Group Wiki 1: Instructions
Group Wiki 1: Instructions
In this wiki, you and your group members write a summary and reflection on the introduction
and chapter 1 of Siegel’s book1.
Instructions
1- Read the Introduction chapter, as well as chapter 1, from the book. Note that the book is
available through Seneca Libraries (link).
2- Click on “My Groups” on Blackboard’s left bar, to see and click on your group number. Then
click on “Group Wiki”.
3- Create a wiki page and name it wiki 1. Please create only one for the whole group- don’t
create multiple ones. Each member must contribute to this page, as I will see each
member’s contribution and will mark you accordingly.
1
Siegel, E. (2016). Predictive analytics: The power to predict who will click, buy, lie, or die (Revised and Updated
ed.).
Questions for discussion
Introduction
a. “Data is the new gold”. Comment on this and the process of mining it.
b. What is Predictive Analytics (P.A.)? How is it different from forecasting? What are some
other terms used for P.A.?
c. What is learning?
Chapter 1- Deployment
a. What is the Prediction Effect? Give an example.
b. Explain the different components in the figure shown on page 34: Characteristics of an
individual, Predictive Model, and Predictive Score.
d. Since finding rules or models to predict is not always easy or possible, how are
predictive models built automatically?
e. What is ‘backtesting’? Why and when is it used? What is a potential risk with this
method?
f. What was the ‘time leak’ that John Elder found in Delta Financial’s prediction engine?
Group work
5- Complete this declaration by adding your names and add to the wiki page.
We, ------------ (mention your names), declare that the attached assignment is our own work
in accordance with the Seneca Academic Policy. We have not copied any part of this
assignment, manually or electronically, from any other source including web sites, unless
specified as references. We have not distributed our work to other students.
6- Specify what each member has done towards the completion of this work and add to the wiki page.
Name Task(s)
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