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Day 3 - Ecommerce Team Structure

The document discusses the need for a dynamic team structure to support small and medium-sized enterprises (SMEs) in the modern e-commerce environment. It notes that SMEs now face unpredictable demands, a dynamic global economy, and fast-changing online business circumstances. As a result, SMEs require teams that can flexibly respond to these challenges with compound skillsets, attractive marketing, complete delivery services, and efficient communication. The document proposes a team structure with specialized departments led by a CEO and focused on e-commerce, marketing, and customer service. It emphasizes that the team must keep a far-sighted vision, strong company culture, and foster self-driven motivation to remain competitive in dynamic online markets.

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Mohammad Noorizzuddin Nooh
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85 views12 pages

Day 3 - Ecommerce Team Structure

The document discusses the need for a dynamic team structure to support small and medium-sized enterprises (SMEs) in the modern e-commerce environment. It notes that SMEs now face unpredictable demands, a dynamic global economy, and fast-changing online business circumstances. As a result, SMEs require teams that can flexibly respond to these challenges with compound skillsets, attractive marketing, complete delivery services, and efficient communication. The document proposes a team structure with specialized departments led by a CEO and focused on e-commerce, marketing, and customer service. It emphasizes that the team must keep a far-sighted vision, strong company culture, and foster self-driven motivation to remain competitive in dynamic online markets.

Uploaded by

Mohammad Noorizzuddin Nooh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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eCommerce Team Structure

Steven
General manager
Hangzhou Kefan Import & Export Co., Ltd
Steven, Zheng
General manager
Hangzhou Kefan Import & Export

2
“A team is a group of individuals
working together to achieve a goal”

– Wikipedia

3
What‘s a traditional team doing

• Manage the products


• Promote the products to the market
• Communicate with the customer
• Manage the financial
• Push the order
• Control the risk

4
Business in the internet era

• Customized orders
• Small quantity orders
• Split orders
• Difficult to create trust
• Younger buyers
• Younger suppliers

5
What is the SMEs facing

• Unknown market environment


• Unpredictable product demands
• Dynamic world economic situation
• Fast changing E-Commerce circumstances
• High growing globalized connective
• Unknown business risk

6
What Kind of team the SMEs needed

• Ability to face dynamic challenges


• Flexibility of the team organization
• Compound team members
• Attractive market promotion
• completed deliverable services
• Fastest response services
• The most efficiency team structure
• High efficient communication mechanism

7
How we can make team competitive

• Keep the team farsighted


• Give team the vision
• Create the company culture
• Enable the value of the company
• Enable the self-driven power of the team

8
Team structure

CEO

eCommerce department Marketing development department Customer service department

Market develop team


Online and offline service

Designing team Traffic and performance maintaining

9
Dynamic team structure
Dynamic market makes the team dynamic

Business sense Market sense Customer sense


Business sense need knowledge of the Market sense normally connect with the High efficient response rate increasing the
products and industries data analysis potential business oppotunities

10
Performance check

PLAN

DO
KPI
CHECK

ACTION

11
Thank you!

12

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