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    While Task - Pur Com

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    Cher Na
    pertaining to monetary receipts and expenditures; pertaining or relating to money matters; pecuniary: financial operations. of or relating to those commonly engaged in dealing with money and credit. noun. financials, financial informati

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    While Task - Pur Com

    Uploaded by

    Cher Na
    66 views3 pages
    pertaining to monetary receipts and expenditures; pertaining or relating to money matters; pecuniary: financial operations. of or relating to those commonly engaged in dealing with money and credit. noun. financials, financial informati

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    While Task- Pur Com

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    pertaining to monetary receipts and expenditures; pertaining or relating to money matters; pecuniary: financial operations. of or relating to those commonly engaged in dealing with money and credit. noun. financials, financial informati

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    66 views3 pages

    While Task - Pur Com

    Uploaded by

    Cher Na
    pertaining to monetary receipts and expenditures; pertaining or relating to money matters; pecuniary: financial operations. of or relating to those commonly engaged in dealing with money and credit. noun. financials, financial informati

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Title: Charcoal Donut

    Problem: One of the most popular methods of disrespecting black people was through blackface,

    And the problem in this advertisement is that they featured a woman in bright pink lips and a

    face painted black make-up which is a very insensitive act because it’s racist. The advertisement

    is also particularly disturbing because of the representation of race to promote the product. The

    black-face model is used as a metaphor for the chocolate, colored the same dark shade in the

    poster. Additionally, the name of the product, the “Charcoal Donut” suggests association with

    dirtiness and soot.

    Proposed Solution: My proposed solution in this problem to just use the models own skin color.

    Also a product on of the solution for this problem is to change the name of the product to

    “chocolate donut” because for others it represent dirtiness and soot. Lastly, do not use the

    concept of a black people just to promote and advertise a product on of the solution for this

    problem is to change the name of the product to “chocolate donut” in that way people wouldn’t

    not think of this advertisement as a racist one.

    Recommendation/s (Company): I would suggest to the Dunkin Donut Company to  immediately

    withdraw this ad, publicly apologize to those it’s offended and ensure this never happens again. I

    also recommend them to always seek for peoples approval before releasing it to the public so that

    the company can know immediately if there is a problem in their advertisement. Lastly I

    recommend them to always be insensitive on what they would post to the public because not

    only thousands of people would see it but millions and trillions around the world.

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