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Individual Assignment On "Facebook Marketing and Advertising"

It is an Individual assignment on “Facebook marketing and Advertising” of Social Media Business subject of IMNU.

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Aditi SHARMA
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63 views10 pages

Individual Assignment On "Facebook Marketing and Advertising"

It is an Individual assignment on “Facebook marketing and Advertising” of Social Media Business subject of IMNU.

Uploaded by

Aditi SHARMA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SOCIAL MEDIA AND BUSINESS


Individual assignment on “Facebook marketing and Advertising”

Submitted by :- Submitted to :-
Aditi Sharma (201103) Dr. Tejas Shah
Section: SMB (A)
Batch: MBA-FT (2020-2022)
Introduction
The use of social media channels and websites to promote a product or service is known as
social media marketing. Most social media sites have data analytics tools built in, allowing
businesses to monitor ad campaign progress, performance, and engagement. One of the primary
goals of using social media in marketing is to serve as a networking tool that connects
businesses with those that are interested in their products and makes them available to those
who are unfamiliar with them. These businesses use social media to generate buzz, learn about
their clients, and target them. It's the only form of marketing that can track customers at every
point of their decision-making process. The most famous and prominent social media
marketing websites are Facebook, Instagram, and Twitter.

Facebook Marketing – Page Creation


Step1-
After logging into Facebook, create a company or brand profile. This page will assist in
showcasing products and services, highlighting the brand to consumers, and increasing
Facebook reach. This step is followed by filling in page details like name, category, description,
website, contact details, hours etc.

I have created a page for Tupperware, a company which includes Preparation, storage, serving
products for the kitchen and home, and beauty products. This may include schemes,
promotions, and other promotional events that you are currently implementing for your
customers.

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Step2-
After this, I have uploaded a profile picture and a cover photo.

Step3-
I have added all the details like mobile number, website, business hours etc.

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Post Creation
The post can be created through the “Posts” option given on left of the page. We can have our
post in any of the following ways:
a) Pictures
b) Videos
c) Carousel photo
d) Slideshow
I have created a post by adding a photo and writing caption for the same.

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Creating and promoting Ad Campaign
Now I have created an advertising campaign. In order to increase the scope of the page, we
have to log into Facebook's Ad manager and choose brand awareness.

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Ad spending Control
I have set the daily budget at Rs. 400 in order to get more reach.

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Creating Customer Audience
For full coverage, we build our own custom audience base. For a better scope, the target age
group and area have been set.

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Ad Preview

After clicking on Ad centre, click on create Ad and then select Promote your page.

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Ad Placement
This segment discusses where the advertisement will be put for optimum exposure.

Final Payment Page


This is the final page; once the payment has been processed, the algorithm will strategically
position the ad based on our preferences.

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Conclusion
Engagements and people reached can be seen as a result of the promotional campaign. This
will assist us in tracking the outcomes of the brand promotion promotional activity. We will
change and develop our approach based on these findings in order to reach all of our target
audiences and generate sales. The main emphasis should be on turning viewers into product
buyers. To do so, use all of the Facebook resources available for advertising campaigns to make
the advertisement as successful as possible.

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