ORGANIZATION STRUCTURE TRAINING

AT
SUDHA DAIRY PROJECT, PATNA

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By

VIVEK KUMAR SAH

REGISTER NUMBER
2127459

Under the Guidance of

PROF. TRIPTI MAHARA

MBA PROGRAMME
SCHOOL OF BUSINESS AND MANAGEMENT
CHRIST (DEEMED TO BE UNIVERSITY), BANGALORE

AUGUST 2021

1
 Declaration

I hereby declare that the Organization Structure Training report on SUDHA DAIRY PROJECT,
PATNA has been undertaken by me for the award of Master of Business Administration degree. I
have completed this study under the guidance of Prof. Tripti Mahara.

I also declare that this Organization Structure Training report has not been submitted for the award
of any Degree, Diploma, Associate ship, Fellowship or any other title, in CHRIST (Deemed to be
University) or in any other university.

Place: Bengaluru ______Signature_____________

Date: VIVEK KUMAR SAH

2
 Certificate

This is to certify that the Organization Structure Training report submitted by Vivek Kumar Sah
is a record of work done by him during the year 2020 under my guidance and supervision in partial
fulfillment of the requirements of Master of Business Administration degree..

Place: Bengaluru ______Signature______________

Date: Prof. Tripti Mahara

MBA Programme
School of Business and Management
CHRIST (Deemed to be University)
Bangalore

3
Certificate by Corporate in Letterhead

4
 Acknowledgement

I am indebted to all the people who helped me accomplish this Organisation Structure
Training successfully.

First, I thank the Vice Chancellor Dr Fr Abraham VM, CHRIST (Deemed to be University),
Bangalore, for giving me the opportunity to do my project.

I thank Dr. Jain Mathew, Dean, Dr. Georgy Kurien, Associate Dean (Main Campus),
Dr. Jeevananda S, Associate Dean (Kengeri Campus), Prof. Sirish V, Head (Main Campus),
Prof. Krishna MC, Head (Kengeri Campus), of MBA programme, School of Business and
Management, CHRIST (Deemed to be University), Bangalore, for their kind support.

I thank Prof. Tripti Mahara for her support and guidance during my training. I remember her
with much gratitude for her patience and motivation, but for which I could not have submitted this
work.

I wish to express my sincere thanks to my corporate mentor, Mr Srinivasan, Manager,

SUDHA DAIRY PROJECT, PATNA, for giving me an opportunity to work under his guidance and
successfully complete my training.

I thank my parents for their blessings and constant support, without which this training would
not have seen the light of day.

VIVEK KUMAR SAH

2127459

5
 Synopsis

• The primary objective of the study is to study and find out how does the organization work as a
whole in achieving the goal and how does different departments coordinate
• This project deals with the study of Sudha Dairy Project Patna, which shows the path of new
ideologies, development, innovation and creativity.
• This project discusses about the introduction, nature of business, company profile, vision and
mission of the company.
• It includes study of organizational structure of Sudha Dairy and all of the functional departments.
• This project also includes different members of the company placed at different levels with well-
structured hierarchy tables
• Planning, production, testing, quality assurance and dispatch is done by production department
where the testing and the quality of the products are examined and dispatched securely.
• The functions of marketing department, its different heads are very important for the purpose of
supply of milk and milk related products such as Gulab jamun, paneer, ghee etc.

6
Chapter Page
TABLE OF CONTENTS
No. No.
1 INTRODUCTION TO ORGANIZATION 9-13
2 ORGANIZATION STRUCTURE 14-16
3 FUNCTIONAL DEPARMENTS 17-30
4 SWOT ANALYSIS 31-32
FUNCTIONAL HIGHLIGHTS ACROSS KEY RESULT
5
AREAS 33-34
FINDINGS, RECOMMENDATIONS AND
6
CONCLUSIONS 35-38

REFERENCES / BIBLIOGRAPHY 40

7
Fig Page
No. LIST OF FIGURES No.

1 Area of operation 11

2 Profile of the products 13

3 Organizational structure 15

4 Milk flow process 20

5 Finance department structure 23

8
 CHAPTER 1

INTRODUCTION TO
ORGANIZATION

9
 Introduction

The dairy sector in India has shown a very impressive growth in the past ten years and India has now
become one of the largest milk-producer and dairy products in the world. Dairy is a place where milk
handling and milk production is being done.
India is the highest livestock population in the world with 50% of the buffaloes and 20%of the
world’s cattle population. Most of these are milch cattle. our dairy industry is considered to be the
one of the most successful industry from post-independence. A large number of dairy firms has come
into existence with modern equipments after that period.
In India, the market milk technology started in 1950, with the functioning of Central Dairy of Aarey
Milk Colony and milk product technology started with the setup of Amul Dairy in 1956.
Main states in producing dairy products are: -
Punjab, Haryana, Gujarat, Rajasthan.

INDIAN DAIRY INDUSTRY(NDDB): -

National Dairy Development Board, an institution of national importance was setup by the
Government of India to promote plan and organize programmers for development of dairy and other
agriculture based and allied industries along with co-operative lines on an intensive and nationwide
basis.

10
 SUDHA IN INDIA

A new organization "Bihar State Milk co-operative federation limited (COMFED)" came into
existence in 1983 for implementing agency of Operational Flood (OF) programme of dairy
development on “Anand” pattern in Bihar.
By the end of OF programme in March 1997, there were 5 district level Milk Producers which were
covering eighteen districts of Bihar. The dairy development work goes on and at present there are
eight district level milk unions covering thirty-three districts of Bihar.
Sudha dairy deals in different variants of milk and milk products.
The government setup the largest dairy plant in 2013, which is the Nalanda Dairy. It was the result
of white revolution, Sudha dairy was established. The project was implemented in 8 districts of Bihar
namely Patna, Barauni (Begusarai), Supaul, Muzaffarpur, Samastipur, Ara, Bhagalpur, Gaya.
Products of Sudha are being sold different parts of the country.
AREA OF OPERATION: -

8 districts where the project is being implemented covers 33 districts, rest of the area are
directly covered by the federation. They are: -

AREA
MILK UNION
Patna, Vaishali, Saran, Nalanda, Sheikhpura.
Vaishali Patliputra milk union, PATNA
Khagaria, Lakhisarai, Begusarai, and a part of
DR Milk Union (DRMU), Barauni
Patna.

Tirhut Milk Union (TIMUL), Muzaffarpur, Sheohar, Chakia, East Champaran

(Motihari), Sitamarhi, west Champaran, Gopalganj
Muzaffarpur
and Siwan.

Samastipur, Basopatti, Darbhanga and Madhubani.

Mithila Milk Union, Samastipur
Buxar, Kaimur & Rohtas, Bhojpur.
Shahabad Milk Union, Ara
Munger, Bhagalpur, Banka and Jamui.
Vikramshila Milk Union (VIMUL),
Bhagalpur:
Saharsa, Purnea, Kishanganj, Supaul.
Kosi milk union, Supaul
Gaya, Aurangabad, Arwal, Jahanabad.
Magadh milk union, Gaya
Fig1

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 MISSION
• Sudha aims at becoming the topmost organization for providing quality milk in India
• It provides quality milk and ensure the customer satisfaction.
• It gives best possible return to members who provide milk to federation.

VISION: -

• To be the front-end union in state.

• To be self-dependable.
• To provide the customer/consumers best quality milk and milk products.
• Giving the best to its employees in terms of salary and services.

VALUES: -
• HONESTY
• EDUCATION AND TRAINING TO ALL
• TRANSPARENCY
• HARD LABOUR
• BELIEVE IN CO-OPERATIVE
• PUNCTUALITY
• WORKING WITH CO-OPERATION
• RESPECT FOR EACH OTHER

OBJECTIVES:
• To plan and conduct required quality and food safety test
• To reduce curding by 2% compared to previous year
• To obtain in customer satisfaction by at least 5%
• To increase AI by at least 3%
• To improve equipment capacity utilization by 3%

12
 PROFILE OF THE PRODUCTS: -

MILK MILK PRODUCTS

SUDHA GOLD GHEE
SUDHA SHAKTI ICE-CREAM
SUDHA HEALTHY LASSI
SUDHA SMART MISTI-DAHI PEDA
SUDHA LITE PANEER
SUDHA COW MILK SUDHA SPECIAL
KALAKAND
RASOGULLA
PLAIN-CURD
LEDIKENI
BALUSAHI
BUTTER
Fig. 2

13
 CHAPTER 2

ORGANIZATIONAL STRUCTURE

14
 Fig.3

THE ORGANISATION FOLLOWS TALL STRUCTURE

As the parent company of Sudha dairy is COMFED, And Sudha itself is a very big organization in
terms of turnover or market coverage so it follows a tall organization structure, in tall organization
structure the number of employees reporting to each manger is lesser. SUDHA has divided its
production under two heads PROCOUREMENT AND OPERATIONS and apart from these two
giant heads it has marketing and finance dedicated departments. Tall organizations are better at
satisfying security needs as well as it results in greater opportunities for managers to supervise and
monitor employee activity.

Advantages of Tall organization structure: -

I. Degree of supervision is higher as there is very close monitoring being done.
II. More support is provided by the higher level to the lower level.
III. Staff are always highly motivated because there are more opportunities for promotion.
15
IV. Work pressure is lesser on each work personnel is lower than that of flat structure.

Policies and procedures followed

Managing director is the person who leads the entire management with the required technical
skills and managerial skills for making long term strategies and looking into top level
management, The whole structure is divided in four broad department under which two
departments which are responsible for the production part are DEPUTY GENERAL
MANAGER PROCUREMENT and DEPUTY GENERAL MANAGER OPERATION.
And two department responsible for administration part are AGM Marketing and AGM
Accounts.

❖ DEPUTY GENERAL MANAGER PROCUREMENT- This department is responsible

for procurement of raw materials (milk) for the purpose of production of different dairy
items as lassi, paneer, curd, ice-cream etc. There are several heads under the procurement
as AGM management, manager, dy Manager/vet doctor procurement, Asst manager,
MPO, AMPO, Sr procurement assistant, Jr procurement assistant, attendant.
In the same way different departments have different managers (as shown above in table-
03) with clearly defines roles and responsibilities as the structure follows tall structure.

❖ DEPUTY GENERAL MANAGER OPERATION- After the procurement is done by

procurement department, operation department use the raw material for production of
different dairy items as lassi, paneer, curd, ice-cream etc. There are three major heads
under the OPERATION head AGM FBD, AGM HCC, AGM CFP.

16
 CHAPTER 3

FUNCTIONAL DEPARTMENTS

17
 PRODUCTION DEPARTMENT

It is one of the most important department in this industry.

In this department different kinds of milk and milk products are prepared from their raw material.
In this department input- output process takes place. Various steps as RMRD, Processing, Pouch
filling and sterilized flavored milk takes place. The milk passed through pasteurization, cream
pasteurization transferred to milk storage tank and cream storage tank. For pouch filling, various
packing limits are there as per the market need after standardizing the milk at the required fat and
SNF%. As per the market need, SFM bottles are filled and dispatch from the plant. As per the
standards required for SFM batch, the pasteurized milk is being standardized and taken in the lot of
1200 liters batch, sugar and selected colors are being added to complete the bottle filing.
Daily this process is being followed, inward of milk-pasteurization and standardization of milk,
pouch filling and dispatch and SFM bottle filling and dispatch records are being maintained at this
level.

Main Products of Sudha Dairy:

Milk :-
Standardized milk 4.5fat/8.5 snf
Tonned milk 3.0 fat/8.5 snf.
Double tonned milk 1.5 fat/9.0 snf

Types of milk
• Sudha Healthy
• Sudha Cow milk
• Sudha Gold
• Sudha Shakti
• Sudha Smart
• Sudha lite

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 Milk Products:-

• Lassi
• Misti – Dahi Peda
• Ice-cream
• Ghee
• Paneer
• Kalakand
• Balusahi
• Plain curd
• Gulab jamun
• Milk cake
• Sudha special

FUNCTION: -
• Manufacturing milk products like Gee, Butter, and Powder etc
• Processing milk and allocate it to different section.
• To preserve the milk for longer duration.
• Collection of milk from different places.
• To supply sufficient amount of milk to needy dairies.

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 MILK FLOW PROCESS:-

Milk farmers

Village milk Co-Op Soc.(Collection Center)

Chilling Center

Raw milk Reception Dock (RMRD)

Powder section Butter and Ghee section Milk packing section

Storage

Dispatch Federation

Distribution channel

Consumer
Fig.4

• MILK FARMERS – They are basically owner of livestock who channelizes their milk
production of cattle.

• COLLECTION CENTER- Here all the produce of milk farmers are collected.
20
• CHILLING CENTER – It is done to limit the growth of bacteria so to increase its shelf life
and easy transportation as well.

• RMRD – It is also known as raw milk reception dock, it is the very first intake of milk into
dairies, and it is mainly for reception of milk brought.

• MILK PROCESSING PLANT –In this process milk is processed in terms of pasteurization.

• POWDER SECTION / BUTTER & GHEE SECTION / MILK PACKING SECTION

In this phase milk is allocated for different works such as butter and ghee section, powder
section and milk packing section.

• STORAGE – After all the production done, finished goods are kept in storage facility for
further distribution.

• DISPATCH – Production is dispatched to distributors and retailers.

• DISTRIBUTION CHANNEL- After all the process till dispatch production finally gets into
distribution channel as distributors, retailers.

• CONSUMERS – These are the end or final consumers who finally consumes the
manufactured goods.

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 FINANCE DEPARTMENT

Managing finance is one of the crucial part of management, which consist of planning and controlling
of the firm’s financial resources. Chief duties of financial dept. is to plan and control the corporate
finance. This department use to take three major decisions: financial decision, dividend decision and
investment decision. Finance department is responsible of efficient planning and control of the cycle
of outflow and inflow of funds.

Process of finance and accounts:

Process of maintaining finance and account is majorly done in Patna head office of Sudha and the
plant. All the purchase related activities and sales related activities of Sudha dairy are also covered
at Patna head office in a centralized fashion. One of the major functions or purpose of Sudha finance
and account department is the management of financial resource of the union accurately, on time
payment to suppliers, maintain correct book of the organization and analyze it to give advice to
COMFED dairy’s management about the financial and overall performance of the union on the basis
of accounting records , bills receivable, bills payable , asset management , cash management etc. It
also covers all the costing related tasks at Sudha dairy.

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STRUCTURE OF FINANCE DEPARTMENT: -

Chairman

Managing director

General manager

Deputy general manager

Assistant general manager

Senior manager

Managers

Deputy manager

Assistant manager

Sr. executive

Executive

Asst. executive

Jr. executive

Sr. assistant

Assistant

Jr. Assistant

Clerk

Fig.5

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 MARKETING DEPARTMENT

Marketing department is one of most important functional department and marketing in itself is a
very bigger concept. Marketing can be defined as a societal process by which group or individual
satisfy their needs by creating, offering and exchanging which holds values for other.

Sudha has worked very magnificently especially in marketing that it has almost monopoly in the
demography in which it operates. The mission statement of Sudha is “promise of purity”. It clearly
explains that organization is very much concerned about the product it offers, there are several
process and test through which the raw milk has to pass for production of different product items and
its marketing.

As quality is prime concern of Sudha , over the time it has developed good brand image in the market
and subsequently raise in demands in the consumers. As the union has also entered in export market
its pricing is under the control of union and federation makes payment to union in advance.

Marketing and advertising strategy of Sudha

➢ Keep track of new customer needs and requirement and accordingly take actions, as Sudha
introduced its sweets (Peda) of only 250 grams in less price for attracting different consumer
level.
➢ To make sure there is correct ratio in liquid milk (Sudha Shakti), butter milk (gold) and
different milk products as lassi, Dahi (curd), Ghee etc, at different depots for sales.
➢ Sudha opted for different ways for reaching out to potential customers, some of those ways
are Advertisement through newspaper for its diverse products offering.
➢ Liasoning with national co-operative dairy federation of India. (NCDFI)
➢ reaching out to potential customers through board and hoardings.
➢ One of most popular source of its advertisement was reaching out through internet, especially
in pandemic.
➢ Advertisements through posters.
➢ Word of mouth and early movers advantage is also enjoyed by Sudha for recognition in
market.

24
Different Marketing activities performed by SUDHA:

➢ Different types of milk such as Sudha gold (butter milk), Sudha Shakti (liquid milk), flavored
milk are sold in pouches and are supplied only as per requirement in the respective
demography or its agent.
➢ Exporting orders and payments are received by any form as DD, CASH, CHEQUE.
➢ To expand its market, share the appointment of milk distribution agent is done for different
demographic areas.

SUPPLY CHAIN MANAGEMENT:

The whole supply chain starts from procurement raw milk cattle owners or milk farmers, after this
production of pasteurized milk and milk products is done to make it available for the final consumers.

The main component of supply chain management is about decision making related to purchasing of
raw milk, selection of vendor and the flow of information.

25
 RECRUITMENT AND SELECTION PROCESS OF EMPLOYEES AT SUDHA DAIRY

(HR DEPARTMENT)

An organization is something which is by the people as well as for the people. The recruitment and
selection process of Sudha happens across organization for various departments such as production
department, HR department, marketing department and finance department, for the process of
recruitment and selection at these various department there are a lot of parameters for selection as
eligibility, vacancies etc.

Recruitment for following department: -

1. MARKETING DEPARTMENT

Some of the notable vacancies under marketing department are sales executive, marketing manager.
There are several classifications of job under organization and the marketing department
classification happens to be marketing. Jobs under marketing department is filled by two ways one
is direct recruitment, under this process of recruitment 50% of the vacancies are filled and the other
process of recruitment is by promotion

I. Direct recruitment – in this process one who covers all the eligibility criteria can apply
for vacancies. Some of its very important parameters are as follows.
• Age should be no below 18 years and not above 37 years although there are certain
age relaxation to few section of society such as people who fall under the category of
SC/ST/OBC.
• Selection process is based on parameters such as experience holders; 5 marks for
every 1 year of experience and it holds maximum of 25 marks. Interview of candidate
holds 20 marks; some other parameters are BVSC which holds 50 marks. MVSC
holds 5 marks out of entire 100 marks.
• Eligibility criteria – candidate should possess bachelor degree in any subject or any
discipline(mandatory). The candidate should be able to communicate in a specified
language as specified by the respective authorities.
• The candidate who clears there written, and interview are shortlisted and merit list is
prepared accordingly.
26
 II. Promotion (INTERNAL RECRUITMENT) – promotion is based on the basis of
eligibility and the entire selection process some of its notable and important eligibility
criteria are only those employees are eligible for promotion who are working on the
regular basis and not on contract basis and should be at least in the category of supporting
staff.

The selection is based on both the parameters written test as well as the interview
conducted for different categories of people as general , SC/ST, OBC. Candidate are
required to score a minimum of 40% marks in written as well as interview. the
composition of the committee of interview are the chairman, managing director and one
member from the board of director. The panel and its decision hold validity for one years.

2. FINANCE DEPARTMENT

Some of the notable vacancies under finance department are accountant head, clerk, LDC. There are
several classifications of job under organization and the finance department classification comes
under finance. Jobs under marketing department is filled by two ways one is direct recruitment,
under this process of recruitment 50% of the vacancies are filled and the other process of recruitment
is by promotion

i. Direct recruitment –In this process eligibility criteria are as follows one who fulfills can
apply for vacancies. Some of its very notable parameters are as follows.
• Age should not be below 18 years and not above 37 years although there is certain
age relaxation to few sections of society such as people who fall under the category
of SC/ST/OBC.
• Selection process is based on parameters such as experience holders; 5 marks for
every 1 year of experience and it holds maximum of 25 marks. Interview of candidate
holds 20 marks; some other parameters are BVSC which holds 50 marks. MVSC
holds 5 marks out of entire 100 marks.
• Eligibility criteria – candidate should possess bachelor degree in any subject. The
candidate should be able to communicate in a specified language as specified by the
respective authorities, the candidate should also have qualified CA.
27
 • The candidate who clears there written and interview are shortlisted and merit list is
prepared accordingly.
ii. Promotion(INTERNAL RECRUITMENT) – promotion is based on the basis of eligibility
and the entire selection process some of its notable and important eligibility criteria are
only those employees are eligible for promotion who are working on the regular basis and
not on contract basis and should be at least in the category of supporting staff .The
selection is based on both the parameters written test as well as the interview conducted
for different categories of people as general , SC/ST, OBC. Candidate are required to
score a minimum of 40% marks in written as well as interview. the composition of the
committee of interview are the chairman, managing director and one member from the
board of director. The panel and its decision hold validity for one years.

THE PROCESS OF RECRUITMENT AND SELECTION PROCESS OF CEO

The job classification of recruitment and selection process of CEO of organization comes under
managing director head. Its mode of appointment falls under the process of direct recruitment,
although there are certain eligibilities that a candidate should fulfill such as the candidate should has
to have a graduate or at least diploma degree in cooperative business management or the candidate
should have completed his CA. It is mandatory for the candidate to hold the post graduate degree in
any discipline, apart from these educational qualification candidate should hold work experience of
minimum five years in any level of management be it senior level or middle level.

The selection process of the post is based on interview process. In the committee of interview
panelist, people who are responsible for selection of interview process are the chairman, the
administration head.

3. HR DEPARTMENT

Some of the most important vacancies under HR department are HR executive, HR manager. There
are several classification of job under organization and the HR department classification happens to
be marketing. Jobs under marketing department is filled by two ways one is direct recruitment,
under this process of recruitment 50% of the vacancies are filled and the other process of recruitment
is by promotion

28
i. Direct recruitment – in this process one who covers all the eligibility criteria can apply
for vacancies. Some of its very important parameters are as follows: -
• Age should not be below 18 years and less than 37 years although there are certain
age relaxation to few section of society such as people who fall under the category of
SC/ST/OBC.
• Selection process is based on the two-parameter written test in this test it is conducted
by COMFED. Some important sections for written test are reasoning, numerical
ability, general knowledge. The second parameter is interview process. After getting
through these processes, in the results it is mandatory for the candidate to score a
minimum of 40% marks in both the parameters written test and interview.
There is certain relaxation in terms of scores to certain deprived classes of society
such as SC/ST/OBC is 35% of minimum marks instead of 40%.
.
• The candidate who clears there written, and interview are shortlisted and merit list is
prepared accordingly

ii. Promotion (INTERNAL RECRUITMENT)

Mode (Promotion) – The only mode of recruitment from internal source is promotion
or normal channel. Out of all the vacancies available 50% of it is filled by promotion.
And remaining 50% is filled by fast-track channel, qualification of eligibility and the
selection process.
Normal channel
Candidate must hold work experience as office assistant on regular basis, it is also to
be noted that no employee shall be considered for promotion unless he has been
confirmed in the feeder grade post

Selection process – Selection is to be done on he basis of qualification of written test,

qualifying in interview process, five years of work experience and the performance
appraisal report. In the written test it will comprise of general English or Hindi and
general banking knowledge.

Preparation of merit list – candidate should minimum score 50% aggregate marks in
written, interview and performance appraisal. Selection of successful candidate for

29
promotion shall be done keeping in knowledge the seniority order is also given
weightage in terms of scoring minimum required percentage.

Composition of the committee for the interview – the chairman/managing director and
any one member of board of director is present in the composition of interview panel.

30
 CHAPTER 4

SWOT ANALYSIS

31
 SWOT analysis is one of the major and foremost segment for any organization to achieve its goals
or objectives. It consists of two environment: Internal and External environment. Internal
environment are those environment which can be controllable by organization itself while external
environment are those environment which can’t be controlled by organization.
Strengths and weaknesses falls under internal environments.
Weaknesses and Threats falls under external environment.

STRENGTHS WEAKNESSES
• Biggest area of operation than any other dairy firm. • Most of the procurement area is in flood
• Strong hold on market of Bihar in comparison with area for which production gets decreased.
any other dairy firm. • Advertising is very low in comparison
• More than thousands of outlets are there in almost with other firms.
every nook and corner of Bihar. • The commission structure of Sudha
• Maintains competitive pricing. employees is very low as compared to its
• Parent company of Sudha, COMPFED is one of rivalries.
India’s largest dairy sector enterprise. • Employees are less motivated which
ultimately can affect the firm in negative
SWOT
Analysis term.

OPPORTUNITIES of THREATS
SUDHA
• As COMFED parent company of Sudha has • A lot of new rivalries are entering into
successfully covered huge market share and has markets with such as Patanjali.
created a good brand image, it has opened • Rivalries of Sudha pay more commission
options for product diversifications. to agents as compared to Sudha
• COMFED has facilitated its supply in a very COMFED, which is a threat as they are
effective way which ensures supply of fresh milk the backbone of organization.
in required quantity throughout the year. • The extra cost or overhead cost of Sudha
• As Sudha was early mover in its area of is much more as compared to its rivalries.
operation and distribution, over the years • Most of its system is yet not working on
consumer satisfaction has increased. latest fashion of work and there is no
• COMFED has its manufacturing sector fully substitute other than working in
equipped with all the machineries and skills traditional fashion i.e., work in office is
required. only possible.

32
 CHAPTER 5

FUNCTIONAL HIGHLIGHTS
ACROSS KEY RESULT AREAS

33
 KEY RESULT AREAS

❖ As per the Profit and Loss account and Balance sheet of Sudha dairy project, Patna for
financial year ending31st march 2020:
1. The total sales for the year was- 6,26,38,95,473
2. Total purchase and stock transfer was - 4,52,15,01,360
3. Net profit for the year was – 6,23,50,600
4. They paid income tax of 2,81,56,115.
5. Their capital account worth of – 87,71,91,424
6. They had a loan for the financial year was – 32,35,73,212
7. They have fixed assets of worth - 97,56,35,645

8. In the present year 2020-21 milk procurement was 25116 litres but in future with more
penetration in market target is to increase the procurement to 4.96 lakh litres for the
purpose of production of different milk products.

34
 CHAPTER 6

FINDINGS, RECOMMENDATIONS
AND CONCLUSIONS

35
 FINDINGS
1. Sudha turnover has increased around 3 times in the last 10 years:
• 2010-11→ 25820 lakhs
• 2020-21 →63923 lakhs
2. Total payment made to producers.

• 2010-11 → 14147.02 lakhs

• 2010-11 → 29811.92 lakhs
3. Increment in collection of milk in last one decade (in lakh KGs)
• 2010-11 → 893.14
• 2020-21 →930.755
4. Total of 2908 functional dairy cooperative societies in the areas of Patna dairy
covering districts of VAISHALI, PATNA, SARAN, NALANDA, SEIKHPURA are
there at present.

36
 RECOMMENDATION

Sudha is a very giant which provide employment to more than 1000 employees in a single branch.
Collectively in functional as well as technical head, more than a thousand of related dairy work in
accordance and lakh of member are directly or indirectly attached with the organization including
all its stake holders, suppliers, agents, distribution channel.

Since I am on the beginning of my MBA journey, I got to learn a lot of functions about
organization and its department. There are certain recommendation for the improvement of
organization functionality and productivity as follows:
1. As there are vacant places in organization at times and to fill those vacant position the
selection process is quite lengthy and time taking, because of which it indirectly affects the
productivity so their recruitment procedure should be quick and effective.
2. The manpower requirement is very high in the organization so to do it in a more effective
and less time taking way organization can outsource this task to third party recruiting
companies.
3. COMFED focuses very less in advertisement part as it has developed monopoly in the
market and its customer are fixed customer but by not doing extensive advertisement it is
not able to penetrate in new customer base.
4. Sudha Should a Brand ambassador for its firm.
5. COMFED should try to connect with its regular customer and give some recognition by
giving them gift hampers or coupons etc.
6. The employees are not very motivated in the organization towards their roles.
7. The union follows optimum capital structure policy.
8. As MNCs and new competitor are entering into market, it is important to increase the
productivity and enhance the product quality more and focusing on advertising more.

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 Conclusions

1. Human resource development through training orientation etc. to the employees at all the
levels for ensuring better motivation and involvement leading to all round progress of the
organization.
2. Further improvement/participation of members in their cooperatives to increase the milk
flow.
3. Increasing the sale of both milk and milk products as well as the cattle feed, bypass protein
feed& UMB.
4. Reducing the handling cost and increasing the utilization of plant capacities for more
effective and efficient production.
5. Performance appraisal is done at the fixed time intervals,
6. The source of hiring or recruitment is done in internal and external both ways.
7. At present there are 2908 dairies which are functional in the area of PATNA, VAISHALI,
NALANDA, SARAN & CHAMPARAN.

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MOOC COMPLETION REPORT

39
 REFERENCES/BIBLIOGRAPHY

Bibliography
Bihar State Milk Co-operative Federation. (n.d.). Retrieved from en.wikipedia.org:
https://en.wikipedia.org/wiki/Bihar_State_Milk_Co-operative_Federation
Sudha. (n.d.). Retrieved from www.sudha.coop: http://www.sudha.coop/

40