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    Business Model Canvas

    Uploaded by

    Divyanshu
    The document provides an overview of the business model canvas created by Alexander Osterwalder. It describes the 9 building blocks of the business model canvas: 1) Customer Segments, 2) Value Proposition, 3) Channels, 4) Customer Relationships, 5) Revenue Streams, 6) Key Resources, 7) Key Activities, 8) Key Partnerships, and 9) Cost Structure. The business model canvas is a tool to help understand a business model in a straightforward way by examining these 9 elements and their interaction.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Business Model Canvas

    Uploaded by

    Divyanshu
    50 views22 pages
    The document provides an overview of the business model canvas created by Alexander Osterwalder. It describes the 9 building blocks of the business model canvas: 1) Customer Segments, 2) Value Proposition, 3) Channels, 4) Customer Relationships, 5) Revenue Streams, 6) Key Resources, 7) Key Activities, 8) Key Partnerships, and 9) Cost Structure. The business model canvas is a tool to help understand a business model in a straightforward way by examining these 9 elements and their interaction.

    Original Title

    BUSINESS MODEL CANVAS

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    The document provides an overview of the business model canvas created by Alexander Osterwalder. It describes the 9 building blocks of the business model canvas: 1) Customer Segments, 2) Value Proposition, 3) Channels, 4) Customer Relationships, 5) Revenue Streams, 6) Key Resources, 7) Key Activities, 8) Key Partnerships, and 9) Cost Structure. The business model canvas is a tool to help understand a business model in a straightforward way by examining these 9 elements and their interaction.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    50 views22 pages

    Business Model Canvas

    Uploaded by

    Divyanshu
    The document provides an overview of the business model canvas created by Alexander Osterwalder. It describes the 9 building blocks of the business model canvas: 1) Customer Segments, 2) Value Proposition, 3) Channels, 4) Customer Relationships, 5) Revenue Streams, 6) Key Resources, 7) Key Activities, 8) Key Partnerships, and 9) Cost Structure. The business model canvas is a tool to help understand a business model in a straightforward way by examining these 9 elements and their interaction.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 22

    BUSINESS

    MODEL
    CANVAS
    ALEXANDER
    OSTERWALDER AND YUES
    TIGNEUR

    1
    BEST WAY TO PREDICT
    THE FUTURE IS TO
    CREATE IT

    PETER DRUCKER

    2
    MEANING OF BUSINESS MODEL
    CANVAS

    • The business model canvas is a great


    tool to help you understand a business
    model in a straightforward, structured
    way.
    • Using this canvas will lead to insights
    about the customers you serve, what
    value propositions are offered through
    what channels, and how your company
    makes money.
    NINE BUILDING
    BLOCKS
    THESE BLOCKS SHOW THE LOGIC OF
    HOW A COMPANY CAN MAKE
    MONEY
    CUSTOMER VALUE
    CHANNELS
    SEGMENTS PROPOSITION

    CUSTOMER REVENUE KEY


    RELATIONSHIP STREAMS RESOURCES

    KEY COST
    KEY ACTIVITIES
    PARTNERSHIPS STRUCTURE
    6
    1.CUSTOMER
    SEGMENTS
    • CUSTOMERS WHICH
    ENTERPRISE AIMS TO REACH
    AND SERVE
    • IMPORTANT TO UNDERSTAND
    WHICH CUSTOMER SEGMENT
    TO SERVE AND WHICH TO
    IGNORE
    • SEGMENT- DIVIDING
    CUSTOMERS INTO
    HOMOGENEOUS GROUPS
    TYPES OF
    SEGMENTS
    • MASS MARKET
    • NICHE MARKET
    • SEGMENTED
    • DIVERSIFIED
    • MULTI SIDED
    PLATFORM
    2. VALUE PROPOSITION

    ➢ WHAT IS THE BENEFIT YOU


    GIVE TO THE CUSTOMERS?
    ➢ DESIGN
    ➢ CUSTOMER EXPERIENCE
    ➢ ACCESSIBILITY
    ➢ BRAND,STATUS, NEWNESS
    ➢ PERFORMACE
    ➢ CUSTOMIZATION
    ➢ DESCRIBES HOW A COMPANY COMMUNICATES
    WITH AND REACHES ITS CUSTOMERS TO
    DELIVER VALUE PROPOSITION
    3. CHANNELS ➢ TYPES- DIRECT(OWN) AND
    INDIRECT(PARTNER)
    CHANNELS SERVE SEVERAL
    FUNCTIONS
    HELPING CUSTOMERS
    AWARENESS EVALUATE COS VALUE
    PROPOSITION

    ALLOW CUSTOMERS DELIVER VALUE


    TO PURCHASE PROPOSITION TO
    SPECIFIC PRODUCTS CUSTOMERS

    PROVIDING POST
    PURCHASE
    CUSTOMER SUPPORT
    MARKETING
    CHANNELS
    1. WEBSITE
    2. EMAIL MARKETING
    3. BLOGS, SOCIAL MEDIA
    4. COMMUNITIES
    5. SEARCH ENGINE OPTIMISATION
    6. VIRAL MARKETING
    7. PAY PER CLICK
    8. DIRECT MAIL TELE MARKETING
    9. PRESS AND ONLINE MARKETING
    10. TV AND RADIO
    4. CUSTOMER
    RELATIONSHIP
    ➢ HOW CAN I CREATE RELATIONSHIP
    WITH MY CUSTOMER?
    ➢ MAY BE DRIVEN BY CUSTOMER
    ACQUISITION, CUSTOMER
    RETENTION,BOOSTING SALES
    ➢ DEDICATED PERSONAL
    ASSISTANCE- CITI BANK
    ➢ CUSTOMER SERVICE
    ➢ DEDICATED COMMUNITIES
    ➢ COMMUNITIES OF CUSTOMERS
    ➢ AUTOMATED SERVICE
    ➢ CO-CREATION
    ➢ REPRESENTS CASH THAT
    COMPANY GENERATES WHILE
    SERVING CUSTOMERS

    5.REVENUE ➢ TRANSACTION AND RECURRING


    REVENUE
    ➢ WAYS TO GENERATE REVENUE-
    STREAMS 1) ASSET SALE
    2) USAGE FEE
    3) SUBSCRIPTION FEE
    4) LENDING/RENTING/LEASING
    5) LICENSING
    6) BROKERAGE
    7) ADVERTISING
    6.KEY RESOURCES

    WHICH RESOURCES CAN BE EVERY RESOURCE PHYSICAL


    RESOURCES/ASSETS OWNED/LEASED OR OR ASSET SHOULD ,INTELLECTUAL,
    ARE ESSENTIAL ACQUIRED PROVIDE BENEFIT HUMAN, FINANCIAL
    7. KEY
    ACTIVITIES

    ➢ DESCRIBES
    THINGS/ACTIVITIES
    NEED TO DO
    ➢ PRODUCTION
    ➢ PROBLEM SOLVING
    ➢ PLATFORM/NETWORK
    8. KEY
    PARTNERSHIPS

    ➢ PEOPLE WITH WHO YOU


    CREATE ALLIANCE
    ➢ PARTNERING IN 4 WAYS

    1. STRATEGIC
    ALLIANCE BETWEEN
    NON-COMPETITORS
    2. COOPETITION
    3. JOINT VENTURE
    4. BUYER SUPPLIER
    RELATIONSHIP
    9.COST
    STRUCTURE

    ➢ Which are the important cost incurred?


    ➢ Which key element reduce cost?(frills)
    ➢ Two dimensions of business cost
    drivers-Cost driven (call centres)
    ➢ Value driven (J .W. Mariott)
    ➢ Need to shift from cost driven to value
    driven
    ➢ Economies of scale to economies of
    scope
    ➢ Different costs- fixed costs, variable
    costs
    PITCH

    ➢ WHAT IS THE CUSTOMER PROBLEM?


    ➢ WHAT IS THE SOLUTION?
    ➢ HOW WILL YOU MAKE MONEY?

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