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    Art Director Scorecard Q2 2020 - English

    Uploaded by

    Armando Vicuña
    The art director is responsible for overseeing the visual aspects of advertising, branding, and creative projects. This includes managing a creative team, conceptualizing 360 degree integrated campaigns, defining and implementing brand identities, and ensuring brand guidelines are followed across channels. The art director must have a bachelor's degree in a relevant field, 8+ years of experience including 4+ years in management, and skills in design software, branding, typography, and leading a team. Core company values include ambition, discipline, commitment, intelligence, responsibility, optimism, and confidence.

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    Art Director Scorecard Q2 2020 - English

    Uploaded by

    Armando Vicuña
    21 views4 pages
    The art director is responsible for overseeing the visual aspects of advertising, branding, and creative projects. This includes managing a creative team, conceptualizing 360 degree integrated campaigns, defining and implementing brand identities, and ensuring brand guidelines are followed across channels. The art director must have a bachelor's degree in a relevant field, 8+ years of experience including 4+ years in management, and skills in design software, branding, typography, and leading a team. Core company values include ambition, discipline, commitment, intelligence, responsibility, optimism, and confidence.

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    The art director is responsible for overseeing the visual aspects of advertising, branding, and creative projects. This includes managing a creative team, conceptualizing 360 degree integrated campaigns, defining and implementing brand identities, and ensuring brand guidelines are followed across channels. The art director must have a bachelor's degree in a relevant field, 8+ years of experience including 4+ years in management, and skills in design software, branding, typography, and leading a team. Core company values include ambition, discipline, commitment, intelligence, responsibility, optimism, and confidence.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views4 pages

    Art Director Scorecard Q2 2020 - English

    Uploaded by

    Armando Vicuña
    The art director is responsible for overseeing the visual aspects of advertising, branding, and creative projects. This includes managing a creative team, conceptualizing 360 degree integrated campaigns, defining and implementing brand identities, and ensuring brand guidelines are followed across channels. The art director must have a bachelor's degree in a relevant field, 8+ years of experience including 4+ years in management, and skills in design software, branding, typography, and leading a team. Core company values include ambition, discipline, commitment, intelligence, responsibility, optimism, and confidence.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    SCORECARD

    2/06/2020

    POSITION:: Art Director

    CREATED BY: Armando Vicuña

    Misión

    Art directors are responsible for the overall visual aspects of the advertising, media campaign, social
    media, store and all the visual aspects of the brands, coordinating the work managing the brand
    identity across the creative team and company.

    Responsibilities

    TEAM MANAGEMENT
    ● Work with the entire creative team to establish a unified brand understanding and voice for
    the company
    ● Inspire the creative team to continually elevate the design aesthetic and challenge the status
    quo
    ● Delegate projects to in-house designers and supervise mockups & deliverables
    ● Obtain team approval by presenting final layouts, storyboards, and illustrations
    ● Encourage members to provide feedback and respond to internal commentary and requests,
    helm a creative audit to elevate our innovation
    ● Organize team workshops, learnings session and training for the creative team (Visual Design,
    Photography)
    ● Work close with the audiovisual Art Directors to ensure the right applications cross the multi
    media and videos.
    ● Oversee the art department and design team. Must hire, train, schedule, mentor, and partner
    with staff

    360 INTEGRATED CAMPAIGNS & CONCEPTS


    ● Generate clear ideas and concept with the copywriters for both micro and macro projects
    ● Participate in the conceptualization, planning and presentation of 360 integrated campaigns
    with a performance and branding measurable impact towards our goal.
    Conceptualize campaign vision by harnessing original graphics, copy, content websites, social
    media, and other marketing materials
    ● Develop creative briefs based on ideas established in brainstorming sessions with direction,
    schedules, and expected deliverables for the creative team
    ● Work with copywriters and Creative directions to create concepts for 360° campaigns.
    SCORECARD
    2/06/2020

    POSITION:: Art Director

    CREATED BY: Armando Vicuña

    BRAND IDENTITY & AESTHETICS


    ● Define and implement the brand aesthetics for each brand we have (Trafilea Group,
    Shapermint, empetua, Truekind)
    ● Create Brand Identity and Aesthetics for all upcoming brands
    ● Manage the overall view with guidelines, proposals, team management ensuring all the
    outcome respond accordly with brand needs and identity
    ● Constantly propose improvements and innovation to take the brands into the next level
    ● Provide direct feedback to the video production team in terms of aesthetics for different
    blocks and parts of the creatives. Ensure that the takes are what we were expecting at every
    point.

    GUIDELINES & IMAGERY


    ● Sign off guidelines & supervise the right execution cross all the traffic sources with all the
    creative team for the different brands’ aspects during the different seasonalities
    ● Sign off, implement, and innovate the guidelines for the different marketing activities:
    ○ Brand Guidelines, Identity, and aesthetics
    ○ Products Categories Guidelines
    ○ Product Pictures
    ○ Video Productions
    ○ Print: Packaging, Catalogs, Product tags, boxes, etc)
    ○ Special Dates
    ○ 360° Campaigns
    ○ Visual Graphics
    ○ Social Media

    TRAFILEA GROUP
    ● Build and maintain the visual brand identity for Trafilea across main channels.
    ● Have up to date all guidelines and innovation opportunities
    ● Improve decks and presentations for partners and PR
    ● Set north of the aesthetics and Imagery to use on the channels

    EMPETUA
    ● Build and maintain the visual brand identity for Empetua across main channels.
    ● Have up to date all guidelines and innovation opportunities
    ● Improve decks and presentations for partners and PR
    ● Set north of the aesthetics and Imagery to use on the channels

    TRUEKIND
    ● Build and maintain the visual brand identity for truekind across main channels.
    SCORECARD
    2/06/2020

    POSITION:: Art Director

    CREATED BY: Armando Vicuña

    ● Have up to date all guidelines and innovation opportunities


    ● Improve decks and presentations for partners and PR
    ● Set north of the aesthetics and Imagery to use on the channels

    Skills and Knowledge required


    (those skills that the person will need to achieve the previously mentioned results)

    ● Bachelor’s degree in fine art, graphic design, or similar field


    ● 8+ years as a professional graphic designer with 4+ years of experience in a management role
    ● Proficiency with design software, such as Adobe Creative Suite
    ● Exceptional capability with Branding, typography, layout, and prototyping
    ● Highly skilled with leading a team of creative talent
    ● Strong creative vision with an understanding of business objectives

    Company values

    1. Ambition: We are driven by a strong desire to learn and grow. We are always thinking big, we have
    courage and nothing sounds impossible to us. We continuously step out of our comfort zone, we
    change and adapt immediately.

    2. Discipline: We are self-disciplined individuals, we do our work to the best of our abilities and strive
    for excellence. We believe in discipline as the bridge between goals and accomplishment. Discipline
    makes us better, faster, and stronger!

    3. Commitment: We are passionate about what we do, we aim for excellence and go the extra mile to
    stand out. The company’s core values and philosophy are embedded in our DNA. We are loyal to our
    team and strive to grow together, while reaching our goals and following our purpose.

    4. Intelligence: We combine hard work with continuous improvement in cognitive learning and
    problem solving skills. We are critical thinkers and we develop our capabilities to become the experts
    in our respective fields.

    5. Responsibility: Continuously obtain a fair return in our investment to ensure the company’s future.
    SCORECARD
    2/06/2020

    POSITION:: Art Director

    CREATED BY: Armando Vicuña

    Do more with less and always be efficient.

    6. Optimism: We think, visualize, and always strive towards achieving the best results possible.

    7. Confidence: We are self-confident individuals, we have conviction. We believe in ourselves and


    inspire confidence in others.

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