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What Is Quantitative Research?: Strengths/Advantages Weaknesses/Disadvantages

Quantitative research involves collecting and analyzing numerical data to explain phenomena. It uses statistical analysis to study things that can be measured, like sales increases. Researchers assign numeric values to relevant variables and factors, then use mathematical formulas and statistics to analyze the numbers and answer scientific questions. Quantitative research follows systematic, disciplined procedures to acquire information objectively and test theories. It aims to generalize findings and establish cause-and-effect relationships through highly controlled experiments.

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40 views

What Is Quantitative Research?: Strengths/Advantages Weaknesses/Disadvantages

Quantitative research involves collecting and analyzing numerical data to explain phenomena. It uses statistical analysis to study things that can be measured, like sales increases. Researchers assign numeric values to relevant variables and factors, then use mathematical formulas and statistics to analyze the numbers and answer scientific questions. Quantitative research follows systematic, disciplined procedures to acquire information objectively and test theories. It aims to generalize findings and establish cause-and-effect relationships through highly controlled experiments.

Uploaded by

Christian Dumot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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What is Quantitative Research?

Quantitative Research, according to Allaga and Gunderson (2000), is


“explaining phenomena by collecting numerical data that are analyzed using
mathematical based methods ( in particular statistics).” This type of research utilizes
numbers and statistical analysis. It is ideal in studying phenomenon which must contend
with the problems of measurement.
A phenomenon is a peculiar incident that can happen anywhere, with any
discipline or in any organization. Examples are increase in sales, change in turn-over
rates, change in drop-out rates, decrease in the number of failing students in
Mathematics, shift in the percentage of dengue patients, rise in the rate of youth drug
addiction, and decrease in juvenile crime rates in the rural areas.
In studying a phenomenon, quantitative researchers attempt to measure relevant
factors and variables by attaching numeric values that express quantity. Analyzing
numbers to answer a scientific inquiry is done through mathematical formulas usually
used in descriptive and inferential statistics.
Quantitative Research is the traditional, positivist scientific method which refers
to a general set of orderly, disciplined procedures to acquire information. It utilizes
deductive reasoning to generate predictions that are tested in the real world. It is
systematic since the researcher progresses logically through a series of steps and
according to a pre-specified plan of action.

Characteristics of Quantitative Research


1. It is reliable and objective.
2. It uses statistics to generalize a finding.
3. It reduces and restructures a complex problem to a limited number of variables.
4. It looks at the connections between variables and establishes cause and effect
relationships in highly controlled circumstances.
5. It tests theories or hypotheses.
6. It assumes that the sample is representative of the population.
7. The subjectivity of its methodology is a secondary concern.
8. It deals with the details of the subject.

Strengths and Weaknesses of Quantitative Research

Strengths/Advantages Weaknesses/Disadvantages
 It allows the researcher to measure  The context of the study or the
and analyze the data to arrive at an experiment is ignored in such away
objective answer to the problem that it does not consider the natural
posed or stated. setting where the study is
 The result is reliable since the study conducted.
uses a big sample of the population.  Having a large study sample
 Standards are usually used in requires researches to spend more
choosing the instruments, in sampling resources.
procedures, and in choosing the most  Results are limited since they are
appropriate statistical treatment, thus usually based on the analysis of
making the research replicable. numbers and are not obtained from
 Personal biases can be avoided detailed narratives.
since personal interaction is not part  It provides less elaborate accounts
of the research process. of human perceptions.
 Processes involved are simplified  In experimental research, the level
since the steps in doing quantitative of control might not be normally
research are made easy and placed in the real world because it
systematic. is usually done in a laboratory.
 Results can be reduced through  Preset or fixed alternative answers
statistical treatments and interpreted may not necessarily reflect the true
in a few statements. answers of the participants.
 Findings can be influenced by the
researcher’s perspective since
most of the time, the participants
are unknown to him/her.

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