, and nurture sales prospects. People
    in sales should first build their professional brand and then position themselves as subject matter experts in their field to build
    credibility.

    14. Which one of the following statements is true?


    A. LinkedIn works best for B2B organizations
    B. Pinterest is great for driving traffic to your product catalog on your website
    C. Facebook is excellent for businesses that operate in the consumer market
    D. All of the above
    View Answer
    Ans : D

    Explanation: Each social network has its own specific characteristics. All the statements above are true.

    15. How would you describe what multi-channel attribution does?


    A. Gives the conversion credit to the first click
    B. Assigns equal percentages for conversions to every step
    C. Accredits deserving touch points along the conversion journey
    D. Gives the conversion credit to the last click
    View Answer
    Ans : C

    Explanation: Multi-channel attribution helps to identify the touch points in the path to purchase and clarify which channels
    contribute to what customer actions

    16. Why did Internet Service providers clamp down on personal emails being used for mailing
    purposes?
    A. Because it would use excessive server resources
    B. Because they couldn't check who was opening the email
    C. Because it would slow down the network
    D. Because it was against the email user guidelines
    View Answer
    Ans : A
    Explanation: Internet Service Providers clamped down on email volumes and private accounts because emails consumed
    server resources and some of the emails were old, invalid or bounced.

    17. What makes the mobile phone the ultimate brand engagement platform?
    A. The mobile phone allows for targeted messages, advertising and apps to drive engagement.
    B. The mobile phone enables businesses to use apps to drive engagement.
    C. The mobile phone allows SMS, Messaging and Social Media to drive engagement.
    D. The mobile phone allows for targeted messages, customer engagement, and interactive features to
    drive engagement.
    View Answer
    Ans : D

    Explanation: Mobile phones enable marketers to use hyper-segmentation to reach specific groups with an accurately tailored
    message.

    18. Location is a unique feature of Mobile Marketing because ____________.


    A. It enables brands to hyper-target their customers.
    B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
    C. It allows you to personalize your marketing messages to the mobile user in a particular location.
    D. You can run different campaigns based on the location of the mobile user.
    View Answer
    Ans : B

    Explanation: Location-based services can be an integral part of marketing strategy to track customers of a certain location.
    Customizing the marketing messages to suit the users of a particular location is a unique feature of mobile marketing.

    19. What are the two types of targeting that can be done with PPC advertising?
    A. Reaching people by demography and reaching people by interest
    B. Reaching new prospects and reaching prior visitors (Remarketing)
    C. Reaching people who search and people who visit websites
    D. Reaching people through Retargeting and reaching people through Remarketing
    View Answer
    Ans : B

    Explanation: PPC is known for its ability to reach users who are actively searching, but it can also be highly targeted. The two
    types of targeting you can do with PPC advertising is reaching new prospects and reaching prior visitors (Remarketing).

    20. What is an ad group?


    A. An ad group is a collection of related keywords and ads.
    B. An ad group is a collection of related ads.
    C. An ad group is a collection of related campaign settings and ads.
    D. An ad group is a library of your ads grouped by category.
    View Answer
    Ans : A

    Explanation: An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the settings flow, they
    inherit settings from the account and the campaign.

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